A Guide to Great Instagram Captions for Singapore Marketers

A Guide to Great Instagram Captions for Singapore Marketers

Wondering how Instagram captions can improve your marketing campaign? We got you covered. Instagram is a social media platform that involves graphical-based content upload. It provides for the upload of photos and videos; therefore, when you want your online marketing to take the Instagram course, you have to focus on strategies to improve your visual content. For an Instagram advertising campaign to be termed successful, it must have attracted several followers and subsequently lure them into purchasing your products.

Typically, you should first of all focus on the quality of the images your videos or photos display. On the other hand, they should exemplify the real personality of your brand.

Customers will inevitably develop trust in you upon realisation of your integrity, hence ensuring loyalty among them. To supplement your product’s depiction, you should add in a caption to accompany the images. Make sure you meticulously compose the Instagram caption to attract several users eager to get acquainted with your brand.

Importance of An Excellent Instagram Caption

An image portrays significant information about the specific brand while advertising. An excellent caption then augments the success of the campaign by offering several benefits. So, what are some of the benefits associated with a good Instagram caption?

First of all, most people will be attracted to a post in situations where the brand has been extensively represented. An Instagram caption outlines more details on the product presented by the image; therefore, it might attract many followers.

More followers indicate the significant frequency rate of involvement which increases the ratings in the Instagram algorithm. Once the rank rises, the post will be considered on the Explore page denoting its success.

Besides, it forms the basis of a conversation among your followers. While the caption gives details on the product, it also provides an opinion which might trigger viewers to comment on the post. Increased comments also signify an increased rate of engagements which ranks your post higher than other posts.

Consequently, you have to come up with a nicely structured Instagram Caption to boost your posts. In Singapore, there are several Instagram users and gaining their attention will require you to surpass your competitors. How do you compose the best Instagram Caption? The following are some of the tips to guide you through writing a fascinating caption.

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  1. Identify your audience

Instagram has attracted a large number of users since its establishment. In Singapore, this platform has over two million users, women representing a higher percentage than men. Instagram users have varying wants and interests as there are people of different levels and capabilities. Among these users, you need to identify your target so as have a precise understanding of the kind of a caption to create. Identification of your target audience will help you in several ways such as:

Whether to include emojis in your captions or not.- Determining the most suitable length of your caption.- The appropriate language to use for the caption whether formal or informal.

People do not perceive or interpret information in a similar way to each other. You need to be creative in the way you approach the caption to avoid losing followers rather than appeasing them. With proper consideration of these parameters, you will create an exceptional caption for your Instagram post.

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  1. Re-establish your goals

Identifying your audience goes hand in hand with the establishment of your goal. Once you have the right audience, you need to set objectives which you aim to achieve in the course of the campaign. Certainly, when selecting the photo or the video to upload, you must have established and defined your goals.

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However, determining their attainability is best achieved after you have generated a caption. Therefore, you need to redefine your goals and establish the valid ones; after that, you can create an Instagram caption that promotes the approach you have chosen.

Clearly, you can use different methods to achieve the same results, so, your goal should not limit you to particular social media marketing strategies, but it should instead advocate for diversity.

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  1. Consider the length of your caption

The length of the caption is influenced by several factors such as the kind of the product as well as the target market. Some products will necessitate for more extended description details while others have few descriptive qualities.

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However, you must remember that most Instagram users are less interested in reading lengthy information as they want to view images. When most people encounter ling messages, they will scroll fast past the section. It is therefore essential to keep your caption short and precise.

Longer texts will require Instagram users to click on the “read more” to unveil the extra hidden information which most will disregard. Use less than three sentences comprising of less than 125 characters as per the Instagram recommendations.

  1. Create a call-to-action

To an efficient mode of interaction to your posts, you might consider including a call-to-action on your captions. Users will most likely be comfortable with clicking on the call-to-action rather than going through the long way of searching for similar information.

Well, it is not necessary to include a call-to-action in all your captions, but failure to add in at least a few of them might be detrimental to your campaigns. The call-to-action you need to consider could be a simple phrase asking people to click to acquire some information.

The words you select should hence be enticing to get many people clicking. You may structure the call-to-action in a questioning manner or else use luring words such as learn, find out, start and many other action words.

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  1. Ensure consistency in the brand’s voice

Presentation of information in your Instagram caption might dictate the voice of your brand. Other than being dependent on factors such as grammar and approach, the tone is also essential in determining the brand’s voice. Consistency of the voice is therefore crucial as it maintains the progress of the campaign.

For instance, let’s say you have established campaigns on other platforms besides Instagram, the mode of presentation of information should cut across all these platforms. You can go through your competitors’ profiles and check out their approaches, then come up with the unique voice of your brand.

Once you have established the voice, the remaining bit is to track your regularly to avoid going astray consistently. To ensure consistency, you can write down some of the descriptive words you use for reference in future. In the selection for a voice, you should consider one that attracts users the most.

Try to be a little humorous as most people will find console in going through your captions. A dull tone might turn away Instagram users resulting in reduced involvement rate.

  1. Pose questions

A good caption must generate a considerable rate of involvement through followings and comments. One of the best ways to acquire more comments is by posing a question in the caption. Usually, a question gets people to comment on your photo as they respond to you. Ask questions involving their experience with your product, ask for advice on improvements you might need to make, among others.

Once you create an environment where you can freely interact with your customers as you engage in a questions and answers session, you enhance loyalty among these customers. On the other hand, users find it fascinating reading through questions followed by their responses as it provides a more profound understanding.

  1. Use hashtags

A hashtag in the caption might boost the progress of your Instagram advertisement campaign. Typically, a hashtag should fit naturally in the caption content or I not, you should place it at the end of the caption. The hashtag might include other of your content or else content created by customers on your product.

Such information is crucial in the campaign development since they increase the visibility of your content. Enhanced visibility brings about increased involvements; therefore, higher lead conversion rate. Besides, hashtags help organise your posts which is a significant step towards content optimization.

Hashtags need to be utilised strategically; thus you have to consider some crucial aspects. First of all, it is wiser to use simple words while scripting your hashtags. However, you must select wisely as commonly used words might not attract many likes.

Ensure you choose unique words that will appeal to users. Also, you should limit the number of hashtags you use per Instagram caption to at least four. Too many hashtags in a single caption might appear congested and disorderly which might not be pleasing to the majority of Instagram users. Saved Captions feature is an Instagram tool developed to help manage hashtags for you. The feature systemizes those hashtags that you have frequently used. It will then automatically add them to your captions while you upload them.

  1. Make corrections before uploading

Once you have composed your caption, you should read through it to ensure that there are no errors. You should correct where you have identified mistakes while you can rewrite where necessary. Errors may be as a result of reduced exposure, but with time, you should acquire proficiency. You might, therefore, consider practicing by writing several sample captions thereby improving your skills.

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Sometimes getting subordinate help might be essential; for instance, you can give somebody else to check your mistakes. Instagram also permits the use of management tools such as Hootsuite, which will check for eligibility before you upload the caption. Monitoring the precision of your caption helps attract more followers unlike when you present mistakes in your work which might only drive away prospects.

  1. Include the vital points in front

Usually, when the content in your captions involves many words, it might not display entirely on the first page. As we mentioned, users can only access the hidden information by clicking on the “more” section below the opening statements on the caption.

Since most people will just scroll past it, you need to ensure that the visible information entails the significant points. Having less critical information visible while the rest is hidden does not benefit your campaign as few people will be interested in discovering more on the caption. Therefore, you should be strategic while composing the caption, identify the essential points and make sure to include them in front of the rest in case of a lengthy caption.

  1. Include mentions

The other technique that facilitates involvement in your post is the insertion of mentions in the caption. A Mention is usually quoted with an “@” sign at the beginning of the username.

When you mention other Instagram users, they end up being notified with a link that lands them onto your post. Your followers will also identify the other Instagram users hence following the link to their accounts.

Besides, the mentioned user’s followers will receive updates of your interaction in their news feed and might end up entering into your profile. This interaction generates more followers as well as comments for a particular post. Furthermore, it is also a strategy to develop one another in regards to promoting your colleague’s business.

  1. Use emojis

One of the most common styles that have promoted communication is the use of emojis. They are most familiar to users with smartphones and other smart communication gadgets. They offer a shortened form of communication with more elaborate emotional expressions. There are no specific placement positions of the emojis in an Instagram caption; you can place them anywhere in the text.

The use of emojis should correspond to the audience as some of them are suitable for a particular group of people. Emojis are great for catching the attention of possible visitors to your posts thereby creating increased involvement. However, you should not overuse the emojis as that may lead to monotony, and your captions may end up losing flavour.


Instagram captions have become popular as people continually recognise their benefits on the advertisement’s campaigns. With the increased competition rate, you need to acquire information on how to get the best out of the captions.

It is however not easy establishing and maintaining the consistency of the captions to meet the user’s requirements. Having thoughtful captions is the only alternative to benefiting from them. We hope that this article will guide you through obtaining the best results by improving the quality of captions you compose.

Call us on +65 6789 9852 for more tips on how to do marketing in Singapore using Instagram. 

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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