Majority of business brands know the power that goes in hand with being on social media. However, there are those who underestimate the value of engaging in social media platforms. If you are not taking your time to engage your current and potential customers, then you are a missing a massive opportunity in promoting your business. Social media engagement develops a close relationship between customers which leads to more lead conversions and profits. Majority of Singaporeans spend their online time on social media platforms. It is hence vital for you to invest in social media marketing as your target audience is more likely to be available on them. You should establish your business brand on Twitter, Facebook, Instagram, and LinkedIn. This article discusses the various strategies you should utilize to increase your social media engagement in Singapore.
- Images Incorporation in Your Posts
Visual content is one of the powerful tools that can successfully promote your social media engagement. Research conducted revealed that images lead to approximately eighty-five percent Facebook interaction rate makes the shares of content higher by thirty-five percent. Most social media platforms including snapchat, Instagram and Pinterest, have survived through the use of visuals and images. Images are attractive and increase the chances of online users’ interaction with your posts. You Can use various visual content in improving the social media engagement of your brands such as the images of customers enjoying your products and services or images of new products. Use a short textual image with an engagement image to get highly shareable content. You should frame your pictures in a way that fits the particular platform to draw maximum attention from online users.
- Make It Funny
Creative posts that incorporate humor goes a long way in attracting more audience in social media platforms. Majority of Singaporeans follow brands because of their funny content. Getting social media attention is a hard nut to crack. People might scroll down your promotional business posts. However, humor gives them a reason to follow your posts as it adds some flavor in their life’s outside what your business products provide. Funny posts put a smile on peoples face and directly improves social media engagement. To avoid humor to backfire on your brand and make people hostile, it is advisable that you make the social media or your brand the target. You should hence try and make your social media posts have some humor if appropriate.
- Requesting for Reviews and Feedback
Customers opinion on your business brand is essential in improving your company. More so, asking for feedback and reviews keeps your customers talking as the majority of the people like chatting about the products. You can direct your online visitors to the review page or tell them to leave the reviews and feedback on the comments. Good reviews serve as valuable content for those people not yet decided to purchase products from your business site. Note that some social media rules restrict giving rewards in exchange to product review and which can lead to suspension of your social media page. This applies more to getting reviews from people who have not used the products. Just tell your visitors that you want to hear from them and use the reviews to improve or create new products.
- Prompting Reactions, You Want with Emojis
Communication through text does not have a clear indication of the tone, especially in online posts. Emojis provide perfect means to give readers an idea of your feelings. For example, a laughing emoji on a post set the stage for online users to provide humorous comments you wanted. Most social media platforms provide a library of frequently used emojis for you to save your favorites. However, you should not use too many emojis in your post as this makes them immature and difficult to understand. Two images that are appropriate for your brand are adequate in prompting the reactions you want.
- Share an Amazing Statistic
Online users are amazingly engaged by sharing a surprising statistic that they never knew. Rather than just being entertained, the majority of people also want to be educated and learn new stuff. You can use the details of your business industry statistic or things of interest to your audience to get attract the attention of your online audience. The best statistics facts are contained in one brief sentence. Always use statistics and bits of data wherever possible in promoting intrigue and interest from your online visitors. Check on their comments and make sure that you like and respond to the comment.
- Sponsoring Giveaways
Majority of people like free goods. This provides a perfect avenue for you to increase social media engagement. You can up your likes and shares by uploading simple business post for people to like and share in exchange to win one of your business products. The post should include a high-quality image of your product to attract more people. You can further engage people by asking them to post photos that relate to your business brand together with a designated hashtag. Sponsoring giveaways in your business blogs across social media platforms gives the needed motivation for users to comment and share your posts
- Use of Live Video
Massive social media traffic is generated through videos rather than texts and images. The technology has come up with a live video which engages more people as compared to long social media post. Research reveals that people spend three times more time as compared to prerecorded video. Bars and restaurants are the perfect targets for live video posts. This can also apply to any other business such as during unveiling of new products. More so the live video is appropriate for the question and answers session for you to engage the online users directly. The live video continues to engage people for months after posting.
- Asking for The Reaction, You Want to Increase Social Media Engagement
It is essential that you ask for like, comment or share in your bid to increase social media engagement in Singapore. Marketers tend to ask for sale prospect to get the reaction they want on social media. Statistics show that tweets ending with a ‘please retweet’ text get more retweets, shares, comments, and likes. Your replies should always be friendly as a social media showdown does more harm than good. Try and respond responsively to rude people and those with complaints. However, you should not ask for reactions in every post. More so, use a variety of engagement methods for your content to remain fresh.
Increasing social media task is a continuous task. You will need to understand your audience and spend time with them every day. Analytic tools are essential in measuring the engagement efforts that gives you the best results. By this, you will be able to commit your time to tasks that will promote your customer engagement in social media. Take the best action today and increase your social media engagement and brand awareness in Singapore.