Instagram vs Facebook: which one is better for your business?


Social media platforms are playing a great role in business growth, brand awareness, and building sales funnels. They’re especially important during the COVID-19 pandemic when traditional means of marketing and advertising are limited.

An important question is which platform is better for each business.

Facebook is still the king in the realm of social networking sites, while other platforms like Instagram and TikTok are growing fast.

Although Facebook has bought the ownership of Instagram, posting on them will not bring the same result. 

Having one of them as the priority in your social media marketing strategy can be a wise course of action. This way, you’ll be more focused and have the time to optimize your performance day by day.

In this article, we’re going to compare these two platforms and help you to decide which one is better for your business.

Instagram vs. Facebook: Statistics

First, it’s good to take a look at the stats of the platforms to see how they’re performing.

Facebook stats

  • 2.89 billion monthly active users
  • 98.3% of Facebook users use smartphones to access the platform
  • 63% of American people use Facebook 
  • 200 million small businesses have Facebook Pages
  • 65% of Facebook users are aged below 30
  • Users spend an average of 19.5 hours each month on the platform
  • The average engagement rate on Facebook is 0.09% for each post

Instagram stats

  • Over 1 billion monthly active users
  • Instagram Stories has more than 500 million daily active users worldwide
  • 71% of 18 to 29-year-old Americans use Instagram
  • 90% of users follow at least an Instagram business account
  • Users usually spend around 53 minutes per day on the platform
  • The average engagement rate on Facebook is 1.60% for each post

With a glimpse at these stats, we can realize that although Facebook has a larger community, Instagram is working impressively.

The reason might be clear. Instagram is a multi-media-based platform and is much more catchy than Facebook, especially to Gen Z. That’s why there have emerged marketplaces like Social Tradia for escrowing Instagram accounts. In fact, many young people like to have an Instagram account with lots of followers.  

Other differences between Instagram vs Facebook 

Now, it’s good to consider other features and compare Facebook and Instagram. 

Audience demographic

Demographic data is of great importance in social media marketing. In fact, you can’t throw some social media posts on every platform and expect great impressions.

Each platform has its own style and mission, and therefore, can absorb specific people with specific characteristics.

Regarding Facebook vs Instagram, the boldest difference is that Instagram has a younger user base.

This can determine many things for businesses of different types. For example, if you compare an investment company with a fashion one, Facebook is suitable for the first one, while Instagram is definitely better for the latter.

Type of business

This is also important to know which function each platform has. In other words, you need to know for what purpose users usually use each platform.

Facebook seems more informational while Instagram is more about daily stories and special moments.

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Instagram vs Facebook: which one is better for your business? 1

Therefore, for introducing a large company and its products, Facebook works best. But for a more friendly engagement with customers and promoting campaigns, Instagram is unrivaled.

Also, Ads perform better on Facebook, while Live videos are more trendy on Instagram. So if you want to hold an event marketing, you’d better have Lives on Instagram and post Ads on Facebook.

Moreover, Instagram works really better in industries that are basically visual. For example, architects, fashion designers, and models on Instagram outperform Facebook’s competitors.

Influencer marketing

Influencers have a vital role in social media marketing strategies. The majority of marketers are increasing their influencer budgets for the next year.

Instagram vs Facebook: which one is better for your business? 2

It’s good to know that the global pandemic and lockdowns have increased the importance of influencers as more people are spending time on social platforms browsing entertaining posts from influencers.

As it was said, Instagram is a multi-media-based platform and this is great for influencers. Instagram is an exceptional platform for influencer marketing making influencer marketing much more profitable compared with Facebook.

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Here are the most profitable influencer niches on Instagram:

  • Traveling
  • Beauty
  • Fashion
  • Health and Fitness
  • Lifestyle
  • Parenting
  • Business
  • Music

Which platform should you choose?

Now it’s time to choose a platform and prioritize your social media marketing strategies accordingly.

Here are some tips for that:

Think about the type of content

Instagram is all about photos and videos, and therefore, if you have a company related to these types of content, Instagram is better.

If you need to post educational videos in different lengths, Instagram is much more useful than Facebook.

On the other hand, if you need a platform for micro-blogging and posting curated content, Facebook is great.

Don’t forget company news

Facebook is definitely better for publishing your company news because Facebook is a text-based platform.

This way, your news will have a better chance of getting discovered and read by people.

Again, if you have an event, you can post it as a text on Facebook and then share the pictures, videos, and Lives from the event on Instagram.

Use the opportunity for ad campaigns

Paid social media campaigns are a bit different from organic social media marketing. Both platforms provide you with great features to promote your business.

Therefore, you won’t have any problem working with any of them. Also, you have the chance to cross-promote your content on both platforms.

Share your blog posts 

Again, as Facebook is a text-based platform, it’s much better than Instagram when it comes to posting text content.

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So if you want to promote your blog posts published on your sites, Facebook is your first option. 

Of course, you have to enrich your blog posts with some visuals. So you can share those images or videos on Instagram and encourage your users to read the whole story on your blog.


Final thoughts

Overall, we can’t definitely say which platform is better than the other. That’s why many companies have accounts on both networks sharing their content on them. You can also create business accounts on both of them and cross-promote your posts. Of course, you’d better also think of some other growing networks like TikTok as they’re reaching Facebook and Instagram in terms of popularity.





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Tom is a content creator with more than 6 years of experience in digital marketing. He has collaborated with some well-known brands in order to generate traffic, create sales funnels, and increase online sales. He has also written a considerable number of articles about social media marketing, brand marketing, blogging, search visibility, etc.


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