Do you know you can simplify your web design without spending a fortune? In a world where everyone prefers shopping for products online as opposed to driving to the nearest online store and buying it physically, it is imperative to make sure that your Singapore web design template is ideal for the target audience.
Having worked in the Singapore digital marketing industry for more than a decade, one of the things we have noticed is that simplicity rarely fails to deliver the expected results. Simplicity makes business websites look sleek, eliminate navigation challenges, and offer the best user experience to Singapore online shoppers.
Maybe you want to get more people to sign-ups, sales, or subscribers, the surest way of achieving this goal is by simplifying your web design. A professional Singapore website development company that has a team of talented web designers can create a custom web design that is simple and ideal for your target market.
Before we look at the seven actionable tips on how to simplify your web design, it is important to note that simple website design should not be an uphill all-or-nothing ordeal to your business. Taking strategic steps and making decisions that are based on accurate market data will cushion your business from spending thousands of dollars on the wrong website template.
Tip 1: Channel Your Efforts on Essential Elements
This might seem too obvious to you, but you will be surprised by the number of business websites that are developed without putting into consideration the essential elements that the site requires to function optimally. As you plan for the website design project in Singapore, create a list of the vital elements that the new website should have to get value for money.
Prioritizing and differentiating between what is important and what is not can be challenging, but with a professional Singapore website designer on your side, you do not have to worry. Concisely, focussing on the essential elements will make it easy for the team to design the website and also save time.
One of the guaranteed ways of doing this is by applying the 80 – 20 rule which states that 20% of the content or elements on the website page delivers 80% of the results. Strive to display the 20% only to avoid filling your website pages with unnecessary features.
Why does the 80-20 rule work? This web design approach removes distractions from the web page thereby making it easier for the target customers to navigate it and place orders.
Tip 2: Delete Unnecessary Elements
This tip builds on the first one, which recommends making sure that your Singapore e-commerce website or online store, have the necessary elements only.
The 80 – 20 rule will help you identify the 20% elements that you need to get 80% of the results; you are aiming your get. All other components (80%) should be deleted from the website by a professional Singapore web developer, as any mistakes during the deletion process can affect other sections of your site. The 80% could be blog post meta details such as date and number of comments accrued overtime, sidebar elements, social media sharing widgets and many more.
Note that deleting these unnecessary elements will also boost your Singapore website load speed significantly.
Tip 3: Reduce the Number of Pages
Reducing the number of things and places that the website visitors have to click on to find the information they are looking for is one of the guaranteed ways of reducing bounce rate and increasing conversion rate. Trim down the page count by identifying those that deliver results.
Any page that is not yielding any results should be deleted. Alternatively, you can decide to merge two websites that are similar or meant to achieve the same goal. For example, you do not need to have separate “About Me” and “About the Site” pages since the two are meant to provide background information about your brand.
Put yourself in the mindset of a potential customer who has just landed on your website. If you were to land on your site, what are the key steps that you would take? What would you want to see on the pages? Every page on the site should be performing a specific role.
Do not keep unnecessary pages because your competitors have them on their websites or you think that your brand needs them. For example, a navigation menu that has too many items is confusing and usually overwhelms the website visitors. Optimizing the menu makes it easier for visitors to locate the page that contains the information they are looking for. Consequently, this will make the website user-friendly.
Tip 4: Make Sure Most of the Content is Above the Fold
Numerous market studies have shown that a large percentage of Singapore internet users who love to shop online spend most of their time above the fold on website pages. What does above the fold mean? Simply put, this is the section of the website that is displayed on the screen before the users scroll down. Any content that they view after scrolling the screen is below the fold.
If you are to succeed in increasing your website’ conversion rate, you need to make sure that most of the essential content such as CTAs is above the fold. A simple improvement such as shortening the header height if your site has a logo and reducing the number of navigation menu at the top section will do the trick.
So, if the sign-up form or CTA button is below the fold, move it to the higher sections of the page. Other less essential elements that are still important can be below the fold. The 80 – 20 rule will come in handy when selecting which items should be displayed above the fold.
Tip 5: Reduce Your Colour Scheme
It is utterly easy to be carried away with colours since our brains are wired to process visuals faster than blocks of text. Why use just 2 or 3 colours on your website when you can have 14 or 15? Well, the answer is straightforward; too many colours will not only confuse your website visitors but also cause visual strain.
Sure, the choice of colours depends on the preferred Singapore website design, but strive to use not more than three or two colours. Instead of using too many colours, use shades of the same colours to add texture and subtlety to the visual design of your website pages.
For example, a light blue can be used on the background and darker blue on the menu items and header. As you can see, it is possible to simplify your web design without spending a fortune. Contact us today for website design services in Singapore. We also offer digital marketing and search engine optimization services that are tailored to catapult your new website to the next level of success.