Should I Engage A Singapore SEO Company?

If you own a business, then you know that there are a lot of roles that a Singapore business owner must take on. From accounting to technology, there is an endless list of things that need to be taken care of. However, it’s important that business owners understand when it’s time to delegate their responsibilities to others. Not only does this apply to hiring a team or staff to come in and take on some of these duties, but it can also mean that the business owners should work with an outside source.

This is especially the case when it comes to tasks that can be time-consuming or that have a steep learning curve. SEO, or search engine optimisation, is one of these tasks. With online marketing, it can be easy to get over your head with things that you don’t really specialise in.

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By reaching out to an SEO company, you can save a significant amount of time while learning something along the way. It can be difficult to determine when it’s time to call in the professionals. So in this article, we’ll outline a few questions that will help you decide whether or not you should engage an SEO company.

1. Is SEO One of Your Specialties?

If you’re considering bringing in professionals to help you with your digital marketing, then one of the first questions you should ask yourself is how much experience you have in SEO. There are many Singapore business owners who understand the importance of SEO. They know that it is one of the most effective ways to organically market a business online and gain the favour of the search engines. Some are even aware of a few SEO best practices, however, this is as far as their knowledge base goes.

If you are someone who knows just enough SEO to understand the basic principles but are not quite sure how to properly apply these principles, then it’s time to call in the professionals. The best part about engaging an SEO company is that they can show you how these principles should be used in your business. They have a specialty in the area and can further expound and build upon the knowledge that you already have. So if you’re a business owner who need to learn more about SEO, then consult an SEO agency.

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2. Are You Conscious of Your Budget?

There are a lot of business owners who decide to head their own SEO campaign because they prefer to spend as little of their budget as possible. They assume that calling in an SEO expert will cost them more than they can afford, so they instead choose to learn as they go.

Here’s the thing, while there is nothing wrong with experimenting with SEO, if you are working according to a strict budget then it will do more harm than good. You see, in most cases, Singapore business owners find that when they try to take care of SEO on their own, they end up spending money needlessly. This is especially the case if they are using PPC.

Hiring an agency can actually save you money because they are past the experimental phase. Sure, they know the power of A/B testing, but their testing will be strategic. They are not taking guesses aimlessly. And the best part is, the sooner you hire a company, the less money you will have to spend on correcting the mistakes that you may make while trying to do it on your own. So if you are someone who would like to save as much of your budget as possible, reach out to a professional.

3. Do You Have Time To Keep Up With Changes?

Online marketing is a very fast-paced industry. It seems as if there are changes made in rules and algorithms every single day. What worked this time last year will not work for your today. This means that businesses must always be ready for the next trend. You need to know what changes to make to your website, content, user experience, backlinks, social media, and local SEO.

While SEO companies know how to keep up with these changes, business owners may not have the time nor the patience. SEO can help you with your marketing, communication, economics, business, strategic thought, and thinking outside of the box. So if you are someone who would find it somewhat difficult to keep up with new developments while still juggling your everyday business operations, then you can always hire someone to take of the SEO research for you.

4. Are You Concerned About Being Penalised?

Unfortunately, even the best websites can be penalised by Google. And it’s often because the website has overlooked something. Perhaps the site has duplicate content or there are broken links. Maybe the content is not of the best quality because it was mass produced. Whatever the case, these types of mistakes can cost you in your rankings. And sometimes, they can get you banned from Google’s search results altogether.

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This is why many Singapore businesses choose to work with professionals. They understand that with all of the work they do, it can be easy to overlook a few things here and there. And these are the things that can be costly. So if you are concerned about your website being penalised, then you should definitely get in touch with a professional Singapore SEO company.

5. Would You Like To Increase Your Sales?

Every company has a different idea of success. Some regard attracting new leads as a success. Some consider getting new signups to their email list as a success. Others consider a boost in traffic a sign of success. However, there are many who consider an increase in sales to be what indicates success for their brand. This is where a great SEO company tends to shine.

What professional companies do is focus on building your company’s brand. They realise that they want to earn new business for you, they must first get people to associate your brand with the products or services that you offer. Not only that, but they work to ensure that you build trust and credibility with your target audience.

The better you are at gaining visibility, credibility, and trust, the more sales you will make. A professional company will take advantage of the internet’s ability to help you to directly target your niche customers. And they’ll use a variety of different methods such as content marketing and PPC to get their attention. So if you want to increase your sales, contact a professional agency.

6. Do You Have an In-depth Understanding of Analytics?

One of the most important parts of SEO is analytics. Sure, you may understand the basic principles of SEO. You may even understand how to apply some of these principles. However, if you don’t know how to interpret the metrics that come along with them, then it’s likely that your campaign will not be as effective as you would like.

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What’s so great about working with a professional, is that not only do they know how to interpret analytics, but they know which metrics count. They will learn as much as they can about what your business goals are and use this information to determine if your metrics are where they need to be. And they will know what needs to be done in order to improve these numbers. So if you’re not familiar with how to interpret and plan around your analytics, then leave it to the professionals.

7. Do You Know How To Successfully Track Your Competition?

Many Singapore business owners are aware of who their biggest competition. However, very few take the time to perform in-depth research into what makes their competition tick. They don’t know what formula they are working according to.

A Singapore SEO company can find out what your competition is doing right as well as what they’re doing wrong. They can tell you what keywords they’re using. They’ll figure out what you can do in order to separate yourself from the competition.

Not only will the right company get to the bottom of all of these questions but they will tell you how you can use your competitors’ strengths and weaknesses to your own advantage. You’ll learn how to duplicate their successes and avoid similar failures. And this means that you can get a significant edge on the competition.


While you could take care of your SEO campaign on your own, sometimes it’s a good idea to call in a specialist who has a significant amount of experience. Not only will this save you time and money, but it will also help you to skip the large learning curve that comes with working without guidance. And this is very valuable when you consider that time is of the essence when it comes to online marketing. The list of questions that we have just discussed should help you to determine whether or not a good SEO firm would be of use to you.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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