Promoting a new Singapore website is challenging. You need to attract as much traffic as possible, but this can be difficult when very few people actually know about your business. That’s why business owners use search engine optimisation, or SEO.
You see, the number one goal of search engines is to deliver the best and most timely results to the users. And that’s why the search engines have certain guidelines and best practices that every website must follow. When a website follows the rules and guidelines of SEO, it makes building an online presence easy. Your target audience will actually be able to find you because search engines like Bing and Google will recommend your site.
Unfortunately, these guidelines and best practices can be confusing and somewhat hard to follow–especially for beginners. If you are new to this process and wondering what you should do for SEO, then take a look at the following tips. They should be among your top priorities.
Watch out for your competitors
Have you taken the time to get to know who your top competitors are? Do you know what their main strategy is? How are they driving traffic to their website? Before you start working on your SEO, these are things that you need to know.
Analyse your competition to figure out what strategies are working best for them. You may choose to mimic a few of their techniques to start. However, you should still be open to making changes here and there as you learn and test out what works for you. Every business is different.
Build quality backlinks
One of the most important parts of SEO is building backlinks. Whenever another website puts a look to your site on theirs, it’s called a backlink. And Google views this as a good sign. It means that the information you offered is useful enough for another website to recommend it. The more backlinks you get, the better.
However, not all backlinks are created equal. You should try to earn backlinks that come from sites that are well-respected and have a considerable amount of authority as Google tends to give more weight to their opinion. It’s important to keep in mind that quality counts more than quantity.
Use Social Media Marketing
Social media marketing is an ideal SEO marketing tool for startups because it doesn’t require that much of your budget. There are countless people on social media platforms today. In fact, Singapore consumers spend a great deal of time there. Many use these platforms to research information about the products and services they need and where they should buy them. You can use keywords, meaning words that users are likely to type into the search engines when searching for the products or services you offer, to get their attention. Include these phrases in your posts on channels such as Twitter, Facebook, Pinterest, Snapchat, and even within your E-mail marketing campaigns.
Use unique images
Believe it or not, images matter when it comes to your SEO. Yes, when you include quality images on your website, it makes it more visually engaging and helps you to attract more backlinks. However, your images can also send signals to the search engines.
Each time you place an image on your website, you can include tags that go along with. Your tags should describe the image and should ideally include your most relevant keywords. Just remember to choose images that don’t involve flash. Your photos should be branded and include your logo and a URL. So whenever someone uses the image on their site, your brand will be promoted.
Make sure your site is fast and responsive
There is nothing more frustrating for users than visiting a website that takes too long to load. Even more annoying is a website that is not responsive to the device that you’re using. The problem, if your website does not load quickly and is not responsive–particularly to mobile devices, then users are likely to leave the site altogether.
So in order to retain as much traffic as possible, you need to make sure that you optimise the site so that it loads quickly. This means that you should make sure that your images aren’t too large and that they are compressed. You should also ensure that your content will conform to the device is being shown on. Whether the user is accessing your site from a desktop or a mobile device, your site needs to be easy to navigate. The better the user experience, the higher your ranking in the search engines.
Make sure that your content is unique
When it comes to SEO, content is the most crucial element. This is what will help to attract more people to your website. Essentially, this is the information that will contain the keywords that people are searching for. If you want to ensure that your content is seen and shared, it must be original and unique. Not only that but it needs to be relevant to your site and add value to the conversation that is going on in the community. When creating content, make sure that you include long-tail keywords. These are phrases that are more specific to your niche, rather than general. They’re beneficial in that they are usually used by people who are interested in buying–not just looking for information. Also, search engines favour them as well.
Brand your website
You should also brand your website. Focus on creating a name, tagline, and logo that are memorable. Be distinctive and include a strong keyword wherever possible. Branding your website may not directly affect your SEO, but it certainly can encourage engagement and repeat visits to your website. And this is a great signal to Google. When people visit your site often, it shows that you’re offering something of value. And this, in turn, will affect your overall ranking in the search engine.
Measure your traffic
An important part of search engine optimisation is the measuring your progress. Even if you do all of the things listed here, you will never know what’s working unless you are paying attention to your metrics. One of the most popular ways to monitor your metrics is through Google Analytics.
Use this platform to monitor the amount of traffic your website receives. Not only should you consider how many people are visiting your site, but you should also find out what they are doing when they get there. Are they converting? Which pages do they spend the most time on? Which pages do they spend the least on?
You don’t have to spend a lot of money to promote your website. SEO gives you the ability to earn organic traffic for your website. And if you are a beginner, then you should take a look at the previous tips and implement them into your strategy. If you are still not entirely sure about how things work and would like some extra advice or help, you could always work with a Singapore SEO company or consultant. They can help you to save time by giving you tips and tricks that aren’t mentioned here.