How about we help you learn from the best. You don’t have to reinvent the wheel. Sometimes you just need to put the right tire on an already great car and go for a spin.
We’ve scoured the world wide web to find some of the most amazing hotel website designs out there. We’ll show you how they work, what makes them great, and what’s there to learn from each one of them.
We’ll also look at a few of the worst designs we’ve had to endure. Yes, let’s weep for a moment and go about fixing some of the problems we’ve seen with these hotel websites.
But first things first – check out this great list of beautifully designed hotel websites:
1. Park Hyatt Hotel – New York
Located in the heart of New York, Park Hyatt’s web design is an excellent example of a clean and fresh design that works well for this type of luxury hotel. The company understands the value of reviews and contact details, placing them at the top of the page, where you can easily see them.
What makes this hotel website design great?
A clean but expensive look helps the Park Hyatt stand out from other luxury hotels. The big, bold images with extensive contact details allow customers to quickly assess if this is a hotel they want to visit without spending a lot of time on the site.
What can we learn from this hotel website design?
This site works well because it doesn’t confuse you with too much information. You know about the rooms, you quickly see where they are, and you can book one now if you like. The outstanding images help establish the hotel’s location and luxury feel, making it an immediate contender for your next staycation.
2. Hotel El Convento – Puerto Rico
Located in Old San Juan, Hotel El Convento is beautifully designed with rich textures and colours that work together to create the perfect atmosphere for luxury travellers. You can feel the hotel’s history as soon as you land on it, which helps build a great first impression.
What makes this hotel website design great?
This site works well because it gives off luxury vibes but isn’t too showy about it. Customers are drawn to the images of the rooms and the location, which is helpful for travellers who don’t know what they want at first glance. The pages are easy to navigate, and the site gives you plenty of choices before letting you decide if this is the hotel for you.
What can we learn from this hotel website design?
The rich colour scheme, images of rooms and great use of white space help give this site a luxurious feel. The simple navigation makes it easy to find out more about the hotel without digging through too many pages.
3. Eurostars Madrid Tower – Spain 
Located in the centre of Madrid, Eurostars Hotel is a classic example of a website designed with the mobile customer in mind. The site loads quickly on mobile devices, and the call-to-action buttons stand out well, making them easy to tap.
What makes this hotel website design great?
The rich colours and textures of the Eurostars work well for a luxury hotel, giving them an extra touch of class. The images on the site catch your eye right away and help give you a feel of the hotel.
What can we learn from this hotel website design?
The images on the site are all high quality and give you a good look at the available rooms. Visitors to the site even have the opportunity to request additional photos of specific rooms if they have questions about what it will look like once they get there. The simple navigation and clear call-to-action buttons make it easy to find out more about the hotel without having to dig through too many pages.
4. H10 Hotels – Spain, Portugal & Mexico
Located in multiple locations throughout Europe, North America, and Asia, H10 Hotel’s website is another example of a luxury hotel that is easy to navigate and simple to book. The ample, bold contact information makes it easy for customers to see everything they need without squinting their eyes.
What makes this hotel website design great?
The clean colour scheme, large images, and beautiful backgrounds make this site stand out from other high-end hotels. The noticeable contact information at the top is a great way to draw customers to their site and gives a splash of colour that isn’t overpowering.
What can we learn from this hotel website design?
Customers can quickly see what this hotel has to offer by glancing at the images and text on the site. The contact information at the top makes it easy for customers to find more information without digging through the entire website.
5. The Ritz-Carlton – New York
The Ritz-Carlton hotel is located in the heart of New York City and showcases an impressive amount of detail, giving the customer complete control over their travel needs. The site is easy to navigate and shows strategic use of imagery throughout.
What makes this hotel website design great?
The rich background, extensive contact information, and large images all help give this site an almost regal feel. The site works for customers looking for a resort stay or a short weekend trip to the city.
What can we learn from this hotel website design?
This is another example of how big, bold primary colours can make your site stand out from the other luxury hotels. The large images and clean lines make it easy for customers to find what they need quickly and easily without forcing their way through a cluttered site.
6. Four Seasons Hotel – Washington D.C
Located in the heart of Washington D.C., the Four Seasons is an upscale hotel chain with a website that features great customer service and access to all attractions around the city. The site has a clean layout that doesn’t overwhelm customers with too much information, keeping them engaged throughout their visit.
What makes this hotel website design great?
The creativity in both the design and customer service is what makes this hotel unique. The site has a clean layout that keeps customers engaged with up-to-date information, beautiful photos, and quick links to all available services.
What can we learn from this hotel website design?
Each page of this site focuses on one key area of the Four Seasons Hotel, making it easy to find more information about what they offer. The layout makes it easy for customers to navigate and quickly find what they’re looking for or additional services.
7. Radisson Blu Aqua Hotel
This aqua-themed hotel is located in downtown Chicago near all of the attractions that make this city great. The Radisson Blu Aqua Hotel site is filled with plenty of information that customers may want to know before heading to town, including access to transportation and maps of the area.
What makes this hotel website design great?
The multiple tabs and quick links make this site very easy to navigate. The use of colour and backgrounds help bring customers’ attention to the information they need without overwhelming them.
What can we learn from this hotel website design?
This site gives customers a great idea of the amenities available to them when staying at this hotel. The tabs and quick links help customers find what they need on time, and the “get started” tool makes it easy to plan your trip.
8. Gramercy Park Hotel
What makes the website stand out: Experiential Design
As one of the most prominent hotels in NYC, The Gramercy Park Hotel is a luxurious retreat in the centre of it all. This site does a great job of highlighting the little details that make the hotel special, like the design of the rooms and the amenities available.
What makes this hotel website design great?
The site is attractive, easy to navigate, and gives customers a behind-the-scenes look at what it’s like to stay there. The use of bold colours helps highlight critical information, and the large images give customers a great idea of what to expect. It also helps them visualize their visit in advance.
What can we learn from this hotel website design?
This is another site that does a great job of showing how bold colours can help set your site apart from the competition.
9. The Hay-Adams Hotel
Located in Washington, D.C., the Hay-Adams Hotel has a historic feel that highlights the best of the city’s past and present. The site also includes helpful information about their packages and amenities, making it an attractive place to stay for tourists and business professionals alike.
What makes this hotel website design great?
The site captures the essence of what The Hay-Adams Hotel is all about. It has tons of information about what the hotel offers, besides allowing customers to make reservations quickly.
What can we learn from this hotel website design?
This site is excellent for its clean layout and use of images. The colour scheme brings all the critical information together in a way that’s easy to find, making it appealing to customers.
10. 7132 Hotel
What makes the website stand out: Elegant Design
Located in Switzerland, the 7132 Hotel is the perfect place to relax and enjoy the country’s charm. The site takes full advantage of impressive photos to show off the hotel and its surroundings and provide information about the luxurious rooms and amenities available.
What makes this hotel website design great?
The large images help customers experience all that 7132 offers, even before they book their stay. The site is simple and easy to navigate, making it easy for anyone to find what they need instantly.
What can we learn from this hotel website design?
The use of images is critical on this site, especially when it comes to attracting customers. The use of large photos allows customers to feel what their stay will be like without ever visiting the site before. It also highlights all the hotel offers, making it an attractive option for anyone planning to tour the area.
11. Resplendent Ceylon
What makes the website stand out: Video Integration
Located in one of Sri Lanka’s most beautiful cities, The Resplendent Ceylon is surrounded by lush greenery and the enchanting sounds of wildlife. This site uses an impressive video to show the lush surroundings and give customers a preview of what to expect during their stay.
What makes this hotel website design great?
This is another example that shows how powerful videos can be when it comes to attracting new customers. The use of video integration allows people to get a sneak peek at what their stay will be like, making it an attractive option for anyone planning a visit.
What can we learn from this hotel website design?
Videos are becoming more and more popular on hotel websites, and adding one to your site could help you stand out and get noticed by people who might have, otherwise, not looked at your site.
12. Hotel Particulier
What makes the website stand out: Storytelling Integrations and Animations
Located in the heart of Paris, this unique hotel has a story to tell. The Hotel Particulier site centres its design around an animated introduction that sets the scene for what’s in store during their visit. The site also uses storytelling illustrations that help customers step into the hotel’s story and experience what it feels like to be a part of the family.
What makes this hotel website design great?
The unique storytelling style on this site is a departure from what many other luxury hotels might do, but it works perfectly for Hotel Particulier. The animations give customers a short preview of what to expect during their stay, making it an attractive option for anyone planning a visit to Paris.
What can we learn from this hotel website design?
The storytelling illustrations are the perfect example of how you don’t have to use photos on your site if they aren’t the best choice. The illustrations allow customers to experience all that this site offers without being overwhelmed by photos.
13. The Peninsula Paris
What makes the website stand out: Crisp and Clean Design and Allows for Customization.
The Peninsula Paris is a luxury hotel with an old-world charm that guests often rave about. The website reflects its design with a crisp and clean layout that makes it easy to find the information you’re looking for in an instant.
What makes this hotel website design great?
This site stands out because of its clean and straightforward layout. It’s also one of the sites on our list that lets customers customize their stay, allowing for a personalized experience when they arrive.
What can we learn from this hotel website design?
Customization is the name of the game these days, and adding it to your site is an excellent strategy to make it stand out.
14. Samsara Ubud
What makes the website stand out: Imagery, storytelling, and Interactive Cursor
Samsara Ubud is an upscale boutique hotel located in Ubud, Bali. The site reflects this atmosphere with a clean and beautifully designed layout that uses imagery to tell the hotel’s story. Top of Form
What makes this hotel website design great?
This is another excellent example of a site that uses imagery and storytelling to create an atmosphere that speaks to luxury travellers. It also includes a fun interactive cursor feature that brings customers to life and helps them experience the hotel from their computer desk.
What can we learn from this hotel website design?
The interactive cursor is a simple feature that many other luxury hotels might overlook. It’s also a great example of how you can use elements like imagery and storytelling to create a personalized experience for your customers.
15. El Moderne Hotel
What makes the El Moderne Hotel website stand out: Video, Animation, and a stunning map function.
This unique site makes luxury travel fun by turning the usual static website into a video game of sorts, complete with audio and animation elements that bring the experience to life.
What makes this hotel website design great?
The fun and interactive elements on the site stand out because it’s a departure from the usual static design that luxury hotel websites usually have. The design uses a map feature that allows customers to explore the area around the hotel and take advantage of everything it has to offer.
What can we learn from this hotel website design?
The site uses interactivity and animation to do more than just highlight the services offered; it provides a whole experience as if customers were visiting the site itself as a destination.
16. Knaibang Chattel
What makes the website stand out: Convenience and Simplicity
Knaibang Chattel is a nicely designed coastal resort featuring world-class cuisines, plush rooms, and a serene atmosphere. The site features an easy-to-navigate layout that provides everything you need in just a few clicks.
What makes this hotel website design great?
The site is extremely easy-to-use, something convenience-obsessed travellers will certainly appreciate. Their booking feature is also simple, which saves customers time and effort.
What can we learn from this hotel website design?
You don’t need to include every service on your site; focus on the most important ones. Also, remember you’re designing for convenience, so keep it simple.
17. 11mirrors-hotel
What makes the 11mirrors-hotel website stand out: A stylish and graphically appealing layout.
This site makes luxurious living look easy with a clean and stylishly designed layout that provides everything you need, from top-notch service to a great online experience.
What makes this hotel website design great?
This site uses a stylish design that highlights elegance and convenience with a layout that tells customers exactly what they need to know in just a few clicks.
What can we learn from this hotel website design?
A stylish and graphically appealing layout doesn’t have to be difficult or costly. It’s about knowing what to include and how to present it.
Three Major Priorities for Resort and Hotel Websites
No two visitors coming to your site are the same. They each have different intentions and motivations. While some might want to book a room or check availability, others are browsing to find out more about their travel destinations or get inspiration for their next trip.
It’s your job as a designer to address each of these visitors and make it easy for them to find what they need. Your design has to prioritize three things:
- Attract: You want customers to stick around and explore more of your site. You can achieve this by developing an SEO-friendly website that’s compelling and contains all the elements of a good user experience.
- Motivate: Once you’ve got the visitor’s attention, it’s time to convince them that your hotel will be an ideal place for their next vacation. You can do this through well-written content and visuals that convey how amazing your hotel is.
- Convert: The final step in turning visitors into customers is to get them to book their room or make a reservation. You can do this with a simple and intuitive booking feature that customers can easily use to take care of the transaction. While you want the process to be easy, it’s also crucial that your design is secure enough to protect customers from potential fraud or unauthorized access.
Hotel Website Design Trends for 2022
When it comes to the design of your hotel website, you don’t have to reinvent the wheel. While new styles are constantly entering the fold, most successful designs stay consistent with what works best for their industry or niche.
Five key trends are dominating the web design sphere right now:
- Minimalistic Design: Instead of using every colour, font, and image on a website, keep things simple with a clean layout that only highlights what’s important.
- Personalized Content: Through innovative technologies like artificial intelligence and machine learning, your site can now provide more personalized content to each visitor based on their browsing history or previous preferences.
- Voice Search: Instead of manually typing in your search, customers can quickly find what they need by speaking it out loud. Your site should have a functional voice search feature to ensure customers can get results faster and easier.
- Interactive Content: Videos, slideshows, and other forms of interactive content can help customers better understand your hotel’s features and services. These visual aids also help develop your brand’s image and tell a story that your site’s text alone can’t convey.
- Mobile-Friendly Designs: Most visitors will be looking for hotels through mobile devices, so it’s crucial that your design is responsive and looks great on every screen size.
How to Choose the Right Colors for Your Hotel Website Design?
Each colour represents a mood or feeling that your brand wants customers to experience when visiting your site, so you must get it right.
Here are seven colours you should consider using in your design:
- Orange: Warm and inviting, orange is an excellent choice of colour for promoting creativity and an upbeat atmosphere.
- Blue: If you want to project professionalism and trustworthiness, blue is the way to go. This hue has been proven to increase productivity, making it a smart choice if you need your visitors to focus on what they’re doing at your hotel.
- Black: If you want to project sophistication or luxury, black is the colour of choice. It can also be used as a subtle way of depicting elegance and wealth without being too overt about it.
- Green: A symbol of wealth and growth, green is the way to go if you want your hotel to come across as being eco-friendly or sustainable.
- Yellow: Perhaps the most vibrant colour on the spectrum, yellow is a good choice for hotel websites that convey happiness and optimism.
- Purple: If you’re looking for an elegant or creative edge, purple is the way to go. This hue has also been proven to stimulate higher levels of creativity and can draw customers in with its mystique.
- White: White is an often-overlooked colour, but it’s a great option if you want your hotel to be modern and clean.
How Much Does it Cost to Design a Hotel Website?
Designing a hotel website can be an expensive venture. While the costs will vary depending on the kind of site you want, the average price ranges from $3,500 to $5,000 for a basic website.
If you want to ensure your site is secure and includes customer-friendly features like an interactive map that allows customers to easily find your location, be prepared to shell out at least $5,000 for the project.
Bear in mind that prices can skyrocket from there if you want a more elaborate design and/or an interactive site with advanced features.
A Hotel Website Needs to be Visually Appealing
Appearances matter. You can have the best website on the internet, but if it looks cheap and unorganized, it will deter visitors from even making a booking.
You don’t need to break the bank to get a beautiful website, but you at least have to put in some time and effort when designing one.
Colours
We recommend plains colours. You can begin by choosing one dominant colour and then using its variations to highlight important elements.
You have to note that your website’s colour is more than just an aesthetic choice. It’s also a strategic decision that will influence how customers perceive your brand.
If you’re designing a mini-hotel or hostel, use bright, warm colours such as orange or yellow. These vibrant shades will create a feeling of energy and fun that’s perfect for businesses catering to young people.
If you’re designing a more formal hotel website, then consider using more subtle hues like blues and purples in your design. These calm colours are ideal for projects where you want your brand to be seen as luxurious, sophisticated, and mature.
Images
Nowadays, it’s highly likely that your customers have grown accustomed to seeing professional-grade images on hotel websites.
Augment your website’s visuals by featuring high-quality photos of your rooms and common areas. These images will be a linchpin in creating a digital representation of your hotel’s unique feel and atmosphere.
Functionality
What do you want your visitors to do when they reach your hotel’s website?
Do you want them to book a room right away? Do you want them to plan an itinerary for their next trip? Or do you just want them to get a feel of what your resort is about and come back later?
Once you’ve envisioned the kind of user experience you want, the next thing you want to do is build your website’s functionality around that goal.
Some features to consider adding to your site are:
- An interactive map of the resort/location (especially if you’re located in a remote area)
- The ability to book rooms on your site (if possible)
- Mobile responsiveness so customers can conveniently access your site while on the go
- A blog to share articles relevant to your business’s industry
- Social media integration so customers can easily connect with you on their favourite platforms
- Email collection tool – a built-in form that allows the site visitor to contact you by filling out a simple form. This is a great way to capture leads and increase sales.
Navigation
Your menu items should be easy to spot.
You don’t want your site visitors to struggle with getting around your site or feeling confused about where they should go next.
Your website should answer all the questions your visitors have — like where the hotel is located, how many rooms are available, the size of the rooms, the rates/fees for each room type, how do I book a room, etc.
Some would want to know if there’s a Wi-Fi connection, would you provide a gym or a pool? What kind of food do you serve, and if there’s room service, how does it work.
You have to plan for all these details and place them where they can be easily seen or accessed.
Be sure to place your call-to-action (CTA) button in a prominent position on the site, like the top right corner of every page.
Booking System
An online booking system is essential for hotel websites.
This is one feature you cannot afford to ignore if you want to maximize your e-commerce potential.
With an online reservation system, not only will you be able to let your customers book rooms directly on your site, but you’ll also be able to track their activity and find out what they like (or don’t like) about your hotel.
Benefits of Having an Online Hotel Booking System
- It’s self-service – your site visitors can easily make reservations on their own without calling you or interacting with a third-party platform (like Expedia)
- Reduces Expenses – you don’t have to process each reservation manually. Your online booking system does all the work for you
- Easily track customer bookings – you’ll be able to see what your customers are searching for, which room types they prefer, and how often they visit your site
- Automated Calculations – your online booking system will automatically calculate the total cost of the reservation, including taxes and fees
- Faster Room Confirmations – customers don’t have to wait for a reply from you to confirm their reservation. The system will automatically send them a confirmation email once it’s processed
