HubSpot vs Salesforce (2023 Comparison)

Marketing has come a long way in recent years, and it’s now more important than ever to have the right tools at your disposal. Two of the most popular marketing platforms on the market today are HubSpot and Salesforce.

Both offer powerful features and benefits, but which one is right for your business? In this article, we’ll compare HubSpot vs Salesforce in 2023 to help you make an informed decision.

What is HubSpot?

HubSpot is an all-in-one marketing, sales, and customer service platform designed to help businesses grow. It offers a range of features including email marketing, social media management, SEO tools, landing page creation, and much more.

HubSpot is known for its user-friendly interface and is popular among small and mid-sized businesses.

What is Salesforce?

Salesforce is a cloud-based CRM platform that offers a range of tools for sales, marketing, and customer service. It’s known for its robust features, including lead tracking, sales forecasting, and customer analytics. Salesforce is used by many large enterprises and is known for its scalability and flexibility.

HubSpot vs Salesforce: Features Comparison

Both HubSpot and Salesforce offer a wide range of features, but there are some key differences between the two platforms.

Marketing Features

When it comes to marketing features, HubSpot has the edge. Its marketing tools are designed to be user-friendly and accessible to businesses of all sizes. HubSpot offers a range of features including email marketing, social media management, landing page creation, and SEO tools.

Salesforce also offers marketing tools, but they are more focused on lead tracking and management. Salesforce’s marketing features are more suited to larger businesses and require more advanced technical skills to use.

Sales Features

Salesforce is known for its sales features and offers a range of tools for sales forecasting, lead tracking, and customer analytics. Salesforce’s sales tools are designed to help businesses of all sizes manage their sales pipeline and close more deals.

HubSpot also offers sales tools, but they are not as advanced as Salesforce’s. HubSpot’s sales features are more suited to small and mid-sized businesses and are designed to help sales teams manage their pipeline more effectively.

Customer Service Features

Both HubSpot and Salesforce offer customer service tools, but HubSpot has the edge when it comes to user-friendliness. HubSpot’s customer service features are designed to be easy to use, and include features such as ticket tracking, live chat, and chatbots.

Salesforce’s customer service features are more advanced and include features such as case management, knowledge management, and customer analytics. However, these features require more technical skills to use and are more suited to larger businesses.

HubSpot vs Salesforce: Pricing Comparison

Both HubSpot and Salesforce offer a range of pricing plans to suit businesses of all sizes. Here’s a breakdown of the pricing plans for each platform.

HubSpot Pricing Plans

• Free: This plan includes basic marketing and sales features, but is limited in terms of functionality.
• Starter: This plan costs £40 per month and includes more advanced marketing and sales features.
• Professional: This plan costs £640 per month and includes even more advanced marketing and sales features.
• Enterprise: This plan costs £3,200 per month and includes all the features of the Professional plan, plus additional features such as predictive lead scoring and custom reporting.

Salesforce Pricing Plans

• Essentials: This plan costs £20 per user per month and includes basic CRM features.
• Professional: This plan costs £60 per user per month and includes more advanced CRM features.
• Enterprise: This plan costs £120 per user per month and includes even more advanced CRM features.
• Unlimited: This plan costs £240 per user per month and includes all the features of the Enterprise plan, plus additional features such as 24/7 support and unlimited customizations.

Overall, HubSpot’s pricing plans are more affordable than Salesforce’s. HubSpot’s free plan is a great option for small businesses just getting started, while Salesforce’s Essentials plan may be more suited to larger businesses with more advanced needs.

HubSpot vs Salesforce: User-Friendliness Comparison

One of the key differences between HubSpot and Salesforce is user-friendliness. HubSpot is known for its intuitive interface and easy-to-use features, while Salesforce can be more complex and require more technical skills to use.

HubSpot’s user-friendly interface makes it a great option for small businesses with limited resources. Its drag-and-drop editor and easy-to-use templates make it easy for anyone to create professional-looking marketing materials.

Salesforce, on the other hand, requires more technical skills to use. Its complex interface and advanced features can be overwhelming for some users, particularly those who are not familiar with CRM software.

HubSpot vs Salesforce: Integration Comparison

Both HubSpot and Salesforce offer a range of integrations with third-party software. HubSpot offers integrations with a range of popular tools, including Google Analytics, WordPress, and Shopify. Salesforce also offers integrations with a wide range of third-party software, including Microsoft Outlook, Dropbox, and LinkedIn.

One key difference between the two platforms is that HubSpot offers an all-in-one solution, while Salesforce is more focused on CRM. HubSpot’s all-in-one platform means that businesses can manage their marketing, sales, and customer service all in one place, while Salesforce’s CRM focus means that it may require more integrations with third-party software to achieve the same level of functionality.

HubSpot vs Salesforce: Customer Support Comparison

Both HubSpot and Salesforce offer customer support, but there are some key differences between the two platforms. HubSpot offers a range of customer support options, including email support, live chat, and phone support.

HubSpot’s customer support team is known for its responsiveness and helpfulness, making it a great option for businesses that need quick answers to their questions.

Salesforce also offers customer support, but its support options are more limited. Salesforce’s customer support team is known for its expertise, but it can be difficult to get in touch with them quickly when you need help.

HubSpot vs Salesforce: Which is Right for Your Business?

Choosing between HubSpot and Salesforce ultimately comes down to your business’s unique needs and budget. Here are some key factors to consider when making your decision:

• Budget: HubSpot’s pricing plans are generally more affordable than Salesforce’s, making it a great option for small businesses with limited resources.
• User-friendliness: HubSpot’s intuitive interface and easy-to-use features make it a great option for businesses with limited technical skills.
• Functionality: Salesforce’s advanced features make it a great option for larger businesses with more complex needs.
• Integration: HubSpot’s all-in-one platform may be more appealing to businesses that want to manage their marketing, sales, and customer service all in one place.
• Customer support: HubSpot’s customer support team is known for its responsiveness and helpfulness, making it a great option for businesses that need quick answers to their questions.

In conclusion, both HubSpot and Salesforce offer powerful features and benefits for businesses of all sizes. HubSpot’s user-friendly interface and affordable pricing plans make it a great option for small businesses, while Salesforce’s advanced features and scalability make it a great option for larger enterprises.

By considering your business’s unique needs and budget, you can choose the marketing platform that’s right for you.

25 Frequent Q&A About HubSpot vs Salesforce

What is HubSpot?
HubSpot is an all-in-one marketing, sales, and service platform that helps businesses attract, engage, and delight customers. It offers a range of features including email marketing, lead generation, customer relationship management (CRM), social media management, and more.

What is Salesforce?
Salesforce is a cloud-based CRM platform that helps businesses manage customer interactions and data. It offers a range of features including sales automation, marketing automation, customer service and support, and more.

How do the pricing models compare?
HubSpot offers a range of pricing plans based on the features and number of users. Prices start at £40 per month for the Starter plan and go up to £3,200 per month for the Enterprise plan. Salesforce offers a similar pricing model, with plans starting at £20 per user per month and going up to £300 per user per month for the Unlimited plan.

Which platform is easier to use?
Both platforms offer user-friendly interfaces, but HubSpot is generally considered to be more intuitive and easier to use. This is particularly true for small businesses and those with limited technical expertise.

Which platform offers better marketing automation?
HubSpot is known for its advanced marketing automation features, including lead nurturing, lead scoring, and email marketing. Salesforce also offers marketing automation features, but they are not as comprehensive as HubSpot’s.

Which platform is better for social media management?
HubSpot offers a comprehensive social media management tool that allows users to schedule posts, monitor mentions, and track engagement. Salesforce also offers social media management features, but they are not as extensive as HubSpot’s.

Which platform is better for email marketing?
Both platforms offer advanced email marketing features, including email templates, personalisation, and A/B testing. However, HubSpot’s email marketing features are generally considered to be more user-friendly and comprehensive.

Which platform offers better lead generation features?
HubSpot is known for its lead generation features, including landing pages, forms, and lead capture tools. Salesforce also offers lead generation features, but they are not as comprehensive as HubSpot’s.

Which platform is better for customer relationship management (CRM)?
Both platforms offer advanced CRM features, but Salesforce is generally considered to be more comprehensive and flexible. This is particularly true for large businesses with complex sales processes.

Which platform offers better sales automation features?
Salesforce is known for its advanced sales automation features, including lead and opportunity management, forecasting, and reporting. HubSpot also offers sales automation features, but they are not as comprehensive as Salesforce’s.

Which platform offers better customer service and support features?
Both platforms offer customer service and support features, but Salesforce is generally considered to be more comprehensive and flexible. This is particularly true for large businesses with complex customer service processes.

Which platform offers better reporting and analytics features?
Both platforms offer advanced reporting and analytics features, but Salesforce is generally considered to be more comprehensive and flexible. This is particularly true for large businesses with complex data analysis needs.

Which platform offers better integrations with other software?
Both platforms offer a range of integrations with other software, but Salesforce is generally considered to be more flexible and extensive in this area. It offers integrations with over 3,000 apps, while HubSpot offers integrations with around 500 apps.

Which platform offers better mobile app support?
Both platforms offer mobile app support, but Salesforce’s mobile app is generally considered to be more comprehensive and user-friendly.

Which platform is better for small businesses?
Both platforms offer features and pricing plans that are suitable for small businesses, but HubSpot is generally considered to be more affordable and easier to use for businesses with limited technical expertise.

Which platform is better for large businesses?
Both platforms offer features and pricing plans that are suitable for large businesses, but Salesforce is generally considered to be more comprehensive and flexible for businesses with complex sales and customer service processes.

Which platform is better for e-commerce businesses?
HubSpot offers e-commerce features such as integration with Shopify, while Salesforce offers a range of e-commerce integrations including with Magento and WooCommerce.

Which platform offers better customer segmentation?
HubSpot’s segmentation features are generally considered to be more comprehensive and user-friendly, allowing users to create highly targeted marketing campaigns. Salesforce’s segmentation features are also advanced but require more technical expertise.

Which platform offers better lead nurturing features?
HubSpot is known for its advanced lead nurturing features, allowing users to create highly personalised and automated campaigns. Salesforce also offers lead nurturing features, but they are not as comprehensive as HubSpot’s.

Which platform offers better lead scoring features?
HubSpot’s lead scoring features are generally considered to be more comprehensive and user-friendly, allowing users to prioritise leads based on a range of criteria. Salesforce’s lead scoring features are also advanced but require more technical expertise.

Which platform offers better data management features?
Salesforce is known for its advanced data management features, allowing users to manage large amounts of customer data with ease. HubSpot also offers data management features, but they are not as comprehensive as Salesforce’s.

Which platform offers better workflow automation features?
HubSpot’s workflow automation features are generally considered to be more comprehensive and user-friendly, allowing users to automate a range of marketing and sales processes. Salesforce’s workflow automation features are also advanced but require more technical expertise.

Which platform offers better training and support?
Both platforms offer extensive training and support resources, including online courses, documentation, and community forums. However, Salesforce is generally considered to have more comprehensive support options for users.

Which platform is better for inbound marketing?
HubSpot is known for its advanced inbound marketing features, including content creation, SEO, and lead generation. Salesforce also offers inbound marketing features, but they are not as comprehensive as HubSpot’s.

Which platform is better for outbound marketing?
Salesforce is known for its advanced outbound marketing features, including email marketing, social media advertising, and lead generation. HubSpot also offers outbound marketing features, but they are not as comprehensive as Salesforce’s.