Google Adword Uses Pay Per Click (PPC)
Otherwise referred to as the PPC model, AdWords allow you to place bids on a set of keywords in a bid to target a specific market. That way, your link gets to show up at the top of the search results shown, thus instantly connecting you with prospective consumers with a stronger intend to purchase your product or service.
Google Adwords also has other advertising models such as Cost Per Thousand (CPM) which is defined as also called cost per mille, is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage (source: Investopedia).
What Is Google Ads?
Google Ads, previously known as Google Adwords, is simply Google’s proprietary advertising platform. It allows businesses to create unique audience ads.
A business can run ads on the Google Search network or the Google Display Network. Google Ads offer diverse targeting, bidding, and campaign options.
In the same way, affiliate marketing works, the advertiser will pay only and when a visitor clicks on an ad.
Google Ads, just like in the world of affiliate marketing, advertisers on Google Ads, pay only per results.
You might ask whether Google Ads has any connection with keywords. Truly so, businesses must identify keywords that they intend to target. Based on these, a business needs to pay to get their Ads on top of the SERP pages.
Google Ads run on search network; that entails pay-per-click advertising. Here, advertisers have to bid on business-relevant keywords to get the opportunity to display their Ads to users who key in those keywords on Google’s search bar
On the Display network, advertisers have the chance to place visual, banner style Ads on websites affiliated to the display network. Quick fact: Google’s display network is accessible to 90% of internet users worldwide. That, right there, is phenomenal?
Why Is Google Adwords So Powerful
Google AdWords has greatly advanced within a short span of time to emerge as one of the largest advertising platforms in the world. This makes it an incredibly powerful marketing tool for small businesses, especially those looking to gain visibility in the Search Engine Result Pages (SERPs) in the shortest time possible.
Even better, the network boasts a friendly learning curve, simple enough to be understood by virtually anyone that’s willing to give it a whirl. Not to mention that it only requires a palatable initial investment, with a guarantee for instant results if done right.
Understanding how the network works is a no-brainer. At the core we have a prospective customer searching for a product or service they’re interested in buying. In which case, the first place most of them are likely to turn to is Google search. They’ll simply enter their search query and wait for the search engine to work their magic and reach back with results and recommendations.
As a business owner looking to rake in massive profits, AdWords allow you to place your business at the forefront of the results presented, which goes to increase the amount of traffic you’re driving, and to ultimately increase the number of sales you’re able to make at the end of the day.
How AdWords Could Help Your Business
Get You Noticed
Building an online portal for your business is a wise move for a business owner that’s looking to grow their business and stretch out their profit margin. But one thing remains clear – it’s NOT enough.
And as we all know, organic traffic takes time to bring tangible results. But for AdWords, your site gets to secure a top slot almost instantly after you’re done setting your Ads up, so long as you outbid all your competitors.
Targeting a Specific Audience
AdWords make it easy for you to target a specific audience based on their location and demographic. This allows you to display your ad only to an audience with a strong intention to take action, thus lowering your marketing cost in addition to saving you from unnecessary waste.
Consumers don’t make a decision right away after visiting a site. There are times when they’ll simply visit a site, but fail to decide if going through with the decision to buy is the right move on their part.
But with retargeting, the ad is made to show up a couple of times on the sites the consumer will be visiting, thus pushing them to take action.
With Google ads, it’s possible to set retargets for the ads you post, thus increasing the possibility of getting a consumer to take action.
By Not Using A Google Ads Agency You Might Be Bleeding Money
Industry studies show that a lot of businesses waste about 25% of their budget employing an unreliable Google Adwords agency because of small mistakes. This is because agency does not employ the most excellent practices like clients’ account management and improvement of the relevance of ads.
As a marketing staff or a business owner in Singapore, selecting the correct agency to run your Google Adwords advertising services can be a difficult task. You may not personally understand everything about AdWords, but if you would like to invest wisely in your online marketing services, and it is no longer an option to use Google AdWords campaigns.
Hiring an exceptional Google AdWords agency in Singapore can offer you many benefits. But how do you ensure that you choose the best AdWords firm?
Top 20 Google Ads Agencies in Singapore
Google Ads Agency
MediaOne is a digital marketing powerhouse in Singapore. It helps local and international businesses to get through the tricky PPC environment. The firm works with top-level Google Ads experts to enhance the client’s Google Ads and marketing capabilities.
4B Craig Road, Singapore 089664
Google Ads Agency
Awebstar is one of the highly tanked PPC/Google Ads specialists in Singapore. The firm helps businesses to set up and run profitable Google Ads campaigns. Awebstar knows all the Google Ads tricks that deliver fast and sustainable results.
03 Raffles Place, #08-01B Bharat Building, Singapore 048617.
Google Ads Agency
iClick Media helps SMEs and MNCs in Singapore to exploit SEM/PPC marketing to increase their ROI. The firm relies on proficient SEO and Google Ads specialists to enable companies to achieve their marketing goals.
Betime Building, 246 MacPherson Road, #02-01, Singapore 348578
(65) 6362 0123
Google Ads Agency
Mediaplus is a top Google Ads agency serving small and established businesses in Singapore. Over the years, the firm has helped companies to create and manage their Google Ads campaign from scratch. Mediaplus is backed by years of expertise in the Google Ads sector and the latest advertising technology.
10 Kaki Bukit Ave 4 #05-65, Premier @ Kaki Bukit, Singapore 415874
(65) 6816 3168
Google Ads Agency
Roots Digital Media
Roots Digital Media assists Singaporean enterprises to capitalise on Google Ads/PPC strategies to grow. On top of offering digital marketing services, Roots Digital guides businesses in their attempt to make the most out of their SEM campaigns.
Westgate Tower 1, Gateway Dr, #07-01, Singapore 608531
(65) 6817 0087
Google Ads Agency
Amber Creative Singapore focuses on amplifying the potential of Google Ads for its local and foreign clients. The firm is well versed in tailoring ad campaigns, targeting, and driving conversions. Amber Creative helps to create compelling Ads and assists businesses to draw the right traffic.
8 Burn Road, Trivex, #7-11 Singapore 369977
(65) 6904 8865
Google Ads Agency
Digital Squad Google
Digital Squad is an Official Google Adwords Partners outfit that helps Singaporean businesses to make the most out of their Google Ads Campaigns. The firm employs ad experts who create, optimise, and manage your campaign from start to finish.
Level 5, 51 Bras Basah Road, Singapore 189554
(65) 313 88050
Google Ads Agency
First Page Digital
First-Page digital is a fast-growing digital marketing outfit that offers Google Ads services to small and upcoming businesses. The firm emphasises on results rather than the money. First Page Digital helps businesses to leverage competitive PPC and promises to deliver results in 24 hours!
120 Robinson Road, #05-01,Singapore 068913
(65) 6270 2193
Google Ads Agency
Oom helps Singaporean businesses to maximise on their goggle Ads spend. Clients prefer the firm for its open policy, where clients get 24-hour access to their Google Ads dashboards. The company is a reputable Google Partner.
141 Middle Road, GSM Building #05-04, Singapore 188976
(65) 6391 0930
Google Ads Agency
CloudRock is renowned for its prudent Google Ads campaign management. It helps Singaporean businesses to find their way around Google Ads/PPC field. CloudRock creates optimised campaigns that enable businesses to realise maximum impact form their ad budgets.
14 Robinson Road #08-01A, Far East Finance Building, Singapore 048545
(65) 6653 5603
Google Ads Agency
Ice Cube Marketing
Ice Cube Marketing operates like a performance-based digital marketing outfit. As a certified Google Partner, the firm enables companies to drive their marketing goals using measurable Google Ads metrics.
1100 Lower Delta Rd, #02-04C EPL Building, Singapore 169206
(65) 6653 2633
Google Ads Agency
HSP offers professional PPC services to Singaporean businesses. HSP relies on Google Ads tactics to drive high click-through rates to a client’s website. HSP offers social media marketing and lead generation services too.
Balestier Point, 179 Balestier Road, #02-20, Singapore 329727
(65) 6259 7709
65 6259 7709
Google Ads Agency
Inetasia is a reputable Google Ads agency in Singapore. It presents cost-effective PPC and SEM services to local and overseas enterprises. For more than 20 years, the form has enabled hundreds of businesses to create, execute, and track effective SEM campaigns. Inetasia delivers excellent Google Ads results by leveraging big data and cutting edge ad analytics.
· Digital Marketing
· Social Media Marketing
· Search Engine Optimization
· Digital Media Strategy and Buying
· AdWords Consultancy
50 Ubi Crescent #01-08 Ubi TechPark, Singapore 408568
(65) 6827 9676
Google Ads Agency
Since 2013, Impossible Marketing has been managing SEM/Google Ads campaigns for hundreds of their client. The firm boasts over 100 years of marketing expertise, and it’s a certified Google partner. IM ranks highly among the top Google Ads agencies in Singapore.
14A Yan Kit Road (Level 2 & 3), Singapore 088266
(65) 9374 0111
Google Ads Agency
Disruptive Digital (DD) is a professional digital marketing agency that helps businesses to get closer to the First Page of Google. DD employs ethical Google Ads tactics to back up their claims. DD helps clients to leverage competitive keywords to boost site ranking.
8 Burn Road,#15-13 Trivex, Singapore 369977
(65) 6589 8607
Google Ads Agency
5iveMedia is an interactive digital marketing firm that helps Singaporean businesses to leverage ad technology for rapid growth. As a Google certified AdWords outfit, 5iveMedia employs professional Google Ads consultants to help companies get before the right eyes.
2 Gambas Crescent, #06-03, Nordcom II Tower 1, Singapore 757044
(65) 6362 3937
Google Ads Agency
Digital Marketing Singapore
Digital Marketing Singapore (Digital) is a dedicated provider of marketing services that revolve around SEO, Social Media Marketing, and Google Ads Campaigns. Since 2018, Digitalm has helped hundreds of clients to climb a notch higher through professional goggle Ads campaign management.
Peninsula Plaza 111 North Bridge Road #24-02, Singapore 179098
(65) 6702 1709
Google Ads Agency
Adessential helps Singaporean businesses to rise to the top of Google through ethical Google Ads campaigns. The firm is well versed in the dynamics of the SEM, PPC, and the Google Display Network, among others. Adssential relies on highly experienced SEM experts to deliver the fight traffic to a client’s website.
[email protected], 7 Gambas Crescent, #04-12, Singapore 757087
(65) 6258 2826
Google Ads Agency
Online Marketing Gurus
Online Marketing Gurus is a specialist SEM agency that delivers impacting SEM/PPC campaigns. The firm helps Singaporean businesses to get leads and inspire them to convert. OMG is a certified Google partner that employs skilled Google Ads experts who come with cutting edge ad strategies and insights.
8 Cross St, Singapore 048424,+65 66 537 500
Google Ads Agency
Digital-Marketing-Mentor.com excels in the SEM/PPC sector in Singapore. It helps companies to strategize and leverage Google Ads according to their budgets and KPIs. DMM strives to help enterprises to capitalise on new technology in the digital marketing space.
10, 26-08A Anson Rd, International Plaza, Singapore 079903
(65) 8779 4500
Google Ads Agency
Dynamic Marketing is a performance-based B2B marketing agency that enables Singaporean businesses to achieve their marketing goals through Google Ads and end-to-end SEO services. Dynamic marketing helps companies to get leads from remarketing, social media marketing, and Google ad campaigns.
316 Tanglin Road, Phoenix Park Block G, #02-01, Singapore 247978
Do Google Ads Work?
Is this a question you like to think about before you commit to a Google Ads campaign? I think yes? Truly, Google Ads works for businesses big and small.
What you don’t know is that the secret to making Google Ads work is knowing the small and big details involved. For instance, you must know all about paid search, account format, keywords, and bidding strategies, among others.
Since you’re the advertiser, assess the budget you’re willing to shell, monitor daily spend, and stick to the budget overall.
Importantly, you need to do keyword research and bid on the exact keyword at a higher level to attract high-value clicks.
In the process of creating Ads, remember to inject your creativity while maintaining their relevancy. This ensures that they compel the viewer to click.
In the process, you need to optimise your landing pages-A/B testing style
To make your Ads work, consider remarketing to reinforce your brand
Since you want to be safe-investment wise, consider starting small and scaling up moderately.
Why Choose Google Adwords?
We’ve just mentioned the vast audience that the discovery network reaches. That is reason enough why you need to have Google Ads in your arsenal. The process is simple. You only need to know how to set up your Google Ads account and set a budget. But here are some reasons why Google Ads is worth your efforts.
- You can leverage the free Google Adwords Keyword Planner. It helps to research and find the ideal long-tail keywords for your ad campaign.
- You can craft killer Ads that deliver the right product/service message that prospects are looking for
- You can set a daily ad spend to check the overall allocated budget
- Find your prospects on any device they’re using-desktop or mobile
- Track real campaign impact to ascertain the number of people who see your Ads, click rates and the sales you’ve made
- You can review, modify, and re-run the ads for better results.
If you’re running your ads on the Google display network, there are benefits too. It’s here that you can place an ad in front of the right prospect at the right time and the right website area. What benefits will you get?
- You have a wide choice of ad formats including text, video, image or mobile Ads
- You can target your ads with a guarantee that they’ll get to the right audience in a specified format.
- You can choose from premade or bespoke ads, not forgetting you can create yours from scratch.
- You work less since the automatic bidding tool sets the ad spend. The budget is aligned in a way that you get maximum clicks at a low rate.
- You leverage reporting such that you measure how your Ads get found.
Google Ads Benefits
Competing online to attract new prospects isn’t for the soft-hearted. Have you wondered why savvy online marketers with all the strategies under their belt fail to succeed? Perhaps they invest in the wrong marketing or advertising tactics. But don’t you think there are means you can leverage to capture the market share you’ve been yearning for?
As a marketer who has been struggling to break out on Google, I have some good news. There’s an ethical shortcut that can get you flying with the big brands. That secret is Google Ads. What’s more, if you can’t hack it on your own, countless Google ad agencies are waiting for your nod.
To get Google Ads working for you, you need to know how to use these Ads in a way that potential customers are always thinking about your brand. Once you master this PPC formula, you can leverage keyword, geo-targeting, demographics, and audience trends to convert-insanely.
Investing money on Google Ads isn’t child play. But did you know the returns are pretty instant and worth every effort-and penny? Here are some benefits
AdWords Gives You Fast Results
Investing in Google Ads gives you quick results. If your Ads are approved, you can start getting the desired traffic in minutes. In fact, it’s faster than SEO
AdWords Unlimited Potential
No other marketing strategy has proven to be exponential the way Google Ads do. There are countless keywords to bid on, and the audience is unlimited. You can scale your campaign step by step
Has Impressive Analytics
Google Ads comes with an exciting tray of analytics. The tools are user friendly, feature-packed, and scalable. What’s more, you have all the insights you need to make informed decisions.
Beat Your Competitor Ads
Instead of rattling your sabre openly against your competition, Google Ads transform into your battlefront tool. You can discover what the competition is doing, and you can play your cards to outsmart them.
Cancel Your Campaign Any Time
As soon as you realise that your Ads are not returning the right results, you can call off the campaign any time or day. With SEO, the contract s rigid. Enter Google Ads, and you can recall, pause and restart the Ads campaign at will.
How Does Google Ads Work?
Before you sign up for the Google Ads account, there are specifics you need to know. But really, how’s the process like? It starts like this:
- An advertiser builds an ad campaign, creates an ad group and individual ads
- The advertiser sets targeting specifics, including location or keywords, and the like
- Then, the advertiser places a bid specifying the amount they’re willing to pay once a visitor clicks on the ad
- Consequently, Google reviews the advertiser’s ad and allocates a quality score (on a 1-10scale)
- From here, the ad auction starts when a user initiates a search that includes the target keywords
- At this point, Google relies on the bid and the quality score rating to determine the winner
What you need to note is that Google Ads revolves around keywords. Also, there are other target-specific factors, such as:
- User behaviour
- User interests
In equal measure, advertisers will use keywords in their Google ad campaigns. You need to know that these keywords are the basis of every ad campaign. And yes, they determine when your ad will show on search results and the frequency of your bids.
Remember, it’s only after you create and set up your campaign that Google assesses and approves your ads. This means your Ads start appearing on affiliate ad networks, including the search and display networks. However, there’s attach, your Ads must win the ad auction.
How the Google Ads Auction Runs
Anytime a person searches for something online, Google notices the activity and determines the ad that that searcher will see. This is when the auction is triggered.
Goggle Ads auction depend on three aspects
- Your bid
- Your Quality Score
- Your ad extensions
Surprisingly, Google Ads doesn’t operate as a pay and win platform. It’s your bid that determines how you play out in the ad auction. Sadly, your bid can make or break your efforts. Always place the right bids to boost your performance and ROI.
Your ad Extensions
Leveraging ad extensions can boost the performance of your Ads.
If you know how to add value to your Ads, it enhances the chances that you’ll win the auction.
It’s with these three factors that Google creates your ad rank. From here, Google can execute an ad auction.
Your Quality Score
Your quality score sums up the value, applicability, and performance of your keywords, landing pages, and landing pages. The better the quality score, the less the ad costs. Luckily, it can result in a better position altogether.
What is Google Ads Quality Score?
Quality Score refers to a form of analytics that Google Ads use to tell advertisers whether their ad campaign will succeed or not. It’s measured on a 1-10 scale. Google weighs up the ad campaign based on the Ads, keyword, and landing pages. These aspects help advertisers to tweak to improve their ad ranking.
- Google ad relevancy to the search query
- Google keyword relevancy to your ad group
- The ad relevancy to its landing page
- The chronological ad click-through rate and the ad group
- Account performance over time
What is Ad Rank?
Like me, I’m sure you’re asking the same question. Ad Rank is a Google metric that the search engine employs to determine how search Ads will show up on the SERP rank. That said, the ad with the highest rank will show in the first position, and the sequence follows according to rank
Do you think that the bidding amount is the only factor that determines Ad Rank? Well, other factors are:
- Context of the user’s search
- The Ad Rank thresholds
- Ad extensions
How Does Google Ads Charge?
Many Singaporean businesses invest in Google Ads campaigns. It would prompt you to ask how much does it costs to run a Google Ads campaign.
Subsequently, it appears that the amount you’ll have to pay for your Ads campaign is dependent on several factors, including whatever that you’re advertising.
Seemingly, ads purely pay per click. You are charged when a visitor clicks on your ad. Since the ads system is a live auction process, what you pay is determined by the level of competition and what they can pay for a click.
If implemented properly, Google Ads drive traffic to the site at a cost that is highly competitive compared to other advertising methods.
Since you’re a prudent business owner, all you need to do is to manage the ad campaign expertly. Lack of it can lead to unexpected costs, and you’ll end up with dismal traffic flow.
When scoping out what you be required to pay, it’s crucial to look at the factors that influence how much it’ll cost for every click. Some of these factors include:
- Click-through rates
- Maximum bid and position
- The average budget
- Keyword competition
- Keyword quality score
Also, you need to note that you could end up paying a huge amount id you’re targeting a high volume keyword that clocks big monthly searches monthly. It can range anywhere between cents and ten dollars for every click.
Google Ads Bidding Strategies
So, once you’ve identified your keywords and polished the ad copy, it’s time to let Google know what you’re willing to pay to get your Ads in front of your potential prospects.
You can bid blindly. As such, you need to follow ad bidding strategies they are:
It entails getting clicks on your Ads where the focus is to draw traffic to your website.
The strategy focuses on the number of times that your ad gets displayed. It’s perfect for businesses that want to build their image and brand name
Here, the strategy points to the customer conversion rate. It suits those who want to promote an already established offer to make sales.
How to Set Up a Google Ads Account
What’s the actual Google Ads account set up process like? If you’re a newbie, worry not. The setup process is easy.
There are two ways to go about it. You can create an Ads account using your existing Google account. On the other hand, you can create an Ads account with a dedicated Google Ads account.
Here, you can go for either of two options. The next step involves providing info such as time zone, location, and preferred payment preferences, eventually, provide billing information to enable the process.
- You can go for automatic payments that allow you to pay once you’ve accumulated clicks.
- You can pay when you exhaust your billing threshold-usually 30 days after your last payment.
When you go for manual payments, you’re required to pre-pay for the Ads. Your charges will be deducted from the pre-paid amounts. Should you deplete your pre-paid balance, your ad campaign gets suspended. You’ll have to make additional payments for the ad camping to continue.
If you think you’re done, pause. There are several other considerations to ponder over. Given that they’re critical aspects, you need to know so that you don’t skip them and mess.
Think about Google Analytics
Of course, you want to know what is going on as soon as the ad campaign starts. This is where you need to incorporate Google analytics. The resource enables you to track and make informed marketing decisions.
Choosing a Google Ads Agency
If you’re too preoccupied to run the goggle Ads personally, there’s always a way out. The answer lies in finding a reputable, credible Google Ads agency. But how will you know they’re the right fit?
The ideal Google Ads agency should be well versed in your niche. They should know the dynamics of Google advertising. Make sure that they’re not working for your competitors as well.
They don’t Exaggerate
Unscrupulous Google ad agencies will tell you the surreal. If they give you guarantees of increasing sales by 100%, run!
They’re Google Certified
Suppose a third party is to manage your resources or investment, lest assured that Google needs to see some credibility and accreditation. A Google Ads agency that works with the back of the alley analysts isn’t a good idea.
Do they Know Google Analytics?
A Google Ads agency that doesn’t know Google analytics may not know what to track or report. Well, they need to display proficiency using metric tools to read, weigh, filter, and give appropriate reports.
What about Google AdSense?
I’m sure you must have struggled to differentiate between the two. However, Google Ads and Google AdSense don’t mean the same.
Google Ads is a platform that advertisers leverage to advertise their goods/services on Google search and affiliate websites.
Google AdSense is used by webmasters or content creators-publishers to monetise their content. Usually, they provide a space on their websites where advertisers can palace Ads. Suppose a website visitor clicks on the Ads, That’s how bloggers and website owners get paid. The AdSense set up comprises of:
- Website/blogs Owners, content creators
Things to Look for While Choosing the Right AdWords Agency in Singapore
It goes beyond Google certification
Getting Google certification is an important step in jumpstarting your career as a digital marketer, but it doesn’t necessarily make you a professional in the field of marketing. If anything, anyone can take the AdWords exams and get certified.
However, to attain the required level of expertise required to guarantee top results, you’ll be required to attain technical expertise in many areas, some of which may demand that you employ a rockstar staff with many talents and speciality in different fields.
So yes, start by making sure that the agency you choose is Google certified. But that’s just but the first stage of the vetting process that you’re required to employ.
Here are some of the issues you have to consider to determine how your experience with your advertising agency will work, and their probability of achieving your goals.
Trust and Transparency
Some AdWords agencies are not transparent, and thus they do not give you direct access to the analytics of your AdWords account. If you realise such kind of character, you should avoid such an agency because it is a crucial factor when choosing a good AdWords agency to promote your brand.
Cooperation is one of the basics of a successful AdWords campaign, and thus both you and your agency should be on the same page on most critical issues. You should choose marketing agencies that provide you with full account ownership. That way, you will be able to access the entire history of your account and ensure that there are no hidden charges by the AdWords firm.
Dedicated Account Managers
When hiring a Google AdWords advertising firm, ensure that you choose an agency whose staff work tirelessly to bring you the best results. Several firms hire other offshore workers or subcontractors and do not optimise your SEO themselves.
The problem with this type of contracts is that there are extra levels of authority and barriers, which can slow down the process, making it inconvenient for quick reforms. This kind of partnership can be disadvantageous when you want to know what is happening to your account quickly because of poor communication due to the long chain of authority.
You should select certified agencies that have dedicated staff. Ensure that you are comfortable with the expertise and services of your AdWords advertising firm.
Size of Agency
The famous brands are increasingly going for smaller AdWords agencies to undertake their digital marketing processes because the large agencies lack innovation and speed. If you wish to progress faster than your rivals, you should consider hiring a small firm. Their exceptional expertise and personal connection are beneficial to your business.
The benefit of hiring a large agency, on the other hand, is that you can always get the marketing strategy of the whole company. Their disadvantage is that they do not dig into a particular group like Google AdWords. Being excellent in one category is better than being standard in different fields.
You should choose an agency with expertise in a specific AdWords category with experience in marketing various famous brands.
Determine if the Agency offering you their services has excelled the Google AdWords certification tests. However, certification does not indicate special competence – previous outcomes and experience are what matters most. You should inquire about the agency’s internal processes to learn more about their workflow and methodologies.
You should hire an agency that provides you with their internal workflows and processes for handling various tasks like optimisation, development, and communication.
Past Experience of The Agency
Most agencies choose to make the services they offer private. But that doesn’t limit them from having a portfolio or a list of companies they have succeeded in getting them tangible results through AdWords.
It’s however important that you take every case study you’re offered by any agency with a flat of salt, considering most of these case studies are created by the agencies themselves.
It is not always possible to list all the names of the clients in an agency, but it is advisable that they provide you with some insights of the businesses that had previously hired them. You could even enquire if they can connect with any current or past clients so that you can learn about their experience with the agency. Client testimonials are a good indicator that you can trust your agency.
You should look for firms that are experienced in managing large AdWords Accounts, received good client feedback, and that can bring you profits.
The Key Indicators That the Agency Focus on
The benefits of AdWords lie in the Return on Investment, ROI it offers. Good agencies generally focus on the significant outcomes they provide for their customers. You and your agency should jointly determine the aspects that are crucial in achieving your goals. If you come across an agency that just starts promising better rankings for your ads and more impressions at a cheap cost, you should avoid their services.
They don’t know much about how AdWords campaigns can be used to influence your customers.
You should seek for agencies who focus on enhancing your ROI, revenue, and sales while reducing your hiring prices.
How You Receive Reports
The main aim of receiving reports is to ensure that the company is on the right track with its roles. You must observe the Google AdWords campaign results if you want to monitor the ability of your agency in increasing your sales. The agency should provide you with reports on a regular basis as per your agreement containing the critical performance indexes of your marketing.
You should hire an agency that uses analytics to improve their services, provides you with scheduled reports, and that can assist you with your more urgent queries.
Various AdWords agencies use different billing methods including flat monthly charges, hourly charges, and percentage monthly ad expenditure. These methods have their advantages and disadvantages.
You should choose an advertising agency that gives you value for your money. Make sure to agree upon a marketing budget to avoid runaway costs.
The expertise of The Agency with AdWords Analytics
Good marketing agencies do not solely depend on marketing information offered by Google AdWords. They acquire insights about your ads and your website while still monitoring Google Analytics.
Wrong google analytics can result in biased and inaccurate results. These errors can eventually cause immense loss of money and time. You should choose an agency that has at least one expert in the category of AdWords marketing to ensure that your tracking functions well before starting your campaigns.
Do they have any Prior Experience Working a Company Similar to Yours?
Does the agency have any prior experience working with a company within the industry you’re in? If so, how well do they understand your market?
It’s NOT necessarily a must for the agency to have any prior experience working with a company that’s similar to yours, but other factors held constant, you might want to consider an agency that’s successfully managed to work with a company within your line of business – if NOT for anything else, then it’s for the experience they mustered during their working stint.
The Track Record of the Agency
Start by looking at the companies the SEM agency has successfully worked with in the past. Go ahead and ask about the experience they had while working with the agency. Did the agency manage to help them achieve their marketing goal at the end? If so, which step did they use to help them reach their growth goals?
Do this for at least three companies then use then feedback you get to corroborate case study you were issued by the agency before you can go ahead and make an informed decision on the agency to work with.
Listen to the Agency’s KPI’s
There’s a whole lot you can learn about an agency and the services they provide based on the Key Performance Indicators (KPI’s) they give.
Of course the KPI’s will vary, but more often than NOT, they’ll include the following:
Bad – when all the agency talks about are impressions, ad positions and clicks
Good – When the agency talks about conversion rates, cost per action and profits.
Best – when the agency focuses on real insights, digging in for measurable outcomes, based on individual needs and situations. They also try to come up with a customized plan on how they’ll be helping your business succeed instead of pulling in canned strategies and ideas.
AdWords Agencies in Singapore
While it’s possible to set up your own AdWords, there comes a time when it’s more strategic to hire the services of a professional AdWords specialist. There are so many reason you’d want to do this, but key is the accuracy level involved in filtering out your target keywords, and which can goes a long way to cut on cost and ensure better results for your business.
The problem comes with selecting a viable AdWords management agency in a market filled with them. You want to be sure that the agency understands the business of setting up Ads and that they can guarantee impressive results at the end of it all.
This calls for the highest level of due diligence, which starts by understanding the things to look for in the agency you decide to work with.
There’ll always be a risk factor whenever you decide to engage the services of a new company. What you’re required to do to stay safe is to follow every single one of the primers on the list, unless otherwise.
For more help regarding Google AdWords or how to go about with the vetting process, you’re hereby invited to contact MediaOne today for a free SEO or AdWords Consultation.