Keywords are kind of the skeleton of digital marketing and Search Engine Optimization (SEO). Understanding what these are, and how to choose the appropriate keyword for your business is the difference between successful online businesses and those that cannot seem to generate the right kind of traffic to generate a profit.
What Are Keywords
Keywords are literally terms that you have deemed to be associated with your business. A good way to think about keyword is to think of what someone might put into a search engine to find your specific business or service. These are key terms that you want to ensure are associated with your online content.
How To Find The Best Keyword
Make an extensive list of topics and important things about your business from a retail or service standpoint. Once you have this list, write out 10 searchable terms or phrases about each of these listed items. Look these individual keywords up in any search engine and see if these terms are bringing up the relative content (likely from your competitors) effectively.
Make sure you look for keywords with “buyer intent” such as “order pizza” rather than generic terms like “pizza” which could simply give you an audience just wondering what the various types are.
Useful Tools To Bear In Mind
Use tools such as:
- Google Adwords Keyword Planner
Which can help you determine great keywords suitable for your niche in a few short seconds, as well as their search volumes to determine how useful they really are.
Tagging Keywords To Your Content
Now that you have the keywords that you will use to get your site SEO friendly, what do you do now? If you have used a builder to create your site to do it all on your own, there is likely subdivision of your editing options to add keyword to every page or post. If this site was done through a website service or tech division of your business, employ their services to optimize your content for you.
Keywords, as was said earlier, are the skeleton of digital marketing. Without them, search engine optimization would not have the kind of successes that it has to bring online traffic to your landing page.