How to Revive Your Email List

How to Revive Your Email List

Here we’ll explain how to recover emails? Stagnation in business is inevitable. With increased competition, businesses are still struggling to retain existing customers while reaching out to new prospects.  Email marketing undoubtedly is one of the most effective ways that companies like Singapore digital marketing Agency can connect with its customers.

However, for your business to grow, you need to acquire new customers by expanding your email list. If you happen to reach a stagnation point with your email list, you may want to re-evaluate some of your strategies. Consider the following simple steps to revive your email list:-

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Know Your Lead Magnet Opportunities

In order to get the attention of your prospects, you must create an offer that they cannot refuse. The key is to offer them a valuable resource or incentive. You should first identify what your target audience wants and come up with a solution to meeting their need. You can then set out a plan on how to deliver the solution to your prospects

Offer Free Incentives

Singapore digital marketers can make their prospects feel like they are getting value for their money. Create some free incentives that will attract potential customers. The best strategies to achieve this is:

Use your best performing Content: If you are targeting new customers, you want them to get the best that you have to offer. Therefore, you should identify your best content with the most traffic and create an incentive that is specific to that particular content. The incentive or upgrade will add value to your content as well as a fresh approach. Additionally, potential customers will be intrigued by the incentive or offer and join your email list.

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Create a Brand-Specific Lead Magnet

Potential customers will also be attracted to a brand-specific incentive. Create an incentive that will have a mass appeal, especially to your target audience. The lead magnet should essentially be a helpful resource that the customer can utilize such as:-

  • ultimate guide
  • email course
  • library resource
  • content series
  • toolkit

Create an Actionable Lead Magnet

The ultimate goal of creating a lead magnet is to ensure that your customers purchase your product or service. As such, you should design a magnet that will entice the customers and make them eager to buy from you. The lead magnet should be able to solve a problem or answer important questions. The best way to convince your customers into buying your brand is to offer a free incentive that eventually leads to the paid product. With the free offer, the customer will have a taste of what you have and most likely will want to purchase your premium product.

Create a Promotional Lead Magnet

To accelerate your email list, you should consider having promotional lead magnets. A promotion is a quick and easy way to lure potential customers to your brand. However, you should closely monitor your promotion as it lasts only for a short period of time. Since promotional lead magnets are periodic, you should ensure that you execute your strategy carefully to target your particular target audience. Singapore online marketing can benefit greatly by utilizing promotional lead magnets.

Design Your Website to Convert

After creating your lead magnet, you want to ensure that your visitors are able to access it easily. Your lead magnet should be placed strategically on your website to grab the attention of new as well as existing customers. You may want to add a few tweaks on your website that will redirect the traffic to your new lead magnet. To make sure your customers focus on your incentives and offers, you should:

  1. Ensure that your magnet is at the top of your site, where visitors will notice without scrolling
  2. Create high-converting landing pages for your magnets that will lead to actual sales.
  3. Ensure your promotional offers always appear at the top of your site.
  4. Position the opt-in form several times within your website
  5. Create high-value content consistently
  6. Leverage the high traffic on social media for your site
  7. Consider webinars as they offer a comprehensive and evergreen content
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Do not let a growth stagnation in your business derail you from progressing. You can easily revamp your email list by using creative strategies that will attract new customers.

About the Author

Tom Koh

Tom is the CEO and Principal Consultant of MediaOne, a leading digital marketing agency. He has consulted for MNCs like Canon, Maybank, Capitaland, SingTel, ST Engineering, WWF, Cambridge University, as well as Government organisations like Enterprise Singapore, Ministry of Law, National Galleries, NTUC, e2i, SingHealth. His articles are published and referenced in CNA, Straits Times, MoneyFM, Financial Times, Yahoo! Finance, Hubspot, Zendesk, CIO Advisor.

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