Why Did My Keyword Rankings Suddenly Drop In Early 2017

Keyword Research


The latest Google algorithm update dubbed “Fred” has shaken the SEO. Webmasters and internet marketers who were caught unaware by this update have recorded a major drop in their sites ranking on this search engine. Some recorded up to a 90% drop of their keywords ranking in search engine results pages around March 2017.

One of the factors that the most affected websites have in common is a low-quality link profile. It is no surprise that the company is yet to confirm or deny if Fred update is indeed real and responsible for the changes being experienced by most websites as they had stated in the past that will not be announcing updates.

You are one of the websites that have being affected by this latest update if you noticed a drop in keyword rankings. It is possible to know this by evaluating your keywords performance of the last few days. Google analytics can also help you to know the organic traffic performance and come up with ideal solutions of reviving the site.

Here are some tips on how to protect your site from this and future Google algorithm updates whether from Panda, Penguin, Fred, Possum or Hummingbird.

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Focus on Quality not Quantity: The quality of your backlinks is more important than the total number of links that the site has accrued over the years.

Steer Clear of sitewide dofollow links: Many websites are currently using sitewide dofollow links to rank high. However, you need to be very cautious as this strategy can sink at any time.

Relevancy of Each Link: Sure, Moz can help you to know your site’s domain authority by evaluating the real value of a backlink. That said, you need to go an extra mile and check if the backlink is relevant to the context of your website.

Finally, stay safe by embracing anchor text diversity. The best natural anchor text cloud should comprise of naked URLs, business keywords, brand name, and generic words. More importantly, avoid using bots and other “advanced” automated tools to create backlinks.


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