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How To Write SEO Content That Google Loves?

You can have the best content in the world, but if the public can’t find it, it’s only as good as useless. 

It has never been this important to invest in SEO, especially since nearly 30% of global web traffic comes from search engines

How To Write SEO Content That Google Loves? 1

Source: Statista

If your website isn’t part of the search engine results that show up for keywords related to your business, then you’re missing out on a valuable source of traffic.

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An SEO Refresher

The term SEO gets thrown around a lot these days. 

The concept isn’t going away, so it’s best to have a good idea of it and why you should care. 

SEO is short for “Search Engine Optimization,” and it’s the process of ranking higher in search engine results to drive more targeted traffic to your website.

SEO Writing Vs. Normal Writing

Writing for search engines is always in a state of flux. 

Google and other search engines keep updating their algorithms. 

Every time, the rules change slightly. 

A few years ago, keyword stuffing worked.

In other words, if you used a keyword repeatedly in your article, you’d rank higher for that keyword. 

The idea behind this was to over-optimize your page to get more traffic.  

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Nowadays, it’s a bad idea to even think about it.

Keywords are only important when surrounded by natural language.  

Ideally, you want your words to flow naturally so readers can enjoy reading what you have to say.

The User is the New Algorithm

Google’s goal has never changed — all they have been doing is adjusting their search engine algorithm to ensure the content they list in the SERPs is user-specific.

In May 2021, they introduced MUM (Multitask Unified Model), Google’s new AI cum Natural Language Processing (NLP) platform. 

MUM uses advanced “sentiment analysis” technology to study users’ behaviour and understand their search intent.

That means Google can anticipate what a user might type in the search box.

In October 2015, they launched the rank brain algorithm, Google’s machine learning AI that sorts search engines’ results based on relevancy and context of user’s search.

This algorithm changed the game because it understood semantics and processed each search query as a conversation.

It strived to understand the following:

  • Whether a piece of content was written in a formal or informal tone.
  • Whether the content was written for a global or local audience.
  • Where the searcher is geographically located.
  • Does the article content answer a specific question more concisely?
  • Are readers interacting with elements outside of the content area?

Now, MUM takes the focus away from the content itself to the user consuming it.

The new aim is to understand the user’s state of mind while reading through your content. 

It goes way deeper than reading keywords.

In a nutshell, returning visitors, longtail answers, social signals, site performance, and consistent engagement all contribute to improved organic rankings.

So, what does this mean for you?

It means that creating mind-blowing content specifically tailored to the user’s needs has never been more important, regardless of the industry you are in. 

You must understand your audience and keep evolving as a writer to meet their needs.

Writing for SEO is about writing content that appeals to readers, not search engines.

What Makes Content SEO-friendly?

Although Google is no longer relying on keywords to figure out whether a piece of content belongs on page 1 or not, there are still a few factors that contribute to SEO-friendly writing.

Content-Length: Google Prefers Long-form Content

The longer your article is, the better your chances of ranking it.

However, it is not a good idea to write lengthy content just for the sake of it.

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Your content must have substance and be detailed enough to cover everything the reader needs to know without being too verbose.

Title: Catchy Title that You Can’t Help but Click

The perfect SEO-friendly title uses high-quality keywords that help users understand what a piece of content is about.

  • It should be enticing enough to encourage the user to click on it.
  • It should also be short and sweet — ideally ranging from 15-40 characters. 
  • It must also be unique – no similar title on the web. 
  • It corresponds to search intent.
  • It must trigger emotions, and most importantly, encourage the user to go to your website.

Meta-descriptions: The few lines of text Below your Page Title in SERPs. 

Meta-description is a snippet of content on your page that briefly describes the page content.

  • It should be written in a compelling and clear tone that encourages users to click on your link and visit your website.
  • It must be unique. 
  • It must describe a specific page on your website.
  • It must not exceed two lines (140 to 160 characters)
  • It doesn’t necessarily have to be a sentence. It can include price, offers, manufacturer, etc.
  • It must possess a Call to Action (CTA). 
  • It’s even better if it can trigger emotions.

The Pages URL: This is the URL of a specific page on your site. 

Just as important as the title, if not more.

  • It must be relevant to your content.
  • It should contain the same keywords as the title of your page.
  • It must be easy to read.
  • Uses hyphens to separate words. 
  • Everything must be written in lower case. 

H1 Tag: Engaging Headline that Encourages Your Visitors to Read More

Also called heading 1, this section of your content deals with the main topic.

  • H1 tags describe what a page is about.
  • There should be only one H1 tag per page.
  • You can use up to three H1 tags per article if it’s very long and has many key points.
  • It must also be unique
  • May include words such as “Why,” “How,” “When,” “What,” etc.
  • May include numbers, e.g., “11 Ways to….” “Top 10…”, etc. 
  • Should describe what’s covered in the article body

H2, H3, and so on tags: These are the subheadings of your content. 

They add a little more information on your H1 tag. 

  • It’s always good to use these tags as you write the first draft of your article. 
  • This way, you will end up with a well-structured article that is easy to read.
  • These tags answer specific user questions.
  • One idea corresponds to one paragraph. You can’t mix up ideas. 

List: To further highlight a point in your article, you can use a bullet list. 

It is an excellent strategy to break up the content and make it more readable. 

You can use numbers, bullet points, and symbols such as asterisks. 

Some writers choose to include numbered lists at the end of their articles to summarize the key points.

Internal Linking: Another Important SEO factor is internal linking. 

This refers to hyperlinks that direct users from your blog’s page to another. 

Including internal links is an excellent way to improve user experience and provide value to your content by offering a gateway to more information. 

It also helps search engines understand the flow of your site and organize it in a better way.

It is better to place internal links at the end of your article, not right at the beginning.

Image: One of the top ways to catch your reader’s attention is to include an appealing image

Images add value to your content and create a more pleasant user experience.

  • It is good to keep the image size under 500KB.
  • It is also better to use high-quality images rather than placing text over a candy image just for its sake.
  • The image must have a readable name. You have to pay attention to how you name images before uploading them to your site.
  • The image must have a descriptive alt tag.
  • Be sure to optimize the image, so it loads quickly. 

Body Content: Here’s where you get down to the actual writing of the content

It must be relevant and substantial, backed by hard facts.

It must be informative, providing the user with value.

  • Never copy content from other websites. 
  • It must be long enough to develop a topic.
  • It must target one primary keyword. Prioritize keywords with high search volume and low keyword difficulty. 
  • It must also target 5 to 10 additional keywords related to the primary keyword.
  • If long, be sure to include a table of content.
  • Try dividing it into short sentences, with bullet points and sub-headlines.
  • Must naturally include the keywords you’re targeting — don’t force it. If the keywords don’t naturally fit in, you’re better off not including them in the article.

Quotes: Quotes are a good way to add value to your content.

It is also a good idea to quote experts or industry leaders. 

Quotes are an exciting way to break up the content of your post. 

You can use quotes as subheadings and then proceed to expound on them. 

  • You can use fonts to highlight key ideas
  • You can bold them or use different font sizes to highlight the except 

Read Further: Links to Other Relevant Articles or Topics

This is an often neglected but valuable tool that helps you improve your blog’s SEO value. 

If done correctly, it adds value to your content.

You can link out to relevant posts within your blog or on other websites related to the topic at hand.

It forms a topic cluster that helps search engines understand the flow of your content better.

You can even include links to related books or YouTube videos in your post.

Tips for Writing SEO Content That Google Loves

Now that you know what constitutes an SEO-friendly article, here are 30 tips that will help you write quality content.

  1. Write for People First, Search Engines Second

    That’s is a golden rule of writing.
    Remember that you are writing for people, not search engines.
    Search engine bots crawl your site to get information about your content.
    Your job is to make it easy for them to understand what you are writing and index it accordingly. Other than that, you want to focus on writing an article that’s fun, educative, and engaging to the reader.

  2. Think Keywords First, Write Later

    When writing a new post, you can start by listing your target keywords and search phrases.
    These should guide your writing.
    Just make sure you don’t stuff your article with keywords; this is a common mistake that many bloggers make.
    Simple: Search engines rely on keywords and search phrases to understand your content better before indexing them.
    Try to prioritize relevant keywords that are easy for your readers to understand.
    Not so sure on how to plan your keyword research? Check Out Our Ultimate Keyword Research Guide

  3. Determine Search Intent and Identify the Right Format

    Search engines like Google use their algorithm to determine the intent of a search phrase or query.
    For example, if someone searches for “inbound strategy,” they’re probably looking for a guide or business case study.
    So, before you commence writing, think about what a reader would be looking for if they were to search for a particular keyword.
    This should guide the type of content you produce.
    Google devotes a lot of attention to evaluating user intent correctly.
    For example, if someone is searching for “SEO tips,” Google tries to determine whether they want specific tips or random pointers.
    Consequently, they also expect content creators and SEO writers to follow suit.
    The format you choose, the message you convey, and even the words you use should directly relate to user intent.

  4. Approach Keyword Research Like an Art

    Keyword research is not just about finding relevant keywords.
    It is about finding keywords with high search volumes and low competition.
    This type of research involves using multiple tools to play around with different keyword ideas.
    Tools like Google Ads Keyword Tool, Market Samurai, and Uber Suggest are great places to start your research.
    The process must be cyclical.
    For instance, you could build a content calendar in three months segments, performing fresh keyword research every three months.
    You have to note that industries change all the time, with new keywords trending quicker than you’d ever guess.

  5. Research Your Competition for the Keywords You Want to Rank For

    Once you have found the right set of keywords, it is time to see what your competitors are doing.
    You can use the same tools we’ve mentioned above to find out what they are writing about and how often.
    The idea is to find out if the keywords you have chosen have a high number of searches and if they’re any easy to rank for.
    Caveat: Don’t copy what they’re doing. Instead, use the information as a guide to creating your own original content.

     

  6. Each Page Must Target One or Two Keywords, Except for the Homepage

    Each page on your site should target one or two main ideas.
    You do not want to confuse search engines with conflicting or shifting content ideas.
    Google has become increasingly accurate at identifying the main idea of a page.
    If your article is about SEO copywriting, stick to that topic and include relevant keywords within the copy.
    The Key point: The homepage should be broad, but your landing pages should be very specific.

     

  7. Be Sure to Include Keywords in Strategic Parts of Your Article

    Google analyses the entire text as well as the strategic parts of your content.
    Including keywords in these specific areas can help boost your search engine rankings.
    For example, you want to make sure you have included your primary keywords in the following places:

    – The title of the article
    – Subheadings and subtext on a page
    – In the first paragraph of the article
    – In the last paragraph of the article
    – In the meta description
    – In the alt attribute of your images

     

  8. Be Sure to Include Keywords in Strategic Parts of Your Article

    Google analyses your entire text as well as the strategic parts of your content.
    Including keywords in these specific areas can help boost your search engine rankings.
    That said, you want to make sure you have included your primary keywords in the following sections of the article:

    – The title
    – Subheadings and subtext on a page
    – In the first paragraph of the article
    – In the last paragraph of the article
    – In the meta description
    – In the alt attribute of your images

    Caveat: If the keywords don’t make sense, don’t include them.
    A final note on keywords: Don’t go overboard with it. Search engines have become very sophisticated and they pick up on all cues.

  9. Use Target Keywords in Bold and Bullet Points to Highlight the Main Ideas

    Google pays special attention to this, especially when awarding featured snippets.
    The idea is to make sure users can scan through your pages quickly when they do not have the time to read everything.
    Bullet points and bolded keywords can help readers identify the main ideas quickly and easily.

  10. The Title Tag: Keep It Simple and Descriptive

    A title tag is the part of a web page that tells search engines what the page is about.
    A good title tag should be descriptive and concise.
    Don’t stuff it with keywords, but don’t leave them out either.
    Note that your title tag shouldn’t exceed 60 characters. You also want to pay special attention to your wording.
    For the homepage, target three of the most relevant keywords, those that best describe your business.
    Focus on storytelling and, most importantly, keep everything simple. You also want to write in the same language your target audience speaks. Above all, focus on influencing the reader to click through.

  11. Include Related Keyword Phrases

    As you list down your primary keywords and topics, be sure to create a sub-section that lists out the related words and phrases.
    Doing this will help search engines understand the context of your keywords better, which in turn, could lead to better rankings.
    You can also use Google’s Keyword Planner to find related terms and phrases.

  12. Include the Primary Keyword in Your Meta Description

    This appears right under your title tag.
    Include a targeted keyword phrase within the first 150 characters of your meta description, but don’t stuff it.
    Like your title tag, your meta description should be descriptive and concise.
    Google doesn’t use the meta description as a ranking factor, even though it directly impacts your click-through rate.
    Google usually bolds the keyword in the meta description when showing them in the SERPs.
    Bolding makes them more visible. It also entices the searcher to click through.
    You also want to write your meta description as if you’re writing an ad copy. Purpose to excite your audience and influence them to click through.

  13. Write, Rewrite, and then Rewrite Again…

    Each word you use should be carefully crafted.
    Read every sentence and cross out all unnecessary words.
    When in doubt, take it out.
    Writing is a tiring process. There’s no shortcut to delivering gold, which is what you should be aiming for. After you produce the first draft, go through it and weed out any errors and redundancies. Go through it once more, and then do it all over again until you attain perfection.
    If possible, have an extra pair of eyes to look over your draft.  If not, just keep rewriting it until you’re happy with the results.

  14. Outline and Plan Out Your Content

    Outline and plan your content before you start writing.
    Create a chapter-based format that will help you structure your blog posts better.
    If you’re using a program like Scrivener, create a document that outlines all your content. Your outline should include:

    – The main topic for each section
    – Keywords you want to use
    – The sub-topics that will guide your post
    Caveat: Don’t just write an outline. Follow it. Be disciplined and stick to your outline as much as possible.

  15. Back Your Content Up with Relevant Facts and Statistics

    Use facts and figures to support your claims whenever possible.
    People will trust you more when you back up your statements with hard data.
    For example, you can say that “According to Marketing Zeus 95% of consumers prefer video ads” instead of just saying “consumers prefer video ads.”

  16. Focus on the Reader and What He / She Wants to Know

    Studies have shown that readers are more likely to be persuaded by relatable figures or people they can relate to.
    For example, if you’re writing about the benefits of a certain product, you could say “just like Joe who lost 10 pounds in 3 weeks with Product X” instead of just saying “people who used Product X lost about 10 pounds in 3 weeks.”

  17. Write Sentence by Sentence

    Each sentence should be simple and straightforward.
    The writing shouldn’t distract or confuse the reader. Don’t use too many complicated words or phrases.
    Approach each sentence the way you’d approach a tweet.
    A paragraph should be about 20 – 30 words. If you need more, break it down into smaller paragraphs.

  18. Create a tension-filled Hook

    State the problem, but don’t reveal how it can be solved just yet.
    Your goal is to create a curiosity gap and get the reader excited about what they’re about to discover.
    It all comes down to building anticipation.
    For example, instead of saying:
    “Tired of ___, ____ and ____? Here’s how we can help you ____”
    You could say:
    “Are you tired of ___, ____, and ____? I know how you feel. There’s a solution. And here’s how we can help you ____”

  19. Hone Your Craft by Writing Daily

    Writing is like exercise. The more you do it, the better you’ll get at it.
    Don’t wait for your writing to be perfect before you publish it.
    If you’re writing just for yourself, then don’t be afraid to post the first draft online. You can always go back and edit it later.

  20. Get Specific and Avoid Vague Language

    Vague words tend to be boring and suck the life out of your prose.
    Instead of saying “He / She likes to write,” say “He / She enjoys spending his free time writing articles about video games.”
    Vague words are pointless, so weed them out.

  21. Study Other Writers and Learn from Them

    Learn from the best and incorporate their techniques in your writing.
    Start by reading some of your favourite authors, and see how they structure their content.
    You can also find great writers on sites like Medium and Quora.
    If you want to learn more about writing, here are some articles you can check out:

    10 copywriting tips – from experts to experts (Yoast)
    Website Copywriting: The Complete Guide (MediaOne)
    How to Write Like a Pro
    How to Stop Sounding Stupid and Write Like a Pro

     

  22. Turn off the Internet

    Spend some time with yourself and turn off the Internet.
    It’ll help you focus on your writing.
    It’s a simple practice that can help you keep your focus in place.
    If you must have the Internet on, at least block social media sites, especially Facebook, YouTube, and Twitter.

  23. Read a Lot of Books and Try New Reading Material

    Reading is one of the best ways to improve your writing skills.
    The more you read, the better you’ll write.
    When you read, don’t just skim through the pages. Read each word carefully and take note of what you like (and what you don’t like) about the author’s style.

  24. Don’t Just Write — Edit as Well

    When you’re done writing your article, go back and edit it.
    Don’t just let it sit there and expect the content to be perfect.
    Edit it before you post it online. Run it through spell check. Have a few of your friends or family members read it and give you voice their opinion.
    Grammarly should be your best friend.

  25. Your Content Should Be Objective and Honest

    You don’t want to mislead your readers or get them worked up for no reason.
    Stress the benefits of your product or service without overselling it.
    Write every word with intent, and make sure you’re not using filler words like “actually”, “very”, or “literally.”
    Don’t compare yourself to other writers. Treat your writing like a workout routine — no one starts off being a bodybuilder.

  26. Don’t Be Afraid to Write About What You Know

    If you know a lot about a specific topic, then write about it!
    Write about the things you love, and share your passion with others.
    You’ll enjoy writing a lot more if it’s about a topic you’re familiar with.

  27. Document, Don’t Write

    If you want to write like the pros, then start documenting your life.
    Journal about what happens each day — one day it’ll make for a great memoir.
    If you want to turn your writing into a business, then documenting your life is one of the best ways to get started.
    Walk your readers through the steps you’re taking.
    Write about your failures and how you survived them.  Tell stories that will inspire others to keep going.

  28. Don’t Strive for Perfection

    You’re only human, so don’t expect your writing to be perfect.
    Perfectionism can put a lot of pressure on you and cause writer’s block.
    If your writing is just for fun, then don’t wait for it to be perfect before you start sharing it with the world.

  29. Find a Writing Partner and Collaborate on Content Together

    If you have a friend who’s a great writer, try collaborating on an article together.
    It’ll give you a chance to bounce ideas off each other and help you strengthen your writing skills.
    Your writing partner can also serve as a great editor. They’ll catch grammatical mistakes, suggest ways to improve your article, and edit out any unnecessary words.

  30. Understand Your Audience and Write for them

    Make sure you know who your target audience is before you start writing.
    Write about their needs and the problems they’re facing, and most importantly, offer them a solution.
    If they feel like you understand them, then they’ll easily warm up to you and support your business.

  31. Work Under a Deadline

    If you want to write like the pros, then work under a deadline.
    When you’re working on a time limit, it’ll force you to get your thoughts out of your head and onto paper (or screen).
    Working under a deadline will also help you manage your time better.
    It’ll help you focus on what’s important and avoid wasting time on unnecessary tasks.

  32. Split Long Projects into Manageable Chunks

    You can start by outlining all of your ideas. You also want to break your article into sections. After that, all you’ll be doing is filling in the blanks.
    Break your article into small chunks, and then focus on one section at a time.
    That way, you won’t be overwhelmed by the entire article.

Final Word

Focus on improving your skills one article at a time. Writing is difficult, but it’s also extremely rewarding. 

You’ll improve with time and you’ll find a writing style that suits your purpose.

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There’s no magic formula for excellent writing, but if you follow the steps in this article, you’ll be well on your way to becoming a better writer.

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