What Is The Ideal Blog Post Length In 2023?

What Is The Ideal Blog Post Length In 2023

You’ve probably considered blogging if you’re looking for high-quality content to help your blog stand out. The practice has been around for over a decade and has grown in popularity every year since its inception. 12.2% of people in the United States and Canada consider themselves full-time, and 11.9% are semi-regular. In other words, more than a quarter of the population writes about topics related to their industry every day.

There are numerous benefits to blogging. From attracting potential customers to gaining online visibility to attracting freelance writers and videographers to creating buzz and engaging with communities, blogs can help you stay relevant in your industry.

While there’s no exact formula for determining an ideal blog post length, you can follow a few tips and insights to produce the best quality material for your audience. In this article, we’ll explore the ideal length for different types of posts, which will help you formulate a strategy for crafting the perfect blog post for your situation.

The Perfect Blog Post Length For An SEO Blog

To create perfect blog posts for SEO, you need to consider the following:

Engage The Reader

The first and most important rule of blogging is to engage the reader. To attract potential customers, you must provide compelling content that keeps them coming back for more. The better you are at engaging the reader, the more likely you will be able to pull in leads, grow your audience and build a profitable blog.

To begin with, make sure that your posts are easy to understand. You don’t want to over-complicate things or use complex language. This could potentially turn off your audience and even drive away potential customers. Bloggers do not uncommonly get into trouble with search engines due to their complex language and over-complicated content. Try to stick to simple, everyday language and avoid using industry-specific jargon or specialized terminology whenever possible.

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A great way to engage the reader and make your blog stand out is by compelling content that compels them to keep reading. There are three basic approaches you can take:

  • Create Useful Content That Provides Value

One simplest and most effective ways to engage your audience and make your blog stand out is to create useful content that provides value. When you do this, you are, in effect, giving away free advertising to your blog. All you have to do is create something useful and worth reading. You could start by brainstorming ideas for your ideal customer’s needs or wants. Once you know what to write about, you can easily create compelling content to help your blog stand out.

For instance, if you are an online retailer and your customers love to read about shopping tips and tricks, you could create a how-to blog post series where you provide tips on how to buy clothing online. When you do this, you are effectively giving away free advertising because when someone arrives at your blog and searches for information on how to purchase clothing online, your article will show up at the top of the list.

Ideally, you would like to create both useful and entertaining content. When you do this, you give your audience value and entertainment in one fell swoop. The key is ensuring that your articles are personal and unique to each reader. Think of something you have accomplished that you could write about or share, whether good or bad. Something that you are proud of. Something relevant to your niche. Having a story is a great way to create content that will connect with your audience and encourage them to subscribe.

  • Craft Industry-Specific Content For International Readers

If you are a blogger in Canada, you need to consider what language your readers will use. If you are trying to reach an audience in Germany, you need to make sure that your content is in German to be easily understood. If you’re writing for the French-speaking market, make sure your content is accessible to them. As you can see, having an international readership is becoming much more common, so ensure that your language is broad enough to accommodate this. A great way to engage with a wider audience and make your blog more prominent is to write content specific to a niche or industry. This will allow you to claim expert knowledge on the subject matter and ensure that you provide value.

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For instance, if you run a lifestyle blog about fashion, you could write an in-depth piece about the most popular clothing brands on the market today. You would then become an expert in the fashion industry and be able to provide your audience with valuable information about what is current and fashionable. You could also write about prominent fashion trends or events in your niche. If you have a large following, you could even start a dedicated fashion blog or blog series about your favorite designers and their promoting trends.

Remember that your content does not need to be exclusive to become effective. As we have established, providing value to your audience is the key to establishing yourself as an expert in your field. Once you have established yourself as an authoritative voice in your industry, you can choose to share your expertise with the world.

  • Create Longer Content For Online Marketers, Particularly Product Sellers

If you are an online marketer or a product seller, you must ensure that your content is long enough to attract, retain and engage your audience. When you do this, you are effectively using your blogs to brand yourself and your product or service. To accomplish this, you must produce high-quality content that keeps your audience interested and coming back for more.

If the above-mentioned examples of a fashion or lifestyle blog are any indication, you are on the right track. These types of blogs tend to be long-form content that is highly engaging. This is largely because people love to read long-form content while searching for something online. There is also a high degree of personalization regarding these blogs. This is large since the content is often curated from the individual experiences of the blog owner. As a result, these posts tend to be highly engaging and often include personal stories or anecdotes. These posts are found more often in search engines because they are more readable and entertaining than short lists of statistics and figures.

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Final Takeaway

A similar logic can be applied to the creation of any quality content that you produce for your blog. Whether you are building an informational resource with blog posts, a product review website, or even a personal blog, make sure that your content is of a high enough quality to engage and inspire your audience.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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