When planning for your Singapore website design project, your primary goal should be to choose a website design that influences how a potential customer perceives the brand. The choice of style, colour, and different elements work together to create a good first impression.
Bad design or lack of it can turn away potential customers. However, website design does more than just creating the first impression – it influences your content marketing strategy in Singapore. The two need to work in tandem to propel your business to the next level of success.
What is Content Marketing ?
Content marketing is the practice of publishing content online that does not directly market your company’s product or brand to the target audience. Instead, the content is geared towards generating interest by providing helpful and relevant information.
To get a clear understanding of what we are talking about, take a look at the Home Depot website.
There is a dedicated section for DIY ideas and projects. In this section, you will find tutorials and guides that are meant to help homeowners, who are the primary target audience, how to do simple repairs in their properties instead of hiring a professional contractor.
The content is well organized to help the website visitors find the information they are looking for quickly. Although the guides on the website are not straightforward advertisements, the website visitors who read them are more likely to go ahead and purchase supplies from the site instead of going to a competitor. This is because the information on the website resonates with what they are looking for online.
How Your Singapore Website Design Impact Content Marketing
Although the tutorials and guides published on Home Depot are meant to increase the site’s visibility and organic traffic, its website design has a direct impact on how the website visitors interact with the content.
Here are four ways that your website design influences your content marketing strategy.
Number 1: Accessibility
Accessibility is one of the primary factors that you need to consider when designing a content-heavy website in Singapore. The content you publish should be not only easy to read but also easy to find. In one of our recent articles, we discussed the importance of optimising your website navigation.
Proper navigation will make it possible for the target audience to find the information they are looking for on the website without going through other pages that contain content that is irrelevant to them. If they are unable to find the data within the first 5 seconds, they are most likely going to give up and move to another website instead.
Straightforward website navigation that is correctly optimized with drop-down menu options is one of the guaranteed and surest ways of making sure that your website visitors find information easily and quickly.
Number 2: Appearance
The first thing that you need to note about appearance is that potential customers make judgments about the trustworthiness and quality of your content based on how the site looks. Unknown to most people is that even if the content is top-notch and in line with their needs, a poor website design will turn them off.
If your Singapore business website design is no visually appealing or looks out-dated, potential customers will not hesitate to look for an alternative site that offers the same services, products, or information. The point is that your brand needs to have a crispy clear design that illustrates your professionalism.
Give potential customers who are ready to convert a reason to go ahead and make a purchase by investing a responsive and user-friendly Singapore website design.
Number 3: Readability
Apart from making sure that your website design looks impressive, you need to make sure that your content is not only readable but also visually appealing. One of the mistakes that you need to avoid completely is using too many fonts in your quest to make your content stand out from the crowd. Multiple fonts in the same piece of content will overwhelm your audience and make your site look unprofessional. Try as much as possible to use one font in all the titles and another font in the content body.
Choosing and using the right colours is also essential for helping prospects read and understand your content. You might have the most accurate and comprehensive information about a topic, but if the font color is similar or the same as the background, most of your website visitors will not bother to read it.
Concisely, your body copy must be large enough for the visitors to read without straining and clean. Some of these details might look minor but have a major impact on your overall website design as well as the performance of your content marketing strategy.
Number 4: Comprehension
Our brains are wired to interpret visuals faster and better than blocks of text. Our eyes are naturally drawn to visuals whether both online and offline. Increase the ability of your website visitors to understand the content by using visuals such as photos and graphics.
Below is an example of online content that provides instructions on how to prepare simple meals.
The people who watch the videos learn precisely what they need to do to prepare the meal or snack. The video makes it easier for them to understand and also the tutor can describe the steps better. Instructions that would have been discussed in a 500 words guide is presented in a 3-minute or less video, and the latter generates more results.
It does not matter the industry your business operates it, visual content such as videos and photos will help potential customers to understand your content and what you offer faster. From a web design point of view, the site layout should accommodate the visual content and more importantly, make it possible for the visitors to watch the videos and scroll the pictures seamlessly.
Design a Content-Friendly Website for Your Singapore Business
Website design has a direct impact on your content marketing strategy in Singapore. Step your game and position your business for success by using our Singapore website design services. Our team is well trained to create a custom design for your brand.