How to Improve Instagram Engagement in Singapore

how to do instagram marketing singapore

Instagram Engagement is steadily catching up with Facebook in the social media marketing platform. It is at the lead of social media marketing with over a billion users worldwide. The platform has taken several years to gain this popularity and get into the competitive sphere.

More Singaporeans are joining Instagram increasing your chances of finding your target audience in the platform. Instagram has a strong ability to keep users engaged. It is an excellent platform to improve customer engagement. Statistics reveal that more businesses are incorporating Instagram advertising with Instagram ads placements shares rising to about forty-three percent in 2018.

Online marketers are becoming keener on investing in Instagram advertising to try and get the largest customer interactions and engagement. This article goes through how to improve Instagram engagement in Singapore.

engaging the top social media agency in singapore

Why Does Instagram Have Higher Engagement?

Several main reasons make Instagram engaging. These include;

  1. Instagram Is Visually Compelling

This platform is more about amazing videos and appealing images. More people are engaged in videos and images as compared to written text. Research conducted shows that more than forty percent of users reply more to visuals as compared to text. More so, visual posts have the most engagement on social media mostly through sharing.

  1. More Time Is Spent on Instagram

Research statistics reveal that Instagram visitors below twenty-five years spend more than thirty-two minutes daily while users over twenty-five years spend about more than twenty-four mins each day on Instagram. In similar terms, the same user’s age group spend about twenty minutes on snapchat and approximately thirty-five minutes on Facebook. It is keynote to indicate that the Instagram time length is growing over time as its users discover and engage more interesting contents.

  1. More Room for Creativity

Facebook does not use a single marketing strategy. Apart to Instagram posts that appear on its newsfeed, you can also engage your audience through IGTV app and stories format. Statistic data reveals that about thirty-seven percent of Instagram users consume the stories actively by clicking on the brand thumbnails. This gives you an opportunity as a Singapore marketer to flavour your news feed posts and improve your customer engagement.

  1. Instagram Ranks Relevant and Valuable Content Higher

Instagram sorts out the most valuable and relevant content to give their users the best experience. Instagram ranking is continuously becoming accustomed and refining. Before the current algorithmic, Instagram used a method that did not sort posts according to relevancy.

The update has made the users to view ninety percent of their friend’s posts as compared to fifty percent of them before the upgrade. In simple terms, the platform news feed began to prioritize posts that have valuable content a move that has helped increase Instagram interactions. Not only did the Instagram users post get more engagement, business brands one received one hundred and five percent increase in interactions. 

  1. Instagram Allows for Creation of Engaging Content

The attractive Instagram content format makes it a suitable spot for creativity. All types of influencers on social media are bursting Instagram with exciting posts for all Instagram users. The users can easily discover these attractive videos and photos. This gives a higher probability that they will engage with the content.

How Much Are Instagram Engagement Brands Generating?

You are now aware of the reasons why Instagram is a powerful, interactive platform. However, are the business brands properly utilizing the enormous potential of Instagram to get more engagements? According to data statistics, celebrities have the leading Instagram engagement with approximately four hundred and thirty-eight million median weekly interactions.

This is two times about two hundred and sixteen million media interactions and one hundred and ninety-two million brands interactions. In Facebook, the general interaction is lower. Statistics showed approximately four hundred and eighty-seven for media, forty-five million for brands and one hundred and forty-nine million for celebrities.

This shows that your brand is capable of generating four times extra engagements through Instagram than on Facebook.

Statistics of Weekly Interactions on Branded Instagram Posts

Instagram engagement on branded posts increased by twenty-nine percent. More so, a single brand’s engagements per week are one thousand six hundred and fifty. You can use this benchmark to monitor whether your Instagram engagement rate is up to the optimal level.

Comparing your business results to those of similar businesses in your industry will give you more context about your standing on Instagram. To analyze the Instagram amount of engagement further, it was measured against post impressions.

The data results showed forty-five thousand impressions meaning brands earn one like for every twenty-seven seen brand posts. Who will get that love from Instagram users?

Which Are the Brands with Highest Instagram Interactions?

It is a bit tricky to create engaging and valuable content on Instagram. However, some of the marketing industries have it accurate in their efforts of improving Instagram engagement.

The industries flourishing and with the prime capacity of user engagement on Instagram include beauty, fashion, and E-commerce industries. Why do these business brands rank higher regarding customer engagement on Instagram?

Beauty Industry

The leading beauty brand regarding Instagram engagement is Kylie cosmetics. One of the Instagram engagement strategies they use to retain their visitors is the use of faces close-up pictures. Face pictures make the content relatable and promote engagement.

Kylie cosmetics also often join into larger conversations about trending topics using hashtags such as #NationalBestFriendsDay. This enables Instagram posts to trend on many occasions. Lastly, the brand collaborates with other influencers on social media giving them a larger exposure to engaging new Instagram user segments.

Fashion Industry

Victoria’s Secret is the top performer company brand with most engagements in the fashion industry. The brand uses certain tactics in building Instagram engagement. Using internal influencers is one of their great tactics.

Victoria’s Secret has top models which are among the major fashion industry influencers. They make appealing posts to their fans and larger fan base of the influencers by tagging the models in the posts. This has a significant impact on increasing engagement.

More so, Victoria’s Secret creates a constant graphic style of their bright photos with lots of white space. They have designed their Instagram profile in a coherent way that makes their posts unique in the user’s news feed. The company also uses branded hashtags in their content for them to be easily discovered by their audience.

E-Commerce Industry

NBA TV is the top interactive e-commerce business brand. It has some of the best and effective ways of Instagram engagement. NBA TV is frequently uploading videos on Instagram that works smartly in earning audience interaction.

More so, the brand has mastered the art of using fun facts, humor and quotes to trigger conversations from the Instagram audience. Giving your audience more content to interact with increases engagement. That is the reason why NBA TV post multiple times daily.

You can try out these strategies used by the greatest interacting companies on Instagram and monitor how effective they will be with your business.

How Instagram’s Algorithm Really Works

Instagram news feed algorithm is a critical factor that impacts your level of interactions. Most marketers are thinking about how they will have the most Instagram likes. To achieve this, you must first understand how Instagram’s algorithm works. Instagram revealed the main factors that impact users’ Instagram feeds content. They include;

  1. Posts appear in terms of how frequent you log into Instagram. It will give all the posts uploaded since you last left.
  2. Instagram ranks the user’s posts who you frequently interact or have previously tagged you in photos top on the news feed.
  3. If you follow a vast number of users, the app chooses their posts from a more extensive selection of audience rather than concentrating on an individual user.
  4. Instagram considers the earlier engagements with more similar content. This way, it will predict those posts that you will be interested in and ranks them higher.
  5. Fresh and recent posts are ranked higher than older posts.
  6. Instagram will show you the top contents since your last visit if you open it as many short periods. However, it will incorporate other posts in your news feed if you stay much longer.

These factors will decide where your business brand post will appear in the Instagram user’s newsfeed. As a brand, you cannot control many of these factors including usage and frequency. They depend on how the audience uses Instagram. However, your brand is in control of some of the factors. Interacting with users frequently will give you higher scores in relationship and interest category.

Myths About Instagram Algorithm

There are widespread Instagram ranking myths that are not true. Some of the things that Instagram algorithm does not do include hiding news feed posts, favoring videos over photos, shadow banning, specifically offering increased acquaintance to individual and business posts and up ranking posts using Instagram-specific content formats.

Techniques to Increase Your Instagram Engagement in Singapore

  1. Generate personalized content. Higher engagements are generated by more personalized messages. You need to invest your time to understand your audience to create personalized content. By this, you will get to know the content that ignites their attention hence improving your interaction on Instagram.
  2. Work with influencers on social media. Collaborating with Singapore digital marketing influencers will help you extend your reach in a move to interact with a new audience outside your customer base.
  3. Make good of hashtags. Using a hashtag on your post increases the engagement by about thirteen percent. Hashtags promote the chances of users viewing interacting with your uploaded contents. If used in the right way, hashtags can be the real deal in your efforts of Instagram engagement.
  4. Upload your content at the right time. You need to upload your posts at the time when your Instagram followers are actively online to increase the chances of earning more engagements.
  5. Engaging in trending topics. For you to improve your Instagram engagement, you need to be part of the community. Take part in larger trending conversations using relevant hashtags. This way you will start discussing with your visitors actively and help achieve your goal of more engagement.
  6. Set vibrant call-to-action. CTAs provide a perfect way to have a specific reply from your followers.
  7. Expose your business backstage. Showing the humanity side of your business brings your audience closer. You should publish some of the backstage incidence posts to make the users more interactive. Avoid having an Instagram profile that is all about selling.
  8. Engage with the content of other Instagram users. You need to comment or like on people’s post regularly. They will be more likely to return the favour by engaging your posts.
  9. Use the user-generated content. Reproducing and uploading the content from your users on your Instagram platform makes your content uploads appealing and spicy. More so, this strategy boosts your brand interaction with users by being able to submit their posts.
  10. Utilise Instagram takeovers. You should sometimes let your influencers or employees to take over the Instagram account. Let them engage the audience in their own ways. This will give the audience countless fun that will keep them more engaged to you.
  11. Incorporate images text overlays. Text overlays provide an excellent way to increase interactions. The technique improved the media brands interactions with more than forty-one per cent as compared to post images without text overlays.
  12. Use of multiple content formats. Ensure that you use the many creative formats on your content that include stories, boomerang videos and live to engage your audience.
  13. Design your Instagram posts blue and bright. According to statistics, Instagram posts dominated by the blue colour perform twenty-four per cent better than orange and red colour posts.

Conclusion

Instagram poses a super powerful capability to have the online users engaged. You should use this fact to your advantage and boost your Singapore business. However, that should not be your only goal; you should also focus on converting Instagram engaged audience towards marketing your business. Start using the best Instagram advertising strategies today and improve your engagement in Singapore.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.
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December 08, 2018

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