Importance of Search Engine Submission

Importance of Search Engine Submission

Since its inception, Google has been the centerpiece of any search engine company’s strategy, promising to connect users with the information they need when they need it. 

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From its humble beginnings as a text-based search engine to its current day incarnation as a mobile-first monster, Google has always been at the forefront of innovation and continues to lead the industry today.

Whether you choose a free or for-hire CMS, having a Google-friendly website is a great opportunity to gain credibility with customers and potential employees and dramatically boost your web traffic and revenue.

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Why Should You Submit Your Website To Google?

Google is the most popular search engine on the planet, with an 86–96% market share worldwide. As of June 2022, Google held 91.88% of the global search engine market share.

Submitting your website to Google is an easy way to ensure that your content will be picked up by potential customers and can help elevate your brand. Simply follow these four easy steps to get your website listed on Google Search:

Step one: Choose a relevant website name.

The first step in the process is to choose a relevant domain name for your website. 

You can use Google’s handy tool to research the competitive analysis of various domain names or contact a domain name broker to get the best possible deal. 

You should also consider purchasing an domain, as these are the most affordable and highly suitable for business use.

Step two: Choose a web host.

The next step is to choose a web host to build and maintain your website. Several competitive web hosts offer reputable services at affordable prices, so you don’t have to sacrifice quality just to save a few dollars.

Step three: Install WordPress.

Installing WordPress is pretty straightforward. You have two options here. You can either install the free version directly from or use a reputable installer to set up your new WordPress website. 

Regardless, once you have WordPress up and running, you can begin adding content to it using the built-in editor.

Step four: Create content.

The final step is to create content that will be useful to your target audience and add it to your site. You can use some free tools to find and research content to build on your website. 

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Whether you’re looking for existing articles to repurpose or want to write up some new content from scratch, you have various options.

The Benefits Of Having A Google-friendly Website

Having a Google-friendly website is indispensable for anyone in the digital marketing industry. 

Why? Besides being the most popular search engine, Google also provides various tools designed to make your content more discoverable.

For example, Google Analytics is a free tool that you can use to track the performance of your website. 

At the same time, Google Search Console is a free web application that gives you access to real-time search traffic data and the ability to optimize your content and analyze the performance of your website.

Top Search Engine Rankings

Besides helping to establish your credibility as an expert in your industry, Google’s top search engine rankings will also help to drive in-demand customers to your website. 

With so much opportunity to grow, marketers must be sure that their content is easily discoverable by this massive audience. 

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To ensure that your content reaches the right audience, you should submit your website to the top search engines to be ranked among the best of its type.

Boost Your SEO

If you’re serious about having a successful website, you should definitely consider boosting your SEO. As we mentioned above, Google is the most popular search engine; as such, its organic search results are among the most popular websites on the entire Internet. 

To benefit from this massive audience, you should try to incorporate SEO into the structure and function of your website to ensure that it’s optimized for maximum visibility in the Google search engine.

Some handy tips to help you with SEO:

  • Use keywords in your titles and headings.

Make sure to include keywords in the titles and headings of your content. This will help to ensure that your content is discoverable by Google and other search engines. 

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When developing content for your site, consider the keywords and phrases used to incorporate them into your articles’ structure.

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  • Research the best phrases to include in your copy.

Once you’ve developed a good foundation with relevant content and keyword integration, you can move on to the next step: creating compelling copy for your website.

As we mentioned above, the titles and headings of your content will be parsed by search engines, so take the time to create unique and engaging headings and titles that will keep the reader’s attention. 

You should also use subheadings to break down complex ideas further and add some life to your content.

When creating compelling content for your site, try to keep a consistent tone and style while also ensuring that your writing is logically organized and easy to follow. 

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In addition to this, you should work to incorporate various phrases and words that are relevant to your target audience.

  • Link to reputable resources.

To further boost your SEO, you should aim to link to reputable websites and blogs that are relevant to your industry. 

When other websites link to you, it will become more valuable to Google, and other search engines, because they’ll see that you’ve been hyper-specific with your links rather than just throwing out a general link to a site you’ve created. 

To find relevant links, you can use a variety of tools, including:

  • Google’s own tool: Google Search
  • Ahrefs’ web scraping tool: Linkscape
  • Moz’s Open Site Explorer
  • Wisemetrics’ Internal Linking Analysis Tool
  • Majestic’s SEO Tool
  • Buzzsumo’s SEO Tool
  • SEOmoz’s SEO Tool

Now is the perfect time to be submitting your website to Google, with the opportunity to make it featured on the search engine’s home page. 

Whether you’re an experienced marketer or someone who’s just stepped into the industry, getting your website indexed by Google easily establishes credibility with customers and potential employees. 

It can dramatically boost your web traffic and revenue.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


Search Engine Optimisation (SEO)

Search Engine Marketing (SEM)

Social Media




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