Importance Of Analyzing Performance of Digital Marketing

Digital marketing comes at the exact time that more people embrace technology. Many business organizations and individuals nowadays prefer the digital way of marketing as compared to the analog. Digital marketing has its benefits, which include the fact that they are cheap, they reach more people and provides a better platform for people to understand your products and how you operate. With a good digital marketing strategy, you need to supplement your business website with a good social media account that will allow users to share and interact. Analyzing how these people behave will also do your business some good.

What is the importance of analyzing the performance of digital marketing?

Analyzing of digital marketing refers to you checking on how your business is doing, how people visiting your business website behave and analyzing to see the conversion rate of people visiting your website. Some of the benefits of doing this include:

To know the conversion rate

It is true that not everyone that visits your website wants to buy the product. In that case, you need to do proper analysis to know the chances of a new person visiting your website and gets to acquire your services. This will help you make amends where possible and focus on your strengths.

To know what exactly a given audience wants

By analyzing the digital performance of your business website, you will be able to tell what your audience appreciate and what they do not. You will be able to also know their concerns and you will do what it takes to keep them happy, as they are your potential customers.

Other benefits of doing analysis include cutting on unnecessary costs and having the ability to keep your website up to date.


Keeping proper analysis of your business website is very important. Some of its benefits include the fact that it gives you a chance to make the necessary amends, update on your website and remove unnecessary costs amongst others.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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