Singapore marketing project management requires a unique set of skills and expertise. This morning, I was looking for information about marketing project management, and one of the definitions on Google that caught my attention stated that marketing experts are not good project managers. Instead, they are creative geniuses who work hard to come up with the best Singapore marketing ideas independently or in small collaborative teams.
That is actually a compliment that we Singapore digital marketers are geniuses who come up with creative ideas that help businesses get a firm footing in the market. They are many ways we can use our skills and talents to focus on the objectives, plan projects super efficiently and increase ROI.
Today, we look at easy but proven tips on how to improve your Singapore marketing project management.
Improving Singapore Marketing Project Management
Tip 1: Keep it Simple
One of the secrets of successful Singapore marketing project management is by keeping everything simple. Complicating tasks or steps will not only make it difficult for team to implement the strategies but also waste time. Here are the five phases of project management.
- Monitoring and controlling
The point we are trying to put across is that you do not need complex plans, charts, and maps to achieve your digital marketing goals in Singapore.
Tip 2: Define your Singapore Marketing Goals
First, your Singapore digital marketing goals should be focussed on increasing growth of your brand. You probably have a ton of things that you can implement in your marketing strategies. Vet them to identify projects that you should tackle based on the impact they will have on your business.
Here is a list of three marketing goals that you can focus on if you are trying digital marketing for the first time.
- Increase website traffic
- Increase the number of email subscribers
- Get more customers
Now, every Singapore marketing project that you embark on should be in line with these three goals. Here are some tips to help you select the right projects based on your goals.
- Identify Overarching Marketing goals: The choosier you are you, the more challenging it will be for your marketing team to focus on project that has a significant impact on your Singapore brand. We recommend that project should be laser focussed on not more than three goals.
- SMART Goals: The goals that you want to achieve from Singapore digital marketing campaigns should be SMART. That is, they should be:
Finally, details of the Singapore marketing project management should be stored in a file that is accessible to all team members. Any team member should be able to retrieve information related to the project such as the goals at any time of the day and if possible remotely.
Tip 3: Prioritise Your Singapore Marketing Projects
Now that you have a list of the goals that you want to achieve from a particular Singapore marketing campaign, the next thing that you need to do is prioritize your list of project ideas. Most of the renowned digital marketers such as Marcus from The Sales Lion prioritise projects based on the content that sells or the needs of their target audience.
You can do the same by focussing first on project that are in line with your overarching marketing goals. One easy way of doing this is by rating your content on a scale of 1 to 3. A project that scores 3 means that it will have a major impact on your goals while those that score one should be shelved.
- Create a list of all the Singapore marketing ideas and projects that have crossed your mind lately
- Define the goals of each marketing project based on SMART.
- Identify the tools you are going to use to measure the success of the project
- Rank the projects based on the impact they will have on your business and the goals you want to achieve
Tip 4: Define your Singapore Marketing Project Requirements
Most of the software startups not only here in Singapore but also abroad rely on agile project management to move nimbly and quickly. One of the highlights of agile management is that it relies on stores to define the outcomes of the projects.
This might sound confusing to you, but it simply means that the requirements of your Singapore marketing project are not just based on the type of content required, but also the end results and what your target customers in Singapore want from your brand.
Here are is a list to help you understand what we mean by defining project requirements.
- Use of an intuitive marketing calendar to ensure publish deadlines are not missed
- Blog posts that are focussed on the project
- Create a unique template for the marketing project management
- Create E-books by compiling high-ranking blog posts
- Inclusion of Twitter chats on project management
Before you embark on managing any Singapore project as a single piece of content, put yourself in your audience shoes to understand their needs and expectations then create a story. More importantly, use content types that resonate with your audience. Ideally, you should select content that are not just good for brand growth, but great for growth.
Bonus tip: If you have multiple stories that are interconnected, there is no harm in deciding to work on them at the same time.
Singapore Marketing Project Management and Planning
Tip 1: Assess the Available Resources
Now that you have a clear idea of what you want to create, the next crucial step that you need to take is to look at how you are going to do it. Look at the talents, tools, and budget.
The main reason why we opted to focus first on create the ideal Singapore marketing project requirements before looking at the resources, is because your target audience needs to win if you are to succeed in growing your brand.
If you do not have the resources required to create content that resonates with your audience, how are you going to execute the projects? Not implementing the best projects due to lack of resources in-house is a huge mistake.
Here are three tips to help you assess the available resources.
- Take another look at the list of prioritised project and ask yourself if you failed to include some content types that may be complex for the mere reason that you do not have the tools, talents, and capital at the moment. As mentioned earlier, you should add content types that will not just be good for growth but capable of driving huge growth.
- Add tools, talents, and budget to every Singapore marketing project on the list. Indicate the names of the persons or agencies that will oversee the project, tools required, and budget.
- Again, prioritise the projects based on complexity using the same scale of 1 to 3 we discussed earlier on this article. Consider the budget, tools, and talents available at the moment when ranking the projects.
Tip 2: Schedule the Projects
Projects that scored 3 are the ones that will have a major impact on your marketing goals. Here are tips on exactly how to schedule projects.
- Sprints: Select complementary projects that you can work on at the same time. In most cases, sprints last two weeks
- If you have many things to work on in the two weeks, consider splitting the project into milestones. Doing so will give every project a near-term deadline. You will also get an opportunity to improve on your processes as you execute the projects.
Tip 3: Divide the Project into Tasks to Complete
Remember the content types we discussed earlier on this article? Now that your Singapore marketing project has deadlines, this is the right time to divide the project into individual tasks. The research that you did in Tip 1 when assessing the available resources will come in handy at this stage.
Mainly, narrow down on the talents needed to create, publish, and distribute the content online and offline through the already identified platforms.
Here are tips on how to do it:
- Schedule a meeting with all the project execution teams and discuss the content required to ensure that the project succeeds. Take note of their opinions on the tasks that are required to complete the Singapore marketing project.
- Determine the estimated time of completion for each task. One of the guaranteed ways of ensuring that you never miss the deadlines is by working backwards from the set publishing dates. Concisely, plan each project tasks from the start to the end.
- Come up with a workflow
Tip 4: Use One Marketing Calendar to Plan Everything
Everything that you have done until this point to ensure that your Singapore marketing project is a success will be difficult to manage if you do not one tool that every member of the team can use. If you do not have a content or editorial calendar, chances are that the content will not be done on time.
CoSchedule marketing calendar can help you plan for the next two months. Be sure to include milestones and publishing dates to ensure that content is published on time. While at it, create a workflow by assigning specific tasks to specific people in your team who have the required skills and expertise. Remember to indicate distribution tasks that should be done after the content is published.
Singapore Marketing Project Management Execution
- Review all the tasks assigned to you and come up with a plan on how to do them on time. Use the editorial calendar to check if every member of team is slacking off. CoSchedule has a unique progress meter that you can use to monitor progress
- Create the content on tools such as WordPress, Google Docs, or Evernote. The content creation tool you decide to use should be integrated to into the marketing calendar for every member of the team to see what is going on.
- Discuss the project progress by commenting on the tasks. Comments will reduce the number of emails sent by 75%.
Monitor and Control your Singapore Marketing Project
Review the progress of your Singapore marketing project regularly to know if you are headed in the right direction. Here are four tips on how to review progress like a professional.
- Identify a scrum master and product owner: The role of the scrum master is to organize and oversee daily meetings to ensure that the project continues smoothly while the product owner ensures that every member of the team is working on the tasks assigned and completing them on time.
- Every morning, hold scrum meetings to review the progress. During this meeting, every member of the team should update the rest about what they are doing and progress achieved so far.
- Scrum master should find solutions to roadblocks to ensure that no task lags behind. Daily scrum meetings will help identify the roadblocks.
- The product owner should review every team member assigned tasks in the content calendar and eliminate distractions that pull team away from the marketing project.
Closing your Singapore Marketing Project
Measure Impact of the Project on the Set Goals
Google Analytics, KISSmetrics, and CoSchedule social analytics can help you review the impact of the project on the goals. Use the tools to know the performance of each content piece as well as what can be done to improve them in the future.
It’s a Learning Process
Everything that we have discussed so far about Singapore marketing project management will help your brand get better results in the market. Do a retro of all the lessons you have learnt so far to improve your next Singapore marketing project. Hold a meeting with all the team members to review each phase of the project.
Are you ready to become a better Singapore marketing project manager? Check out the various digital marketing courses that we offer. Our team can also help your brand get more leads by creating custom online marketing campaigns.