Discover the Latest Pinterest Products for Advertisers in 2023

Discover the Latest Pinterest Products for Advertisers in 2023 _ MediaOne Singapore (1)

Discover the Latest Pinterest Products for Advertisers in 2023

Hey there, fellow content creators and marketing enthusiasts! We’re back with some fantastic news for all you Pinterest aficionados. If you’re looking to up your advertising game on this visually captivating platform, you’ve come to the right place.

In this blog post, we’re diving headfirst into the world of Pinterest advertising. We’ll be discussing eight of the freshest and most updated Pinterest products for advertisers in 2023.

Whether you’re a seasoned pro or just starting your journey in the world of Pinterest ads, we’ve got something exciting for everyone.

So, grab your favorite beverage, sit back, and let’s explore the latest and greatest in Pinterest advertising together!

Pinterest Products for Advertisers

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1. Pinterest Shopping Ads 2.0: Taking E-Commerce to the Next Level

Pinterest Shopping Ads have been a game-changer for e-commerce businesses, and now they’re back with a major update. With enhanced features and more precise targeting options, these ads are designed to make your products shine. What’s new?

  • Augmented Reality Try-On: Allow users to virtually try on your products before buying.
  • Dynamic Product Display: Automatically update your ad with the latest products from your catalog.
  • Advanced Analytics: Get in-depth insights into your campaign performance.

2. Idea Pins for Brands: Crafting Stories That Connect

Idea Pins have taken Pinterest by storm, and now brands can harness their storytelling power. With this update, brands can create immersive and engaging content that resonates with their audience.

  • Interactive Elements: Add polls, questions, and product tags to your Idea Pins.
  • Collaborative Storytelling: Collaborate with creators to expand your brand’s reach.
  • Inspirational Themes: Curate content around trending themes to stay relevant.

3. Pinterest Video Max: Elevating Video Marketing

Video marketing is on the rise, and Pinterest is not lagging behind. Pinterest Video Max allows you to share your brand’s story through long-form video content.

  • Extended Video Length: Create videos up to 10 minutes long.
  • Comprehensive Analytics: Track engagement and viewer behavior.
  • Storytelling Opportunities: Showcase your brand’s personality and values.

4. Pinterest Trends: Uncovering What’s Hot

Pinterest Trends is an invaluable tool for marketers looking to stay ahead of the curve. It helps you identify emerging trends and adapt your content strategy accordingly.

  • Real-Time Insights: Access up-to-the-minute data on trending topics.
  • Category-Specific Trends: Dive deep into trends within your industry.
  • Keyword Expansion: Discover related keywords to broaden your reach.

5. Pinterest Audience Insights: Know Your Audience Inside Out

Understanding your audience is the key to successful advertising. Pinterest Audience Insights provides you with valuable information about your target demographic.

  • Demographic Data: Get insights into your audience’s age, gender, location, and interests.
  • Behavioral Patterns: Understand how your audience interacts with your content.
  • Competitor Benchmarking: Compare your performance to competitors in your niche.

6. Pinterest Advertiser Hub: Simplifying Campaign Management

Managing Pinterest ad campaigns just got easier with the Advertiser Hub. This centralized dashboard streamlines the campaign creation and management process.

  • Intuitive Interface: Easily navigate through campaign settings and analytics.
  • Budget Optimization: Maximize your ad spend for better results.
  • Campaign Recommendations: Receive suggestions to improve campaign performance.

7. Pinterest Shopping Catalogs: Enhancing Product Discovery

Pinterest Shopping Catalogs have been updated to enhance product discovery for users. Now, it’s even easier for potential customers to find what they’re looking for.

  • Product Grouping: Organize your products into specific categories.
  • Personalized Shopping: Users see recommendations based on their preferences.
  • Shopping Profiles: Highlight your brand’s unique story and values.

8. Pinterest Conversion Insights: Measure ROI Like a Pro

It’s crucial to understand the impact of your Pinterest ads on your bottom line. Conversion Insights provide detailed information on how your ads drive conversions.

  • Attribution Modeling: See the customer journey and touchpoints that lead to conversions.
  • Revenue Tracking: Measure the actual revenue generated from your ads.
  • Conversion Funnel Analysis: Identify areas for improvement in your sales process.

Now that we’ve covered these exciting updates, it’s time to put your knowledge into action. Remember, Pinterest advertising is all about creativity and visual storytelling. Use these new tools to craft compelling campaigns that resonate with your audience.

Pinterest Advertising – Q&A

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Q1: How can I make the most of Pinterest Shopping Ads 2.0 for my e-commerce business?

A1: Pinterest Shopping Ads 2.0 offer a plethora of opportunities for e-commerce businesses. To make the most of them, follow these tips:

  • Leverage Augmented Reality (AR): If your products can be tried on virtually, enable AR to give users a unique shopping experience.
  • Create Dynamic Product Displays: Keep your product catalog up-to-date to ensure that your ads always showcase the latest offerings.
  • Analyze and Optimize: Dive into the advanced analytics to understand what’s working and make data-driven optimizations.

Q2: How can I use Idea Pins for my brand effectively?

A2: Idea Pins are all about storytelling. Here’s how to use them effectively:

  • Be Interactive: Engage your audience with polls, questions, and product tags to encourage participation.
  • Collaborate and Co-Create: Partner with creators and influencers to expand your reach and bring fresh perspectives to your brand.
  • Stay Current: Keep an eye on trending themes and create content around them to stay relevant.

Q3: What’s the ideal length for Pinterest Video Max content?

A3: Pinterest Video Max allows you to create videos up to 10 minutes long. However, the ideal length depends on your content and audience. Shorter videos (around 1-2 minutes) work well for quick tips or product showcases, while longer videos are great for in-depth storytelling or tutorials. Always keep your audience’s preferences in mind.

Q4: How often should I check Pinterest Trends?

A4: Pinterest Trends is a dynamic tool, and the frequency of checking depends on your niche and content strategy. In fast-moving industries, checking it weekly might be beneficial, while others can opt for monthly or quarterly checks. The key is to stay agile and adapt your content based on emerging trends.

Q5: What’s the significance of Pinterest Audience Insights for advertisers?

A5: Pinterest Audience Insights provides crucial information to tailor your campaigns effectively:

  • Demographics: Understand who your audience is to create content that resonates with them.
  • Behavioral Data: Analyze how users engage with your content to refine your strategy.
  • Competitor Insights: Benchmark your performance against competitors and identify areas for improvement.

Q6: How can I streamline my campaign management with Pinterest Advertiser Hub?

A6: The Advertiser Hub simplifies campaign management:

  • User-Friendly Interface: The intuitive design makes it easy to create and manage campaigns.
  • Budget Optimization: Use data-driven insights to allocate your budget effectively.
  • Campaign Recommendations: Take advantage of suggestions to improve campaign performance.

Q7: What’s the key to making Pinterest Shopping Catalogs work for my brand?

A7: Pinterest Shopping Catalogs can boost product discovery:

  • Organize Thoughtfully: Group products into categories to make them easy to find.
  • Personalize Recommendations: Leverage Pinterest’s algorithm to provide users with tailored shopping suggestions.
  • Tell Your Story: Use Shopping Profiles to showcase your brand’s unique story and values.

Q8: How can I measure the ROI of my Pinterest advertising campaigns with Conversion Insights?

A8: Pinterest Conversion Insights allows you to track ROI effectively:

  • Attribution Modeling: Understand the customer journey and which touchpoints contribute most to conversions.
  • Revenue Tracking: Measure the actual revenue generated from your ads, not just clicks.
  • Conversion Funnel Analysis: Identify bottlenecks and opportunities in your sales process to optimize for better results.

Q9: Are there any best practices for creating compelling Pinterest ads?

A9: Absolutely! Here are some best practices:

  • Visually Appealing Pins: Use high-quality images and videos that resonate with your target audience.
  • Clear Messaging: Craft concise and compelling descriptions that tell users why they should engage with your content.
  • Keyword Optimization: Incorporate relevant keywords in your descriptions and board titles.
  • Consistency: Maintain a consistent posting schedule to keep your audience engaged.

Q10: How can I stay updated on future Pinterest product releases and updates?

A10: To stay in the loop with Pinterest’s latest developments:

  • Follow Pinterest’s Official Blog: They often announce new features and updates there.
  • Join Pinterest Communities: Engage with other marketers and Pinterest enthusiasts to share insights.
  • Regularly Check the Pinterest Business Hub: It’s a valuable resource for advertisers with updates and best practices.

We hope these answers provide you with a clearer understanding of how to make the most of these new Pinterest products for advertisers. Pinterest is a dynamic platform, and staying informed and creative is the key to success. Happy pinning and advertising! 🚀

With the knowledge and tools at your disposal, you’re well on your way to creating Pinterest ad campaigns that captivate and convert. If you have any more questions or need further guidance, feel free to ask.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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