To establish a successful online business in Singapore, you need to seek professional corporate SEO services from an accredited agency. Search engine optimization (SEO) will give your website the muscle it requires to rank high on search engines and convert regular visitors into customers.
Google and other popular search engines such as Bing are continuously changing their algorithm to offer the most accurate results to internet users. Keeping tabs on these changes can be a daunting task especially if you have other obligations. By hiring a Singapore corporate SEO services agency you do not have to worry as they will work behind the curtains and ensure that your website confirms to the current and new Google SEO best practices.
Today, we will look at how to select a reliable Singapore corporate SEO services agency. Make sure that you put into consideration each of the seven factors we will discuss to avoid spending money on poor quality SEO services.
1: Ask for a List of Past and Current Clients
The best SEO Company in Singapore is transparent and always willing to share unclassified information about their past projects. It is prudent to ask for a list of past and current clients that the agency has rendered SEO services to gauge their level of expertise and quality of the services they offer.
Use the information provided to contact the references to gauge the effectiveness of the SEO agency before putting pen into paper. Verify all the information such as SEO marketing posted on the website. Go an extra mile to look at the current ranking of the references and compare your results with the reports provided by the agency. The two should tally if indeed the company is legitimate.
2: Methods of Improving Search Engine Rankings
How will you improve my Singapore website search engine ranking? This is one of the most important questions that you should ask during the selection process. Most of the agencies assign every project to an SEO consultant who ensures that the goals and objectives are achieved. It is imperative to know the specific steps or strategies that the agency is going to use to improve your rankings on search engine right from the word go.
Insist on white hat SEO strategies to avoid been penalized by Google. Note, violation of Google rules can result in your website being “un-indexed”. The proposal presented by the SEO agency should include an initial technical assessment of your website to identify flaws that may be affecting your ranking negatively. In addition, the agency should recommend several off-page SEO strategies to complement your brand awareness efforts. For example, distribution of content on authority blogs, social media networks, and press releases.
3: Adherence to Search Engines’ Webmaster Guidelines
As mentioned earlier, violation of Google webmaster SEO guidelines can result in severe penalties that will compromise the growth of your business. Make sure that the Singapore corporate SEO services agency you hire strictly adheres to the webmaster best practices to avoid challenges down the road.
Some of the blackhat SEO strategies that can land you in trouble include generating spammy content and adding bogus hidden links and text. Application of any these banned strategies can result in your Singapore business site being relegated to dismally low search results ranking. It could also be banned altogether from search results thereby making it invisible to the target customers.
4: Can you Guarantee Number One Ranking on Bing, Yahoo, and Google
Search engine optimisation (SEO) is very dynamic and no SEO agency in Singapore or abroad can guarantee a number one ranking on Google, Yahoo, and Bing. Most of the agencies that make sure promises and guarantees are unethical and unprofessional. Consider such a guarantee as a red flag. Some agencies will go to the extreme extent of stating they have insider relationship with some of the search engines.
The bottom line is that, only Yahoo, Bing, and Google has control on how low or high a website is ranked on SERPs. The Singapore corporate SEO agency can only increase the chances of your website been ranked better than the competitors by applying the approved webmaster SEO practices.
5: Experience in Local SEO
The first thing that you need to note is that appearing at the top local search engine results is of paramount importance to small businesses that target customers residing within their location. For example, a cleaning company that operates in Changi Bay will benefit if its website is displayed at the top whenever someone residing in this region searches for cleaning services using the target keywords used to optimise their website.
Based on this fact, it is recommended to make sure that the Singapore corporate SEO agency you hire has proven local SEO expertise. Again, the references provided will help you gauge the agency’s level of expertise. One local SEO strategy that works like magic is adding the business state or city on the site title tags and meta descriptions. Online directories also have a major impact on local SEO.
6: How Do You Measure Success of a SEO Campaign
Continuously monitoring the performance of an SEO campaign will help you to know if you are getting value for money from the SEO services provided by the agency. During the selection process, ask for details of the tools and processes that the agency use to measure the success of an SEO campaign.
Google analytics and Google webmaster tools are very effective in tracking website search engine ranking as well as number of external and internal links. Ask the SEO consultant assigned your project how often he/she will send you a report of the progress. The reports will help you to know if the strategies implemented are delivering the expected results.
7: Fees and Payment Terms
You need to include the cost of outsourcing SEO tasks to the agency in your monthly or yearly budget to avoid plunging your business into a financial turmoil. Once you have narrowed down to two or three agencies who have what it takes to help your Singapore site rank better, ask them about fees and payment terms.
Most of the agencies prefer project based payments and the prices vary depending on the complexity and size of the project. Compare the prices in relation to the quality of services to be offered to make the right decision. Ideally, the cost should be directly proportional the quality of the SEO service.
These seven factors are important and will help you select the best Singapore corporate SEO services agency. Over the years, MediaOne has proved to be the most reliable SEO consultancy agency in Singapore. Our services range from on-site SEO to reputation management and digital marketing. Call us today at +65 6789 9852 for a free and no obligation consultation session.