Over the years, Instagram has become one of the most important tools of social media marketing in Singapore. Like all social media networking sites used by digital marketers in Singapore today, Instagram started as a platform for people to share their everyday memories.
Instagram has over 500 million daily users and almost 80% of the accounts follow at least one business account. The bottom line here is that you have to start using Instagram to increase brand visibility and user interactions.
Following a social media marketing strategy in Singapore, Instagram allows you to build a loyal fan base for your products or services. However, Instagram has been making changes to its algorithm, but despite the changes, it always favours the accounts with high user engagement.
Therefore, one of your social media goals should be to increase user engagement on Instagram, and this will boost your chances of appearing on the ‘Explore’ page. However, the biggest challenge comes in increasing engagement. In this article, we look at the top five tricks that the top brands use to grow Instagram engagement as part of their comprehensive digital marketing in Singapore.
Post High Quality and Creative Content
The key to increasing engagement on Instagram and other social media sites is in having good quality and creative content. High-quality and creative content that resonates with your target audience will make your business memorable since it is at the heart of your social marketing campaign in Singapore.
On top of this, Instagram is a visual platform, which makes it necessary that you incorporate thoughtful and engaging composition, as well as vivid colours to your content. However, this goes beyond adding filters, and if you are not skilled in photo editing or you do not have the time, you can always hire a photo-editing professional in Singapore.
You can also use photo-editing apps such as Mendr. You only need to upload your photos, specify the edits you want, and the professionals running the app email you back the touched up photos.
With that said, content alone will not get you the engagement you desire, and this is why it is crucial that you couple it up with good storytelling. Plain posts usually feel like promotional content, and a story will help you connect with your audience on a deeper level.
Several studies show that the human attention span is at an all-time low at only 8 seconds. This creates problem for aspiring to get more engagement from your general posts alone.
Instagram Stories are great for social media marketing in Singapore especially for capturing your audience’s attention. This means that you need to create eye-catching content for the platform, despite the fact that they disappear after 24 hours.
The trick is to include much movement or action in the beginning, and this will keep your audience hooked. On top of this, you can make your Instagram Stories more accessible by adding them to your ‘Highlights’.
Post at the Right Time
The right timing will help you reach a bigger audience, and your posts will receive better engagement. This calls for you to analyse when your audience is most active on the platform.
Posting at this time will ensure that you get improved engagement, and this should be part of your social media marketing strategy in Singapore. According to a study by Sprout Social, Thursday is the best day of the week to post on Instagram, while Sunday is the worst.
However, your brand may not follow the same trend, but if you want to know the best times to post for high visibility and engagement, you can use a social media optimisation tool such as the Preview app.
This app will tell you the best day and time to post as well as interact with your audience. The data you get is crucial to the success of product launches, or when you have special announcements in Singapore.
Use Relevant Hashtags
If you are using the right hashtags on Instagram, you will find an audience in Singapore that is interested in your posts. This could include your followers as well as people who do not currently follow you.
For example, if you have posted content related to Singapore, you should include #Singapore in your post descriptions. You should also use variations of the main hashtag, for example, #Singapore2019, #SingaporeTourism, and so much more.
You should avoid generic terms such as #Business or #StratUp since they are too broad, and they will not attract the intended users in Singapore. Before using a hashtag, check its search volume. For trending events and topics, you can use the hashtags with a massive search volume.
However, for general posts, avoid such hashtags, since your posts will get lost among the other posts using the same hashtags. With that said, Instagram only allows a maximum of 30 hashtags, but according to a Sprout Social survey, posts with only nine hashtags will get you the most engagement.
With that said, you should experiment with a variety of hashtags and take note of the ones that work best for your social marketing campaign in Singapore. You can also use them in other posts as long as they are relevant to your audience in Singapore.
Hosting Instagram contests is one of the best ways to increase brand interaction and engagement. Discounts and special offers are a great way of motivating a majority of the users. However, it is not easy to host a contest as part of your social media marketing in Singapore.
Here are tips on how to host successful contests on Instagram
- Create a branded hashtag for your contest
- Keep encouraging your users to like, comment, share and tag their friends and followers to your posts as an entry requirement
- Encourage and motivate people to use your branded hashtags on their posts
- Your products should be the prize
- Give discount codes to winners for future purchases
After the period of the contest is done, you should publicly announce the winner and ensure they get the prize.
Encourage User-Generated Content
The best way to market your brand on Instagram is to get users to endorse your brand. Find ways to encourage and motivate users to post GIFS, videos, and photos captioned with your branded hashtag, as well as to tag you in their posts.
This way you will infiltrate their network of followers and friends. You can also incorporate user-generated content on your Instagram handle. This is one of the ways of motivating your followers to generate content for you as well as having diverse content on your page.
Instagram is one of the sure ways that you can get your products and services noticed by interested audiences. The platform will help you gain a loyal following in Singapore, and the secret to attracting potential customers is by driving more engagement, so you need it as part of the tools of social media marketing in Singapore e-commerce solutions.