How To Succeed In Property Rental In Singapore


According to the latest report by Bloomberg, Singapore tops the list of the most expensive cities to live in the world. However, Singapore property market is currently going through a slump and experts project that the prices of property will continue to inch down but at a slower pace than in 2016. Analysts also expect an influx of 26,467 new executive condominium units and private condos in the market this year.

Nonetheless, with proper marketing strategies, real estate agents can still manage to net customers who are willing to spend money on properties.

Here are tips on how to market rental services in Singapore.

Online Marketing

The recent report by the National Association of Realtors shows that 92% of home buyers use the internet to look up potential properties that they can rent or buy. Apart from marketing your services through social media, consider joining and promoting yourself on, this is the largest and more trusted lead generation platform in the real estate industry.

Write Quality Listings

70% of real estate agents in Singapore work as listing agents. Get ahead of the competition by creating property descriptions that will grasp the attention of potential customers and lure them to contact you to seal the deal. Appeal to the buyer’s emotions and use keywords to ensure that your website ranks high on search engines.

Premium Digital Marketing Services

Sure, having a quality website will help you to reach out to the target customers, but you can achieve that goal more efficiently by using professional search engine optimization and search engine marketing services. SEO will ensure that your site ranks high on search engines while SEM will complement your digital marketing campaigns.

MediaOne specializes in helping real estate agents and companies to market their services in Singapore by providing world class SEO marketing. Call us today at (65) 6789 9852.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.


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