The SEO world is very dynamic and unpredictable. You need to continuously check your site to be sure that your past SEO strategies are still relevant and not against any of the current Google algorithms.
Here are five things that you need to do if you realise that you are not getting significant results from your SEO campaign.
Mobile Optimisation
More and more people are now using mobile devices to browse the internet. One of the plausible reasons why your SEO strategies are not working is because you have not optimised your site for this select group of searchers. Contact a professional Singapore web development company and request them to come up with a responsive design for your online business.
To further prove this fact, search directory companies such as Yelp recently revealed that 55% of all their searches are done using mobile devices. Sure, listing your company in the directory will help you connect with potential customers that use the directory, but if its design is not responsive, they will not be able to access the site. As a result, you will record high bounce rate and low conversion rate.
If a prospect is unable to find the information or product that they are looking for on your website right away, they will most likely move on to your competitors. This will in turn result in a high bounce rate, low number of pages viewed as well as low dwell time.
You can avoid all these issues by making sure that your site architecture and navigation is on point. The site navigation should be designed with the customer’s search intent in mind. Therefore, consider changing the architecture and navigation of your website to offer the best user experience to the target audience.
For example, flat site architecture makes it easy for searchers to find content thereby spurring engagement, increasing organic traffic, and sales. More importantly, it helps improve SEO by making it easy for search engine bots to crawl and index the pages.
Layout and Formatting
As mentioned earlier, you should strive to provide the best user experience to the website visitors. One of the reasons why your SEO strategies are failing to achieve the expected results is because the formatting and layout of your site are not correct.
Here are simple things that you can do to improve formatting of your site.
- Use a typography and font sise that is easy to read
- Leave ample line spacing and short paragraphs
- Enhance clarity of your content by using numbered and bulleted lists
- Break up the sections by using the right header tags. Be sure to include keywords in some of the headers to enhance on-page SEO
Broken Links
404 errors are annoying and will lead to bad user experience. It is also important to note that having too many broken links will send a negative signal to search engines. Google will assume that the site is neglected and should no longer be listed in the SERPs. Unlike in the past when we had to check every web page manually, there are robust tools that you can use to identify all the broken links.
Here are three of the best tools for this purpose:
- W3C Link checker
- Google webmaster tool
- Screaming Frog SEO Spider
Conclusion
Even if you are currently getting good results from your SEO strategies, it is recommended to monitor the campaigns continuously to know if certain changes need to be implemented. Thankfully, you do not have to do a website audit on your own, hire a reputable Singapore SEO agency to do it for you today.
