Importance Of Social Media in Digital Marketing

Importance Of Social Media In Digital Marketing

What is Digital marketing?

Digital marketing is now cementing its place as one of the best ways of marketing. With the massive growth of technology, many people go online in search of almost everything. This provides a good ground for business organizations and individuals to sell their products out to the general world. Nowadays, advertising your products in your business website alone may not be enough. By creating pages and having people sharing about your products on social media accounts such as Twitter and Facebook gives you an upper hand over your competitors.

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What are the benefits of social media on digital marketing?

If you are having a business website, you should consider advertising it on social media accounts due to the following reasons:

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You reach out to more people

Chances are high that people will visit Facebook more than they will visit your homepage business website. By sharing about the products or services you sell on social media, many people will see the products and some will end up buying them.

Getting feedback is easy

On social media, if a person is not contended with a certain service, he has the chance to speak out there and there. The statement is also true if the service or product offered is brilliant. The customer will comment positively and will help share about your products to further people. If the feedback is bad, you will know what to do to please your potential customers.

Other benefits of using social media for marketing purposes include the fact that it is cheaper and you get to interact with an audience more likely to be interested in you products.


Social media affects digital marketing positively. For instance, it saves money, allows you to market your products to an audience that is most likely interested in your products and allows for sharing and getting feedbacks.

Author Bio

Tom Koh is widely recognised as a leading SEO consultant in Asia who has worked to transform the online visibility of the leading organisations such as SingTel, Capitaland, Maybank, P&G, WWF, etc. Recently he was instrumental in consulting for a New York-based US$30B fund in an US$4Bn acquisition. Tom is a Computational Science graduate of the National University of Singapore. In his free time he performs pro-bono community work and traveling.

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