How To Increase Audience Participation In Target Markets

target audience online methods and ways

An important goal for the presentation of every service or product should be to involve the audience. Audience interaction has been shown to be a key ingredient in creating acceptance of every presentation.

With the audience participating in the presentation, the speaker will not only become more engaging but will create a bond with the audience. In this way, the audience is much more likely to want the service or product being presented.

How Does Technology Help

Every presentation should be to interact with the target audience. When properly done, the audience, becoming involved is much more likely to carry away a positive acceptance of the service or product the speaker is marketing. Technology continues its progress into new and better ways to improve techniques for the way speakers engage their audiences. Today’s tech offers a better understanding of the importance of audience interaction, but with innovative technology that can aid the speaker to engage the audience.

Modern technology has created major changes in ways that everyone must understand and utilize.

Brick and mortar shops have been suffering from lack of sales that have gone to the Internet. Most today have websites in the hope of capturing or recapturing customers who prefer to remain in the home while shopping.

Tech offers a number of new ways that may be helpful in achieving the goal of reaching the target audience.

Apps advertising an event may enable the presenter to connect with the target through social media. This can be extremely helpful. Videos may be uploaded onto the Internet. Using techniques such as questions and answers and/or using a poll, all these may help create a bond with the viewer and fill up the hall during the actual presentation.

Being Engaging Is Important

Before discussing some of the different techniques one may use during today’s presentations along with helpful tools, one should ask an important question. ‘Is my presentation outdated?’

Just as styles in clothing change, styles in modern presentations change as well.

Usually, in the past, a speaker merely talks about a product or service, explaining its use and reasons why the audience should use it.

Today, however, with new techniques in mind, here below are three techniques that can be most helpful in creating a bond between the speaker and the audience. It is important that the audience have an experience it can have only by being in the hall with the speaker.

When Franklin D. Roosevelt became president of the United States, he initiated what he called Fireside Chats. Although there was no television, audiences listened to their radios. On a regular basis, President Roosevelt and his little dog, Fala, supposedly sat in a comfortable chair before a warm fireplace and chatted with his audience about some of the activities in the Capital, along with perhaps reading and responding to letters.

Although audience had no television at the time, they sat before their radios and allowed their imagination to see the president and his pet sitting before a fireplace and speaking in such a way that the audience felt they were in the same room.

You too, as speaker, can have your own fireside chat. A fireside chat is a comfortable way to connect with a target audience.

Often this can be an informal chat between the presenter and a guest.

It can be something in the way of an interview. If presented in a relaxed atmosphere, the speaker is much more likely to engage the audience.

Before the chat, the speaker should consider the key elements of the presentation. This should be organized so that through the use of an interview an expectation may be to enhance audience participation. This being done, the next sept would be to discuss the presentation with the guest before the interview.

Then a natural interaction in a relaxed atmosphere can have surprising and satisfactory results. From the very start of the chat, one may involve the audience. The speaker should make the audience aware that questions or comments are welcome.

Keeping the audience engaged and interested in this way combined with eye contact when possible will make the audience really feel a part of the conversation. In this more informal relaxed chat, the speaker and guest may share information in a more spontaneous manner than in an old-fashioned presentation where the speaker used a memorized speech without regard for the actual interests of the audience.

What is “Unconference”

Unlike conferences of the past, today’s tech has created a new way of connecting and even given it a name. This is called the ‘unconference’.

The unconference is unlike the traditional conference in that it is operated by participants rather and speakers or hosts.

Some of the ways to conduct an unconference would be first to do an introduction in which the speaker presents the principal aspects and ideas to the audience. This would be followed up by explaining to the audience just how the session will function.

A group discussion is an important element. A group discussion would begin by having a member of the audience to mention a particular topic or aspect of the presentation that most interests the guest. In this way, other members of the audience will feel free to participate. They may offer new ideas or simply add to the original idea mentioned by the first guest.

It is possible at times to form groups among the audience. In this manner the speaker may inform the audience when a member hears a question to which they have the correct answer, they should speak up. Then the members of the audience may break up into small groups with the goal being to gain more knowledge and understanding. One discussion can lead to another, each offering advice that is not only practical, but the key to unlocking ever more insight.

The speaker would, of course, invite the audience to share insights into what has been learned, what would be the next steps to take with the aim being to further explore the possibilities of the topic.

A presentation that can be referred to as ‘question driven’, we take a step away from a speaker a traditional ‘lecturer’ who recites a sales pitch prepared by the employer.

Using this method, the audience rather than the speaker who is in charge of the presentation by telling the speaker exactly what their needs may be and asking what they are going to take away from the is the presentation.

What Are The Presentation Styles

There are two forms the presentation may take.

An introduction might be made to introduce the principal points, ideas, and the desired outcome as well as an explanation of just how the session may be formed/

This method is to allow audience members to ask questions not only during their presence in the hall but they may ask the questions online in advance of the actual meeting.

It may be helpful to have the audience form natural groups to ask and answer questions. To help initiate audience and group involvement, the speaker may make the following suggestion.

Any audience member who has the answer to a question to a question, it should be made available to the group. The more natural the breakup into groups, the better. After each group has discussed the topic, with you as moderator with the ability to answer questions that may arise.

While perhaps different groups are having their discussions, the host may teach smaller groups as well. These are ideas and experiences the host will have gained to reach this particular standard of expertize.

In this way, the host may, instead of addressing a large audience, one may achieve a warmer reception when speaking as a member of a smaller group offering key insight and advice that every member may find helpful.

Presentations May Be Driven By Questions

In the past, when one thinks of a presentation, it is expected that the speaker will stand before a lectern laying out a presentation to an audience. For decades, this has been the standard for conferences.

But now this has changed. Through tech today, it is the members of the audience who determine the way a conference should go. This method completely does an about turn from traditional presentations.

This method may take two different forms.

Audience members may be permitted to ask questions while they are present in the hall, or they may ask the questions in advance through the medium of an online Q&A comment box.

For many hosts, they find that garnering questions in advance offers a more effective way for them to connect with the target audience since they are able to have prepared answers to these questions before stepping on the podium. Another way for the target audience to ask questions would be through online forums, through email, social media such as Facebook, and online polls.

Following this method, the speaker will be prepared in advance to interact with the audience and be quite ready and familiar with the answers to the questions that have already been asked.

For many speakers, appearing with the necessary confidence to speak before a large audience is understandably very difficult. Many actors and others who have to appear on the stage or before any large audience find themselves nervous wrecks backstage and some actually have to be pushed out, but once onstage, with their attention turned to what has to be said or done, the adrenalin flows and they become not only inwardly calm but energized and they become quite capable of following through with whatever their audience expects of them.

Doing Audience Engagement Using Technology

If gathering questions in advance is not possible, there are apps available online. SpotMe is only one that permits audiences to ask questions while the presentation is in progress. This may be done anonymously or openly. This works quite well for those who are shy about public speaking.

Another positive method for getting a message across is to form panels with interactive tech for target audiences.

One way is to poll known cellphones. This may be in the form of an audible message for them to hear on their smartphones. This has been proven to be an effective way to interact with target audiences and really be a success story.

There are several interactive panel tech tools.

In the event that the target audience may not have personal phones or other devices that may enable it to hear the speaker’s message, it is quite possible for the host to rent or purchase hardware that permits interaction between the speaker and the audience.

Some of these firms that provide such equipment are Reply Systems, Turning Technologies, and CLIKAPAD.

Use Social Media

Social media can be a wonderful mine for arousing interest in the speakers’ agenda. One can very quickly create interaction on such sites as well as having the ability to track the feelings about the product being presented.

Such programs as Twitter are easy, cost nothing and all the speaker has to do is use a hashtag and any information desired. One may also project the results by using Twitterfall.

Many apps, text and web-based programs depend upon having member audiences use their devices. There are far too many apps available to the presenter. Some of those with the highest rating are Poll Everywhere, Glisser, and Sli.do.

Today, many available apps for conferences with which it is possible to poll, to have Q&A functions as well. Some of these are Lanyon, DoubleDutch as well as Quickmobile. It is only necessary to ask the event planner which app tool may be available for the presentation.

A very important point to remember is to keep the audience interested and engages before as well as during the presentation. When one sees yawning or leaving, it must be clear that something is wrong with the presentation.

Steps To The Presentation

Therefore, one should plan the presentation in three steps. 1. Will before the presentation. 2. During the presentation, and 3. After the presentation.

Each of these steps must be integrated into the presentation as a whole with equal attention paid to each.

Another helpful tool is when beginning a presentation, the speaker should learn as much as possible about the audience. By analyzing the target audience the speaker will probably find more creating ways of establishing a rapport, engaging with the audience, as if making them a part of the team. A number of ways to research the target audience.

For example, if asked to speak at a conference, the first thing one should ask the organizer about such details as the expected age of the audience, the educational background and demographics. It is helpful to understand the experience of the audience. In this way, the speaker may create a close relationship with the visitors and with a full understanding of their needs in mind, one may tailor the presentation well in advance.

One may send out a poll to find out what the visitors know, what they need, and their reason for attending. There are at least twenty-one apps that may be helpful with each step in this research.

Using Technology During The Presentation

Technology can also be handy during the presentation. It is important to keep the audience engaged. For example, one might choose to use live polls. Polls help to measure the understanding of audience members but is frequently quite helpful in keeping the audience entertained.

MIMS Clinical Update Conference in London recently was made aware of a grand way to use polls with regard to engaging the audience with the content being presented. In this case, the audience was shown photos of patients with illnesses and asked members of the audience to participate in suggesting treatments. After this, the speaker analyzed the suggestion and was then able to discuss the pros and cons with the audience.

Once the event has come to a close, that doesn’t mean that the interaction with the audience should be over and forgotten.

How To Engage Your Audience In Your Target Market Online

Here are six different ways in which one may keep an audience engaged online long after having listened to a live presentation in a hall.

  1. A thank you note sent out to all those who attended the event along with a request for comments.
  2. If possible, share photos taken at the event. Many persons collect and keep photos.
  3. It may be possible to create a short video showing the highlights of the event and share it with the participating audience. These can be uploaded onto such sites as YouTube and others. Most persons today have access to several channels that connect them with others.
  4. Use SpeakerHub’s Shared Folders. These are to be found under ‘My account’. This may help to share content with more audience and generate new possibilities.
  5. One may share slides on SlideShare and then the link may be emailed to the target audience. They too may choose to share this content with others thus creating even more leads.
  6. Whenever possible, collect testimonials. It is quite important to collect and save every testimonial. They can be displayed on the presenter’s website or on Facebook, Twitter, and other sites. These testimonials may prove quite useful in establishing trust and confidence in the presenter.

Finally, one should collaborate on the content of each presentation. An event may be comprised of important journalists, social media mavens as well as bloggers, etc. One may offer them bits of expertise, as well as draw upon them for some of their ideas and expertise. In this way, it is possible to engage the audience in a new way, one that can expose you to ever-new audiences and more speaking engagements.

In Conclusion

Every speaker, of course, must find the techniques that work best for connecting with the target audience, not only on stage but off stage as well. Often mingling with the audience during breaks or after the presentation will bring the best results of all.

Today, using technology to reach an audience and then following some of the suggestions given here, one may quickly find more success in each endeavor.

Singapore is now one of the most vibrant city/states on the entire globe. Every imaginable industry and business thrives in this spotlessly clean city. The proper presentation to audiences here can be not only fruitful and satisfying but the presenter may quickly find new and better audiences eager to learn about service or product that will better enhance their lives and businesses

 

October 10, 2018

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