How To Interview A Digital Marketer In Singapore, What Questions Do I Ask?

Singapore businesses should invest a significant amount of time into vetting their digital marketers.

While many Singapore businesses have a great in-house team, in a lot of cases digital marketing can be too much to handle. It requires various moving parts and there are always new trends and best practices on the horizon. That’s why a lot of businesses choose to outsource these tasks to a Singapore digital marketing agency. This way, they can remain on the cutting edge without having to hire more staff.

However, not all agencies operate according to the same standards. Not only that, not all offer the same types of services. This is why it’s so important that Singapore businesses do their research before making their final decision. In fact, when speaking with different companies, you can ask certain questions that will distinguish one company from the others and figure out which best suits your needs. In this article’s well address the questions that you should ask when interviewing a Singapore digital marketer.

1. What is your process?

One of the first things you need to ask the agency is what their process is. This is a big question and should result in a big answer. Sure, they should talk about their digital marketing process, but they should also ideally discuss what their approach is when working with their clients. Their response should show just how organised they are as well as their depth of experience.

Make sure that you ask some follow-up questions, specifically about the areas of digital marketing that you need help with. What is their blogging process? How do they approach email marketing? Can than they you more about their lead generation? Do they know how to incorporate all of these things in a way that will compliment your overall goals and objectives?

2. Who will be assigned to my account?

The best thing about working with an agency is that they can offer people who have specialised skills. This is why it’s a good idea to find out who you will be working with and what their specialised skills are. Find out ow the work for your account will be divided. Which individuals will be in charge of what areas and will they be a good match for your specific needs?

For example, if your top priority is to improve your SEO, then find out if you will be working with an SEO specialist and how much experience they have. If you want to improve your PPC campaign, then find out if you will be working with an SEM specialist. If you want to increase your email list, then find out if you will be working with someone who has a lot of experience with email marketing and lead generation.

3. How do you communicate with your clients?

An important part of working with a digital marketing company is remaining up to do on all of the changes that they are making. You need to know how your campaign is going and get insights into your audience. This means that you need to be able to regularly check in with them and vice versa. So ask them how often they communicate with their clients. What kind of information will they provide you with? What form of contact will they use? Do they prefer to reach you through email while you prefer to discuss things over the phone?

You should also find out if you will be assigned a specific person to contact or if you will be expected to reach out to several individuals. The fewer the contacts, the easier things tend to be. However, the option you prefer will depend on your goals.

4. What marketing technology does your company use?

Marketing technology can help to streamline your digital marketing campaign. That’s why most reputable companies incorporate them into their strategy. Every company has its own preferences when it comes to the tools they use. Some use Buffer while others use Hootsuite. However, finding out which tools they prefer, you will get a better understanding of how efficiently they work. You will also find out if they use any of the same tools that you are interested in or are currently using.

5. What analytics do you monitor?

The most tricky part of digital marketing is defining and measuring your success. That’s because it’s easy to get caught up in paying too much attention to vanity metrics. The best companies spend most of their time monitoring the data that will show you which of your marketing activities are leading to profit and sales. So find out what analytics they plan to monitor and report to you. How often will they send these reports to you?

6. What services are included in your fee and which are extra?

When hiring an agency, it’s always a good idea to consider your budget. More specifically, you need to know exactly what you will be getting for the money. This will help you to better manage your expectations and avoid any possible confusion about what you will be provided.

Make sure that the agency can describe what they will offer you and in clear terms. What do their monthly rates include? Are there certain services that their clients regularly request that cost extra? Make sure that you take your future needs that they have not yet covered into consideration. Is there a specific service that they don’t offer, but you know that you need? Get quotes for these.

7. What makes you different from other agencies?

Digital marketers are pretty familiar with the concept of positioning a business to be seen in a certain way. If they are not able to tell you how their own company is positioned differently than most, then they may not be the company for you. Give the agency a chance to pitch themselves to you and tell you how they are unique.

8. Can I see a few successful examples of your work?

While the company may make a whole lot of promises and come across as convincing, this means very little if they can’t show you evidence. They should ideally be able to show you how their services and expertise were able to help one of your peers. This may come in the form of testimonials or even case studies. Their results should be highly visible–whether they worked on designs, social media, or SEO.

9. Why are you the best choice for my business?

Sure, the company may perform stellar work. They may be able to show you countless case studies and testimonials of their success. However, this doesn’t necessarily mean that they are the right choice for your specific business. Ask the company why they think they would be a good fit for your business. The company should respond in a way that shows they he done their research about your company. They know what you do and what your specific objectives and goals are.


Digital marketing takes a significant amount of time and patience. If you want to get the most out of your campaign, you need to establish relationships that are long and productive. This is especially the case when it comes to your Singapore digital marketing firm. By asking the hard questions on the front end, you can save yourself a lot of time and frustration in the long run. Take your time and research the companies thoroughly before making your final choice.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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