How To Increase The Pagespeed Of My Website In Singapore

increase pagespeed of singapore website

Website page speed is the basis upon which online businesses dominance is measured in the current competitive online business space. Customers who visit websites for services or products are always in a hurry to access what they want due to the pressure of deadlines or need for faster services.

Therefore, the ease with which people access your website is a make or break in the digital business space. It determines your ROI and the overall bottom-line of your business. The speed that you cannot offer your clients on your website, your competition can provide them more for less. Thus, a fast page speed for your site is as essential as any other investment you put into your business.

The Singapore online business space is among the most lucrative digital business space in Asia and the world at large. According to a MasterCard research, almost 60% of Singaporeans visit the Internet to shop. The popularity of online businesses in Singapore due to their functionality and ease of access is credited to the excellent internet infrastructure put in place by the Singapore government. This article will highlight some key pointers on how to increase the pagespeed of your website.

  • Image Optimization

The load time to a site always depends on the size of the content present on that site. Images are a known user of big spaces on websites. It would be foolish also to not accompany your content with pictures for detailed descriptions of products and services. Finding ways to ensure you use images while using minimum space is essential. Image enhancement or optimisation aptly enable all these. Image enhancement requires two steps

Step 1: Rescale the Size of Your Picture before Posting Content

Content management systems furnish website owners with the luxury of rescaling the size of their images even after uploading content to your website. It is the reason CMS is the best way of generating content for your website. A notable example of a popular CMS platform is wordpress. WordPress creates quality content to web owners. However, in some cases, many web owners do not possess sophisticated software to resize their images before posting content. In these cases, it is paramount to use available programs like Microsoft paint to rescale your images to desirable sizes for faster loading speed.

Step 2: Compact Your Pictures

After editing your image, you can add more quality to your resized image by using a compression tool. It is an essential instrument for ensuring your image meet the required thresholds to provide enhanced pagespeed to your site.

ImageResize is among the best image compression instruments. Its popularity is due to its user-friendly components. You only require the link of the image, and you upload the image to ImageResize dashboard for the rescaling of the size of your image while maintaining the quality of your image. The final step is copying the image and place it on your website for fast pagespeed but same content.

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Plugin review

The dominance of the online market with free plugins puts web owners in danger of packing their websites with plugins that neither add value or help in the running of sites. Furthermore, to make matters worse, an extra plugin requires additional infrastructure to operate effectively. A plugin-packed website is very slow to load and can irritate clients. It is essential to carry out a thorough assessment of plugins to determine those without value to your site. Removing excessive plugins allows your website to load quickly.

  • Always Update Your Website’s Scripts

It is essential always to update your website’s scripts. Up to date, scripts ensure that your website speed is continually enhanced. It improves pagespeed by purging coded barriers that hinder access to your website. Since many sites operate on WordPress, it is easy to access updates which are contained on the dashboard. You only need to click on the icon and the current program will install itself.

Furthermore, upgrading your software and programs help seal any loopholes that create an avenue through which a third party can gain unauthorised access to your website

  • Use CDNs

Content Delivery Networks are a massive system of servers located in different parts of the world allowing your site to have a platform where it can be loaded very fast by clients in different parts of the world. Housing your website on website hosting database can make your site very difficult to access due to low speed attributed to the many sites hosted in a web hosting platform. CDNs provide a solution to this. It provides your customers with a collection of your page from the page host in their vicinity. The variety of servers hosting a website gives your clients options on how to access your website when one server is burdened.

  • Authorise Browser Caching

Browser caching is a tool used by browsers to reserve specific components of your site so that when you revisit a website, you do not have to fully reload a page to acquire the contents of the page. Caching is an essential tool in minimising the time required to load a page. Therefore, to cushion your clients from adverse inconveniences of low pagespeed, it is crucial to ensure your website is cache-enabled.

  • Launch Gzip Compression

Gzip is a tip web owners use to reduce the size of the files for easy loading on your website. It reduces the size of files by almost 70% making it an essential tool for increasing pagespeed. Gzip allow you to upload small versions of big data on your website for fast pagespeed.

  • Situate Javascript At the Foot and CSS Folder at The Top

Marking your website with distinct markers like CSS and JavaScript are vital tips to employ when dealing with unrefined HTML pages. They are useful tips because CSS files help limit continuous rendering of your page and in the process saving the cost your site visitors would need to enhance pagespeed. The JavaScript on the bottom of your site counteracts the time you wait before a code fully executes for display of content on your website.

  • Limit Http Demands

All the contents on your page require a download for them to be displayed on loading. The materials constitute pictures, videos, fonts. Stocking you page with different parts, and various content requires numerous http requests for full display of content. Less http requested for a page the lower the pagespeed and vice versa. It is vital to limit the number of http on your website to make your site user-friendly.

  • Reduce and Enhance Redirects

Redirects are a significant aspect of online businesses. Some web owners are always tempted by the prospect of lacing their pages with numerous redirecting links due to the monetary advantage it offers web owners. However, they come at a cost-limiting your pagespeed because you require extra resources for executing each redirect. In the event it is vital, use a single redirect for each page to increase the speed your page loads.

  • Enhance Your Site Hosting

Many online businesses when starting, do not invest in web hosting. The lack of investment on web hosting is understandable because the website is still in its growing stages. However, as your business begins to generate income, it is essential to invest in good web hosting platforms. The importance increases due to the growth of customer base in need of fast pagespeed. It is vital to spend in a good web hosting tool to ensure your site is always operational regardless of traffic. In Singapore, HostGator are known for their quality web hosting services to fit small and big businesses’ budgets.

In conclusion, this list has covered some of the easiest ways of improving your website without any technical knowledge on matters technology. Therefore, take your online business to new heights of profits and customer satisfaction by putting these easy steps into action.

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About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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