Google Adword Uses Pay Per Click (PPC)
Otherwise referred to as the PPC model, AdWords allow you to place bids on a set of keywords in a bid to target a specific market. That way, your link gets to show up at the top of the search results shown, thus instantly connecting you with prospective consumers with a stronger intend to purchase your product or service. Google Adwords also has other advertising models such as Cost Per Thousand (CPM) which is defined as also called cost per mille, is a marketing term used to denote the price of 1,000 advertisement impressions on one webpage (source: Investopedia).
Why Is Google Adwords So Powerful
Google AdWords has greatly advanced within a short span of time to emerge as one of the largest advertising platforms in the world. This makes it an incredibly powerful marketing tool for small businesses, especially those looking to gain visibility in the Search Engine Result Pages (SERPs) in the shortest time possible.
Even better, the network boasts a friendly learning curve, simple enough to be understood by virtually anyone that’s willing to give it a whirl. Not to mention that it only requires a palatable initial investment, with a guarantee for instant results if done right.
Understanding how the network works is a no-brainer. At the core we have a prospective customer searching for a product or service they’re interested in buying. In which case, the first place most of them are likely to turn to is Google search. They’ll simply enter their search query and wait for the search engine to work their magic and reach back with results and recommendations.
As a business owner looking to rake in massive profits, AdWords allow you to place your business at the forefront of the results presented, which goes to increase the amount of traffic you’re driving, and to ultimately increase the number of sales you’re able to make at the end of the day.
How AdWords Could Help Your Business
Get You Noticed
Building an online portal for your business is a wise move for a business owner that’s looking to grow their business and stretch out their profit margin. But one thing remains clear – it’s NOT enough.
And as we all know, organic traffic takes time to bring tangible results. But for AdWords, your site gets to secure a top slot almost instantly after you’re done setting your Ads up, so long as you outbid all your competitors.
Targeting a Specific Audience
AdWords make it easy for you to target a specific audience based on their location and demographic. This allows you to display your ad only to an audience with a strong intention to take action, thus lowering your marketing cost in addition to saving you from unnecessary waste.
Consumers don’t make a decision right away after visiting a site. There are times when they’ll simply visit a site, but fail to decide if going through with the decision to buy is the right move on their part.
But with retargeting, the ad is made to show up a couple of times on the sites the consumer will be visiting, thus pushing them to take action.
With Google ads, it’s possible to set retargets for the ads you post, thus increasing the possibility of getting a consumer to take action.
By Not Using A Google Ads Agency You Might Be Bleeding Money
Industry studies show that a lot of businesses waste about 25% of their budget employing an unreliable Google Adwords agency because of small mistakes. This is because agency does not employ the most excellent practices like clients’ account management and improvement of the relevance of ads.
As a marketing staff or a business owner in Singapore, selecting the correct agency to run your Google Adwords advertising services can be a difficult task. You may not personally understand everything about AdWords, but if you would like to invest wisely in your online marketing services, and it is no longer an option to use Google AdWords campaigns.
Hiring an exceptional Google AdWords agency in Singapore can offer you many benefits. But how do you ensure that you choose the best AdWords firm?
Things to Look for While Choosing the Right AdWords Agency in Singapore
It goes beyond Google certification
Getting Google certification is an important step in jumpstarting your career as a digital marketer, but it doesn’t necessarily make you a professional in the field of marketing. If anything, anyone can take the AdWords exams and get certified.
However, to attain the required level of expertise required to guarantee top results, you’ll be required to attain technical expertise in many areas, some of which may demand that you employ a rockstar staff with many talents and speciality in different fields.
So yes, start by making sure that the agency you choose is Google certified. But that’s just but the first stage of the vetting process that you’re required to employ.
Here are some of the issues you have to consider to determine how your experience with your advertising agency will work, and their probability of achieving your goals.
Trust and Transparency
Some AdWords agencies are not transparent, and thus they do not give you direct access to the analytics of your AdWords account. If you realise such kind of character, you should avoid such an agency because it is a crucial factor when choosing a good AdWords agency to promote your brand.
Cooperation is one of the basics of a successful AdWords campaign, and thus both you and your agency should be on the same page on most critical issues. You should choose marketing agencies that provide you with full account ownership. That way, you will be able to access the entire history of your account and ensure that there are no hidden charges by the AdWords firm.
Dedicated Account Managers
When hiring a Google AdWords advertising firm, ensure that you choose an agency whose staff work tirelessly to bring you the best results. Several firms hire other offshore workers or subcontractors and do not optimise your SEO themselves.
The problem with this type of contracts is that there are extra levels of authority and barriers, which can slow down the process, making it inconvenient for quick reforms. This kind of partnership can be disadvantageous when you want to know what is happening to your account quickly because of poor communication due to the long chain of authority.
You should select certified agencies that have dedicated staff. Ensure that you are comfortable with the expertise and services of your AdWords advertising firm.
Size of Agency
The famous brands are increasingly going for smaller AdWords agencies to undertake their digital marketing processes because the large agencies lack innovation and speed. If you wish to progress faster than your rivals, you should consider hiring a small firm. Their exceptional expertise and personal connection are beneficial to your business.
The benefit of hiring a large agency, on the other hand, is that you can always get the marketing strategy of the whole company. Their disadvantage is that they do not dig into a particular group like Google AdWords. Being excellent in one category is better than being standard in different fields.
You should choose an agency with expertise in a specific AdWords category with experience in marketing various famous brands.
Determine if the Agency offering you their services has excelled the Google AdWords certification tests. However, certification does not indicate special competence – previous outcomes and experience are what matters most. You should inquire about the agency’s internal processes to learn more about their workflow and methodologies.
You should hire an agency that provides you with their internal workflows and processes for handling various tasks like optimisation, development, and communication.
Past Experience of The Agency
Most agencies choose to make the services they offer private. But that doesn’t limit them from having a portfolio or a list of companies they have succeeded in getting them tangible results through AdWords.
It’s however important that you take every case study you’re offered by any agency with a flat of salt, considering most of these case studies are created by the agencies themselves.
It is not always possible to list all the names of the clients in an agency, but it is advisable that they provide you with some insights of the businesses that had previously hired them. You could even enquire if they can connect with any current or past clients so that you can learn about their experience with the agency. Client testimonials are a good indicator that you can trust your agency.
You should look for firms that are experienced in managing large AdWords Accounts, received good client feedback, and that can bring you profits.
The Key Indicators That the Agency Focus on
The benefits of AdWords lie in the Return on Investment, ROI it offers. Good agencies generally focus on the significant outcomes they provide for their customers. You and your agency should jointly determine the aspects that are crucial in achieving your goals. If you come across an agency that just starts promising better rankings for your ads and more impressions at a cheap cost, you should avoid their services.
They don’t know much about how AdWords campaigns can be used to influence your customers.
You should seek for agencies who focus on enhancing your ROI, revenue, and sales while reducing your hiring prices.
How You Receive Reports
The main aim of receiving reports is to ensure that the company is on the right track with its roles. You must observe the Google AdWords campaign results if you want to monitor the ability of your agency in increasing your sales. The agency should provide you with reports on a regular basis as per your agreement containing the critical performance indexes of your marketing.
You should hire an agency that uses analytics to improve their services, provides you with scheduled reports, and that can assist you with your more urgent queries.
Various AdWords agencies use different billing methods including flat monthly charges, hourly charges, and percentage monthly ad expenditure. These methods have their advantages and disadvantages.
You should choose an advertising agency that gives you value for your money. Make sure to agree upon a marketing budget to avoid runaway costs.
The expertise of The Agency with AdWords Analytics
Good marketing agencies do not solely depend on marketing information offered by Google AdWords. They acquire insights about your ads and your website while still monitoring Google Analytics.
Wrong google analytics can result in biased and inaccurate results. These errors can eventually cause immense loss of money and time. You should choose an agency that has at least one expert in the category of AdWords marketing to ensure that your tracking functions well before starting your campaigns.
Do they have any Prior Experience Working a Company Similar to Yours?
Does the agency have any prior experience working with a company within the industry you’re in? If so, how well do they understand your market?
It’s NOT necessarily a must for the agency to have any prior experience working with a company that’s similar to yours, but other factors held constant, you might want to consider an agency that’s successfully managed to work with a company within your line of business – if NOT for anything else, then it’s for the experience they mustered during their working stint.
The Track Record of the Agency
Start by looking at the companies the SEM agency has successfully worked with in the past. Go ahead and ask about the experience they had while working with the agency. Did the agency manage to help them achieve their marketing goal at the end? If so, which step did they use to help them reach their growth goals?
Do this for at least three companies then use then feedback you get to corroborate case study you were issued by the agency before you can go ahead and make an informed decision on the agency to work with.
Listen to the Agency’s KPI’s
There’s a whole lot you can learn about an agency and the services they provide based on the Key Performance Indicators (KPI’s) they give.
Of course the KPI’s will vary, but more often than NOT, they’ll include the following:
Bad – when all the agency talks about are impressions, ad positions and clicks
Good – When the agency talks about conversion rates, cost per action and profits.
Best – when the agency focuses on real insights, digging in for measurable outcomes, based on individual needs and situations. They also try to come up with a customized plan on how they’ll be helping your business succeed instead of pulling in canned strategies and ideas.
AdWords Agencies in Singapore
While it’s possible to set up your own AdWords, there comes a time when it’s more strategic to hire the services of a professional AdWords specialist. There are so many reason you’d want to do this, but key is the accuracy level involved in filtering out your target keywords, and which can goes a long way to cut on cost and ensure better results for your business.
The problem comes with selecting a viable AdWords management agency in a market filled with them. You want to be sure that the agency understands the business of setting up Ads and that they can guarantee impressive results at the end of it all.
This calls for the highest level of due diligence, which starts by understanding the things to look for in the agency you decide to work with.
There’ll always be a risk factor whenever you decide to engage the services of a new company. What you’re required to do to stay safe is to follow every single one of the primers on the list, unless otherwise.
For more help regarding Google AdWords or how to go about with the vetting process, you’re hereby invited to contact MediaOne today for a free SEO or AdWords Consultation.