Clients consider a multitude of factors at every stage of the purchasing journey before making the final decision. You need to come up with smart ways of influencing their decision positively. Social proof can help you change their opinion or perspective about your company.
New clients are more likely to gravitate towards companies that have many reviews online. More reviews mean that the product has been tested and used by other clients. Here are four incredible tips on how to use social proof to boost your e-commerce store conversion rate.
Consider Using Celebrity Endorsements
Unless you are among the lucky few entrepreneurs with lots of connections with renowned celebrities such as Tom Cruise, start small by targeting local celebrities whose brand endorsement fees are affordable. You can also look for regular people in your locality who have a large following on social media platforms and request them to post a picture holding your product on their timeline.
In fact, you might get more returns by working with regular people than renowned celebrities who have millions of followers. This is because it is easier for someone who has 10-20k followers to engage with the fans on a regular basis.
Do Not Shy Away from Highlighting your Best Numbers
Numbers have a powerful influence on customers purchasing decision. How many people have bought your product or downloaded your book? Posting this kind of information on your website and having a background system that updates it in real time will motivate more customers to convert.
Here are other ideas of numbers that you can use to win over more customers.
- How much money have companies saved by using your service?
- How many people follow you on various social media sites?
- How many clients have done business with you?
However, if you do not have impressive numbers, omit them. The goal here is to display your strengths to potential customers.
Use Photos to Provide Visual Proof
Enhance the power of numbers to convert regular website visitors into customers by showing photos. The images will reinforce the idea that your products deliver the expected results. For example, beauty companies often post pictures of their customers before and after using the product to show potential customers that they can achieve a specific objective such as get rid of facial acne by applying the lotion or cream. Rest assured that visual evidence would improve your site conversions.
Encourage Customers to Write and Post Reviews by Using Incentives
Sure, photos will help paint a positive image of your brand, but you can further encourage them to go ahead and place an order by showing them real reviews from customers who have tried the product. Create a profile on as many credible review websites such as Yelp as possible to help prospective clients get a clear perspective of your brand from existing customers.
Some people trust Yelp more than Google, and so having a profile in just one site will lock of potential clients. There is absolutely nothing wrong with directly asking a client to write a review on Yelp or any other similar website after making the purchase. You can also go an extra mile to send a follow-up email with a link to your profile on the review site to remind clients who may have forgotten to write the review.
Final Thoughts
Social proof is one of the best ways of convincing customers that your product works. Use the above tips to increase your site conversion rate and remember to maintain a high level of honesty. Savvy customers can spot fake reviews from a mile away. So, avoid such vices if you want to succeed in becoming the next most profitable online business in Singapore.
