10 Ways You Can Analyse and Improve Your Singapore Website Conversions


If you want to improve your Singapore website conversions, you have to invest in analytics.

Analytics in digital marketing involves monitoring several primary and secondary metrics and using the findings to devise working strategies. If you identify and optimise the right parameters, you will boost your website conversion rates significantly.

Top Ecommerce Metrics for Increasing Your Singapore Website Conversions

Here are the metrics you should optimise to increase your Singapore website conversion rate.


Sales Conversion Rate

Website conversion rate refers to the percentage of traffic to your website that completes a specific desired action. For example, if you have an eCommerce website and make one sale out of 2,000, you have a 0.5% conversion rate.

Optimising your sales conversion rate boosts your revenue. The first step of optimisation is tracking the number of conversions you are currently getting using Google Analytics. Once you have the report, you can come up with ways of improving the conversion rate.

Here are the best ways of increasing the number of conversions you are generating from sales.

Website Traffic

Once you have a better website conversion rate, you need to focus on increasing your traffic. If you have a sound conversion rate optimisation strategy, more traffic means more conversions for your website.

The following are the best ways of increasing the number of people visiting your website.

Email Marketing Conversion Rate

Email marketing is the most effective conversion rate optimisation strategy. Its advantage over other methods is that it does not depend on algorithms.

If you are struggling to get email subscribers, here are some ways of solving this challenge.

Revenue by the Source of Your Traffic

Many marketers in Singapore waste time and money when trying to increase website conversions. You have to track the traffic generated by each channel if you want to minimise such wastage.  By monitoring the performance of every channel, you know what is working and what is not.

Here are some tips on how to increase the revenue generated by your sources of traffic.

Cost of Acquiring New Clients

Sometimes, the cost of acquiring a new customer might exceed the purchases they make from your business. This means that your business is losing money in an attempt to increase website conversions

A smart way of preventing this problem is by measuring your customer acquisition cost.  If it exceeds the revenue generated by your company, you need to reduce it to avoid hurting your business.

 The following are the best ways of reducing customer acquisition costs.

Average Order Value

Average order value is calculated by dividing the total revenue earned by the number of orders made on your site. If you want to improve website conversions, you have to improve your average order value.

Here are proven methods of improving your average order value.

Customer Lifetime Value

Customer lifetime value is the amount that every client is willing to spend on what you offer.  This metric is useful when calculating the feasibility of customer acquisition costs.

If you are looking to improve customer lifetime value, here are some ways to do it.

Percentage of Returning Customers

Another factor that affects your Singapore website conversions is the percentage of returning customers. This metric is also known as customer retention.

Here is how to improve customer retention for your Singapore business.

Cart Abandonment Rate

Cart abandonment rate refers to the number of users who add items to their shopping carts but fail to complete an order. A high abandonment rate translates to fewer Singapore website conversions.

There are numerous reasons behind cart abandonment, including expensive shipping fees, limited payment options, and concerns over security, and website crashing, and so on. If you are experiencing this challenge, the following are the best ways of tackling it.

Net Promoter Score

The net promoter score measures the likelihood of an existing customer to recommend your products to their friends. If it is high, it can significantly improve your Singapore website conversions.  Your client base is made of detractors, passives and promoters.

Detractors are customers who give a poor rating to your products. Passives are somewhat indifferent, while promoters are customers who actively commend your items to friends.

Here are the best ways of improving your net promoter score.


In summary, here are the ways of improving your Singapore website conversions.

If you optimise the metrics mentioned above, you will significantly improve your website conversion rate.

Get in touch us for more tips on how to optimise website conversion rate and do digital marketing in Singapore








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