Landing Page Design Trends And Best Practices In Singapore

Landing Page Design Trends And Best Practices In Singapore

A website landing page is designed to motivate visitors to take a desired action. Whether you want to increase the number of subscribers to your newsletter or an upcoming webinar, the goal is to replenish the number of leads. 

Unlike popular belief, your landing page is not the same as your homepage. The homepage usually shows an overview of the business with links to other pages, while a landing page has fewer links and contains the primary CTA. However, the homepage and landing page could be the same for some companies.

However, your landing page needs the proper UX and design to generate the desired results. If you are looking for an agency to help with your landing page design in Singapore, you’ve come to the right place. Let’s talk about how we can optimise your landing page to get you the results you want. 

With that said, UX is the most crucial part when designing landing pages.

This article looks at actionable tips for optimising your landing page’s UX for improved conversion rates.

Key Takeaways:

  • Landing page design is critical as the first interaction point, influencing trust and encouraging action.
  • A well-designed landing page improves conversion rates with clear, concise messaging that aligns with user intent.
  • Effective designs include clear CTAs, minimalist layouts, responsive designs, fast loading speeds, and trust-building elements like testimonials.
  • Hyper-local content enhances relatability and engagement, such as Singapore-specific visuals and Singlish phrases.

The Importance of Landing Page Design

The Importance of Landing Page Design

Image Credit: Unbounce

Landing page design is pivotal in the marketing funnel, often serving as the first point of interaction between a potential customer and a brand. 

A well-designed landing page captures attention, builds trust, and encourages visitors to take the desired action, whether signing up, purchasing, or downloading a resource. Poorly designed pages, on the other hand, can increase bounce rates and lead to lost opportunities.

A good landing page significantly impacts conversion rates by delivering a clear, concise, and compelling message. By aligning with the user’s intent and providing a seamless experience, it can guide visitors towards specific goals, turning them into loyal customers.

Key Aspects of Good Landing Page Design

Aspect Description
Clear Call-to-Action (CTA) A prominent and compelling CTA that drives visitors to take the desired action.
Minimalist Design A clutter-free layout with relevant information that avoids overwhelming users.
Responsive Layout Mobile-friendly design to ensure accessibility across all devices.
Fast Loading Speed Quick page loading to reduce bounce rates and keep visitors engaged.
Trust Elements Features like testimonials, reviews, and security badges to build credibility.
Relevant Visuals High-quality images or videos to enhance engagement and support the message.

Effective landing page design is essential for maximising ROI and achieving marketing success.

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Key Elements of Effective Landing Page Design 

Website Landing Page Structure

To improve the landing page’s UX, you must do a competitor analysis and identify some of the best practices used in your industry. After looking at hundreds of website landing pages, we have identified standard features that will help improve user experience and thus increase your conversion rate. They include:

White Space

Landing Page Design - White Space

Image Credit: Playbook

White space eases the strain on visitors’ eyes. Some of the top websites in Singapore use white space to offer breathing room so that users can easily read the content. Proper use of white space increases visual hierarchy and content readability.

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Few Links

The goal of optimising website landing pages is to capture leads. For this reason, you do not want to distract the visitors with too many links that will distract them from clicking on the CTA button. If you have a homepage masquerading as a landing page, you need to reduce the number of links to increase the chances of the user taking action.

However, an effective landing page must have at least one clear CTA and few outbound links to other pages. 

Turn Your Main Business Goal into a CTA

Landing Page Design - Turn Your Main Business Goal into a CTA

Image Credit: Unbounce

Most marketers desire to achieve a lot in half the time. However, subjecting your visitors to too much information can confuse them and increase the bounce rate. When designing the landing page’s UX, consider your primary business goal long and hard.

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This could include getting people to download your e-book to buy a new product, getting beta testers, or increasing the number of newsletter subscribers. Whatever the goal, turn it into a CTA. Moreover, you will be able to have a consistent message across your website landing pages. 

Brief, Concise, and Catchy Copy

One mistake most Singapore websites make is overusing sales copy on their landing pages. The content around the CTA should encourage the visitor to take action. The content should be brief and to the point. You can include extra content after the main CTA button, but be sure to add another CTA at the bottom. 

For the copy, mention the main benefit in the headline. However, the content should be short, eye-catching, and well-targeted. Moreover, the headline should be written from the user’s point of view.

To improve your copy’s authority, ensure that you add data and statistics. The tick with these tips is to show the information visually in terms of numbers, percentages, charts, or graphs. This will help them scan for the critical parts, which could be one way of gaining your visitors’ trust.

Establish Trust

Modern customers are looking for brands they can trust. One of the best ways of establishing trust is by adding testimonials, a demo gif, social proof, screenshots, and more. These website UX design elements will also improve your website’s domain authority.

Another great way to establish trust is to demonstrate how your product or service works. One way to show ease of use and product functionality is to use hero images, also known as header images. The hero image is a full-width image found above the fold and serves as the headline’s background. It could also include a CTA button and a short description. 

Images

Landing Page Design - Images

Image Credit: FormStack

Images are a great way to break up the monotony of text. When adding them to your website landing pages, ensure they are relevant to your product or service. Instead of simple and generic images, you could use the logos of reputable brands you have worked with, such as partners and clients. You should also think about where industry trendsetters have featured your brand. 

This will provide the necessary visual cues that you are a trustworthy company in Singapore. 

Define the What, Why, and How

You should strive to answer these three questions to improve the website landing page’s UX.

  •  The What: Describes the offering that solutions to the user’s pain points as well as the benefits
  • The Why: This alludes to why the user should choose you, which involves the use of personal stories of how your offering has helped other people
  • The How: It relates to the process you will use to solve the user’s pain point. The rule of thumb with this point is to avoid using language that does not resonate with your audience. 

Use Unique Layouts and Graphics

Most brands in a niche industry tend to copy each other, leaving them with similar websites. This ranges from the graphics used to the layout of the website landing pages. As much as you want to stick to the industry standards, you could compromise your landing page and website UX. 

Using unique layouts and graphics will help you stand out. Unless you are a professional website UX designer, you should hire a professional to make the changes to your website landing pages. 

Make Contact Easy

Landing Page Design - Make Contact Easy

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Your website landing pages should also offer customer service to visitors. This can be done in various ways, such as a live chat bubble, email, or a direct call button. The most important thing is that visitors can see and access the contact information. Consider incorporating the website’s live chat feature, manned by a chatbot.

Repeat the CTA at the Bottom of the Page

Visitors should scroll to the bottom of the page. Repeating the CTA in different sections of website landing pages is a widely used marketing technique. The first CTA should have a headline, a short description, and a recognisable button at the top of the page.

Most marketers use a single CTA in the sticky header since it will stay visible even when the visitor scrolls down the page. However, if you have a long-scrolling page, it is advisable to repeat the CTA in different sections, including the bottom. 

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Viewers who click the CTA at the top of the page differ from those who click the CTA at the bottom. All that matters is you understand the level of each user in the sales funnel and optimise the CTA button effectively.

Trends for Landing Page Design in Singapore

Trends for Landing Page Design in Singapore

Image Credit: HubSpot

Landing page design trends in Singapore blend global best practices with local cultural nuances, ensuring relevance and appeal to a diverse and tech-savvy audience.

  • Start with a Minimalist Layout
    • Use plenty of white space to reduce visual clutter and highlight essential elements.
    • Choose simple yet elegant fonts, and limit your colour palette to a few cohesive shades.
    • Keep content concise, focusing on value propositions and benefits.
  • Incorporate Hyper-Local Content
    • Use visuals and imagery that resonate with a Singaporean audience, such as cityscapes of Marina Bay Sands or hawker centres.
    • Localise text by integrating Singlish phrases or references to Singaporean culture. For instance, use “Shiok deals” instead of “Great offers.”
  • Optimise for Mobile-First Audiences
    • Test layouts to ensure they are responsive and functional across various mobile devices.
    • Minimise heavy visual elements to improve loading speeds, as slow pages can drive users away.
    • Use mobile-friendly features like thumb-friendly buttons and simple scrolling mechanics.
  • Add Interactive and Dynamic Features
    • Include dynamic content, like auto-playing video banners or scroll-triggered animations, to capture attention.
    • Use interactive tools like calculators, quizzes, or product sliders to increase engagement and drive conversions.
  • Focus on Clear Calls-to-Action (CTAs)
    • Ensure CTAs are highly visible and action-driven, e.g., “Get Your Free Trial” or “Sign Up Now.”
    • Place CTAs strategically at the top and bottom of the page, and make them stand out with contrasting colours.
  • Leverage Social Proof and Testimonials
    • Showcase customer reviews, ratings, or recognisable logos of local businesses you’ve worked with.
    • Add testimonials from Singaporean customers to build trust and relatability.
  • Incorporate Multilingual Options
    • Language options such as English, Chinese, Malay, or Tamil should be included to cater to Singapore’s multicultural audience.
  • A/B Test Regularly
    • Run A/B tests to experiment with different designs, messaging, and layouts to determine what works best with your target audience in Singapore.
  • Monitor and Analyse Performance
    • Use tools like Google Analytics to track engagement metrics like bounce rates, session duration, and conversions.
    • Adjust your design and content based on data-driven insights to continually improve results.

Following these steps can help you design a landing page that aligns with Singapore’s trends, meets local user expectations, and effectively drives conversions.

Hire an Agency Experienced in Landing Page Design in Singapore

Hire an Agency Experienced in Landing Page Design in Singapore

Image Credit: Hotjar

Website landing pages are crucial for increasing the number of leads and the conversion rate. However, website UX design plays a significant role, and we recommend hiring a professional landing page UX designer.  Contact us today for a custom landing page design in Singapore. Our support team will answer your questions and offer a free, non-obligatory quote. 

Frequently Asked Questions

Is a Facebook page a landing page?

No, a Facebook page is not considered a landing page. While it helps with brand awareness and engagement, a landing page is a dedicated webpage designed to drive conversions, such as generating leads or sales.

Can I create a landing page in Canva?

Yes, Canva offers templates for creating landing pages. However, to make your design functional and accessible online, you must integrate it with a website builder or hosting platform.

Why use a landing page instead of a website?

A landing page focuses on a single goal, such as capturing leads or promoting a specific product. Unlike an entire website, it eliminates distractions, making it easier to guide visitors towards taking a desired action.

Who needs a landing page?

Businesses, marketers, and organisations launching campaigns, promotions, or events benefit from landing pages. They are ideal for driving targeted traffic and converting visitors into customers or subscribers.

What is not recommended for landing pages?

Avoid cluttered designs, multiple calls to action, or irrelevant content distracting users. Slow loading speeds and non-responsive layouts are also detrimental, especially in a mobile-first market like Singapore.

About the Author

tom koh seo expert singapore

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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