Negative Reviews increase Overall Business Reviews
Have you ever asked yourself where Google gets it information? Maybe you should think about it from now henceforth. Google is an oasis of information because once you try to search for any local business, it displays multiple choices showing the number of stars everyone has. More so, I don’t know whether you have ever realised Google shows the total number of reviews in a business. These reviews are critical in the business industry. They create good social reputations which in return bring a perfect ranking among local companies. Surprisingly, people do not know the number of reviews that are of importance to SEO.
In business, the primary target is to get lines of several opinion reviews that are both positive and negative. These opinions help your search engines increase the authenticity of your business. It is real for customers to read all the information on any local company. They only skim through to look for a crucial point then ascertain if it is good or not. This fact is according to a study by Harvard Business School. The research indicates that the number of reviews in business has a significant effect on how customers respond to the rating of the company. If your site has reviews to a tune of 100 or less, only a slight number reads your work to the last point. In this regard, customers depend on most natural shortcuts to make a decision.
Customers are very keen nowadays when in need to buy anything from any business. First, they try to find out whether your company has a reasonable following by doing that it helps them build confidence that they are in the right place. Experts who monitor search engines such as Google acknowledge that everyone is not perfect and can make a mistake anytime. That is why its internal SEO processes need to have guidelines that advises those who review website always to remember that entire sites are also subject to bad negative reviews. Google, however, warn that non-positive reviews are vital though they cannot bring down your business ranking easily.
Negative review increase your Credibility
Customers are always suspicious about positive reviews. The Journal of Vacation Marketing reports that customers perceive negative reviews with more credibility than those that are ever positive. Harvard Business School research also suggests that regular positive reviews are quite more convincing that over exaggerated positive reviews.
Further research continues to indicate that customers love reviews with mixed reactions. They find it better that way since it helps them get an assurance whether such a business is legit. When the number of reviews results into increased trust, it brings more customers towards your business website which raises the search engine ratings. The amount of time a single customer will spend on your site and the overall session of all time between all customers evenly results in increased SEO. That is what we call perfect digital marketing.
Negative Reviews Builds Relationships with Customers
Negative reviews are critical because they give a platform to get feedback from your customers about business. Such reports help you take necessary action whenever need be. By making the right step to remedy negative reviews on your business, it brings business growth. Also, customers get happy when they realise you are taking corrective measures from their criticisms. Customers’ gets confidences to buy in your business since they know even with a slight complain they will get help.
Google My Business, advices people in digital marketing to put attention and respond to customers’ reviews. When you do that it shows you are willing to keep your business going and you value your customers.
Negative Review gives a more clear Business picture
The key reason why customers complain is when a business fails to meet their desires. Such an encounter makes customers feel disappointed and wasted. Negative reviews are however critical to potential customers. Such reviews act as a source of knowledge to a customer on what a company do and what it does not do. Also, these reviews serve as a golden chance for your business to showcase to customers how you handle unwarranted disappointments.
Having negative reviews helps prepare customers psychologically before they buy from your company. They have a precise knowledge of what to hope for in the long run which keeps them prepared for any outcome. In the case of disappointment, customers were well ready. Negative reviews are a source of standardised perspective on your products and services which increase business ranking and trust on customers. Therefore having a range of mixed reviews makes customers spend a lot of their time on your website raising the search ratings.
Negative Reviews Drive Your Marketing Content and SEO
Negative reviews place you in a better position to understand the type of your customers. It is, therefore, necessary to always check on comments that come with them. By checking comments, it places you in a chance to upgrade your SEO once you make a solution on complaints. During the screening of reviews it is good to have in mind the following question.
- What was this customer in need of that we did not deliver?
- What promise was the customer is given which did not meet his or her expectation?
- Which other alternatives can result in another customer to be at the same point?
Once you get answers to these question, you can continue to create a post that collectively address all the concerns. By doing this, you relieve your customers of disappointments, and they feel that their interest well addressed.
It is always right to embrace the negative. Not all bad reviews are negative. Some contain a reason to learn and which can help you attain good business results. When you respond to negative reviews well it helps to maintain customers and even bring more of them. It also increases that trust customers require from business owners.
You will agree with me that running a business depends on how happy and satisfied your customers are. It is therefore essential to respond to negative reviews for your business to flourish to greater heights. Negative reviews help build a sound business reputation and increase business trust within customers.