When your website is new, doesn’t have a lot of traffic and your company does not have a large budget to work with, it can be difficult to figure out what to do if you want to improve the visibility of a new website. And this is a common problem for most small Singapore business owners. The good news is, if you focus on a few specific SEO strategies, you can get a nice head start. Let’s discuss a few of those tips. But first, let’s define SEO and why it’s so important.
What is SEO?
SEO, also known as search engine optimisation, is the process used to make your website visible to, and rank high on search engines. When your site is not well-optimised it means that it will experience very little growth. Even though your business is small, SEO is a must. Not only does it improve your search engine rankings, but it increases your targeted traffic, reduces your dependency on PPC, and helps you to better brand your company.
What Are The Benefits of New Websites?
One of the biggest benefits of SEO is that it works great for a low budget. With PPC, you only get traffic if you pay for people to click on your ads. However, with SEO, you pay little to nothing. Your traffic is organic. All it takes is a little hard work on the front end and patience and you can achieve the same results as you would with PPC ads.
Another great benefit of SEO is that you can actually do this on your own. While there is a learning curve to the whole process, you don’t have to be a genius in order to figure out it. Most Singapore marketers find that there are countless amounts of SEO tutorials and guides that can be found online. And most of them are completely free. This makes it easy to learn the basics. When your company starts to grow, you can then hire SEO experts or SEO consultants to come in and do more advanced marketing for you.
Also, SEO has a lasting effect. Sure, you could always get a quick boost in traffic by spending parts of your budget on Facebook Ads and Adwords. However, if you want to create a business with a solid foundation, then you should invest your time in SEO. And this is target because your traffic is targeted. Users tend to convert more when they are entering your website through the search engine than through an ad. PPC can be incredibly useful for increasing conversion rates, but targeted traffic means more profits.
5 SEO Tips for New Sites
SEO can be extremely beneficial. The key is to know which steps you should take. Here are the top 5.
Step 1: Perform Technical SEO
Technical SEO involves the way that you set up your website. When done well, technical SEO makes it easier for search engines to access your site. There are several things that you need to keep an eye out for during this process. For instance, make sure that your robots.txt isn’t making it hard for the search engine spiders to index and crawl your site. You should make sure that your website is registered with Bing Webmaster Tools and Google Search Console.
Also, create an XML sitemap and then submit it to Bing and Google. Make sure that your URL structure is SEO-friendly. Make sure that your website is mobile-friendly. Your website needs to be migrated to HTTPS, even if you don’t sell products or services. The best thing about technical SEO is that once you have taken care of it on the front end, you don’t have to continue to do it on the backend.
Step 2: Learn On-Page SEO Basics
Next, you should become as familiar with on-page SEO as possible. Essentially, you should form good habits. Before starting a new blog, always do your keyword research. This will give you a better idea of what your users would like to read as well as how long your post should be. You should then use these keywords in your titles and descriptions. Before you officially publish your post, make sure that it is readable–meaning it contains H1, H2, and H3 headings, small paragraphs, and visuals.
Step 3: Create a Content Marketing Plan
Perhaps one of the most important elements of SEO is content marketing. This is the process in which you will promote your content. And it requires that you create a solid plan and stick to it. A well-executed content marketing plan can result in a lot of exposure in Google’s search engine. It can also help you to gain more followers on your social media accounts. This can be especially helpful when you’re a new website and you’re just getting started.
Coming up with a great content marketing plan can take some time, but it’s more than worth it. Start by using a tool that allows you to analyse the rankings of your competition. For example, SEMRUSH can be really helpful. This tool will let you know the number of pages your competition has in Google Index as well as the keywords that rank well. If the site has been established for quite some time, then you should get a lot of information from this.
Here’s the ideal approach:
First, choose your keywords and add them to a spreadsheet. These keywords should ideally be long tail and low competition. You can then search for these keywords in Google, paying close attention to the top 5 listings. In the next columns of your spreadsheet, include the number of words used in the blog post, the type of content, as well as when it was published.
You can then create a publishing schedule with the help of a Google calendar. Each day will include a certain post as well as the date that the post should be published. While this process may seem simple, it can help a lot in the beginning. However, you will only truly benefit from this schedule if you actually follow it.
Step 4: Build a Community
While most Singapore marketers are initially focused on monetising their traffic, this should not be your first priority. When you are getting a new website off of the ground, instead of monetising your traffic, you need to figure out how you can turn this traffic into a community.
This means that you should be getting people to signs up for your newsletter. You need to be encouraging people to comment on your latest blog posts. You should also be asking them to follow you on all of your social media platforms. This is an important stage of your website because it is the point at which you can build a lot of trust and credibility with your visitors.
Here’s the ideal approach:
1. Make sure that you have a system that captures the email addresses of your visitors. You can encourage new people to sign up for your newsletter by offering something for free. This could be an ebook or something else that is related to your niche. And place this offer in a prominent place so that it can easily be seen. Facebook Lead Ads is a great way to increase your mailing list.
2. Always reply to comments, even if you’re simply saying thank you. Also, make sure that you remove all spam from the comments section. And only approve those comment that actually add value and relates to the topic.
3. Create a Twitter and Facebook business pages. And make sure to post on these accounts everyday. It’s also a good idea to use Facebook ads to your advantage as it can help you target your audience and experience quick growth.
4. Search for your brand on Google. This will help you to find conversations that people are having about it. Not only should you pay attention to what people are saying, but you should join in on the conversation. SEMRUSH provides a brand monitoring feature that can assist you with this.
5. Pay attention to your Google analytics account. This will let you know what your bounce rate is. If you bounce rate is high, then it means that visitors are not satisfied with your content. And it also means that it will be hard to build a community.
Step 5: Perform Off-Page SEO
At this point your website should have a large amount of content, your mailing list will have a lot of subscribers, you will have more followers on your social media platforms, you will notice return visits, and your pages will show up in the second and third pages of Google. These are signs that you have executed the previous steps well. However, there is one thing that can take your site to the next level–promotion, specifically, off-page SEO.
Off-page SEO is everything that you do outside of your website to secure higher rankings. The most popular form of off-page SEO is link building. However, be forewarned, link building can be hard to master, time-consuming, the effects aren’t instant and if done wrong it can actually hurt your rankings. With that said, there are a few things that you can do in order to make link building easier.
Here’s the ideal approach:
You need to focus on earning links from niche related sites that have more authority and followers than you. No matter what you hear, where your links come from matters. One authoritative link is worth more than 100 links from sites that are not trusted. Before asking for a link make sure that your email is well-crafted and polished.
Do your best to build and cultivate relationships with those in your industry. You should also be willing to link to the content of others. If you’re applying for a guest post spot, then you need to be prepared to show other examples of your work and in every length. There are two things to keep in mind: build slowly and create excellent content.
When you’re working on a new site, SEO can take a lot of work and patience. However, in the end it’s all worth it. It costs very little, it’s a process that you can start on your own and it can lead to a lot of exposure.