Know Your “Why” To Get Maximum ROI from your Digital Marketing Campaigns

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Digital marketers often have numerous tasks to complete on a daily basis, from updating social media platforms, doing keyword research, sending out email blasts, and the list is endless. If not careful, one could easily end up making hasty decisions that end up costing the brand thousands of dollars. Cases of a careless tweet compromising the reputation of a recognized company have become very common nowadays.

As you do these tasks, it is important to remember that staying busy and working hard is not a measure of productivity. You need to get tangible results from your digital marketing campaigns. Knowing your “Why” will help you get maximum ROI from your digital marketing campaign. The most successful businesses in the world continue to succeed in digital marketing because they understand why they do what they do.

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Here are three tips to assist you to know the reason behind your digital marketing campaigns.


Digital marketing has evolved over the years. It is now a wide umbrella with many components that you can use to make your campaign more effective in helping you get more sales.

Digital Marketing Campaigns

If you are not clear on what you want to achieve, you will not succeed. Most of the brands that lack clarity of the goals and objectives often end up caught up in a spray-and-pray mindset where they just try multiple strategies without thinking of the outcomes.

When you know your “why,” you will have a clear vision of the goals that you want to achieve from every digital campaign that you invest your resource, time, and effort into. Also, you will know which metrics to rely on when evaluating the performance of the campaign.

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Unlike a spray-and-pray approach, you will be able to organize and implement digital marketing strategies better. For example, if you are getting most of your customers from YouTube and SEO, but other tactics such as Facebook marketing are not yielded significant results, you will be able to know the number of resources to allocate to each platform.

In this case, it will make more economic sense to allocate more resource to SEO and YouTube. As a result, you will be able to work more efficiently and get the expected results without spending thousands of dollars on tactics that do not work for your business.

Digital Marketing Campaigns

Gain Tactical Advantage

Professional Singapore SEO and digital marketers can attest to the fact that for you to be successful in this business realm, you need to be a master tactician. Every step that you take, every strategy that you invest in should be based on accurate data and have a purpose. There should never be wasted motions unless during the initial stages when you are experimenting with different strategies to find one that best works for your business.


As Mark Cuban once said, you need to know your business better than anyone else does in the world to win. Strive to improve your business and adapt to changes in the market quickly to stay ahead of the competition.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

January 15, 2018

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