Are you looking for information about the best forms of digital marketing for lead generation in Singapore? Singapore has one of the most vibrant digital marketing industries in the world. A majority of the businesses understand the importance of using various digital marketing strategies such as search engine optimization, influencer marketing, social media marketing and the like to get leads.
Unlike the traditional marketing strategies that used to either bear little or no results, digital marketing techniques deliver the best results, as it is possible to target ads and content to a specific group or prospects. The high-speed internet connection across the country and use of internet as the main source of information are some of the factors that make digital marketing so successful and essential to businesses.
Digital marketing encompasses many types of marketing, such as online marketing, social media marketing, and search engine optimisation. Thus, there are hundreds of possible ways to generate leads with your website. Effective methods of lead generation via digital marketing include publishing targeted content, guest blogging, and social media marketing.
The internet is full of endless opportunities to those who know the best avenues to tap into. You are capable of reaching a mass of people at once and in real-time using a few strokes of keyboards on a laptop or a mobile device.
The internet marketing business in Singapore is the best context to learn how digital marketing has opened up the world of digital businesses of lead generation. Almost 70% of Singapore population has access to the internet, and the majority of the 70% users are youths of the age between 20-34 years old.
This age bracket is the most internet-adept generation that has graced the face of the earth to date. Every aspect of their life is connected to the virtual world. Hence, it is the idea behind Singapore businesses adopting digital marketing to reach this potentially lucrative customer base that has not been exhaustively exploited to its full capacity. This article will look at three examples of digital marketing strategies to lure the different market segments of internet customers in Singapore.
The revolution of digital marketers is fast growing through incorporation of social media marketing, online marketing, and search engine optimisation. On that case, most of businesses downfall is as a result of poor digital strategy. Company development ‘requires a vast lead generation investment to keep it competitive at online marketing. Online marketing has become a huge investment for small and big investors and has had tremendous growth especially at Singapore. About fifty-five percent of Singaporeans accessing internet use their devices to search or purchase products. It is a prove of a need to get into lead generation to try and sell your firms brand to demographic market.
The ultimate objective of any form of marketing is reaching a significant number of customers and the general public. It is therefore essential to come up with strategies that are effective in turning prospects into customers for your business. With development on internet services, digital marketing is hence on the rise with countries such as Singapore endorsing the technique vastly. Well, several traditional marketing techniques are not as successful as digital marketing. With the appropriate measures adopted, digital marketing can turn out to be very highly fruitful since it focuses on a particular group of potential customers.
For a digital marketing strategy to be termed successful, it has to generate significant leads. While there are several marketing techniques that you can implement such as Search Engine Optimization and use of social media platforms, sales funnel stages are remarkably effective. In this article, we are going to look into the primary marketing funnel strategies, providing insight on how they are useful in regards to lead conversion.
Today we will go through best strategies to use digital services for lead generation at Singapore.
Why Digital Marketing for Your Business?
Improved Brand Presence
The best way to capture the attention of the human brain is by using catchy yet attractive displays to draw their attention to something either knowingly or unknowingly. Social media platforms provide marketers with an opportunity to continuously display their products to internet users with the aim of convincing them to buy.
The best group of people to reach are those you are targeting with your advert to convert to customers.
Digital marketing gains high visibility for your business than conventional marketing strategies. Therefore, the leads will purchase the services or products from your platform which increase your sales rates. Furthermore, generating leads using digital marketing is far cheaper and less cumbersome than using other forms of marketing.
The minimising on expenses allow your business to save on cash which would have been lost by using conventional marketing methods. The money is used to enhance other aspects of your business.
High Rates of Lead Generation
The most important aspects of this piece, digital marketing enables you to generate more leads in an instant for your business with high rates of conversion. With your site ranked with search engines, it very essential to ensure website grade high with search engine’s keywords.
A keyword allows your website to appear highest among the same searches as your products. Therefore, the higher or, the stronger your keywords, the higher the ranking with search engines to improve the authority of your brand.
Search Engine Optimisation Of Websites
Search engine optimisation is the ultimate inbound marketing method of generating leads for your business. It uses keywords in your content to increase the visibility of product or services on online platforms for easy accessibility with your customers.
The words are always set up in a way that is enticing to search engines so that whenever a user searches products or services containing your keywords, your website can appear higher or lower depending on the strength of your keywords.
Therefore, it does not matter whether your content is written in heaven. If your products or services are not optimised for search engines, it becomes very difficult for your customers to access your website on organic searches.
Website optimisation has best ways of leads generation. All magic through your company happens on your website. Primary objective of website optimisation is to convert online users to your clients. You want all leads at your site to turn to worthy clients. To achieve a high level of lead generation, you need to have more efforts other than web designing. You should incorporate lead generation web components such as layout, call-to-actions, landing forms, online forms, and content. Don’t end up spending thousand dollars on web design that will not generate website traffic into leads.
Search engine optimisation is arguably an ideal strategy for lead generation. You need to appear on search engines top and first page. SEO helps to promote high traffic and lead generation. Many available Singapore agencies offer search engine optimisation services. They provide experts that work to fix your website errors. Some companies are experienced on digital marketing and are aware of extensive and intensive deployment of appropriate keywords and ads on website as a move to attract more leads. Huge online traffic will be generated through SEM and SEO.
Majority of entrepreneurs have heard about SEO, but are reluctant to venture into it due to the perception that it is too expensive, time-consuming, complicated and tedious. While some of these perceptions are true, SEO remains one of the best ways of driving free traffic to your website from search engines and other online platforms.
A simple thing such as the name of your business can influence how the site ranks on search engines. On average, brands with a strong keyword in the business name rank 1.5 spots higher than businesses whose name does not contain a keyword.
One of the mistakes that SMEs make is not focusing on a long-term SEO strategy and spending thousands of dollars on PPC ads during their initial stages.
SEO is broad, but four main areas that you should focus on to get leads are:
- Device optimization
- Credible link building
- Page optimization
- Website optimization
The four will enhance the visibility of your website on search engines and improve the effectiveness of your digital marketing campaigns.
Pay Attention To The Most Important SEO: Onsite and offsite SEO
Onsite SEO refers to the inbound marketing strategies you undertake for your website to generate visibility on the SERPs. In short, it is the creation of quality, customer-oriented contents that meet the needs of the users. In technical terms, it implies enhancing your content with the specific keyword to boost its grading in searches containing questions you want your content to fix.
Offsite SEO focus on the interventions you put in place to supplement your on-page interventions. The main methods of undertaking offsite SEO is attaching backlinks to your content on reputable websites so that it becomes easy for customers to trace the link to your site. Your association with renowned sites inspires confidence on SEO providers. It paints the picture that your material is of impeccable quality, and your standings should be boosted on the search engine’s gradings.
It is clear that SEO uses keywords to lure people to their websites, which is the gist of inbound marketing which seeks to attract people to your services.
Singapore is estimated to have more than 4 million active social media users. Marketing your brand to this vast audience of potential customers will help your business get a firm footing in the country. You will eventually become recognized as an authority in your niche if you apply the right social media marketing practices.
Facebook, Instagram, and Twitter are some of the most popular social media sites in the country. Use them to catapult your business to success. For example, you can use Facebook paid ads to get traffic to your website and sales. The ads can also help promote your branded pages and groups on each of the platforms.
Social media is a field that any Singapore based company cannot afford to miss out. Social media cannot be underestimated by its power to generate leads. Social media requires a good strategy for knowing market target for your business. Facebook, Instagram, and Twitter would be the ideal place to launch your online campaigns if you are targeting young generation. Additionally, for companies that are targeting top CEOs, LinkedIn is ideal for leads generation.
Today, your company site should be mobile friendly if you want increased lead generation. More and more online users are using their mobile devices to access websites. Google has even started ranking mobile-friendly websites at their search engine top pages. It is no secret that searching online information through mobile devices is order of today. Making your site mobile friendly increases number of people that visit your website and eventually leads to higher user to client’s conversions.
Pay-Pay-Per Click Campaigns
Pay-per-click makes sure you get an instant exposure that leads to traffic and higher sales. PPC program provides all the programs which are the ideal lead generators and makes sure your company has the vast online users visits. Singapore has most of the frequently searched websites reason being advertising places that they take priority of. These sites get them on the higher level ahead of their similar strain competitors. Everywhere they go get active into internet. The PPC packages are all inclusive and gives you the highest exposure. On simple terms, PPC makes sure you are found before others through search engines organic results hence increasing your leads generation.
Email drip campaign involves sending a series of automated emails at set intervals. Sending computerised emails is triggered by action of online user signing up for an email list. Other triggers include making sales, signing up for a free trial and downloading a piece of content. Starting an email list for your firm is an essential action you can start doing for your business. Email marketing is more than competent at conversion of leads into customers as compared to other digital social media strategies. Clients subscription to your email list shows their active interest on your business. A drip email campaign comes in acting as a strategy to keep those clients that subscribe to your email list.
Email marketing is one of the most powerful digital marketing strategies in Singapore. As the name suggests, it entails sending marketing content to the target customers via their email address. You will need to build a mailing list for this digital marketing strategy to work. For example, you can include a dialog box on your website that allows clients to subscribe to newsletters and get notifications about upcoming offers such as discounts.
With the mailing list at hand, write compelling content and send it to the prospects via email. Make sure that the content is relevant to them and properly packaged. Otherwise, they may decide to delete or mark it as spam. One of the best ways of engaging with potential customers via email is by using more engaging content formats such as short videos and infographics instead of traditional text-only emails.
Before we look at the other robust ways of using digital marketing for lead generation in Singapore, it is essential to highlight the importance of segmenting your mailing list in preparation for the email marketing campaign. Use metrics such as age, stage in the buying funnel, interests, geographic location for this purpose then create content that best resonates with each group of customers.
Influencer marketing is a relatively new digital marketing strategy that probably your competition is not currently using for lead generation in Singapore. 22% of marketers polled in a recent research study said that this form of marketing is one of the most effective ways of getting new customers.
A vast majority of customers in Singapore trust recommendations from people, whom they trust, resonate with and follow on social media platforms than the typical product reviews.
Connect with the best social media influencers in Singapore whose audience is part of your target audience. The influencers will post content such as ads and pictures of your products and publish them across their social media profiles. The influence that they have on the target audience will motivate some of them to visit your website and make a purchase.
In addition, the influencer marketers can also promote your social media pages and groups thereby boosting your brand awareness and digital marketing campaigns in Singapore.
Blogging & Guest Posting
Blogs are the ideal methods of updating you followers or clients on your new products and services in a manner that prioritise are given to new information that your clients need. Blogs’ journal-like appearances make it easy to continuously engage your customers on your services using a digital platform.
Blogs can be written and updated many times in a day. The frequent posting of content makes it an excellent lead generation tool for the Singapore population that is highly dependent on the internet to access basic requirements.
It is essential for enhancing customer satisfaction through the constant uploading of contents. The availability of the contents helps you bridge the gap between you and your customers because blogs are designed in a way to help your customers consume and give you feedback on your services and products.
The continuous availability of information on blogs makes it ideal for lead generation. The high traffic rates associated with blogs generate leads for your site capable of being converted to loyal customers.
Blogs only realise their potentials. Advancement in technology will advance the features to increase its reach making it the ultimate tool for lead generation.
The content you publish on your website should be targeted and keyword-researched. Attracting traffic to your website is most beneficial when those visitors are your target audience.
Guest blogging allows you to tap into another person’s readers, directing leads to your website. One of the top forms of marketing, social media marketing is another way you can use digital marketing for lead generation. The larger your following on social media grows, the wider your reach is.
Digital marketing can be used for lead generation in many interesting and sometimes creative ways. The three tactics listed above are known to be effective for generating leads.
Marketing collaboration and partnership is a good strategy for lead generation. Seeking collaborations with other big brand companies at a bind of win-win online campaigns enables you to engage new online users who probably have never heard about you. Partnerships will hence improve your lead generations. Digital firms conferences are ideal environment to get partnership opportunities.
Apply 80-20 Content Rule
Simply put, 80-20 content rule means that 80% of your success is achieved as a result of 20% of your efforts. This golden rule applies in virtually any digital marketing strategy including content.
How do you apply the 80-20 rule in your Singapore digital marketing campaign?
80% of the content that you post on various social media platforms should communicate VALUE to the audience you want to engage with and convert into buying customers. The 20% should be focussed on promotions and offers.
Content such as videos, infographics or any other form of content that you share on various digital platforms should meet the following requirements;
- Provide solutions to real problems for your potential customers
Note that even though your success will come from 20% of your effort, the other 80% is necessary to move it in the right direction. Too many SMEs in Singapore have it the other way round. They do not understand how to apply this rule. 80% of their blog is filled with overly “salesy” content, and only 20% is valuable and meaningful to the audience they target.
If you are not yet convinced about the importance of creating valuable content and applying this rule, take a minute or two to reflect on a researched and proven fact that Singapore businesses that have a blog get 67% more leads than companies that do not have a blog.
A webinar provides you with the means to pass information concerning the content you are offering to a specific group of your customers in a conference-like method to enable your online engagements to be more interactive and educational as possible.
It adds that personal touch to the formal tone of eBooks. The personal touch provides by the moderator gives your clients the feeling that their problems are catered for in a personalised way to meet the customer’s context.
The requisite to offer specific from the leads as an essential to access Webinar’s services makes it the best platform to capture information of your prospects for a refocusing campaign.
Use Marketing Funnels To Ensure You Convert Web Traffic Into Leads
What are the Marketing Funnels?
Marketing funnels involve the TOFU, MOFU, and BOFU, which is a digital marketing strategy that generates leads as per the sales funnel’s definitions. The TOFU, MOFU, and BOFU are now the sales funnels that determine the customer’s purchase stage in the campaign. Every marketing campaign employing these techniques should establish the appropriate stage of the customer, to ensure that they offer the desirable kind of content to lure them into making purchases.
The stages of the sales funnels are chronological with each of the phase having a significant influence on the customers and prospects. The highlight below analyses each of these stages, evaluating their relevance towards lead generation.
Top of the Funnel (TOFU)
ToFu stage is also known as the awareness stage which is the initial phase of a digital marketing campaign. Content in this phase focusses on creating alerting internet users about you for the first time. The aim here is to inform the audience, help them identify their problem or requirement as well as advertise your business as the perfect solution for their issues. You should remember that the kind of customers you are addressing here have minimum interaction with your post and uncontrolled information could scare them away.
So, how do I effectively use TOFU?
- Blog articles – Well optimized blog post reaches users efficiently thereby creating traffic. Such a blog should include content that helps the viewer understand clearly their problems as well as keywords to increase its visibility.
- Social media post – campaigns in social media outlets are effective as most people nowadays have accounts on Facebook, Instagram, Twitter, among others. You can optimize these posts using automation tools to available for customization and organization on social media.
- Survey questions – to obtain information from customers online, you can set up survey campaigns that involve questions. As the user answers them, you will get to understand their needs.
- Videos – Ads in the form of videos are effective in creating awareness as well. The video you decide to use should be short, not more than ten minutes, and exclusively cover a particular subject.
Middle of the Funnel (MOFU)
This is the second phase which is also known as Consideration Stage. It focusses on customers who have already identified their needs and might even have already linked up to your business through contact. Content in the subject should, therefore, offer solutions to problems and present advantages related to these solutions. During this phase, your customers seem to have already decided to go for your product/s. Therefore, you should have a way to contact them preferably through their email. Below are some of the approaches you can employ to get the best out of the consideration stage.
- Use of eBooks – the information about your solutions might be overly detailed thus presenting it in the form of eBooks helps the customers have ample time for interaction and evaluation. You can make the eBook(s) available in your website for download and then share the link as a post for customers’ access.
- Include in News platforms – news can reach a significant number of audience, and hence you can consider sharing information on your products in the form of news or reports. This approach is most suitable for new products in the market as it is informative.
- Email marketing – communication with customers is crucial as it safeguards trust and loyalty. The most appropriate platform to communicate with your customer is via the email. You can use it to send promotional messages as well as links to your newly added products and posted content.
- Guides – as a form of providing solutions, you can present your customers with detailed guides on various of the available products. As they go through the instructions on using the product, they must realize its efficiency. You can also provide steps in the form of templates, capable of reaching a significant number of audiences.
Bottom of the Funnel (BOFU)
BoFu, also known as the decision or conversion stage is the phase where the customer has already made up their mind. After the customer has gone through the available solutions and has contacted you for inquiries, they now resolve to obtain the service from your business. It means that you two have already established a relationship and hence this phase aims to demonstrate the attributes of your product.
Approaches associated with this stage include:
- Exhibition video – you can provide a video demonstrating the product and how to use them. The length of the video is determined by the complexity of the product on its operation or use. It should show what the item is capable of achieving
- Reviews – your business must have established some customers already. These customers usually give reviews and comments on their experience with your product. It is your obligation at this point to display these reviews as proof of the product’s efficiency.
- Holding webinars – some customers may be resilient and might require you to convince them yourself. Video chatting offers a whole new kind of an interaction where a customer poses a question and you get to answer it immediately.
At the beginning of your business venture, it might be very difficult passing the information you want to be passing to your target market. The universal practice for lead generation is practising patience with your marketing strategies. However, as your business expands and in search of new markets to grow into on the digital space blogs, SEO and Webinar will help you enhance your visibility on organic searches for a high lead generation for your website.
The type of content you post on every phase is essential in attracting leads. If a customer gets the best services from you, eventually they will take part in promoting your product to their colleagues. Therefore, you need to establish a stable relationship with your customers to safeguard a prolonged relationship.
Online advertising agencies in Singapore can help you boost your site lead generation.Advertising agencies will use creative campaigns to ensure a broader range of brand awareness and give you high and hot leads you are yearning for. By using companies to take care of lead generation, you will be able to concentrate on broader aspects of online digital strategy properly. However, you should first research on the advertising company you want to hire to avoid under performance according your expectations.
Other various strategies determine whether your lead generation will be successful. Observing your competition and keeping an eye on your challengers can help increase lead generation. Know about their new website, new products, and services and try to keep a step higher above them. Creating a loyal online following is another way of generating more leads. Your followers will help share your contents to other people who will more likely give them faith for your business.
In conclusion, online advertisement is at a higher level at Singapore. Today, Singapore has plenty of opportunities of making your company known. All that is left is taking first step and establish your digital online company for lead generation.
Digital marketing requires making informed and tactical decisions every step of the way. MediaOne can help you by creating customisable digital marketing strategies for lead generation in Singapore. Our team is highly trained and won’t stop until the expected results are achieved. Call us today at +65-6789-9852 for more details.