Lead Generation Singapore: A Complete Guide

lead generation singapore
Are you thinking of using digital marketing for lead generation in Singapore? One of the best ways to tap into the huge online global market, which numbers 2.5 billion people, is by using lead generation. It involves using effective digital marketing tools that are designed to get you the maximum lead generation results.
Singapore has one of the most vibrant digital marketing industries in the world. A majority of the businesses understand the importance of using various digital marketing strategies such as search engine optimization, influencer marketing, social media marketing and the like to get leads.

Why Use Digital Marketing?

Unlike the traditional marketing strategies that used to either bear little or no results, digital marketing techniques deliver the best results, as it is possible to target ads and content to a specific group or prospects. The high-speed internet connection across the country and use of internet as the main source of information are some of the factors that make digital marketing so successful and essential to businesses.
Digital marketing encompasses many types of marketing, such as online marketing, social media marketing, and search engine optimisation. Thus, there are hundreds of possible ways to generate leads with your website. Effective methods of lead generation via digital marketing include publishing targeted content, guest blogging, and social media marketing.
The internet is full of endless opportunities to those who know the best avenues to tap into. You can reach a mass of people at once and in real-time using a few strokes of keyboards on a laptop or a mobile device.
The internet marketing business in Singapore is the best context to learn how digital marketing has opened the world of digital businesses of lead generation. Almost 70% of Singapore population has access to the internet, and the majority of the 70% users are youths of the age between 20-34 years old.
This age bracket is the most internet-adept generation that has graced the face of the earth to date. Every aspect of their life is connected to the virtual world. Hence, it is the idea behind Singapore businesses adopting digital marketing to reach this potentially lucrative customer base that has not been exhaustively exploited to its full capacity. This article will look at three examples of digital marketing strategies to lure the different market segments of internet customers in Singapore.
The revolution of digital marketers is fast growing through incorporation of social media marketing, online marketing, and search engine optimisation. On that case, most of businesses downfall is as a result of poor digital strategy. Company development ‘requires a vast lead generation investment to keep it competitive at online marketing. Online marketing has become a huge investment for small and big investors and has had tremendous growth especially at Singapore. About fifty-five percent of Singaporeans accessing internet use their devices to search or purchase products. It is a prove of a need to get into lead generation to try and sell your firms brand to demographic market.
The ultimate objective of any form of marketing is reaching a significant number of customers and the general public. It is therefore essential to come up with strategies that are effective in turning prospects into customers for your business. With development on internet services, digital marketing is hence on the rise with countries such as Singapore endorsing the technique vastly. Well, several traditional marketing techniques are not as successful as digital marketing. With the appropriate measures adopted, digital marketing can turn out to be very highly fruitful since it focuses on a particular group of potential customers.
For a digital marketing strategy to be termed successful, it must generate significant leads. While there are several marketing techniques that you can implement such as search engine optimization and use of social media platforms, sales funnel stages are remarkably effective.

What Lead Generation Strategies Can I Use

In this article, we are going to investigate the primary marketing funnel strategies, providing insight on how they are useful in regard to lead conversion.

Lead Capture

There is a high probability that a good number of people who visit your website will never come back again if you are not able to capture their data. Keeping in mind that old methods are avoided, visitors have the capability of avoiding marketing messages without much struggle.
To cope with the changing times, we must apply a new strategy. Nicholas Kusmich, the Facebook Ads Specialist and Strategic Consultant, has two suggestions.
  1. Give before asking
  2. Each marketing process step must be treasured in and of itself
The first suggestion requires methods that are mutually beneficial, that enable leads that are potential to opt-in to gather information effectively, and the most effective way is through lead magnets.

Lead Magnets

Acquisition of a client’s needs is a process that is optimised that can convert visitors into leads, though there is a problem where visitors who visit the website for the first time fail to leave their information. The failure to have a method of contact from your site visitors means that they will not hear from you. This is where the essence of lead magnets is realised.
Lead magnets give value to those who visit your site in exchange for your visitors’ contact information. Normally they appear in the form of training videos, eBooks, trials, white papers and webinars. These free offers give an opportunity for an exchange where you give them valuable tools or content in a trade-off for their contact details. The contacts are instrumental for future communications.

Lead Conversion

Landing pages are important in changing those who visit your site into leads. These pages can be  the first one that a visitor comes across after they click on a button for call to action, an ad or other marketing triggers.
Landing pages should always be different separated from your primary home page and possess the dual aim of seizing leads as well as warming the visitors up into becoming you next clients. The aim of you landing page is mainly to inform your visitor with enough information to lure them into proceeding with a purchase.
It is also crucial to note that your landing page should deliver always on your promise in your ad source so as to minimise bounce rates.

Lead Scoring

Wikipedia defines lead scoring a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organization. The resulting score is used to determine which leads a receiving function will engage, in order of priority.
Not all leads are created equal, and they should be given priority depending with their engagement levels. In this case, lead scoring gets in, after which you can choose your preferred leads that nears making a decision on purchase.
Lead scoring can measure interactions your potential clients engage in with your posted content via a point system. Every engagement made has values assigned to it. You can deduct or add points informed by negative and positive attributes such as downloading an eBook or unsubscribing from your mailing list.
The use of this point-based system is economical in money and time in the process of hitting your aimed market as well as utilising the chance of sales opportunities.

Free Lead Generation Strategies


Email Marketing

Email marketing is one of the most powerful digital marketing strategies in Singapore. As the name suggests, it entails sending marketing content to the target customers via their email address. You will need to build a mailing list for this digital marketing strategy to work. For example, you can include a dialog box on your website that allows clients to subscribe to newsletters and get notifications about upcoming offers such as discounts.
With the mailing list at hand, write compelling content and send it to the prospects via email. Make sure that the content is relevant to them and properly packaged. Otherwise, they may decide to delete or mark it as spam. One of the best ways of engaging with potential customers via email is by using more engaging content formats such as short videos and infographics instead of traditional text-only emails.
It is essential to highlight the importance of segmenting your mailing list in preparation for the email marketing campaign. Use metrics such as age, stage in the buying funnel, interests, geographic location for this purpose then create content that best resonates with each group of customers.
Email drip campaign involves sending a series of automated emails at set intervals. Sending computerised emails is triggered by action of online user signing up for an email list. Other triggers include making sales, signing up for a free trial and downloading a piece of content. Starting an email list for your firm is an essential action you can start doing for your business. Email marketing is more than competent at conversion of leads into customers as compared to other digital social media strategies. Clients subscription to your email list shows their active interest on your business. A drip email campaign comes in acting as a strategy to keep those clients that subscribe to your email list.


Blogs are the ideal method of updating you followers or clients on your new products and services in a manner that prioritise are given to new information that your clients need. The journal-like appearance of blogs make it easy to continuously engage your customers on your services using a digital platform. Also, blogs assist in keeping your site fresh as you build conspicuousness on Google keyword searches.
Blogs can be written and updated many times in a day. The frequent posting of content makes it an excellent lead generation tool for the Singapore population that is highly dependent on the internet to access basic requirements.
It is essential for enhancing customer satisfaction through the constant uploading of contents. The availability of the contents helps you bridge the gap between you and your customers because blogs are designed in a way to help your customers consume and give you feedback on your services and products.
The continuous availability of information on blogs makes it ideal for lead generation. The high traffic rates associated with blogs generate leads for your site capable of being converted to loyal customers. The content you publish on your website should be targeted and keyword-researched. Attracting traffic to your website is most beneficial when those visitors are your target audience.
Guest blogging (writing a blog post for someone else’s business you’re your name and links to your own website) allows you to tap into another person’s readers, directing leads to your website, and therefore, lead generation for your business. 

Social Media

Singapore is estimated to have more than 4 million active social media users. Marketing your brand to this vast audience of potential customers will help your business get a firm footing in the country. You will eventually become recognized as an authority in your niche if you apply the right social media marketing practices.
Facebook, Instagram, and Twitter are some of the most popular social media sites in the country. Use them to catapult your business to success. For example, you can use Facebook paid ads to get traffic to your website and sales. The ads can also help promote your branded pages and groups on each of the platforms.
Social media is a field that any Singapore based company cannot afford to miss out. Social media cannot be underestimated by its power to generate leads. Social media requires a good strategy for knowing market target for your business. Facebook, Instagram, and Twitter would be the ideal place to launch your online campaigns if you are targeting young generation. Additionally, for companies that are targeting top CEOs, LinkedIn is ideal for leads generation.

Generate Social Proof by Using Influencers

Influencer marketing is a relatively new digital marketing strategy that probably your competition is not currently using for lead generation in Singapore. 22% of marketers polled in a recent research study said that this form of marketing is one of the most effective ways of getting new customers.
A vast majority of customers in Singapore trust recommendations from people, whom they trust, resonate with and follow on social media platforms than the typical product reviews. Customers are more likely to purchase a product if they see people whom they know review them. FabFitFun sends a gift box loaded with new products to all its members. The company hired a famous model to post pictures holding the gift box on Instagram. FabFitFun made a ton of sales as a result.
Connect with the best social media influencers in Singapore whose audience is part of your target audience. The influencers will post content such as ads and pictures of your products and publish them across their social media profiles. The influence that they have on the target audience will motivate some of them to visit your website and make a purchase, or at the very least, generate leads. The influencers do not have to be celebrities —ordinary people who have at least 10k followers can get the job done as well.
In addition, the influencer marketers can also promote your social media pages and groups thereby boosting your brand awareness and digital marketing campaigns in Singapore.

Actionable Facebook Advertisements

There are more than one million active Facebook users in Singapore. If you want to target clients in specific towns such as Clementi, actionable Facebook advertisements can help you achieve that goal. Including your brand name is not enough to motivate people who come across your ad to visit your site and place an order. You need to do more – including a call to action and more details about your business and its operations.
Get more results from the ads by customizing them for various segments of your customers. Some of the parameters that you can specify when creating the ads include:
  • Age
  • Location
  • Gender
  • Education level
  • Relationship status
  • Interests

Pay-Pay-Per Click Campaigns

Pay-per-click (PPC) makes sure you get an instant exposure that leads to traffic and higher sales. PPC program provides all the programs which are the ideal lead generators and makes sure your company has the vast online users visits. 
Singapore has most of the frequently searched websites, reason being advertising places that they take priority of. These sites get them on the higher level ahead of their similar strain competitors. Everywhere they go get active into internet. The PPC packages are all inclusive and gives you the highest exposure. On simple terms, PPC makes sure you are found before others through search engines organic results hence increasing your lead generation.

Organic Search Engine Optimisation (SEO)

Another digital marketing strategy for lead generation is using Search Engine Optimisation, also known as SEO. It includes using the right keywords and developing videos to help you in your marketing. Ensure you use the right keywords to make sure that your site ranks higher in users search engine results.
Organic search engine optimisation (SEO) has been argued to be a very effective method for long-term and consistent lead generation. Despite its high difficulty level and broader scope, organic search optimisation remains to drive an important part of new leads for majority of business. 
Search engine optimisation is the ultimate inbound marketing method of generating leads for your business. It uses keywords in your content to increase the visibility of product or services on online platforms for easy accessibility with your customers.
The words are always set up in a way that is enticing to search engines so that whenever a user searches products or services containing your keywords, your website can appear higher or lower depending on the strength of your keywords. If your products or services are not optimised for search engines, it becomes very difficult for your customers to access your website on organic searches.
Search engine optimisation is arguably an ideal strategy for lead generation. You need to appear on search engines top and first page. SEO helps to promote high traffic and lead generation. Many available Singapore agencies offer search engine optimisation services. They provide experts that work to fix your website errors. Some companies are experienced on digital marketing and are aware of extensive and intensive deployment of appropriate keywords and ads on website as a move to attract more leads. Huge online traffic will be generated through SEM and SEO.
Majority of entrepreneurs have heard about SEO but are reluctant to venture into it due to the perception that it is too expensive, time-consuming, complicated and tedious. While some of these perceptions are true, SEO remains one of the best ways of driving free traffic to your website from search engines and other online platforms, therefore creating lead generation.
A simple thing such as the name of your business can influence how the site ranks on search engines. On average, brands with a strong keyword in the business name rank 1.5 spots higher than businesses whose name does not contain a keyword.
SEO is broad, but four main areas that you should focus on to generate leads are:
  • Device optimization
  • Credible link building
  • Page optimization
  • Website optimization
The four will enhance the visibility of your website on search engines and improve the effectiveness of your digital marketing campaigns.


A webinar provides you with the means to pass information concerning the content you are offering to a specific group of your customers in a conference-like method to enable your online engagements to be more interactive and educational as possible. Signing customers up for a webinar means that you are creating lead generation.
Webinars add that personal touch, unlike the formal tone of eBooks. The personal touch provides by the moderator gives your clients the feeling that their problems are catered for in a personalised way to meet the customer’s context.
The requisite to offer specific from the leads as an essential to access the webinar’s services makes it the best platform to capture information of your prospects for a refocusing campaign.


At the beginning of your business venture, it might be very difficult passing the information you want to be passing to your target market. The universal practice for lead generation is practising patience with your marketing strategies. However, as your business expands and in search of new markets to grow into on the digital space blogs, SEO and Webinar will help you enhance your visibility on organic searches for a high lead generation for your website.
The type of content you post on every phase is essential in attracting leads. If a customer gets the best services from you, eventually they will take part in promoting your product to their colleagues. Therefore, you need to establish a stable relationship with your customers to safeguard a prolonged relationship.
Online advertising agencies in Singapore can help you boost your site lead generation. Advertising agencies will use creative campaigns to ensure a broader range of brand awareness and give you high and hot leads you are yearning for. By using companies to take care of lead generation, you will be able to concentrate on broader aspects of online digital strategy properly. However, you should first research on the advertising company you want to hire to avoid under performance according your expectations.
Other various strategies determine whether your lead generation will be successful. Observing your competition and keeping an eye on your challengers can help increase lead generation. Know about their new website, new products, and services and try to keep a step higher above them. Creating a loyal online following is another way of generating more leads. Your followers will help share your contents to other people who will more likely give them faith for your business.
In conclusion, online advertisement is at a higher level at Singapore. Today, Singapore has plenty of opportunities of making your company known. All that is left is taking first step and establish your digital online company for lead generation.
Digital marketing requires making informed and tactical decisions every step of the way. MediaOne can help you by creating customisable digital marketing strategies for lead generation in Singapore. Our team is highly trained and won’t stop until the expected results are achieved. Call us today at (65) 6789 9852 for more details.

Author Bio

Tom Koh is the CEO of MediaOne, a leading Asia digital agency. He comes packed with 2 decades of international digital marketing experience. In his spare time of maybe 20 minutes a day, he loves coaching, blogging about all things digital and trying to figure out how to make his dog do the roll.

August 27, 2018

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