If you would like to have a stronger presence on your current offline or online store, you should seek a new and robust e-commerce platform in the market. You are lucky! There are various high-quality platforms in Singapore from which you can choose from, including Shopify and Wix.
Shopify is the evident leader regarding recognition, but Wix is also popular since over 68 million websites are using the platform. It does not mean that all sites that utilise WIX sell brands online, but it is good to note that WIX offers eCommerce tools that compare with Shopify.
In this article, you will get a detailed comparison between WIX and Shopify based on various aspects like ease of use, cost, and features. Read on to realise whether WIX or Shopify is the perfect one for your online store.
Comparing Wix And Shopify Based on The Main Features
- SEO tools
Both Shopify and WIX come with various inbuilt SEO features. In general, you can create metadata yourself, or let the systems do it for you. Each of these CMS chimes the search engines when new content is crafted.
- Key online store practicality
Both WIX and Shopify has some basic functionality features. But regarding online sales, Shopify is the evident leader with its exceptionally clean product pages and outstanding store management features.
- Templates and themes
Since the primary aim for developing Shopify was only to improve e-commerce stores, it comes with inbuilt themes to serve your needs. Shopify themes are also very adaptable since you can conceal various aspects within the editor of the theme. This allows you to customise multiple sections without the need to copy the theme, like on a performance server.
WIX also has some online store themes that can serve your needs, but the number has not yet reached that of Shopify. The company, however, is crafting some elegant themes that aim at specific industries like furniture and jewellery.
- Discount and coupon codes
Coupon codes and discounts are both integrated without additional costs from Shopify or WIX. It is hard to differentiate between the two e-commerce platforms because for both platforms; you can indicate the specific products available for discounts with ease.
- Management of inventories
WIX E-commerce platform is very clean regarding inventory management, but Shopify organises all your lists in one area. With Shopify, you can access the content creation page, space for your gift cards, and inventory tab from the same section.
- Customisation capabilities
Shopify has always been the CMS of choice for website developers who need to design and apply their code. The only challenge is that you have to understand their Liquid programming language because it is not compatible with CSS and HTML. Most individuals find themselves hiring developers with expertise in Liquid language.
On the other hand, WIX is primarily developed for elementary web developers who have less experience in site designing. This means that the themes are mass-produced and you should not expect it to have advanced customisable options.
- Blogging features
Although Shopify has a cleaner content management area for your blog than WIX, both the platforms include advanced solutions for your blogging requirements. The primary benefit of using WIX for your blogging needs is that it provides an authentic drag and drop section.
- Multilingual capabilities
WIX features a robust multilingual app that can change your website into any language you wish. Shopify strains in this matter, but it has some themes have capabilities of supporting two languages. WIX is the evident winner in this field.
- Apps and add-ons
There are various cool integrations that you can include in your WIX e-commerce platform, but remember they are all directed towards online stores. So, you have to sieve through the additions that can be more useful for your offline stores.
Shopify should be the platform of choice when it comes to targeted e-commerce add-ons and apps for web hosting.
- Payment gateway alternatives
Shopify features over 70 payment gateway options including PayMill, Authorize.net, Stripe, and PayPal. Wix has been improving over the years, but it doesn’t quite measure up with its 17 gateways of payment.
Comparing WIX And Shopify Based on The Ease of Use
WIX is undoubtedly designed for non-developers who feel unsettled due to complex interfaces and cumbersome coding needs. WIX offers useful add-ons, templates, and a suitable drag and drop editor for making your web pages to appear professional without great experience.
However, the ease of use also entails some sort of customisation by developers and individuals on their store. Since Shopify is designed for online stores, its ease of use cannot be underrated. Handling customers, inventory management, and uploading products are all simple. So, even if WIX is very simple to use, it is too elementary.
Comparing WIX And Shopify Based on The Costs
The sure thing is that WIX pricing is more complicated than Shopify. But that should not make you rule it out.
Both Shopify and WIX don’t charge setup fees.
Although WIX advances annual plans for reduced pricing, it is not a good idea because it forces you to be stuck in a single platform for some time. So, let’s look at the monthly charges. It is not possible to develop an online store using WIX unless you choose the $17 monthly package, or the $25 VIP monthly charges.
Shopify offers a Lite monthly plan at $9 or the Basic monthly plan at $29. I can conclude that the Shopify lite monthly plan is the best for starters. And, because the Basic WIX and Shopify plans have unlimited products and no transaction fee, Shopify is a better option since it contains more templates.
However, the WIX $17 plan can be a good choice if you need a complete online store for less than the Shopify basic plan.
Both Shopify and WIX don’t charge transaction fees, but processing fees may apply from the service providers.
Neither solution implements bandwidth charges.
Both Shopify and WIX have a free trial period of 14 days. Therefore, if you are not sure the option to select, try out both options and decide the one that offers you the best UX
The WIX e-commerce platform is a friendly choice. However, it is hard to advocate it over Shopify because Shopify has been in the market for so long and they are determined to help online stores. It features better themes, and it is quite easy for web designers in Singapore to make a qualified website using their platform. Also, you will not save a lot by choosing the WIX platform.