Feed Your sales team ’til they go crazy with leads.
A hungry sales team is an ineffective one. Sales reps can’t sell if they don’t have the leads to pitch to — and most of the time, they come to us looking for those leads. We know this because we’re a lead generation agency. That’s right, folks — MediaOne is an agency that specializes in generating high-quality phone-verified business contacts, so you don’t have to.
We do things differently than other lead generation companies out there, though. We don’t just sell raw data that you’ll have to process into something usable. We try to make your life easier by taking care of everything for you, and we don’t mean in a half-assed way — we go all the way.
Why is Lead Generation Important?
Aren’t leads just a bunch of phone numbers? Why can’t I just call people myself?
Well, it’s not that easy, and we’ll tell you why.
Firstly, cold calling requires a lot of mental energy. Sales reps aren’t machines — they can only do so much before they get fatigued, which eventually leads to less effective selling.
Secondly, cold calling doesn’t always lead to a sale. Sometimes, it does — but not every time you pick up the phone and dial a random number. In fact, some companies don’t even have a sales team or processes in place to handle these leads.
Thirdly, it is not easy to find good leads — and if you find them, the odds are good they won’t be phone-verified.
The solution, of course, is to outsource this tedious activity. That way, your team (and their mental energy) stays intact for when it really matters: the pitch.
Let us do the heavy lifting for you. You focus on closing deals – as we focus on getting you sale-ready leads. Our process is fool proof, and it’s 100% scalable.
Lead Generation at MediaOne
There are no cold calls here, folks. We generate leads by building our own suite of tools to gather data from websites and social media accounts — all vetted for accuracy. It’s an elaborate process, but it ensures high-quality results every time. Not only that, but you also get to choose the type of data you want to collect. You can choose from business details, social media accounts, or even website content — all depending on your goals and the kind of sales pitch you have in mind.
Getting Marketing Qualified Leads
OK, so you’re wondering what “marketing qualified” means?
Let’s say you have a marketing team in place to handle your lead generation activities. Great! The problem is, they might not have the right tools for this part of their job. Or worse, all their time and resources are being spent on generating leads — instead of helping close these leads.
That’s where we come in. We offer tools specifically designed to help the marketing department qualify leads, whatever your campaign may be.
So, what exactly can these tools do for you? They handle everything from number analysis to business name analysis — ensuring accurate results every time.
Getting Sales Qualified Leads
We don’t stop there. Our tools are designed to work with your sales department, too.
Let’s say you have a sales team in place — but they’re not very efficient as far as lead qualification goes.
Well, this is where our leads come in handy. We generate leads with pre-filled out forms, so all they have to do is click on a button and start their pitch.
And why should they trust our leads? We may be an agency, but we grew from within the sales industry — that’s why we know how to generate high-quality sales leads. Plus, many of our clients are existing customers who experienced continuous growth as a result of using our services.
The Lead Generation Process: From Start to Finish
Attract: How do You Attract Strangers and Convert them to Your Site Visitors?
The first lead generation step is to attract strangers and convert them into site visitors.
Leads that land on your website are the number one priority. Our proprietary software focuses first on getting you high-quality traffic before taking on any other task. We use a wide array of strategies to get this done.
Convert: How do You Convert Site Visitors to Leads?
The next step is to convert your site visitors into leads. There are different ways in which we can help you achieve this:
We start by collecting data from website visitors and social media accounts — all verified for accuracy before making them available to you. We use lead generation tools specifically designed to help your marketing team qualify leads, regardless of the nature of your campaign.
Close: How do You Close Leads and Maximize Conversions?
This is where we come in. We offer tools designed for the sales department, too.
Let’s say you’re not getting the most out of your leads due to a lack of information. Or maybe you’re just dealing with a lot of unqualified leads that go nowhere?
These tools help your sales team make an accurate assessment of their leads. The results depend entirely on your business goals, but we can guarantee you’ll see an increase in qualified leads and conversions once the data collection process is complete.
Delight: How do You Keep Customers Satisfied to Ensure Repeat Business?
We never stop working.
Once the initial lead generation process is complete, we continue to provide you with fresh leads that are 100% accurate — free of charge! You can have this service for as long as you’re a client. After all, your success is our success.
How MediaOne SEO Can Help
MediaOne SEO can help your business stay on top of its lead generation game. We offer a wide range of services to meet all of your requirements, whether you need assistance with website traffic or more advanced SEO strategies.
You may have the best product in town — but how are people going to find out about it?
SEO is how we attract strangers and convert them into site visitors. SEO is how we attract strangers and convert them into site visitors. It’s how we ensure your website can be found when someone searches for products or services like yours.
How MediaOne PPC and Media Buy Can Help
MediaOne PPC gives your business an upper hand by creating targeted ads that lead directly to your site or landing page. This helps increase traffic even more — and with it, conversions.
MediaOne Media Buy makes the process even easier by allowing you to choose where you want your ads to appear. We have access to thousands of media properties, websites, and applications across the web — so your ads will be displayed on high-quality sites only.
How MediaOne Social Media Marketing Can Help
MediaOne social media Marketing also makes it easy for your business to build a community around its brand, increase exposure and gain access to a wider audience. You can’t afford not to have this service in your marketing arsenal — after all, social media is where people share their experiences.
MediaOne SMM allows you to manage your online reputation and monitor the activity of your target audience. You can keep an eye on what they’re saying about you and counter any negative comments or reviews that show up.
How MediaOne Content Marketing Can Help
MediaOne Content Marketing helps you reach potential customers through your website, blogs, eBooks, and other useful material. It’s how people discover new businesses online.
We can help you with sales writing, blogging, content creation, and editorial services — so you can ensure your target audience has access to the information they need.
How MediaOne Branding Can Help
MediaOne Branding is how we build awareness for your product or services. It’s also how we get people talking about you — online and offline!
Our branding strategies include social media marketing, search engine optimization, content marketing, organic traffic generation, print advertising, and more. All of these are designed to increase brand exposure and recognition across the web.
How MediaOne Website Creation Can Help
Like we’re used to saying, your website is your 24/7 sales rep — and it’s the first-place people go when they’re looking for your product or services. We can help you create a site that’s professional, informative, and fun to use — every time!
Our web development process includes wireframe creation, website architecture design, responsive web design (RWD), search engine optimization (SEO) best practices, content management system implementation (CMS), and custom website development.
If you want to stand out from the crowd and gain a competitive advantage, we’re the ideal sidekick for your business. We can help you attract more traffic and increase conversions with our marketing strategies and services. MediaOne will transform your business into an industry leader, so contact us today.
MediaOne is ISO-certified and an official partner of Google. We have more than ten years of experience in digital marketing, SEO, and web development — so you can be confident that our services are safe, fast, and affordable.
What’s Lead Generation?
Lead generation is the process of attracting potential customers to your business. It’s how you increase traffic, leads, and sales — including people who are actively looking for products or services like yours right now.
What Are B2B Leads?
Business-to-business (B2B) leads are prospects likely to be purchasing services or products for their organization. They’re the decision-makers, influencers, and executives who have the power to say yes — so they’re invaluable.
What Lead Generation Channels Deliver the Best Results?
Search engine optimization, social media marketing, and branding campaigns are the most effective channels for lead generation. However, we can tailor a campaign to fit your unique objectives and budget.
Who Needs Lead Generation Most?
Lead generation is essential for businesses of all sizes. The right marketing strategies help you get discovered online — so you don’t have to rely on luck or chance to bring in new customers.
How Does Lead Generation Work?
MediaOne SMM makes it easy for you to attract potential customers, increase your visibility on the web and generate more leads. We start by thoroughly reviewing your business objectives, target audience, and budget — then we develop lead generation strategies that increase brand awareness and drive sales-qualified traffic.
Are These Lead Generation Services Legal?
Yes, these lead generation services are completely legal. We market your business by creating valuable, relevant content and running a series of ads — so you can get found online without misleading anyone.
Problems You May Encounter with Lead Generation
Why are you not getting the leads you want?
We’ll help you find answers to that question by highlighting some of the problems costing SMBs millions of dollars a year.
1. You’re Capturing Contacts When You should be Capturing Lead
Get the difference: contacts are the same as leads. While a contact refers to anyone who gives you information, a lead goes further by engaging with your brand.
A contact refers to anyone who does the following:
- Subscribes for your email newsletter
- Downloads your eBook
- Follows you on social media
- Enters your contest to win a free giveaway
- Visits your website
- Participate in your interactive content (surveys and quizzes)
So, while it’s great to get all of these contacts, you need leads. These are people who do the following:
- Gives their contact information in exchange for a coupon code that only applies for a few hours
- Reaches out to ask for a price estimate or to book an appointment
- Visits your showroom to see the product
- Starts a discussion about their needs and problems on social media
- Clicks on the “add to cart” button on your website
Note that leads don’t just happen. They’re nurtured through paid media campaigns, email marketing, and digital content.
2. Your Prospects Don’t Trust You
No one wants to get burned. So, when your prospects are searching for companies to do business with, their guard is up.
Prospects go through the following steps during the decision-making process:
Problem recognition – Your prospects realize they have a problem that needs solving. For example, they need pest control services but don’t know which company to choose.
Information search – Your prospects will use different sources to learn more about the best pest control service near them. They may look for reviews or ask friends and peers if they know someone who can help.
Evaluation of alternatives – Your prospects narrow down their choices based on CREDIBILITY, COMPETITIVE ADVANTAGE, and COST:
- Is the company established and well-known?
- Who are their clients?
- What’s their business model?
- How much do they charge for services?
Purchase decision – Your prospects will decide to either contact a service provider directly or ask friends and peers for referrals.
That’s where your conversion rates come into play because you need to convince your prospects that you’re reliable and trustworthy.
3. You Don’t Have a Well-Orientated Conversion Funnel
There’s a lot of information online about getting leads, so it can be difficult to decide on the strategy that works for you. Some companies will tell you to focus on pay-per-click (PPC) ads, while others swear by SEO.
The reality is that your conversion funnel should have all these elements:
- A strong identity – Your website has to project a professional image so that prospects can put their trust in you.
An “about us” page shows that you’re genuine and reliable, not another fly-by-night company.
- Email Marketing – This is a 2-way communication system that goes both ways. Your prospects receive important information about your company and what you can do for them. At the same time, those who have already contacted you get updated about sales or events relevant to their interests.
- Inbound Marketing – Writing blog posts and articles that highlight your expertise is another way to get the word out there. This way, people will start to recognize you as a thought-leader in your industry and will be more likely to reach out when they need help.
How MediaOne Can Help
As you can see, lead generation isn’t a one-activity or one-time thing. It’s a continuous process that starts with your identity and ends with conversions in the form of purchases, subscriptions, and donations.
At MediaOne, we excel at every stage in the process. We create websites that people will remember because they’re easy to navigate and aesthetically pleasing. We’ll also help you build an email marketing list to keep your prospects up to date about sales and events. And our digital content services mean people will start recognizing you as an industry expert.