How to Inform Search Engines that Your Company is Local

Ranking for a keyword that is commonly used by the local target customers to look for information about products or services that you offer will help your business growth rate to skyrocket. Hundreds of companies from all across Singapore have realized that incorporating their business location in the keyword increases the chances of their websites appearing on SERPs.

Over the last few months, I have managed to get new customers just by changing the type of keywords that I optimize my website content for. Today, I will give you secrets that you can also use to achieve great success in your field. Although Google has repeatedly stated that include the location in the keyword cannot boost your ranking, doing so enable the engines to know where your company is located.

Number 1# Incorporate Structured Data

Structured data means that you give Google the ability to understand the content on each of your website pages. With this information at hand, the search engine can develop rich snippets that will give you an upper hand in your niche.

What is a rich snippet? A rich snippet displays detailed information whose purpose is to help searchers get more information about the company. For instance, for a hotel, the snippet may show the price range, types of food served, and the average review rating. Use Google structured data testing tool to know if Google has already developed rich snippets for your business.

Implementing this Coding

You can inform Google that you are a business is located in a particular geographical location by using codes. There are two ways of adding the required code to your website. One entails using the data highlighter markup that is provided by Google. This method is complicated to most people. Luckily, I have developed a code that you can simply copy-paste on your website HTML backend to achieve the same objective.

All you have to do is change the specific details in blue to match your business details.

<div itemscope itemtype=” http://schema.org/FurnitureStore “>
<h2><span itemprop=”name”>StudioYdesign</span></h2>
<h3><span itemprop=”description”> New generation, quality, and affordable furniture in Victoria BC.</span></h3>
<div itemprop=”address” itemscope itemtype=”http://schema.org/PostalAddress”>
<span itemprop=”streetAddress”>First Avenue Park </span>
<span itemprop=”addressLocality”>Victoria</span>,
<span itemprop=”addressRegion”>BC</span>

<span itemprop=”postalCode”><span>V8W-1S5</span>
</div>

Phone:
<span itemprop=”telephone”>2890-560-8970</span>
Hours:
<meta itemprop=”openingHours” content=”Mo-Sa10:00-17:30″>Mon-Sat 8am – 6.00pm
<meta itemprop=”openingHours” content=”Su 12:00-17:00“>Sat 8.00am – 1.00pm
</div>

Note that this code works for all businesses; you just need to change the details to suit the nature of your company. Best thing to is to ask your local Search Engine Optimisation expert to get this done right or risk getting errors flagged by Google.

October 14, 2017

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