23 Best Lead Generation Tools to Help You Get More Traffic and Sales

Here’s an interesting stat,

4 out of 5 leads never convert into customers. 

Why? 

Because very few businesses have a formal lead-generation process in place. Or, they have a process, but it isn’t integrated into their sales funnel. As a result, the leads slip through the cracks or get lost.

If you want to increase your chances of converting leads into customers, make sure you have a solid lead generation process. And you need the right set of tools to help you out with the execution.

Here are 22 of the best lead generation tools for you to consider:

Types of Available Lead Generation Tools

Before we dive into individual tools, let’s take a look at the different types of lead generation tools on the market today:

• On-page Lead Generation Tools: On-page lead generation tools capture leads directly on your website. They include forms, pop-ups, and embedded lead capture modules.
• Email Marketing Tools: Email marketing tools allow you to collect leads through opt-ins on your website or by importing email addresses from a previous campaign. They then help you nurture those leads with automated email marketing campaigns.
• Lead Scoring Tools: Lead scoring tools help you rate leads based on their likelihood of converting into customers. This allows you to focus your efforts on the most promising leads.
• Email Address Finders: You can use this tool to find and connect with people who aren’t on your email list. It’s useful for finding new leads or reconnecting with old ones.
• Prospecting and Outreach: Prospecting and outreach tools help you find new leads and contact them directly. They can be used for email outreach, social media outreach, or even direct mail campaigns.
• Customer Relationship Management (CRM) Software: lead generation CRM helps you manage your relationships with leads and customers. It’s an essential tool for any business that wants to scale its customer base.
• Sales Tools: Sales tools help you close more deals and increase your conversion rate. They include proposal software, meeting scheduling tools, and contract management software.
• Communication Tools: Communication tools help you manage communication with leads and customers. They include email marketing software, live chat software, and customer support software.
• Advertising Tools: Advertising tools help you generate leads through paid channels such as Google Ads, Facebook Ads, and LinkedIn Ads.

Now that you know the different types of lead generation tools on the market let’s narrow down to some of the best in each category.

List of On-page Lead Generation Tools

1) LeadPages

LeadPages is the go-to choice of on-page lead generation tool for small businesses. It’s a simple, drag-and-drop tool that allows you to create high-converting landing pages, pop-ups, embedded forms, alert bars, etc. 

Their key selling point is ease-of-use. You don’t need any coding or design skills to create beautiful lead capture forms with LeadPages. 

They also have a large selection of pre-built templates that you can customize to match your brand. And, their support team is always on hand to help you with any issues you might have.

• Key Features

LeadPages Templates: LeadPages templates are hands down the industry’s best. They are beautiful, customizable, and have everything you need to create high-converting lead capture forms.

To be more precise, they have 150+ templates across industries, broken down by purpose (landing pages, pop-ups, embedded forms, etc.). And you get access to all of them when you sign up for a LeadPages account.

You can also customize any of the templates to match your brand. Just choose a template, and then use the drag-and-drop editor to change the text, images, and colours.

Pop-ups/Leadboxes: LeadPages also offers a powerful pop-up and Leadbox tool. You can use it to create opt-in forms, alert bars, and modals that appear when visitors are about to leave your site.

This is a great way to increase your conversion rate and get more leads.

You can set the pop-ups to appear:

• • When someone visits your website
  • When a user clicks on a button or link
  • On a timer
  • When they’re about to leave your site
  • When they scroll to a certain point on your page
  • Key pages on your website
  • And more!

LeadPages Integrations: LeadPages integrates with all the major email marketing, eCommerce, and CRM platforms. That includes popular options like Mailchimp, Constant Contact, AWeber, Drip, Salesforce, Shopify, etc.

So, if you’re already using one of these platforms, then LeadPages is an excellent choice for on-page lead generation.

• Price

LeadPages starts at $37/month for the standard plan. This plan includes all the features mentioned above, plus access to their template library and integrations.

If you need more features, you can upgrade to one of their other plans. The most popular plan is the Pro plan, which costs $74/month and includes A/B testing, email trigger links, etc.

And lastly, if you’re really serious about lead generation, you can sign up for their Advanced plan. This plan costs $239/month and gives you access to all LeadPages features, five sub-accounts, 1-on-1 quick start calls, 50 extra opt-in text campaigns, etc.

If you’re still on the fence, LeadPages offers a 14-day free trial on all of its plans that you can use to try out its features before committing to a paid plan.

2) OptinMonster

OptinMonster is the best lead capture solution for WordPress websites. It’s a powerful, all-in-one tool that allows you to create beautiful opt-in forms, pop-ups, and floating bars.

OptinMonster is packed with powerful features like A/B testing, page-level targeting, and exit intent technology. This allows you to fine-tune your lead capture forms and ensure that they’re converting at the highest level.

• Key Features

Exit Intent Technology: OptinMonster’s exit-intent technology is what sets it apart from other lead capture solutions. It allows you to display a pop-up or floating bar when a visitor is about to leave your site.

This is the perfect time to offer a lead magnet or discount code, primarily since the visitor would have already grown a certain level of interest in your product or service.

And, if you’re worried about annoying your visitors, don’t be. OptinMonster allows you to set up rules so that the pop-up only appears after a specific period or when a user scrolls to a certain point on a page.

Page-Level Targeting: Another great feature of OptinMonster is page-level targeting. This allows you to target specific pages or posts on your website with your opt-in forms.

For example, you can create a lead magnet for your blog post and then use page-level targeting to ensure that the lead magnet only appears on that post.

A/B Testing: OptinMonster also comes with powerful A/B testing features. This lets you test different opt-in forms and determine which one of them has the highest conversion. 

• Price

OptinMonster starts at $9/month for the basic plan. 

Their other two plans are the Plus plan, which costs $29/month, and the Growth Plan, which costs $49/month. 

These plans include all of the features we mentioned above, plus some additional features like unlimited campaigns, advanced integrations, and priority support.

3) TrustPulse

TrustPulse is one of the best social proof notification plugins on the market. It allows you to add social proof notifications to your website in the form of pop-ups, bars, or sliders.

And these notifications can be triggered by a series of events, such as:

• Time on site
• Pages visited
• Clicks
• Scroll depth
• And more!

It’s one of the most effective lead generation tools, requiring the least effort from you. It’s designed to show notifications of people interacting with your website, like buying or viewing your products, signing up for your newsletters, etc.

This helps increase trust and social proof on your website and can help increase conversions by up to 15%.

• Key Features

TrustPulse comes with a variety of powerful features, including:

• • Real-time event tracking: Real-time events allow you to see how users interact with your website in real-time.
  • Smart Targeting: TrustPulse’s innovative targeting feature allows you to boost conversions using advanced targeting rules.

You can target specific visitors, pages, or posts on your website and set up rules based on time on site, location, and more.

• • Easy Setup: TrustPulse is incredibly easy to set up. You can have it up and running in minutes without any coding required.
  • Flexible Design Options: TrustPulse comes with various design options. This allows you to choose the look that feels right for your website or brand. 

• Price

TrustPulse starts at $5/month for the basic plan.

4) SeedProd

SeedProd is one of the best landing page builders on the market. It comes with a drag-and-drop feature that allows you to create custom landing pages in minutes without any coding required.

You can also use SeedProd to create coming soon, splash, and Maintenance Mode pages.

The tool comes with 150 plus landing page templates that you can easily customize to match your brand.

• Key Features

SeedProd comes with a variety of powerful features, including:

• • Drag and Drop Builder: SeedProd comes with a drag and drop builder that allows you to create custom landing pages in minutes without any coding required.
  • 150+ Landing Page Templates: SeedProd comes with 150 plus landing page templates that you can easily customize to match your brand.
  • Compatible with any WordPress Theme: SeedProd is compatible with any WordPress theme so that you can use it with any website.
  • Integrations: SeedProd comes with various integrations, including email marketing, payment, and CRM platforms.

• Price

SeedProd pricing starts at $39.50/year for their basic plan. 

They also have a plus package, which costs $89.55/year, and a pro one, which costs $159.60/year.

5) WPForms

WPForms is one of the best WordPress form plugins on the market. It allows you to create custom forms in minutes — no coding.

It comes with 300+ pre-built templates that you can easily install and get your form up and running with just a few clicks. 

You can use WPForms to create contact forms, survey forms, order forms, etc.

The plugin comes with a variety of powerful features, including:

• Drag and Drop Form Builder: Makes form customization easy.
• Form Templates: WPForms comes with various form templates that you can use to get started quickly.
• Conditional Logic: This allows you to show or hide fields based on user input.
• Spam Protection: WPForms comes with built-in spam protection to help keep your forms safe from bots and spammers.
• Integrations: WPForms integrates with various platforms, including email marketing, CRM, and payment processors.

• Price

WPForms starts at $39.50/year for the basic plan. 

They also have a plus plan, which costs $99.50/year, and a pro plan, which costs $199.50.

Their most advanced plan is the elite package, which costs $299.50. 

6) Sumo

SumoMe is a suite of tools that allows you to grow your website’s traffic and engagement.

It differs from other similar WordPress plugins in the sense that you install the plugin and you’re granted access to a host of apps, including:

• List Builder App: This allows you to create custom email opt-in forms.
• Share App: This allows you to add share buttons to your website.
• Image Sharer App: This allows you to add social sharing buttons to your images.
• Email Capture App: Helps you grow your email list.
• Heatmap App: Tracks how people interact with your website.

• Key Features

  • List builder
  • Contact form
  • Image sharer
  • Smart bar
  • Embedded list-builder pop-up
  • Highlighter
  • Social sharing
  • Integration with Google Analytics
  • Content analytics

• Price

SumoMe is free to use. 

However, their pro version goes for $49/month or $39/month if you’re billed annually.

7) Constant Contact

Constant Contact is a popular email marketing platform that allows you to create and send custom emails to your subscribers.

It comes with a variety of powerful features, including:

• Key Features

• • Drag and Drop Email Builder and newsletter templates: Constant Contact comes with a drag-and-drop email builder and newsletter templates that you can use to create custom emails and give them that polished, professional look.
  • Autoresponder: This allows you to automatically send emails to your subscribers based on a set schedule.
  • Marketing automation: This allows you to automate your marketing tasks, such as emailing new subscribers, following up with leads, and more.

• • Easy-to-read reports: You can use the report to track your email campaign and see if you’re up for success or if there are a few things to adjust or change.  

• Price

Constant Contact starts at $20/month for the basic plan. 

Their email plus plan, which includes all the basic plan features plus some extras, go for $45/month. 

They have a free trial on both plans.

8) SendInBlue

SendInBlue is a widely used marketing automation and email marketing platform.

It allows you to automate your marketing tasks, such as emailing new subscribers and following up with leads.

It also comes with a drag-and-drop email builder that you can use to create custom emails and newsletters.

Additionally, SendInBlue offers a variety of features, including:

• Key Features

  • Customizable Dashboard: Helps you see your most important metrics at a glance.
  • Contact Management: SendInBlue makes it easy to manage your contacts and segment them into different groups.
  • Email heatmaps: Helps you track how people interact with your emails.
  • Integrations: SendInBlue integrates with various platforms, including WordPress, Shopify, and Salesforce.

• Price

  • SendInBlue has a free plan that allows you to send up to 300 emails per day. 
  • Their paid plans start at $25/month for the lite package, which comes with no daily sending limits. 

Email Address Finders

Now that you have a few tools to help you grow your email list, it’s time to start collecting email addresses.

One way to do this is by using an email address finder tool.

An email address finder tool allows you to search for emails on the web and collect them in one place.

9) Hunter

If you’re looking for a good email address finder tool, Hunter makes an excellent choice.

Hunter allows you to find email addresses on the web with just a few clicks. 

It also comes with a bunch of other features, such as:

• Key Features

  • Email verification: Ensures that the email addresses you collect are valid and not spammy.
  • Google Sheets and Browser Extensions: This makes it easy to export your collected email addresses into a Google Sheet or add them to your browser’s address bar.
  • Email tracking: This allows you to track when your emails are opened and whether or not they’re clicked.

• Price

Hunter has a free plan that allows you to search up to 25 emails and 50 verifications per month. 

Their paid plans start at $49/month for the basic package, which allows you to search up to 1,000 emails and 5,000 verifications per month.

10) Voila Norbert

Voila Norbert is another great email address finder tool.

It allows you to find almost any email address on the web. 

The tools also integrate with various CRM software, such as Salesforce and HubSpot.

• Key Features

• • Email verification: Ensures that the email addresses you collect are valid and not spammy.
  • Bulk Email Finder: This allows you to find up to 200 email addresses at once using a CSV file.
  • Integrations: Voila Norbert integrates with various CRM software, such as Salesforce and HubSpot.
  • Duplicate Emails: The tool removes duplicate email addresses from your list.
  • Additional Details: It stands out because it goes beyond simply finding email addresses and offers additional details, such as social mappings and job titles.

• Price

Voila Norbert’s pricing starts at $49/month for 1,000 email searches. 

Their most advanced package costs $499/month for 50,000 email searches.

11) Email Hippo

Email Hippo is another good email address finder tool.

Like Voila Norbert, it allows you to find almost any email address on the web. 

• Key Features

  • Accuracy Score: Helps you see how accurate an email address is before you add it to your list.
  • Bulk Email Finder: This allows you to find multiple email addresses using a CSV file.
  • Integrations: Email Hippo integrates with various CRM software, such as Salesforce and HubSpot.
  • Duplicate Emails: The tool removes duplicate email addresses from your list.

• Price

Email Hippo offers a free trial that allows you to search up to 100 email addresses. 

Their paid plans start at $9.50/month.

Prospecting and Outreach Tools

Now that you have a few tools to help you grow your email list, it’s time to start prospecting them.

Prospecting is how you turn those contacts into leads and sales.

12) D&B Hoovers

D&B Hoover is billed as the world’s most comprehensive business database. It’s a pretty helpful tool if you’re looking to build a targeted list of new prospects.

It includes loads of company information to help you strike more relevant conversations with your leads. 

• Key Features

  • Filter prospects to a few promising ones.
  • Send leads directly to a CRM software
  • Real-time updates whenever a prospect changes job, title, or company
  • Real-time trigger alerts for changes in prospects’ credit ratings, spending, and other important factors

• Price

D&B Hoovers allows you to try the tool for free. After which, you’ll have to contact their sales team for pricing information.

13) Datanyze

Datanyze is a tool that allows you to find and track technology buyers across the web. 

It is an excellent tool for B2B companies that want to identify and connect with potential customers.

• Key Features

  • Identify and track potential customers
  • GDPR and CCPA compliant
  • Icebreakers to help you start meaningful conversations with prospects
  • Ability to capture prospects’ contact information as you’re browsing their websites and Linkedin Profiles
  • Find out what technologies they’re using
  • Track how much money they’re spending on technology

• Price

Datanyze offers a free demo of the tool on their website. After which, you’ll have to contact the company for a pricing plan.

14) Lead Forensics

The main reason you’re missing out on sales is that you don’t know your website visitors. You need a tool such as Lead Forensics to help you understand your site’s visitors in detail. 

It uses advanced tracking technology to help you see the identity of your website visitors in real-time. You can even get their contact information in case you want to do some follow-ups. 

They even have a lead scoring feature that identifies the most promising lead, so you don’t waste your time and marketing spend on leads that won’t convert. 

• Key Features

  • Identify potential customers and track their activity on your website
  • Receive alerts whenever a high-value prospect visits your website
  • Track what pages they visit and how long they stay on each page
  • Provides full contact details of the customer, including their identities, names, email addresses, and phone numbers

• Price

Lead Forensics offers a free trial on their website. After which, you’ll have to contact them for pricing information.

15) Growthbot

Do you have a market that you’re targeting?

Just tell Growthbot, and they’ll scan their vast database of more than 200 million contacts and pull out the best leads for you.

• Key Features

  • Works with Slack
  • Finds the best leads for you based on your target market and industry
  • Provides contact information, including email addresses and phone numbers
  • Self-updating database
  • Only pay for leads that fit your business
  • Email marketing compatibility, including automation

• Price

Growthbot pricing plans start at $49 per month (Outreach Plan) and shoots to $199 per month for their All in One package.

Customer Relation Management Tools (CRM)

CRM software solutions help manage customer relationships. 

They’re a must-have for sales and marketing teams who want to streamline their sales process and close more deals.

16) Overloop

Overloop is a sales CRM software focusing on conversions, workflows, pipelines, and prospecting. 

The tool features a drag-and-drop interface that lets you visually glance at your pipelines and workflows. 

• Key Features

  • Find email addresses in bulk or individually
  • Turn the emails you find into cold emails
  • Automate workflows to reduce repetitive tasks
  • Track your email campaigns using more in-depth data

Integrate with a variety of tools, including Zapier, Google Sheets, and more

• Price

Overlap is free as a CRM tool. But to take advantage of their email automation, you have to sign up for their paid plan, which starts at $70/month. 

Their email finder requires an even more advanced payment plan, starting at $39 for 250 credits and shooting up to $299/month for 10,000 credits.

17) HubSpot

Hubspot is one of the world’s most widely used CRM software. 

It’s an array of so many features that it’s hard to list them all. 

But some of the key features include contact management, email marketing, lead management, social media management, etc. 

• Key Features

  • Easy to use platform
  • Live chat support
  • A/B Testing
  • Integrates with a wide variety of tools, including Google Analytics and Salesforce
  • Scheduling, tracking, email template, and engagement tools

• Price

Hubspot offers a free CRM plan. But their paid plans start at $45 per month, with granted access to CMS, marketing, customer service, operation hubs, and sales features. 

18) Pardot

Pardot is a CRM software owned by Salesforce. 

It’s designed for small businesses and enterprise companies who want to take their sales and marketing efforts to the next level. 

It’s a simple tool that lets you manage and qualify sales leads. 

Qualifying leads is what you do when you want to talk to the best possible leads. 

Pardot packs fine-grained segmentation and marketing automation features for better communication and leads nurturing. 

Pardot also comes with many other tools, including embedding forms, email management, and landing page builder.

• Key Features

  • Contact management
  • Lead management
  • Lead scoring and grading
  • Email integration
  • Salesforce integration
  • Detailed data for customizing the user experience
  • Qualification and lead nurturing tools to help you engage with the best possible leads

• Pricing

Pardot has a tiered pricing system that starts at $1,250 per month. 

Their most advanced package is priced at $4000/month. 

19) SugarCRM

SugarCRM is one of the most popular CRMs on the market. It’s used by over 2 million customers worldwide. 

The tool has everything you need to build better customer relationships. It features a drag-and-drop interface, making it easy to use. 

• Key Features

  • Lead management
  • Contact management
  • Sales forecasting
  • Pipeline management
  • Marketing automation
  • Email integration

• Price

SugarCRM has a free Community Edition. But their paid plans start at $45 per month for up to 3 users.

20) Keap

Keap is a CRM software that’s designed for small businesses. 

It’s a simple tool that lets you organize your customers’ information and conversations in a central place. 

From lead capture to contact management to sales pipeline and invoicing, Keap makes managing your sales and marketing efforts a cinch. 

• Key Features

  • Capture leads from anywhere – including your website, Facebook, or LinkedIn
  • Track your customer’s contact history and interactions
  • Get real-time alerts when a lead is hot
  • Create custom pipelines to track your sales process
  • Invoicing and billing
  • Marketing automation

Integrates with a wide variety of tools, including QuickBooks, Zapier, and Mailchimp

• Price

Keap has three different pricing plans: Lite Plan, Pro Plan, and Max Plan. 

• • Lite Plan costs $59/m
  • Pro plan costs $129/month
  • And max plan costs $199/m

Sales Lead Generation Tools

The ultimate goal of any business is to make money. And the only way to do that is to generate leads and turn them into paying customers.

Sales lead generation tools will help you generate sales and nurture your existing customers, making them more likely to buy from you.

21) Salesforce

Salesforce operates on the “work smarter, not harder” mantra. 

It’s a feature-rich tool that lets you manage your customers, sales leads, and sales team all in one central place, hence the name sales lead generation tool.

It also comes packed with many other features that work together to help you sell more and deliver better customer experiences. 

• Key Features

  • Features a string of separate tools that are specific to your industry
  • Analytics that show you which sales processes are working and which ones need improvement
  • Features support functions such as chatbots, customized help centers,  and case management
  • You can automate repetitive tasks so your sales team can focus on selling
  • Integrates with popular business tools such as Slack, Zapier, and Mailchimp

• Pricing

Salesforce offers a free trial. After that, their plans start at $25 per user per month.

22) HubSpot Sales

We mentioned HubSpot earlier. Don’t get it confused — HubSpot Sales is a different tool from Hubspot CRM. 

HubSpot Sales is designed to help you close more deals and boost your sales pipeline. It comes with everything from customizable email templates to meeting scheduling tools. 

• Key Features

  • Email tracking
  • Integrate with over 900 other tools in the HubSpot Marketplace
  • Live chat
  • Meeting scheduling
  • Deal management
  • Pipeline management

• Pricing

HubSpot Sales has a free plan, and paid plans start at $45 per month.

23) LinkedIn Site Navigator

It is no surprise that the world’s leading professional networking site stacks loads of company information in its database. 

LinkedIn Site Navigator is a tool that lets you access all of that data and use it to generate leads. 

You can search for specific companies, employees, or keywords. And then use the information you find to create custom lists of leads. 

• Key Features

  • Find detailed information about any company on LinkedIn, including website, headcount, and contact info
  • Find leads through LinkedIn’s search engine
  • Access LinkedIn InMail Messages
  • Customize your lists of leads

• Pricing

LinkedIn Site Navigator is a paid tool, and plans start at $79.99 per month.