Increase your Podcast Audience Using These Four SEO Tips

Increase your Podcast Audience Using These Four SEO Tips


For more than three years now, podcasts have being instrumental in helping SEM marketing and Singapore SEO experts to disseminate information to target audiences. If you are just trying out this new way of sharing information, consider the following proven SEO tips to increase your audience.

Create a Compelling Title

For your podcast to be listed on Google Play and iTunes, you need to spend more time creating the title. Recent studies show that the current iTunes ranking algorithm gives more preference to podcasts that have interesting and compelling titles. Other factors used to rank podcasts on this platform include the total number of views accrued overtime and subscribers.

Optimize the title by including relevant keywords. The audience should also be able to get an idea of what the podcast is all about from the title, so make sure that you use clear language, no obscure and non-intuitive words and phrases.

Work on your RSS Feed

Well, the average users nowadays do not rely on RSS feed as much as in the past. Nonetheless, it is important to note that the RSS feed is what the people follow when they decide to subscribe to your podcasts. Essentially, the feed offers all the information about the podcast across multiple platforms.

Hence, whenever you change something such as the description or title, you also need to update the RSS feed.

Leverage your Brand Website

The fact that the podcast is an audio file does not mean that you cannot improve your SEO by working on your site to show Google that it is a worthwhile destination to redirect traffic to. As SEO and SEM experts, we are always looking for ways of getting more trusted links to our websites. A top notch podcast is one form of content that you can use to get these links.

For example, if a content developer who works for an online magazine lands on your site and is considering using the podcast content for linking purpose, show them other authority platforms or sites that your articles have being featured as proof that your content is verified and trustworthy.

Combining your SEO SEM strategies and podcasting will significantly help you to form a community of authentic followers and customers. Concisely, the above tips will not only help you to expand your podcast audience but also channel the benefits to your main website thereby creating a virtuous circle that will scale up your online business.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

March 24, 2017

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