How To Use The Productivity Solutions Grant To Fund Your Digital Marketing In Singapore

If you run or market an SME in Singapore, you’ve likely explored funding options to enhance operations, digitalise your business, or expand overseas. The Productivity Solutions Grant (PSG) is often the first port of call for companies adopting pre-approved digital tools and automation solutions. But it’s just one of several schemes available to support your growth.

Singapore’s SME ecosystem is backed by a robust network of government initiatives designed to help you scale, innovate, and stay competitive. Grants like PSG, the Enterprise Development Grant (EDG), and Market Readiness Assistance (MRA) serve distinct purposes, whether you’re streamlining internal processes or venturing into new markets. 

Understanding their differences can help you make strategic funding decisions that align with your business goals.

Key Takeaways

• The Productivity Solutions Grant (PSG) offers a quick and accessible way to co-fund pre-approved digital marketing tools, ideal for SMEs seeking ready-to-use solutions.
• Grants like the Enterprise Development Grant (EDG) and Market Readiness Assistance (MRA) provide broader, customised support but require more detailed applications and longer approval times.
• PSG is best for businesses seeking speed and simplicity, EDG suits long-term transformation, and MRA supports overseas marketing expansion.
• The PSG application process is straightforward—select a pre-approved solution, apply via the Business Grants Portal, and submit claims after project completion.
• Choosing the right grant depends on your business goals—enhancing productivity, scaling marketing efforts, or expanding into new markets.

Everything You Need to Know About the Productivity Solutions Grant

The Productivity Solutions Grant (PSG) is a government initiative to support SMEs in adopting IT solutions and equipment that improve productivity. Instead of navigating a complex application for custom funding, you get access to a curated list of pre-approved digital solutions, most of which, are directly relevant to your marketing or operational needs. 

PSG covers up to 50% of eligible costs, helping you reduce upfront expenses for tools that streamline your business processes. If you work in digital marketing, PSG can help you adopt services such as social media management platforms, customer relationship management (CRM) tools, SEO software, and e-commerce website development. 

The streamlined application process and focus on productivity make it one of the most accessible grants for businesses looking to scale efficiently and digitally.

Benefits of the Productivity Solutions Grant

• Lower Cost of Digital Adoption: PSG funds up to 50% of approved solution costs, helping you reduce capital expenditure on essential digital tools.
• Quick and Simple Application Process: With a list of pre-approved vendors and packages, you can apply online without complex project proposals.
• Relevant to Key Business Functions: From marketing to finance, the grant covers software that improves functions across departments, allowing you to drive holistic productivity gains.
• Supports Business Digitalisation Goals: You can easily integrate digital tools like e-invoicing, online booking systems, or marketing automation software, which are aligned with Singapore’s Smart Nation goals.
• Customised by Industry Needs: PSG solutions are tailored for various sectors, including retail, logistics, F&B, and professional services, ensuring relevance for your industry.
  

Eligibility for the PSG

Before applying, it’s essential to ensure your business qualifies. PSG is designed explicitly for locally based SMEs and has straightforward criteria. To be eligible for PSG, your business must:

• Be registered and operating in Singapore
• Have at least 30% local shareholding (for selected sectors)
• Be using the solution in Singapore
• Have you not paid or signed any contract with the vendor before grant approval?

Types of PSG Solutions

PSG supports many solutions that align with productivity and digitalisation efforts. Below is a comparison of key solution types, especially those relevant to marketing and digital transformation:

Digital Marketing Solutions Offered by the PSG 

The PSG offers a practical way to enhance your digital presence without incurring significant upfront costs. PSG supports a wide range of digital marketing solutions that help you strengthen brand awareness, attract leads, and drive customer engagement—all while staying aligned with Singapore’s digital transformation roadmap.

These pre-approved solutions address various marketing functions, including social media management, SEO, content marketing, and campaign analytics. Whether running your campaigns or working with a digital marketing agency, PSG allows you to co-fund the technology you need to scale effectively.

Types of Digital Marketing Solutions Covered

Here’s a quick comparison of the PSG-supported digital marketing solution types to help you decide what fits your business best:

Why This Matters for Your Business

As a business owner or marketer, having access to these PSG-backed tools allows you to grow your digital campaigns without draining your marketing budget. These solutions cover the full customer journey, from acquiring leads through SEO to nurturing them via email. The grant subsidises up to 50% of implementation costs.

What Are the Other Available Grants for SMEs in Singapore?

While the PSG is highly effective for subsidising ready-to-use digital marketing tools, it’s not the only option. Depending on your growth stage and marketing ambitions, you might find broader or more strategic support under the Enterprise Development Grant (EDG) or Market Readiness Assistance (MRA). 

Each scheme serves different purposes; some offer more customisation for your digital marketing needs.

• Enterprise Development Grant (EDG): If you want to transform your business holistically through branding, strategic planning, or digital transformation projects, EDG offers up to 70% support for SMEs. It’s more flexible than PSG and can fund customised, larger-scale initiatives that drive long-term value.
• Market Readiness Assistance (MRA): Are you considering expanding into regional markets? MRA supports up to 50% of eligible costs for overseas market promotion, business development, and set-up. It’s designed for SMEs taking their first steps into internationalisation.
  

Let’s take a closer look at these three grants offered to SMEs in Singapore:

Understanding how each grant works can help you choose the one that best aligns with your business direction—digitalising your marketing operations, strengthening internal capabilities, or building your brand overseas.

How to Apply for the PSG?

Applying for the PSG is one of the most straightforward ways to get government co-funding for your digital marketing needs. Whether you’re looking to implement a CRM system, revamp your website, or adopt a content scheduling platform, PSG offers a simplified route, especially compared to more strategic or large-scale grants like EDG.

PSG is designed to be accessible even to those without experience with government grant applications. The solutions are pre-approved, so you don’t need to submit extensive business plans or proposals. You simply choose a vendor from the pre-approved list, get a quotation, and apply through the Business Grants Portal (BGP).

Here’s a step-by-step guide to applying for the PSG:

Step 1: Confirm Your Eligibility

Before applying, ensure your business meets all of the following PSG criteria:

• Registered and operating in Singapore
• Holds at least 30% local shareholding
• Has an annual sales turnover of not more than S$100 million, or employs fewer than 200 staff
• The solution is used within Singapore
• Has not commenced the project or made a payment to the vendor before approval

Step 2: Identify a Pre-Approved Digital Marketing Solution

Choose a digital marketing solution relevant to your needs from the PSG Pre-Approved Vendor List, which includes tools and services like:

• Search Engine Marketing (SEM) and Social Media Marketing (SMM)
• Email automation platforms
• E-commerce development
• CRM systems and campaign analytics
  

You can browse approved vendors via the GoBusiness PSG Solutions Directory.

Step 3: Request a Quotation from the Pre-Approved Vendor

Contact your shortlisted vendor(s) and request an official quotation. This quotation will be required for your application submission. You should not commence the project or make any payments at this stage.

Step 4: Submit Your Application via the Business Grants Portal (BGP)

Log in to the Business Grants Portal using your company’s CorpPass and follow these steps:

1. Click “Get new grant”
2. Choose “Productivity Solutions Grant”
3. Select your industry sector
4. Choose the solution category that matches your intended digital marketing tool or service.
5. Fill in the business details and project objectives, and attach the vendor’s quotation.
6. Submit the application

Keep a copy of your submission reference for tracking purposes.

Step 5: Wait for Approval

Once submitted, most PSG applications are processed within 2 to 6 weeks. You may receive clarification requests from Enterprise Singapore, so monitor your email or BGP notifications closely. You’ll receive a Letter of Offer (LOF) via the portal upon successful evaluation.

Step 6: Accept the Letter of Offer and Start the Project

Once approved, log in to the portal to accept the LOF. Only then can you begin the project and pay your vendor.

Step 7: Implement the Solution and Complete the Project

Complete the implementation based on the scope agreed with your vendor. Keep records of all deliverables, including:

• Invoices
• Receipts
• Bank transfer proof
• Screenshots or documentation showing project completion

Step 8: Submit Your Final Claim

Once your project is complete, return to the Business Grants Portal to submit your claim:

• Attach all supporting documents (invoices, proof of payment, delivery order, screenshots, final reports, etc.)
• Complete the declaration form
• Submit the claim

Step 9: Receive Reimbursement

If all claim documents are in order, funds will be disbursed directly into your registered corporate bank account, typically within 2 to 3 months from final approval.

Tip: To avoid delays, ensure your claim documents are complete, transparent, and match the project scope initially approved.

MediaOne as a Pre-Approved Productivity Solutions Grant Vendor

Navigating the complexities of grant selection is only half the journey—executing a results-driven digital marketing strategy is where real growth begins. As a pre-approved PSG vendor, MediaOne offers fully funded digital marketing solutions tailored to your business goals, whether you need SEO, SEM, social media marketing, or conversion-focused web design.

With over a decade of proven expertise and a strong track record in supporting SMEs, we don’t just deliver tools—we deliver outcomes. From application guidance to implementation, our team ensures your PSG-supported marketing project drives measurable ROI.

Ready to elevate your digital presence with expert support? Partner with MediaOne and fully utilise the Productivity Solutions Grant to unlock government-funded growth opportunities.

Frequently Asked Questions

Can I apply for PSG if my business is registered overseas but I wants to expand to Singapore?

No, PSG is only available to businesses registered and operating in Singapore. Before applying, overseas companies must incorporate a local entity and meet the eligibility criteria. 

Can unlisted IT solutions and equipment be supported under PSG?

PSG supports only pre-scoped IT solutions and standard and off-the-shelf equipment, with no customisation. Customised or unlisted solutions are not eligible for support under PSG. ​

How long must the purchased equipment or IT solution be held for?

The holding period for equipment or IT solutions purchased under PSG is one year from the final claim’s approval date. This ensures that the supported solutions are utilised for a reasonable period.

Is there an expiry date for equipment and IT solutions under PSG?

There is an expiry date for using equipment and IT solutions supported under PSG. The duration may vary depending on the solution, and it’s vital to refer to the terms outlined in the grant approval. 

Can I apply for multiple PSG grants simultaneously?

Yes, companies can apply for more than one PSG grant, provided each application is for a different solution and meets the eligibility criteria. However, each application must be submitted separately through the Business Grants Portal. ​