The first thing people will suggest you check out whenever you bring up the idea of hiring a digital marketing agency is your budget. That’s because most of them have been made to believe that a better budget is a precondition for a better outcome. But nothing could be further from the truth.
As a business owner looking to grow their business and drive more business, you have a better chance of making it happen by being smart about it rather than shoveling a stack of cash into the campaign in the hopes that that’s what will be making things work out.
While your budget may determine the agency to go with, it has nothing to do with the quality of digital marketing services you receive at the end of the day. Whether big or small, you have to start by doing a thorough research on the available digital marketing agency options around you before you can go ahead and hire one.
Another common misconception is that bigger companies are better off hiring bigger digital marketing agencies. But that doesn’t always stand up to logic – considering, even the biggest of the agency you hire will only be assigning a fraction of their workforce to work on your project –nearly the same as the one you’ll be getting from hiring a boutique firm.
When you look at it, big agencies are always driven by the volume of clients they serve. So they pull together a much bigger team that they’ll be splitting up to different directions. Boutique firms on the other hand are driven by retention. They’ll be dedicated to your marketing needs in the hopes that they’ll exceed your expectations and win a returning client.
Quite simply, size doesn’t make any agency better. That said, here are some of the benefits that make boutique firms a better choice of agency for CMOs of small and large enterprises alike:
The Budget You have Will Stretch Further with a Boutique Firm
Larger marketing firms have a much higher overhead cost and agency fees. Meaning, only a tiny fraction of the money you pay them actually make it to the campaign production when compared to boutique agencies.
A small agency can do with a retainer that ranges from $1000 to $3000. While at entry level, a bigger marketing agency will be typically paying $3000 per month.
Some of these boutique agencies work with freelancers and have a small production team. So in the end you can expect to receive more bang for your hard-earned marketing cash as opposed to hiring a much larger marketing agency.
Even the best of the freelancers you find have their share of bad day. For a company that relies on the services of one particular person in their team, this has the tremendous effect of affecting their overall performance.
Good thing with boutique agencies is that they’re always flexible enough and can easily pull a backup plan when a situation pushes for it. They can even pull together one or more people to work on your project and speed up the procedure instead of relying on the services of one individual that’s working from a cubicle.
Better Control and Flexible
Your business will always be under your control and care. It’s like your little baby that even after leaving them with a nanny, you still want to make necessary follow-ups and make sure that they’re okay.
You’re the only one that understands what’s best for your business. So at every point in progress, you want to chip in with your opinion and make sure it’s taken with the seriousness it deserves. With large agencies, it’s hard to get your voice heard amid a sea of experts – most of whom are convinced they’ve been in business long enough to understand it much better than you.
Boutique agencies on the other hand tend to be more collaborative. They want to work with you and get your business where you want it to be, and NOT what their mind tells them. So your input counts, and should you feel like you’re NOT comfortable with a particular strategy, there’s always room to revisit it and make necessary adjustments where possible.
Boutique Firms Specialize
Boutique firms pick a niche and specialize in it. This gives them a lot of ample space to compete with bigger agencies.
By doing this, some of these boutique firms end up developing a better understanding on that particular area of specialization than a bigger firm can get the time to.
So they’ll be well aware of when the peak season is, a list of other businesses you’re in competition with, and what’s the standard industry lingo. This places them in a more favorable position to come up with well-thought out marketing strategies that guarantee better results.
Faster Execution Time
It’s possible to lose lots of great ideas by over-complicating the creative process. With some strategies you’re better off diving straight in and get started, while making necessary adjustments along the way as you go.
With prominent agencies however, this could take much longer because of the complexities and a series of other red tape issues involved in getting a particular idea approved before it can be allowed to hit the market.
Boutique marketing agencies tend to hasten up the approval cycle and it can take them as little as a few days to approve an idea and get it ready for the market. They’re therefore in better position to test more ideas within a short span of time, hence more timely opportunities for them.
Suffice it to say that hiring a boutique marketing agency could be what your business needs to progress to the next level of success. Of course their cost could significantly swing low compared to the cost of hiring a freelancer, but they do come with more mind power and commitment which could be what your business need to be catapulted towards your goals.
In the end, hiring a boutique agency will most likely be saving you lots of money as opposed to the amount of money you’d have otherwise used in hiring a big box agency. That’s besides giving you better control over your business and an ample time to market your products and services.
Important Tips for Finding the Right Boutique Marketing Agency in Singapore
Size is of little importance when hiring the most fitting marketing agency for your business. But as we mentioned, with other factors held constant, there are reasons hiring a boutique agency stands as a better choice for your business as opposed to hiring a big box marketing firm.
But how do you go about finding the right boutique agency in Singapore from an industry filled with them?
Simple, here’s a list of all the things to look for in the digital marketing agency you’re about to hire:
Long-term Engagements Case Studies
Nearly every digital marketing agency you come across will be singing their own praise, talking about their achievements and what they can do for you. But more often than NOT, much of what they talk about is pure smoke. They’re simply trying to get you to consider bringing business to them. So they’ll be telling you everything you need to hear to soften up and choose them over any other alternative option you have in mind.
However, if you’re looking to hire the right company without missing on the red flags or getting misled in the process, you’d want to dig deeper than what the company is trying to sell to you.
You can start by looking for long-term content marketing case studies. For how long have they been working with the companies in their portfolio? Is there a particular company that has stuck with them for a protracted stretch of time?
The business doesn’t necessarily to be from the same vertical as yours. When you look at it, digital marketing is pretty much transferable across niches. Meaning, it’s possible for an agency to still nurture great talents on broad verticals when there arises a need for it.
Diverse Portfolio of Work
While case studies provide an in-depth view of an agency’s long-term results, a portfolio provides a snapshot of the different types of campaigns an agency can deliver on, which makes it easy for you to choose which one among them is best suited for your business needs.
Also, it makes it possible for you to evaluate the quality of the campaigns and find out if they’re good enough for your business.
LinkedIn Recommendations and Onsite Client Testimonials
Client testimonials is the most authoritative form of recommendation you can get about an agency – with regards to whether or NOT they’re a good fit for your business needs. These clients have worked with the company before, more intimately and can attest to what the agency is saying and confirm if it’s true or not, with no bias.
Where possible try pushing for a phone interview with some of these clients, and if the agency is comfortable enough to let you go through with one or a list of them, then that comes as an added bonus.
Besides on-site testimonials, you might also want to check out LinkedIn recommendations for a deeper insight about the underlying agency. Do some thorough research on the company’s founder and see their past experience or how they deal with acquisition or how their leadership team gets to interact with both clients and prospects.
The information you get by doing a thorough research will clue you in on what to expect when you finally decide to go ahead and hire the agency.
A Comprehensive Strategy
While ordering for a particular marketing services, like getting the company to make some infographic for you, you may find it cheaper to pay for it upfront. But if you’re looking for a company to assign all your digital marketing needs to, then you have to take your time and try to understand their marketing strategy and procedure. What is it that they exactly do?
The marketing industry is for the most part dominated by retainer packages ranging from ideation, strategy consultation, products, research, content marketing, SEM marketing and influencer marketing to name a few.
All these strategies are meant to provide a longer term marketing solution with the potential for a greater reach compared to a piecemeal campaign.
Boutique Agencies, Big results
Smaller agencies are sticklers for quality. They’re always more concerned about doing a bang on job for their clients that they sometimes forget they should also be doing pretty much the same for their own brand.
So the last mistake you want to do is overlook them or judge them based on their resources and workforce – because there’s a whole lot you’ll be missing by doing that.
The agency could have a small social following or even lack a blog, but they could be a revered authority in the industry they’re in. Their size allows them to evolve really quickly and adapt to different market situations with so much ease.
In comparison, bigger agencies just have a bloated ego and when it comes to shifting some of their strategies and adapting to new market situations, they have to go through a protracted procedure just to get it done; thus dragging a whole lot where they could have just decided and then proceeded to take action.
Top Boutique Marketing Agencies in Singapore
Construct Digital is one of the most sought-after digital marketing agency in Singapore, and it’s all for a good reason. The companies uses a holistic approach that includes SEO, content creation, social media marketing, web development, and email marketing among others to earn you more leads and, at the same time, help you drive more customers.
This digital marketing is best known for web designing. But that’s NOT where their services end. They operate with a team of creatives that can help you come up with long term business marketing strategy that will be propelling you to the next level of success. To keep it brief, the company offers web development, Search Engine Optimization and Social Media Marketing services to the people of Singapore and the world at large.
Eastside Mafia is widely known for building brands using off-the-wall methods that have been tested and proven to work. Their methodology is one of their greatest form of revenue stream. They are the right kind of people to contact for SEO, SEM, and SMM services.
HSP is one of the leading online marketing agencies in Singapore, offering SEO, SMO, PPC management, and a long list of other online marketing services you might be interested in.
MediaOne is one of the most highly ranked marketing companies in Singapore for most of the key digital marketing keywords. Their experience and expertise puts them in a favorable spot to deliver on almost every promise they make.
They provide SEO, SEM, SMM, and ORM services to the businesses in Singapore and the world at large. In their portfolio, the company has so far managed to help an upward of 600 businesses scale up and grow their businesses to tremendous heights of success – and the best part is that they all have something positive to say about the agency.
Let’s wrap it up
There’s no enough insisting as to why hiring a boutique digital marketing agency could be the smartest move you ever thought of making for your business, particularly here in Singapore. Your options abound, and the list provided barely scratches the surface.
If you’re interested in learning more about the digital marketing agencies in Singapore or help in hiring one, kindly consider reaching out to MediaOne today with your query and they’ll be glad to step in and help.