Internet Marketing 101 for Singapore Marketers


Internet marketing in Singapore has been around for close to two decades now, and it is evolving daily to keep up with the changing customer demographics.

It is an inexpensive way of reaching out to your target market since Singapore marketers without a huge financial backing can engage a bigger audience.

Unfortunately, the changing trends in internet marketing in Singapore have locked out many businesses from utilising their full potential.

What Is Internet Marketing?

It is also called online marketing in Singapore, and it is the process of promoting a brand or business and its products and services over the internet using specialised tools to help drive traffic, leads, and sales.

Other people will call it digital marketing in Singapore, and it consists of a wide range of marketing strategies such as email, content, search, paid ads, media, and more. However, you will find some marketers in Singapore, calling it content marketing.

This is because the content is the basis of all internet-marketing activities. Current customer demographics show that the end-user does not like aggressive marketing tactics, as well as an ever-increasing number of ad-blockers.

What Is Content Marketing?

This is a marketing strategy focused on the creation and distribution of relevant, valuable, and consistent content to attract and retain a clearly defined audience. The purpose of content marketing in internet marketing in Singapore is to drive profitable end-user actions.

Content marketing is also known as inbound marketing and it differs from traditional marketing (outbound marketing) in that the former is direct integration with the habits and patterns of modern customers in

The main goal of content marketing is to serve content that addresses the customer’s pain points. Traditional marketing is focused on pushing products and services to the customers, while content marketing relies on earning the customer’s interest instead of buying it.

Why Invest In Content Marketing?

With the increased level of difficulty that many Singapore marketers face in driving organic traffic to their websites, they have resorted to outbound marketing. However, a PageFair report says that over 615 million devices use ad blockers, and this number is expected to increase exponentially.

internet marketing

Ads are annoying, and it is not the ideal mode of communication to educate customers about a brand, its products, and its services. The goal of content marketing is to publish content that guides, inspires, or solves a problem for its audience. By applying a content marketing strategy, your content can go viral in Singapore without pushing it yourself.

When done right, content marketing will help in establishing trust and authority. The connections you make will be your leads, and with the right CTAs, you will have increased conversion rates.

Online Marketing - Impact, Pros & Cons | Know about Internet Marketing

Internet Marketing Trends in Singapore

Modern marketing problems need to be met with long-term solutions and this is where internet marketing, also known as web marketing comes in. However, you need to stay on the course with the trends shaping internet marketing in Singapore. Here are things you should consider:

  • Infographics

These are fun and visual ways of presenting the information. They come in handy given the reduced attention span of internet users today. They incorporate pictures, graphs, charts, and illustrations to explain concepts in very few words.

The content in infographics is easily palatable and easy to share, and this makes them one of the best strategies to use for your internet marketing in Singapore. You will have to use special tools to create infographics for your digital marketing campaigns in Singapore.

  • Articles and Blog Posts

get google ranking ad

This is one of the most common ways to present valuable content. A blog is a perfect content sharing platform since it gives you a foundation for a variety of pages, posts, and content that can drive traffic to your website. This is a sure way of gaining devoted followers, fans, and customers for your products, services, events, consulting, and training.

  • Case Studies

A case study is an in-depth look at the actions your brand has completed and had measurable successes for success. It involves something you accomplished for a client. With that said, much goes into creating powerful case studies.

For starters, the case studies should incorporate how you executed a successful campaign for your client. You should include how you curated and created the content, why you did it, and the results generated.

Case studies are crucial for internet marketing in Singapore since they help you build trust with your customers, both existing and new ones that are interacting with your content for the first time.

  • Videos and Podcasts

For the longest time, images and text were the only ways of delivering content, but with the changing user demographics, podcasts and videos offer better conversions than images and text. Besides, there is a decrease in the number of people watching TV or listening to the radio.

They are convenient ways of sharing information since they can be downloaded for offline consumption, or they can be streamed online. However, you need to be a good speaker or hire a good speaker to voice over the content to your listeners.

Video, on the other hand, is the hottest type of content used for internet marketing in Singapore today. According to Hootsuite, there are over 500 million hours of videos consumed on YouTube every day. This is because of high smartphone penetration with Singapore leading the pack in the world.

You consumers can conveniently interact with such content from anywhere and do not have to rely on schedules to enjoy the content.

Building Up Your Internet Marketing Strategy - TR Griffin

Channels for Internet Marketing in Singapore

The only way that internet marketing in Singapore will work for you is if you stayed on the course of the trends and customer demographics shaping how content is consumed. However, there are some crucial channels you should use to engage your audience and in more customers. They include:

  • Social Media Marketing

Social media is the best thing that has happened to internet marketers. With over 90% of Singaporeans on at least one social media network, it is a quick way of getting content impressions and interactions.

Social media marketing is also good for improving your SEO since the shares your content gets are part of the ranking factors used by Google and other search engines. To conquer this medium, you need a social media strategy that will outline how frequently you post content as well as the best time to post content.

  • Search Engine Optimisation

A majority of customer journeys begin with a search on Google. SEO improves your website’s content by using specific keywords. The keywords can be included in the content body, or the titles, and this will help your website rank higher on search engine results pages (SERPs).

However, SEO is a complex internet marketing activity to master, and it requires continuous learning. On top of this, search engine algorithms have hundreds of ranking factors when indexing a page.

You are not guaranteed immediate results, and you cannot pay to rank your website higher. This is where search engine marketing comes in.

  • Search Engine Marketing (SEM)

This search engine marketing is paid search advertising, and it guarantees that your ads will appear alongside the top results of a user’s search. It is an effective advertising method since you get to control which keywords will bring up your ad when a user inputs a query.

You will be required to palace a bid on keywords that bring up your ads on the results page. When a user searches a keyword, your ad will enter into a real-time auction, and if you have the highest bid and most relevant keywords, your ad will be displayed in the top spot.

  • Email Marketing

Despite being the oldest form of internet marketing in Singapore, email marketing is the most effective since it delivers content and messages to your customer’s inbox. However, like all other forms of web marketing, it needs a defined purpose executed using a strategy to achieve your goal.

 You will need to add a newsletter subscription option on your website and social media pages. It might take time to build an emailing list, but you should ensure to automate the sending of auto-responder emails. The content ought to be engaging, relevant, and valuable to convince the subscriber to read and take action.

  • Affiliate Marketing in Singapore

Affiliate marketing in Singapore entails websites or blogs owned by digital marketers promoting your products and services for a commission when a customer makes a purchase. This is a cheaper alternative to other forms of internet marketing in Singapore, and it ensures that you get maximum visibility for your products.

There are many affiliate marketing websites and opportunities today. You can combine affiliate marketing with influencer marketing, especially on YouTube. Find an influencer, especially on YouTube, and sponsor their videos. They will bring your brand widespread visibility, and it will increase conversion rates and sales.

website design banner

What is Internet Marketing? Your Guide to Today's Online Marketing

10 SEM Best Practices to Enhance Your Internet Marketing Campaigns

We have already touched base on search engine marketing (SEM); let us now proceed and look at the best practices to enhance your internet marketing campaigns. 

  • Keep Tabs on Google Algorithm Updates

The SEM landscape is super dynamic and seems to change faster than you flip the calendar. Tactics that worked well for your business last may be obsolete this year due to the frequent Google algorithm updates.

As you enhance your search engine marketing campaign, keep in mind the algorithm updates to get maximum ROI. Here are three Google novelties that you should consider moving forward.

  • Mobile-First Indexing

Google introduced a mobile-first indexing algorithm update in March 2021. Simply put, this update means that the search engine bots consider the information provided in the mobile version of your primary website to determine the ideal site rank position on SERPs. 

If your website was not mobile-friendly, you probably noticed a sharp decline in traffic and sales. This year, it’s important that you make sure that all pages and elements are optimised for mobile users to boost your site ranking.

get low cost monthly seo packages

  • Core Web Vitals

Core Web Vitals was released shortly after the mobile-first indexing Google algorithm update. The main goal was to emphasise the need for a website to offer the best user experience to its target audiences.

There of the key factors that it uses to determine the quality of user experience a website offer are:

    • Interactivity: Your website should respond accurately to actions taken by the visitor, such as clicking on the CTA button in less than 100 milliseconds.
    • Page load time: The pages should fully load in less than 2.5 seconds.
    • Visual stability: The cumulative layout shift of your website should not exceed 0.1.

Following the implementation of this algorithm, websites that were found to meet the above three requirements were ranked better than their counterparts. Spring to action and make sure your site adheres to all three requirements to get a higher cutting edge.

  • Third-Party Cookies Now Obsolete

Google first announced its plan to get rid of third-party cookies in January 2020. This announcement was a major blow to internet marketers as cookies helped track target customers browsing patterns and history. 

The update will affect Chrome users and enhance the users’ privacy and confidentiality. The cookies will be replaced by browser-based tools and techniques that aim to strike a balance between privacy and personalisation.

The update will impact your marketing and remarketing strategies. Come up with better ways of still running the campaigns without relying on cookies. Other browsers such as Bing may soon follow suit, so prepare for anything and everything to safeguard the sustainability and profitability of your online business.

  • Master Google Analytics 4

Google Analytics 4 was launched in October 2020, and unlike the previous version, it relies heavily on machine learning to provide accurate insights about users’ behaviour or interaction with your website. 

Top 20 Influencers in Singapore [Latest Update 2024]

This new, improved analytics generates better reports that you can use to make informed internet marketing decisions to get you ahead of the curve.

Some of the key features of Google Analytics 4 are:

    • Improved ability to monitor users across different platforms
    • Enhanced audience segmentation in Google Ads
    • Increased granular data control
    • Accurate customer-centric data
    • Detailed customer life cycle reports
    • Better integration and synchronisation with Google Ads
    • Use of AI to offer insights and predictions

The above features will enhance your SEM campaigns by enabling you to track the target customers better and on different platforms. That is, you can now get a better bird’s view of the websites they visit and how they interact with your website. 

Mastering Google Analytics 4 will give you much-needed leverage in the competitive internet marketing landscape. If you’re unsure how to use it, we recommend hiring a reputable SEO agency that offers both SEO and SEM services to avoid making costly mistakes. Wrong interpretation of one report can result in a drop in site ranking and low conversion rates. 

  • Create More Educational Content

Google now ranks long-form content better than short-form content as the latter is often not detailed. The search engine decided to rank articles more than 1,200 words long higher as they are more comprehensive. 

engaging the top social media agency in singapore

This is one of Google’s improvements to offer a better user experience. They don’t want users to spend hours searching for content when they can find it all in one article. 

Therefore, develop a plan to write and publish more educational content on your website. The goal of creating this content is to offer valuable information to the audience before encouraging them to purchase your product or try your service.

Help them solve a problem by providing detailed guides and covering industry trends. Note that online shoppers are 131% likely to purchase a product after reading an educational article about it on the website. 

Research to identify the information gaps on your website and the articles that Google ranks highly.

Look for blog posts ranked on the 1# of SERPs for the target keywords and create better content to knock them off the top position. Competitor analysis will also help enhance your content marketing strategies. 

  • Leverage Paid Social Advertising

Paid social advertising is one of the best ways of enhancing your social media marketing campaigns. It entails using paid ads and sponsored posts to connect with a larger audience.

YouTube video

With the number of active social media users expected to increase steadily, leveraging paid social advertising will give you an upper hand.

For instance, a new platform such as TikTok has more than 650 million active users. Combining paid social media marketing and search engine marketing campaigns will increase traffic to your website and sales and enhance brand awareness.

  • Restructure your SEM Campaign Budget

Google algorithm updates and changes in the SEM scene will affect your SEM budget. You may have to pay more for ads linked to the target keywords. Therefore, it’s prudent to evaluate the budget to cover your needs adequately. 

That said, you should be careful not to plunge your business into financial turmoil by spending more than you can afford. We recommend identifying the top-performing ads and keywords and focussing on them more. 

Reconsider your monthly or daily budgets and lifetime spending when creating the new budget. More importantly, monitor the results after implementing the changes to get the highest possible ROI from the SEM campaign.

  • Create Dedicated Landing Pages

Landing pages are integral to the success of an SEM campaign. The pages contain valuable information about the ad displayed in search engine results pages and clicked by potential customers. 

Ensure that the landing pages are 100% related to the ads to avoid confusing the customers. It should be expertly designed with visuals to guide them through every stage and finally convince them to buy the product or subscribe to the service.

More importantly, the landing pages should be synchronised with your Google Analytics account or any other monitoring tool to help you measure performance. If you don’t know where your leads are coming from, you won’t know how to optimise the pages to match the customer search intent and preferences.

Another mistake that most businesses make is creating landing pages with the main goal of getting a sale. As a result, they publish too salesy content that chases away customers. Your goal should be to convince the customer that your brand is the best in the industry and get their details. Once they are in the sales funnel, you can start feeding them information that portrays your brand as the best option in the market. 

Before moving on to the next SEM best practice, it’s important to note that each ad should have a dedicated landing page. 

  • Carry Out Regular Keyword Research

SEM is dynamic, and so are the target audience search intents. Keywords that used to bring in massive organic traffic last year may not be effective today. Therefore, it’s important to conduct regular keyword research to ensure that your content matches the customers’ needs.

Google algorithm updates also impact how the audiences search for information online. Also, new trends such as the use of voice search to find information on Google instead of using the typical queries/keywords have an impact on content visibility.

Concisely, you tweak your SEM campaign as per the keyword research findings. Here is an article we recently wrote on the importance of keyword research. Check it out. 

  • Set Up a Dedicated Email Campaign

Email marketing is another incredible way of communicating with potential customers who have already shown interest in your brand. Like other internet marketing campaigns, email marketing should be well structured to appeal to the target customers.

We recommend creating a lead nurturing campaign for new leads who recently joined your email list. Please don’t be too pushy or salesy; the email copy should focus on informing them about your brand and what it offers, not getting a sale from the very first email.

Avoid suffocating them with hundreds of emails; give them time to think and decide whether they want to remain on the email list. Audience research will enable you to find the best way of communicating with them. 

Timing is also important when running a dedicated email campaign tied to your search engine marketing campaign. Find out when most of the audience is online and schedule the emails to be sent out to get a high open and response rate. 

One way of knowing whether some information should be included in the email copy is by putting yourself in their shoes. If you were the customer, which information would you want to read before buying?

Be sure to include visuals to help them digest the copy better. Also, include CTA buttons that direct them to a dedicated landing page with more information about the product or service. Don’t be afraid to do A/B tests to know which CTA buttons and colours evoke the right emotions to maximise the campaign’s ROI.

  • Make the SEM Campaign More Human Oriented

Technology has redefined how we do internet marketing by automating tasks that were previously done manually. However, online customers gravitate towards brands they connect with at a personal level.

Hence, as you create the SEM campaign, make it more human-oriented. The search engine bots should not be optimised only to give your ads a high-quality score. One sure way to connect with the customers is by personalising the landing pages.

To close more sales, go a step further and publish user-generated content (UGC) on the landing pages, such as testimonials and videos. The whole idea is to make them feel trustworthy, honest and determined to offer the best product or service. 

Otherwise, if you automate the whole process, the email marketing and SEM campaign will be cold, and few customers will read the emails. 

The worst-case scenario is your emails being marked as spam for having irrelevant content to the recipients. Cushion yourself from such issues by segmenting the customers into groups based on their interests and their stage in the sales funnel.

Each segment should have its email campaign and SEM ads.

  • Optimise the Campaign Structure

One of the mistakes that internet marketers who use SEM to generate leads make are lumping all the target keywords together and linking them to one display ad to reduce their budget. Unknown to them is that the budget is exhausted but a small group of high-volume keywords. Ad quality score is also compromised.

It’s therefore important to structure your Google Ads profile as shown below to avoid wasting your hard-earned cash on the wrong keywords. The optimisation should focus on three factors, namely:

    • Ad group: Refers to sets of target keywords that are in the same group
    • Ad- The copy that’s displayed for particular keywords.
    • Keywords: Words and queries widely used by the target audience to find information online.

Carry out tests to know which changes should be made to enhance the performance of the SEM campaign. 

7 Audience Targeting Tips to Supercharge Your Internet Marketing Strategies

The above internet marketing tips will increase your brand awareness online. However, you need to develop ways of targeting your customers with content and ads to get maximum ROI from the campaigns.

Otherwise, you will waste your marketing budget by displaying the ads to the wrong audience. You need data to create laser-focused audience targeting tips.

Importance of Data Management When Targeting Audiences

Google and Facebook are two marketing giants that have mastered targeting audiences based on background information such as online behaviours, demographics, and purchase history. This information is captured through cookies installed in the user’s browsers and tracked.

However, with the facing out of third-party cookies, you need to develop better ways of capturing such information. Businesses are now required to request for consent of the users before capturing and using their data for marketing purposes.

This form of information is referred to as first-party data, and it’s collected from the customers with their consent.

The data should be captured at the different engagement levels and consolidated to understand your customers better. Create data profiles and segments to create custom or personalised ads for each segment.

Once you have a clear understanding of the needs and preferences of your target audience, the next important step you should take is marketing channel optimisation.

Target audience optimisation and marketing channel optimisation will help you create robust digital marketing campaigns and get maximum return on investment. Note that optimisation is not a one-time thing. Audience targeting should be done regularly as the digital marketing landscape is dynamic.

Here are four questions you should ask yourself to do audience targeting correctly.

  • Are you connecting with the target audience?
  • If not, which audiences are interacting with your content and ads?
  • Is the target audience taking the desired action?
  • Is there any similar audience that you can start targeting?
The Top 20 Web Developers in Singapore [2024]

Use market research to collect the data required to answer these questions. Involve the sales team and the marketing and SEO team to make informed decisions.

Customer Psychographics

Customer psychographics refers to affinities, values, and motivations. What compels your customers to choose your brand over the competitors? Once you answer this question correctly, you will be able to create laser-focused digital marketing campaigns.

Unlike in the past, when marketers would make decisions based on assumptions and guesswork, there are advanced social analytics tools that you can use to get a crystal-clear perspective of the different target audiences.

The information will help you create content that resonates with prospects regarding their lifestyle, attitudes, and priorities.

Concisely, data management and customer psychographics will help you determine the kind of data you should gather, monitor, and analyse. Let’s shift gear and look at expert audience targeting strategies you can apply in your online business today.

8 Superior Audience Targeting Strategies that Work

What is the audience targeting? This is one of the most common questions that we get from customers. Audience targeting refers to capturing detailed information about your customers and using it to segment them into groups based on different factors such as interests, intent, demographics, and behavioural characteristics.

  • Leverage Google In-Market Audiences

Running a display campaign using Google Ads is ideal when targeting prospects who have never heard or interacted with your business. Google has an advanced in-market audience feature that gives digital marketers the ability to connect with qualified leads who recently researched the marketed products or services.

Use Google Analytics reports identifying the high-performing in-market segments and affinity categories. With these two insights, you can create custom ad groups for each audience and craft a custom message that best resonates with them.

One of the main reasons this strategy is so effective in increasing sales is based on accurate market data captured by Google bots. Use it to identify prospects who are most likely to buy, then find out additional information about them.

In a nutshell, in-marketing audiences refer to customers who are already searching, comparing, reading, and probably planning to try out your service or product. Use data analysis tools powered by Machine Learning and Artificial Intelligence to generate reports and track your customers as they move through the sales funnel.

  • Use Google Ads for Remarketing

What is remarketing? Also referred to as audience retargeting, remarketing is a digital marketing strategy that involves displaying customised ads to prospects who have interacted with your brand in the past. The interaction may be as simple as visiting your website, opening your email, or contacting the support team.

Google Ads Editor is a feature that allows marketers to view, download, and assign ads to exist customers. Use its editing tools to quickly change your campaigns to match your brand’s current customers’ needs and expectations.

Regularly check the performance metrics such as conversion information, CTR, position, and cost to know if your campaigns are headed in the right direction. Carry out A/B tests and create ad clusters to know which campaigns are more effective in generating clicks and sales.

Use the Google Ads editor to create accurate remarketing lists, then target the audience with personalised ads and offers. The goal is to encourage them to revisit your website and complete the purchase.

Don’t limit your remarketing strategies to just Google ads. You can send the remarketing ads via email and social media to reach out to as many qualified leads as possible.

  • Do Keyword Research via LinkedIn

Social media platforms have the most progressive and accurate audience targeting capabilities. In some instances, they offer market data that tools that rely on search engines don’t provide.

In a recent interview, the chief SEO strategies at Anvil Media, Mike Grill, revealed that the agency regularly checks LinkedIn profiles of professionals with job titles that they target on the platform.

YouTube video

They then scrape content from their profiles and use it to create keyword lists to create robust search engine marketing campaigns.

The vice president of Altitude Marketing, Adam Smartschan, agrees with Mike and adds that most B2B marketers perceive LinkedIn as a pedestrian social media platform. Adam recommends using LinkedIn native content, sponsored content, and site-based display targeting to communicate with target audiences better.

In short, LinkedIn and other platforms that marketers considered pedestrian areas perfect for kickstarting campaigns, testing messaging, and achieving specific targets cost-effectively and quickly.

  • Leverage Facebook Retargeting Features

Despite the persistent data privacy woes of Facebook, it’s still the largest and most influential social media platform. The wide array of formats at your disposal will help you reach, engage, and target potential customers with personalised content and ads.

One aspect that gives Facebook an upper hand is its ability to provide business marketers with the ability to target its users with ads based on their interests and preferences. Facebook bots only display ads that are relevant to the users by determining what to show based on the user’s preference.

The platform also uses other factors such as browsing history and personal information to target its users with ads that resonate with them. Change the settings of your Facebook remarketing campaign to connect with customers who have in the past expressed a genuine interest in your brand.

Another factor to keep in mind when using Facebook for retargeting is that the user’s attention spans are getting shorter every day.

As a result, short videos record higher engagement levels than lengthy videos. Once a potential customer engages with one ad video, retarget them with another related ad to compel them to move on to the next stage of the sales funnel.

Laura Troyani, the head of sales and marketing at PlanBeyond, advises marketers to take full advantage of the Facebook back-end ad platform to set psychographic and demographic parameters. These parameters will ensure that ads are displayed to the right audience.

More importantly, use the back-end to track the performance of the ads by monitoring the different metrics such as conversion numbers, click-through rates, and cost-per-click. These metrics will give you a clear perspective of the audience segments who are most attracted to your brand and likely to buy your product or service.

Metrics such as cost-per-click will help you budget accordingly and avoid spending more than you can afford. Use the results achieved to develop ways of engaging with the customers cost-effectively to safeguard the profitability and sustainability of your business.

  • Focus More on SEO

Search engine optimisation should be one of the primary pillars of your audience targeting when doing digital marketing. Carry out extensive market research to know the target customers’ keywords to look for information about your brand and industry.

Most people prefer using voice search to quickly look for information instead of typing keywords on Google, Bing, and other search engines. Therefore, it’s imperative to optimise your content for voice searches. Do that by including question-based keywords in your content.

Write more FAQ format articles and leverage schema markup to increase your articles’ chances of winning a featured snippet and answer boxes. Note that most internet users are in a hurry and only click on the top results. Getting a featured snippet or answer box will increase your website traffic, raise brand awareness, and cement your position as an authority in your niche.

Sorry for digressing; you will struggle to connect with the target customers without SEO. Being displayed in front of customers when they search for what you offer is every marketer’s goal.

Use keywords to create results-oriented SEM campaigns. Focus on the search intent and buyer intent when categorising keywords and deciding which ones to bid on when creating the campaign.

It’s also important to point out that targeting ads entails using prospects’ data and preferences to establish a connection at the right time. The fact that they are already searching for information about your brand means that they are interested and are likely to convert if you target them with personalised ads and content.

  • Ensure Your Website is Optimised for Mobile-First Browsing

Google and other search engines rank websites fully optimised for mobile-first browsing higher than their counterparts. The decision to give more preference to these websites was made after realising that most searches are done on mobile devices such as tablets and smartphones.

Confirm your website is responsive and mobile-friendly to get ahead of your competitors. In the context of audience targeting via digital marketing, make sure that the content you use for marketing is accessible on desktop and mobile devices.

Check how the banners and CTA buttons are displayed on devices with different screen sizes before the campaign goes live.

Otherwise, you may spend time and money on a campaign that does deliver the expected results because the audience cannot view the image or click on the CTA buttons.

  • Polish Your Design Skills

Digital marketing success depends on the quality of content used to engage with the target customers. Exceptional design skills are required when designing landing pages and marketing content such as banners.

You don’t have to hire a designer; save money by using tools such as Canva and Photoshop to create custom graphics and visuals for your marketing campaigns. Canva is ideal for creating custom images for social media marketing. It comes with a host of tools and templates that you can use for different purposes. Before posting, preview the images to know if they match your audience’s expectations.

The same applies to Photoshop. Even though it’s expensive, it gives users access to the whole Adobe creative cloud. You can use it to create graphics for digital marketing and your website.

Note that great photos convey messages better than blocks of text as the human brain process them faster and more efficiently. There are plenty of tutorials on YouTube that you can watch to learn how to use the two tools like a pro.

  • Create a Custom Email List

Never buy the pre-defined emailing list from online vendors who claim to know your target audience. Such lists are packed with email addresses of people who are not part of your target audience. You will spend thousands of dollars on email marketing campaigns and get no results.

You are better off collecting your potential customers’ emails via your website and social media platforms. Group the email list in segments based on the customers’ position in the sales funnel.

Like the social media audience segments we discussed earlier, send custom emails, offers, and ads to each group and continuously monitor the results to improve your campaigns. Experiment with different email ad formats and subject lines to get maximum ROI.


Internet marketing in Singapore is not a new concept, but most Singapore marketers fail to capture trends as soon as they emerge.

Getting into a trend too late will mean that you will not have the influence needed for attracting quality leads.

Contact us today for professional digital marketing services in Singapore. Our support team will be on hand to help you schedule a free consolation and give you a free quote.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




Most viewed Articles

Other Similar Articles