Internet Marketing 101 for Singapore Marketers


Internet marketing in Singapore has been around for close to two decades now, and it is evolving daily to keep up with the changing customer demographics. It is an inexpensive way of reaching out to your target market, since Singapore marketers without a huge financial backing can engage a bigger audience.  

Unfortunately, the changing trends in internet marketing in Singapore have locked out many businesses from utilising its full potential.

What Is Internet Marketing?

It is also called online marketing in Singapore, and it is the process of promoting a brand or business and its products and services over the internet using specialised tools to help drive traffic, leads, and sales.

Other people will call it digital marketing in Singapore, and it consists of a wide range of marketing strategies such as email, content, search, paid ads, media, and more. However, you will find some marketers in Singapore, calling it content marketing.

This is because the content is the basis of all internet-marketing activities. Current customer demographics show that the end user does not like aggressive marketing tactics, as well as an ever-increasing number of ad-blockers.

What Is Content Marketing?

This is a marketing strategy focused on the creation and distribution of relevant, valuable, and consistent content to attract and retain a clearly defined audience. The purpose of content marketing in internet marketing in Singapore is to drive profitable end-user actions.

Content marketing is also known as inbound marketing and it differs from traditional marketing (outbound marketing) in that the former is in direct integration with the habits and patterns of modern customers in

The main goal is of content marketing is to serve content that addresses the customer’s pain points. Traditional marketing is focused on pushing products and services to the customers, while content marketing relies on earning the customer’s interest instead of buying it.

Why Invest In Content Marketing?

With the increased level of difficulty that many Singapore marketers face in driving organic traffic to their websites, they have resort to outbound marketing. However, a PageFair report says that over 615 million devices use ad blockers, and this number is expected to increase exponentially.

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Ads are annoying, and it is not the ideal mode of communication to educate customers of a brand, its products, and services. The goal of content marketing is to publish content that guides, inspires, or solves a problem for their audience. By applying a content marketing strategy, your content can go viral in Singapore without pushing it yourself.

When done right, content marketing will help in establishing trust and authority. The connections you make will be your leads, and with the right CTAs, you will have increased conversion rates.

Internet Marketing Trends in Singapore

Modern marketing problems need to be met with long-term solutions and this is where internet marketing, also known as web marketing comes in. However, you need to stay on the course of the trends shaping internet marketing in Singapore. Here are things you should consider:


These are fun and visual ways of presenting the information. They come in handy given the reduced attention span of internet users today. They incorporate pictures, graphs, charts, and illustrations to explain concepts in very few words.

The content in infographics is easily palatable and easy to share, and this makes them one of the best strategies to use for your internet marketing in Singapore. You will have to use special tools to create infographics for your digital marketing campaigns in Singapore.

Articles and Blog Posts

This is one of the most common ways to present valuable content. A blog is a perfect content sharing platforms since it gives you a foundation for a variety of pages, posts, and content that can drive traffic to your website. This is a sure way of gaining devoted followers, fans, and customers for your products, services, events, consulting, and training.

Case Studies

A case study is an in-depth look at the actions your brand has completed and had measurable successes for success. It involves something you accomplished for a client. With that said, much goes into creating powerful case studies.

For starters, the case studies should incorporate how you executed a successful campaign for your client. You should include how you curated and created the content, why you did it, and the results generated.

Case studies are crucial for internet marketing in Singapore since they help you build trust with your customers, both existing and new ones that are interacting with your content for the first time.

Videos and Podcasts

For the longest time, images and text were the only ways of delivering content, but with the changing user demographics, podcasts and videos offer better conversions than images and text. Besides, there is a decrease in the number of people watching TV or listening to the radio.

They are convenient ways of sharing information since they can be downloaded for offline consumption, or they can be streamed online. However, you need to be a good speaker or hire a good speaker to voice over the content to your listeners.

Video, on the other hand, is the hottest type of content used for internet marketing in Singapore today. According to Hootsuite, there are over 500 million hours of videos consumed on YouTube every day. This is because of a high smartphone penetration with Singapore leading the pack in the world.

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You consumers can conveniently interact with such content from anywhere and do not have to rely on schedules to enjoy the content.

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Channels for Internet Marketing in Singapore

The only way that internet marketing in Singapore will work for you is if you stayed on course of the trends and customer demographics shaping how content is consumed. However, there are some crucial channels you should use to engage your audience and in more customers. They include:

Social Media Marketing

Social media is the best thing that has happened in internet marketers. With over 90% of Singaporeans on at least one social media network, it is a quick way of getting content impressions and interactions.

Social media marketing is also good for improving your SEO since the shares your content gets are part of the ranking factors used by Google and other search engines. To conquer this medium, you need a social media strategy that will outline how frequently you post content as well as the best time to post content.

Search Engine Optimisation

A majority of customer journeys begin with a search on Google. SEO improves your website’s content by using specific keywords. The keywords can be included in the content body, or the titles, and this will help your website rank higher on search engine results pages (SERPs).

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However, SEO is a complex internet marketing activity to master, and it requires continuous learning. On top of this, search engines algorithms have hundreds of ranking factors when indexing a page. You are not guaranteed immediate results, and you cannot pay to rank your website higher. This is where search engine marketing comes in.

Search Engine Marketing (SEM)

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This search engine marketing is a of paid search advertising, and it guarantees that your ads will appear alongside the top results of a user’s search. It is an effective advertising method since you get to control which keywords will bring up your ad when a user inputs a query.

You will be required to palace a bid on keywords that bring up your ads on the results page. When a user searches a keyword, your ad will enter into a real-time auction, and if you have the highest bid and most relevant keywords, your ad will be displayed in the top spot.

Email Marketing

Despite being the oldest form of internet marketing in Singapore, email marketing is the most effective since it delivers the content and messages to your customer’s inbox. However, like all other forms of web marketing, it needs a defined purpose executed using a strategy to achieve your goal.

 You will need to add a newsletter subscription option on your website and social media pages. It might take time to build an emailing list, but you should ensure to automate the sending of auto-responder emails. The content ought to be engaging, relevant, and valuable to convince the subscriber to read and take action.

Affiliate Marketing in Singapore

Affiliate marketing in Singapore entails websites or blogs owned by digital marketers promoting your products and services for a commission when a customer makes a purchase. This is a cheaper alternative to other forms of internet marketing in Singapore, and it ensures that you get maximum visibility for your products.

There are many affiliate marketing websites and opportunities today. You can combine affiliate marketing with influencer marketing, especially on YouTube. Find an influencer, especially on YouTube, and sponsor their videos. They will bring your brand widespread visibility, and it will increase conversion rates and sales.


Internet marketing in Singapore is not a new concept, but most Singapore marketers fail to capture trends as soon as they emerge. Getting into a trend too late will mean that you will not have the influence needed for attracting quality leads.

Contact us today for professional digital marketing services in Singapore. Our support team will be on hand to help you schedule a free consolation and give you a free quote.


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