Lead generation is one of the essential aspects of business in Singapore. The most successful businesses in the country have robust ways of generating leads both online and offline.
So, what is lead generation? This is a marketing process of capturing the attention of the target customers and stimulating their interest in the services or products that you offer.
A lead is a qualified prospect that can become a buying customer and brand ambassador. In a bid to succeed in generating leads, you need to understand the needs and expectations of your customers first. Once you know what they want, you can come up with high-converting landing pages that will motivate them to place an order or contact support team for more details about the product.
Increasing customers, especially B2B lead generation in Singapore, will become easy if you focus on synchronizing your landing pages with all the other marketing channels that you use to convey the intended message to the target audiences.
Today, we look at 12 strategies for lead generation in Singapore. Implementing some or all of them will help you achieve your goals faster and cost-effectively.
Social video is one of the power lead generation strategies you can apply in Singapore, as it is more effective in capturing the attention of the audience compared to blocks of text. The majority of the B2B customers in the country are consuming video-type content every day online. The high conversion rate recorded is making this form of content part of the B2B lead generation strategies.
Research shows that 70% of buyers and customers in the B2B industry come across videos throughout their buying journey and watch them before purchasing the product. Approximately, 48% of the people polled spent at least 30 minutes watching videos when doing research about a product.
The main objective of a social video is to empower and engage the target customers. You will need to upload the video on many online platforms to get more sales leads.
Singapore has more than 3 million active social media users. Posting the video on any of the popular platforms such as Facebook and Instagram will not only increase your reach but also place your business ahead of the competition.
2. Hire Industry Influencers
In the modern digital marketing world, industry influencers have a major impact on a strategy that is meant for lead generation in Singapore. One of the surprising facts is that only 15% of B2B companies in Singapore are using them to generate more leads. Jumping in and hiring the best influencers before your competitors make a move will give your business an upper hand.
In other parts of the world, industry influencers have a major impact on social media marketing as well as content marketing campaigns. The main goal of hiring industry influencers for lead generation in Singapore is to:
- Meningkatkan kesadaran merek
- Improve brand advocacy
- Reach new target audiences
Look for influencers in your niche who have a huge following and bring them on board.
3. Personalized Email Marketing Campaigns
Email marketing records the highest conversion rate compared to all other digital marketing strategies used by Singapore businesses. Over the last year, we have noticed an increase in the number of B2B companies that use personalization in their online marketing campaigns to increase sales.
Personalised emails are custom-made for the recipient and are effective in spurring engagement. You can personalise the emails by including the recipient’s name in the subject line and sending updates and recommendations based on the recipient’s interests and behaviours. Thanks to advancements in technology, there are tools that you can use for this purpose.
Proven Email Lead Generation Tactics
- Build your email list organically: There are services that you can use to buy email addresses outright. Some of these services do not cost much and will get you a list of email addresses to use.
- Create an opt-in pop-up form on your website: Pop-ups have been proven to work. According to Drip, pop-ups with a countdown timer outperform regular pop-ups by 112.93%. It’s also important to align the pop-up with the website and not just add a random pop-up to your site. Another important thing to know about pop-ups is that Google penalises mobile sites that have intrusive interstitials.
- Offer an incentive: The average reader will not give out their email address to just anyone on the internet. It’s the same as people on the street asking for some form of identification. They know that if this gets into the wrong hands, they could be bombarded with phishing attempts, spam emails, or anything else.
- Keep your emails clean and concise: You need to be straightforward with your emails so you don’t leave your recipients angry or confused. Being direct with your email can grab the attention of your prospects, which helps enhance the user experience and your odds of getting a conversion.
- Personalise your emails: No one wants to receive an obviously generic email that has been sent out to other people. Personalising your emails can increase the chances of it getting opened and read by your prospects. They are also able to drive conversions and engage leads.
- Send your emails at the right time: Another email lead generation tactic that plays a role in your success rate is when you’re sending out your emails. It’s important that you understand your audience’s location, engagement levels, and activity patterns so you know when the best time is to send an email.
- Build relationships with your audience: The secret to email lead generation is to build a relationship with your audience. You’ll need to spend time building their trust in your brand before you can start selling to them.
- Use engaging email subject lines: How many times have you deleted an email because it had a boring subject line? As it turns out, you’re not alone. 47% of email recipients look at the subject line before they decide to open it. An astonishing 69% of email recipients report email as spam because of the subject line. Are these numbers enough to convince you to start using engaging email subject lines?
- Use A/B testing: The most successful marketers and business owners know that email lead generation is not a one-size-fits-all strategy. In order to succeed, you will need to rely on data and continually test to see what works for your business.
4. Content Marketing that is Quality Driven
One of the phrases that you have probably come across many times when discussing lead generation in Singapore is that “Content is King”. Despite advancements in technology, content is still one of the most important moving parts in your digital marketing campaign in Singapore.
Singapore content marketing delivers three times more leads than any other marketing technique not only here in Singapore but also abroad. If you want to get more customers, make sure that your content is top-notch and in line with the best SEO techniques.
Competition is high so you need to create relevant contents that resonate with the needs and expectations of the target customers. The content will guide the customers through the buyer’s journey and provide all the information they need to convert.
5. Automated Prospecting
Automated prospecting is one of the new strategies used in lead generation in Singapore and has gained massive traction over the last year. It continues to redefine how businesses market themselves and generate sales online. At the time of writing, more than 70% of businesses in Singapore are using this strategy to save time and sales leads.
There is plenty of automated prospecting software you can purchase and use to accurately identify potential customers and reach out to them. The software turns the art of sales prospecting into a science. For example, automated prospecting cadence has the potential to reduce manual inputs by 83%. Simplifying follow-up tasks makes it possible for the sales team to make an average of 50% more calls to prospects.
Every day, Singaporeans are bombarded with hundreds if not thousands of ads on social media platforms. A section of your target audience will purchase a product from you after seeing your ad, but a large percentage will not. They will spend more time researching and might be lured to purchase the same product from a competitor based on the quality of the ads.
You can avoid that from happening by live streaming on social media. This strategy spurs engagement by giving customers a chance to communicate with your brand directly, ask questions, and get responses on the spot. For example, a live stream showing how your new product works will generate more leads than a conventional review posted on your website.
A recent study found that 58% of B2B marketers in Singapore have incorporated live video content in their content marketing strategies. More than 32% of B2B marketers confessed that webcasts and webinars are vital to their content marketing success in Singapore and abroad.
7. Leverage Referral Systems
A recent study that polled 3,000 business executives revealed that 50% of them have gotten the majority of their customers through referrals. Referral businesses have a success rate of 70% – this is way higher than most of the Singapore digital marketing strategies.
Online and offline referral systems rely on user’s recommendations and reviews to generate leads. One of the critical aspects of marketing that builds cordial and long-term working relationships is getting customers who can recommend your products and services to other potential customers.
As the saying goes, a third-party endorsement is better and more powerful than a hundred product/service presentations. Nowadays, there is no shortage of referral systems that you can join to improve customer loyalty to your brand, increase sales, and expand your list of leads in Singapore.
The referral system can also improve your reputation management efforts and give you a consistent supply of hot prospects if well implemented.
8. Live Events
One of the surest ways of making your Singapore business more successful and profitable is by holding live special events and promotions. Establish a strong bond with your customers by making sure that the live event is more attractive, valuable, educational, and enjoyable.
Contenting with the prospects at a deeper level during the event will increase your chances of converting them into buying customers. You can also use the live event to turn your current customers into special clients who will not hesitate to recommend your brand to their peers and colleagues.
Below are statistics to show you the potent power of live events in the modern digital marketing landscape in Singapore. Note that a majority of online shoppers in Singapore are millennials
- 84% of millennials prefer in-person meetings
- 95% of millennials are of the idea that meetings help establish long-term relationships
- 77% of in-person conferences result in more social interactions and bonding opportunities
- 85% of millennials confirm that meetings result in more meaningful and stronger relationships
9. Customer Obsession
According to a recent study by a customer intelligence firm, customer experience plays an integral role in digital marketing and will surpass product and price as the key brand differentiator by 2020. The experience matters at every stage of the buyer’s journey.
Your plans for lead generation in Singapore should be hinged on delivering impactful experiences to your customers. Leverage the customer’s knowledge and take strategic actions at every lead marketing stage.
10. YouTube Videos
YouTube videos can be used in multiple ways to generate leads in Singapore. For example, when doing email marketing, you can increase click-through rate by including a video in the article body instead of just relying on text to convey the intended message.
When launching a new product, you can create short video teasers to grasp the attention of the target audience and make them look forward to the official launch. There are also Singapore digital marketers who convert live webinars into on-demand videos.
Today, there are many video creation and editing tools that one can use to create professional videos for marketing purposes. Here are some statistics to prove why YouTube is such a huge online marketing platform.
- On average, a user spends 40 minutes watching videos on YouTube using a mobile device
- 4 million videos are watched on this platform every day
- 6 billion hours of videos are watched on YouTube per month
- Every minute, 300 hours of videos are uploaded on the platform
- YouTube reaches more people who are aged between 18 – 49 years than any cable network
11. Advertising
Smart product and service advertising can do more than just spread the word about your brand to millions of Singaporeans who rely on the internet as the main source of information. There are many effective and affordable ways of using advertisements to elevate your business to the next level and generate more leads in Singapore.
For example, media advertising can help you connect with a large group of people who are part of your target audience. As you do advertising in Singapore, strive to provide ample information to potential customers. Offer them something that will trigger them to respond. Your entire communication should be hinged on the target customers’ interests.
12. Free eBooks
As mentioned in the previous tips on how to use advertising for lead generation in Singapore, you need to make sure that you provide as much essential information to the target customers as possible. Free eBook with plenty of guides on how to use your product will make the target customers trust your company. Eventually, you will succeed in organically attracting new customers.
The lead magnet should be a free eBook that is well-structured and written. Ask for the prospect’s email addresses in return for the eBook. Use the addresses to create a laser-focused emailing list for your next email marketing campaign.
Adding Lead Generation to Your Strategy
Lead generation in Singapore does not have to be complex and expensive. The above sales lead strategies will make you an expert in b2b lead generation in Singapore. Be sure to monitor the results achieved from each of them to be sure you are headed in the right direction.
Call us today on +65 6789 9852 for a free and no-obligation consultation session about digital marketing in Singapore. We will come up with custom lead-generation strategies based on your brand’s niche, goals, and target audience. We look forward to your call.
Pertanyaan yang Sering Diajukan
How can I ensure my email marketing strategy is effective?
Ensure the effectiveness of your email automation and marketing strategy by personalising content, creating compelling, personalised subject lines by line, personalising subject lines, and regularly engaging with your subscribers. Utilise A/B testing to refine your email marketing, automation, and approach based on subscriber feedback for continuous improvement.
What are some powerful lead magnets I can use to attract subscribers?
You can also leverage social media channels to generate leads and attract subscribers by offering powerful lead-generation magnets like ebooks, webinars, video series, checklists, guides, and case studies, which provide immediate value and establish your brand’s authority.
Interactive quizzes and free tools can also engage users, leading to personalised interactions collecting leads. Start implementing these three top lead-generation tactics and magnets to attract more subscribers today!
When is the best time to send marketing emails?
The best time to send marketing emails is typically between 9 AM and 3 PM on weekdays, particularly on Tuesdays, which tend to have the highest email engagement rates. However, it’s crucial to consider your specific audience’s behaviour and preferences. So watch your audience’s response and follow-up email for the final answer.
How does mobile optimization affect email marketing campaigns?
Mobile optimization significantly impacts email marketing campaigns, as most emails are accessed on mobile devices. To improve engagement and conversion rates, it’s essential to ensure that your emails are easily readable, contain concise content, and have mobile-friendly calls to action.
