Introduction
Search engine optimisation (SEO) is a key part in the digital marketing planning process. Without it, your website may not appear in Google search results, and thus, you may lose an opportunity to provide your target audience with the information they need.
While it’s essential to get Google to “listen” to your content and rank it highly in search results, the reality is that SEO is not an exact science. There are too many variables to guarantee top spot for any website.
This is why it’s important to use digital marketing analytics (AI reports or tools) to understand how, when, and where your content is performing – so you can keep improving your results and hitting your goal objectives.
Why Use AI For SEO?
The main purpose of SEO is to increase the number of visitors to your website. To achieve this, you need to ensure that your website appears in the right place when a potential customer searches for a product or service related to your niche.
However, if you’re new to SEO, it’s a steep learning curve and can be difficult to know where to start. That’s where AI comes in. AI (Artificial Intelligence) is a type of software that enables computer systems to perform tasks that normally require human intelligence – such as interpreting natural language, finding information, and making decisions.
The advantage of using AI for SEO is that you don’t have to be a computer expert to create an AI-powered tool. You just need to enter a few key phrases, and the software will start generating relevant content – like a simple SEO tool. This means that if you’re not tech-savvy or have limited time to dedicate to SEO, you can hire a freelance SEO expert to create a tool for you.
Also, AI allows you to test and see how different content performs in comparison to other content – without risking your own marketing dollars. This type of analysis saves you from wasting your time with content that doesn’t perform well and ensures that you’re always writing content that will perform well for your target audience – which makes your life as a content marketer much simpler.
How Does AI Work For SEO?
The main advantage of AI is that it simplifies the process of SEO. Instead of needing to be an expert knowledge user to perform key tasks like keyword research, analysing traffic, and writing content – AI does it all for you. This makes the process much simpler and more accessible to anyone.
In addition, AI allows you to focus on creating high-quality content that will drive traffic to your site. You don’t need to worry about the mechanics of SEO anymore; all you need to do is enter a few key phrases, and the software will do the rest.
Because AI enables you to perform certain tasks more efficiently, you can get more done in less time. This means that you can get back to what’s important to you – such as growing your business, providing for your family, and enjoying life – rather than struggling with inefficient processes that eat up your time.
The Disadvantages Of AI For SEO
While there are many advantages to using AI for SEO, there are also a few disadvantages. One important disadvantage is that when used improperly, AI can lead you down a path of complacency. This is because you’ll be able to perform all the basic tasks of SEO with ease – which will make you less likely to seek out new opportunities and ways to grow your business. As a result, you may become stagnated.
In terms of SEO, complacency can lead to stagnation and poor results. Instead of looking for ways to improve your results, you’ll simply be performing the same tasks over and over again. This kind of mindset can lead you to miss out on opportunities that could significantly improve your results. In order to avoid complacency, make sure that you’re constantly looking for ways to improve your SEO and analyse the results of your efforts. Never get comfortable with the status quo – always seeking ways to better your results and those around you.
Another disadvantage of AI is that if you have a specific task that you need carried out, you’ll need to find an expert to help you. This may be difficult if you don’t have the funds or don’t want to outsource the task. Instead of avoiding these tasks, make sure that you have the necessary tools and personnel on hand to do what needs to be done. Outsourcing won’t mean that everything will be perfect – but it can certainly mean that you’ll get all the things done that you need and nothing more.
How Do I Use AI For My Website SEO?
If you decide that AI is the right choice for your SEO strategy, the first step is to identify the type of content that performs best for your target audience.
To do this, you need to enter a few key phrases into the AI tool of your choice – and then, you’ll see a map with all the phrases and the percentage of searches that contain those phrases.
Once you have this map, you can begin to form a clear picture of the type of content that will perform best for your target audience.
To find the right content for your purposes, you need to check off a few boxes. One important thing to consider is that you want content that is relevant to your target audience. To create this relevant content, you need to incorporate both long tail keywords as well as short, catchier keywords. Incorporating both kinds of keywords will enable you to pull in both short- and long-range searchers – which is crucial for ensuring that you get the best results from your SEO efforts.
Once you have the content, you can optimize it for the purposes of your website. This means that you can work on making the text more accessible to the search algorithms or put an SEO plug-in on the site to make sure that your content gets the best possible results.
How Effective Is AI For SEO?
If you decide to use AI for SEO, how effective is it for achieving your goals? This really depends on a number of factors. First, how much time and effort do you have to dedicate to the task? Second, are you looking for short- or long-term results? Finally, what is your target audience?
In terms of time, many businesses can get results from using an AI tool within a few weeks. However, if you’re looking for long-term results, it may take a little longer. This is because you need to keep inputting new keywords and testing new content to see how different iterations perform. In some cases, it can take several months to start seeing results from using AI for SEO – but that’s only if you’re not already seeing the desired results from using traditional SEO tactics. In terms of effort, it really depends on what kind of results you’re looking for. If you just want to get your site to the top of the search results, then using a simple SEO tool may be all you need. However, if you want to see your site in the top three or four results, then you may need to put in the extra work to create the content that will perform best for your target audience.
In terms of effectiveness, AI is a great option for businesses and individuals who want to keep things simple. Because it handles so many tasks, from simple SEO tasks to coming up with content for your purposes, it can save you a great deal of effort which you can then use elsewhere in your business or personal life. For example, if you’re looking for a simple way to write compelling blog posts, you can use AI to help you come up with ideas and then just write them up – all without having to do any of the work yourself. When it comes to SEO, using AI tools can certainly help you save a lot of time and effort – which you can then use to grow your business or personal brand.
Artificial intelligence is quickly becoming a crucial tool for digital marketers. The ability to harness the power of AI and machine learning is expanding the possibilities for online marketers.
In the not-so-distant past, SEOs were the masters of keyword research, backlinks and site architecture. As Google and other search engines became increasingly more sophisticated, the algorithms that rank websites shifted, demanding more complex strategies to stay relevant.
In recent years, AI has taken the role of a digital marketer, performing tasks such as keyword research, backlink analysis and even site content generation.
What started as a small experiment to help find the optimal recipe for a specific meal – risotto – quickly evolved into a complete overhaul of how SEOs create and analyze content. The ability to access massive stores of data and utilize AI to find exactly what you’re looking for has completely changed the landscape of search engine optimization and how businesses across all industries compete for organic search traffic.
The Growth Of AI As A Marketing Tool
In the last year, we’ve seen a rise in businesses utilizing artificial intelligence (AI) in their marketing stack, from keyword research and content generation to email campaigns and ad performance management.
According to HubSpot Blogs’ research, 42% of marketers plan on using AI extensively in their marketing stack in 2019, compared to 29% who said they will use it slightly or not at all. Even SEOmoz, a popular SEO resource, states that using machine learning and other AI-based tools in SEO will become commonplace.
The growth in AI adoption can be largely attributed to the marketing departments of large companies. Many businesses see AI as a strategic investment and see its potential to revolutionize digital marketing in the near future. It’s no wonder why; with the right strategies in place, you can take advantage of all the tools at your disposal and automate many of the day-to-day tasks that come with being a marketer.
How To Use AI For Your Website SEO
If you’re unfamiliar, SEO is the practice of increasing a website’s search engine rankings so that it displays when users search for the products or services you offer. To do this, you need to follow a series of steps that can be quite complex. Depending on your experience, it can take more than a day to create an SEO plan for a single website.
With AI, you can put together a digital marketing strategy in minutes, using tools that are already familiar to you. You won’t need additional training to get started. The key is to implement these tools effectively and efficiently. Let’s take a closer look at how you can use AI to optimize your website.
How Does AI Impact SEO?
You may be familiar with the ‘wisdom of the crowds’ phenomenon, in which groups of people can come together to provide answers to complex questions with great accuracy. For example, Amazon’s Mechanical Turk is a place where online workers collaborate to solve complex problems for large companies, including Google. When a customer enters a search query into the search bar on a website, the website’s content is compared to the search terms and the results are displayed according to how well they match.
When a customer enters a search query into the search bar on your website, they’re likely using one of the many search engines, like Google, Bing or Yahoo. As the world’s most popular search engine, Google’s AI-powered search algorithm, PageRank, assesses the relevance of the content on a website and the authority of that website in relation to the search terms, it’s had a profound impact on how we find information online.
What is PageRank?
PageRank is Google’s algorithm that assigns a numerical value to each webpage on the internet. The PageRank score ranges from 0 to 10, with a larger number meaning that the webpage is considered more relevant to the given search term. The three main ranking factors that determine a page’s relevance are:
- The number of backlinks (inbound links)
- The importance of the linked webpage
- The age of the website
The significance of backlinks and inbound links can’t be overstated. Backlinks (coming from other websites) and inbound links (coming from other content on a webpage) both provide additional evidence that a webpage is relevant to a specific search term. More backlinks and inbound links indicates a higher PageRank.
What is a backlink?
Backlinks are the inbound links that connect your website to another website. When a user clicks on one of these backlinks, they’re directed away from your website to another. Backlinks can be of any size, shape or number, and they can come from any webpage on the internet. When building a website, the backlinks are sometimes called ‘links to websites’ or ‘inbound links.’
Inbound links are important because they provide more than just navigation. They also provide evidence that your website is relevant to the target audience. When a user clicks on one of these inbound links, they’re directed away from your website to another. Inbound links can be anywhere on the internet and can come from any website or blog. To learn more, read our guide to understanding SEO.
AI-Enhanced SEO
AI-enhanced SEO takes the concept of organic search and applies it to digital marketing campaigns using AI. Like organic search, AI-enhanced SEO aims to provide quality content that is most likely to generate interest and compel the reader to take further action.
Why Should You Try AI-Enhanced SEO?
As the internet becomes more automated and businesses implement AI into their strategy, the number of opportunities for content marketers and SEOs to grow their business and make a difference will increase. Here are just a few of the benefits of AI-enhanced SEO:
- Increased conversion rates
- Improved click-through rates
- Improved site speed
- Reduced bounce rates and time on site
- Enhanced discovery of products and services
- More relevant content
- Lower marketing costs
- Identification of hot topics and industry news
We’re not even close to fully benefiting from the transformative power of AI. We’re only starting to see how SEO and content strategists can use this technology to create better conversions and impact the lives of their customers. With digital marketing campaigns on the rise, content creators should start experimenting with AI-enhanced SEO strategies.
How Can AI-Enhanced SEO Benefit Your Business?
If you’re the owner or manager of a website, you already know the importance of getting visitors to your site. Having more visitors reveals your site’s popularity and trustworthiness. When someone visits your site, they often leave behind valuable information that can help your business. For example, when a customer lands on your site and makes a purchase, you can bet they’ll be coming back for more.
Similarly, when a site visitor lands on your site and later makes a purchase, that’s a sure sign that you’ve influenced them to make a purchase. Though not always the case, when a person visits your site and makes a purchase without having made a prior one, you know that you’ve influenced them to make that particular purchase.
AI-enhanced SEO enables you to gain more from each interested visitor to your site. When someone visits your site and makes a purchase, you can be sure that they’re already familiar with your brand and have a good feeling about you. That alone can help you gain a leg up on the competition.
Through AI-enhanced SEO, you can further encourage that good feeling about your brand. Once a user makes a purchase on one of your marketing pages or campaigns, you can take advantage of this knowledge and entice them to come back for more. You can also encourage them to spread the news about your brand, increasing your brand awareness and gaining more brand loyalty.
Where Can I Go From Here?
Once you determine that AI is the right choice for your SEO strategy, where can you go from here?
If you decide to continue using AI, where can you go from here?
This really depends on what you decided in the previous step. If you decided that AI was the right choice for your personal marketing needs, then you can take this opportunity to grow your business by becoming a digital marketing expert. Or, if you decided that AI was the right choice for SEO purposes, then you can begin to incorporate these strategies into your business and see the benefits.
In terms of the digital marketing industry as a whole, AI will continue to grow in importance – especially as more and more businesses move towards inbound marketing strategies.
