Why Should You Use Landing Pages?In a nutshell, landing pages enable you to “hook” potential clients into taking further action. The search engine results page that appears when someone enters a query typically includes both content and advertisements. That’s because search engines must also be profitable, and they do so by charging marketers to place adverts on their websites. As you can expect, the advertiser will pay more money the greater the ad click-through rate (CTR). The higher the ad CTR, the more money the search engine makes. Because of this, the results page is frequently overrun with content and advertisements. Many websites employ aggressive marketing strategies to promote particular items or services through the use of deals, discounts, and occasionally even tangible products like a hat or T-shirts in order to get the attention of visitors who are scrolling through the search engine results. If your aim is to increase traffic that will last over the long term and be sustainable, all these strategies could be risky and ineffective. Search engines perform a critical role for consumers. They depend on the search engine to deliver pertinent results when they conduct an online search for information. The ideal user experience (UX) for your audience should be your main focus as a business owner or marketer. Your landing pages provide a fantastic user experience. When a visitor arrives on a landing page, they anticipate finding informative, intriguing, and relevant content. Also, they seek evidence that the establishment they are visiting is legitimate and that it will actually contact them via email. You must make sure that every element of your landing pages—from the sign-up form to the content you offer—is intended to attract potential customers and motivate them to take further action if you want to do that.
Why Are Landing Pages Important?Digital marketers are able to easily influence search engine traffic, also known as organic traffic, for free. Owing to the fact that these potential customers aren’t actually visiting a website, SEOs have created a variety of tactics to impress Google and other search engines. SEOs can manipulate a variety of elements to improve a website’s ranking, including:
- link profile
- domain authority
- social media shares
- video content
- mobile friendliness
What Should You Include On Your Landing Page?These days, there are many different types of landing pages. Some specialize in selling a certain product or offering, while others supply readers with relevant information about your sector. For instance, your landing page might have the following if you sell clothing:
- Describe your firm or brand briefly (e.g., what is your company name, what is your mission statement, etc.)
- A description of the website’s goals (including information about the target audience, their needs, and why they should be interested in your brand).
- A list of your merchandise (e.g., shirts, pants, etc.)
- A picture of a person wearing your product is optional; it might be a silhouette, a head-and-shoulders photo, etc.
- Telephone numbers (e.g., email, phone number, etc.)
- A brief explanation of the phrases that are important to customers (such as the product’s size or style, for example).
- The bottom line (e.g., more information about the product, a discount offer, etc.)
How Do You Set the Stage For a Good Landing Page?A well-designed landing page will establish the appropriate mood right away. You must take into account the stage you’re in and the action you want the user to do in order to set the right tone (e.g., download a white paper, make a purchase, or subscribe to a newsletter). Your landing page’s copy should indicate that you are writing for the Google AdWords platform. Make sure your landing page has the appropriate tone by taking into account:
- Examine the content of the current page, especially if it is intended to offer a product (e.g., an online store).
- Compare the page to existing content on your site if it focuses on describing how to accomplish something (such as how to bake a cake or cultivate veggies). Does a video provide the same information? Could you make a comprehensive blog post on the same subject?
- Why did you post the page, exactly? Does the page provide a clear and simple explanation of your product or service?
- Does the page provide all the information the user needs to carry out the desired action?
- How may the current page’s conversion rate be raised?
- Does the user feel trusted after visiting the page? Does it seem to be a respectable business?
Use CTAs (Call to Actions) To Guide the User To Take the Desired ActionA call to action (CTA) is a phrase or term that asks a user to do something. When the CTA is something the user is actively seeking, they are more likely to respond to it. Additionally, because they’ve now been exposed to content that was created just to encourage them to buy or use your product or service, users who take action after reading a CTA are far more likely to turn into leads or customers. Simply defined, a CTA is a crucial component of any landing page since it persuades the visitor to perform the requested action. Take into account the following while writing a strong CTA:
- Is the CTA concise and clear?
- Is the CTA visible?
- Does the CTA align with the other copy on the page?
- Does the CTA correspond to the site’s navigation?
- Does the CTA make sense given the user’s stage?
- Does the CTA (such as “Learn how to bake the perfect loaf of bread” or “Click here to see our current coupon offer”) suggest a reward?
- Do you track conversions using a third party? If yes, what are you using and how can we contact you if we have any questions?
- What is the CTA’s typical click-through rate?
- Are you satisfied with the CTA’s conversion rate? In that case, what should be different, and how can we proceed from here?
- Does the CTA motivate users to fulfill the requested action?
- How many people actually follow through on the CTA after seeing it?
- Are there any further details you would like the user to be aware of before taking any action?
Make Sure Your Lead Form Is Submitting Information CorrectlyUsually multiple choice or short answer, a form is a set of questions that ask the user to provide their email address or other personal data. Forms are frequently located at the bottom of blog posts or on landing pages. Gaining trust and ensuring users provide accurate, dependable, and worthwhile information require your lead form to be correctly configured and user-friendly. The best lead forms not only ask the user for the necessary data but also explain the information that is being provided. Check that the form is not on a website with security flaws if you’re asking for personal information (such as an email address or credit card number) (e.g., easily guessed passwords or easily captured email addresses). Never gather personal data using a service provided by a third party. Instead, create a lead form that is simple for people to read and complies with best practices and laws by using a tool like GetOptinView.
Use Correctly Configured Meta DescriptionsWebmasters and SEOs must modify their strategies in response to changes in Google’s algorithm in order to keep a high search engine ranking. This often entails making minor adjustments to your website, while other times it necessitates fully overhauling how you advertise to the public. A meta description is a condensed paragraph of text that follows a website’s title and is typically between 150 and 250 words long.
How Do You Get Qualified Leads?You must employ a variety of strategies or tools if you want to convert search engine traffic into leads. The first step is to make sure that your website is set up appropriately in terms of its structure, content, and the like. From there, you can employ a variety of strategies to attract potential clients and persuade them to take action. Among the most well-liked techniques are:
- Guest posting on websites with authority in your sector
- Attending trade shows and networking with bloggers and marketers
- Utilizing Facebook ads to reach your target market
- Producing videos to share on social media
- Advertising on Pinterest
- Being noticed by influential people in your industry
- Gaining revenue through affiliate marketing
- The list continues.