To master how to reduce bounce rate in Singapore, you have to start by understanding what bounce rate is and how it is calculated. Bounce rate is a metric that most people do not understand in Google Analytics. When a person exits their landing page on your website without going to other pages, it is termed as bounce rate.
Let us look at why one should measure the bounce rate of a website before we get to how to reduce bounce rate in Singapore.
Why Should You Measure Bounce Rate in Singapore?
You cannot optimize your website’s conversion rate without having questions that are right. You should not ask why your conversion rate is low. Instead, ask why your bounce rate is high. When the majority of the people in Singapore who visit your site leave before completing your desired goal, this will cause a low conversion rate.
People will not complete a purchase on your site if they are not staying on your site long enough.
Why Not Try User Engagement?
Your business in Singapore does not make more profits through unique visitors but through visitors who are engaged. You need to know why people visit your site in Singapore and then leave shortly after.
Bounce rate will help you know if your website’s traffic is of quality. If the marketing channels you use are giving you poor quality traffic, the bounce rate has to let you know. You can then determine what to do with that knowledge.
Let us now go through some basics.
Google Analytics Session in Singapore Explained
You need to be sure of the ‘visit’ metric for you to understand how to reduce bounce rate in Singapore. A session in Google Analytics is made of the number of hits that are taken into account for a visitor in a given time.
A user’s interaction with your site which enables data get to the server of Google Analytics is a called a hit.
For Google Analytics, the number of visitors reported in Singapore is usually lower than the number of sessions. This is because a visitor on your site can generate more than one session in a day or even weeks.
When a user is said to have a page visit that is single, this means that the user only visited one page of your site that is the landing page, and then left.
From a layman’s point of view, we can interpret bounce rate as the sessions’ percentage or single pages that a person exits your site after only viewing the landing page.
For a geek in Singapore, bounce rate is the session’s percentage of one page’s visit that a GIF request directs to the server of Google Analytics.
Google Analytics’ Way of Calculating Bounce Rates in Singapore
Google Analytics sums up the bounce rate of a website differently from a web page’s bounce rate.
A web page’s bounce rate is given by the ratio between the total numbers of bounces on a page as compared to the total number of visits on the same page at a given time.
A website’s bounce rate is calculated by taking the sum of bounces in all pages in a particular time over the sum of visits on the site in all pages at the exact time.
With the above definitions, it is clear that a bounce rate in Singapore does not affect the time taken on a particular page. This is usually a misconception among many marketers. Bounce rate is an important metric as it may imply that people visiting your website in Singapore have no interest in your site.
You need to know how to reduce bounce rate in Singapore to have the confidence of your site having a commercial purpose.
Bounce Rates in Line With GIF Requests
Every time someone in Singapore loads a page into a browser, the code from Google Analytics tracking, GATC, requests for an invisible file by the name _utm.gif which sends data from page views to Google Analytics through this file.
A tracking code for E-Commerce is also able to make the same request to send data for e-Commerce to the server of Google Analytics. Virtual page views, the tracking code for events and the tracking code for the analysis of social interactions are also able to request for the _utm.gif file.
Google Analytics documentation on Gif request will help you learn about different parameters passed through the requests.
To give a summary, the GIF file sends data from page views (visits and average time on the website), social interaction (tweets and Facebook likes) and e-commerce (item code, transaction id, and item value) plus events’ details that have been tracked.
Scenarios in Singapore Where a One Page Visit is Not a Bounce
To master how to reduce bounce rate in Singapore, you first need to know when a single page visit is termed as a bounce rate and when it is not. When two or more GIF requests are sent in a Google Analytics session, the session is not considered a bounce, though it may be a one page visit.
Here are some of these cases in Singapore.
When Tracking an Event
This is when a user in Singapore gets to your page and launches an event that is tracked by the tracking code for events and then exits the page without visiting other pages. In such a case, two GIF requests were made within the session, and so Google Analytics will not take it to be a bounce.
Using a tracking code for events might drastically reduce your bounce rate. This should be at the back of your mind when analyzing your site’s bounce rate.
Using Social Interaction Tracking
Sometimes, a visitor in Singapore will land on your page and trigger an event that is social which is traceable through social interaction analysis tracking, then leaves without browsing other pages. A good example is when a person reads a blog on your site and then shares it through the sharing button.
Just as in the previous scenario, two GIF requests were made, and so Google Analytics won’t take it to be bounce.
Tracked Events Execution
When an event that is being tracked is launched as a page gets opened on a browser, more than two GIF requests are usually sent; hence Google Analytics will not consider it as a bounce. The first GIF request will be sent by the tracking code for Google Analytics and the other by the events tracking code.
One Website having Multiple Duplicates of a Tracking Code
If a site in Singapore has similar Google analytics code, two or more GIF requests have to be sent. As a result, a one page visit will not appear as a bounce. You should, therefore, make sure that your tracking code is only installed once on a web page.
Interpreting a Bounce Rate Metrics in Singapore
Having a bounce rate that is high in Singapore may not be such a big deal on selected occasions. For instance, it is okay for people to read a blog and exit the website.
In other cases, having a low bounce rate may be something that raises the alarm. A code may be dysfunctional hence sending two or more requests from GIF.
When interpreting the bounce rate, you need to keep a few things at the back of your head. These things include the user’s intent, the website’s type, and the type of visitor, the type of device being used to browse the internet, the marketing channel, the industry type and the quality of the landing page.
In light with the user’s intent, you need to know how people use your website to master how to reduce bounce rate in Singapore. A landing page that satisfies a user’s query will probably have a high bouncing rate, which is okay.
If a web page is well designed with a call to action button that is clear, it will most likely have a low bouncing rate. An e-commerce website should be mobile friendly for it to have a low bounce rate.
The quality of the traffic will also determine if your bounce rate in Singapore will be high or low. All you need to know is what your bounce rate is communicating, to be able to respond accordingly.
Analyzing and Reporting a Bounce Rate
Analyzing and reporting bounce rate can take the same format monitoring conversion rate in Singapore through segmentation. You need to check the traffic sources’ bounce rates that are organic, from pay-per-click campaigns, a referral and email campaigns.
Forget the idea of checking your website’s bounce rate as compared to other websites.
Let us shift gears and look at how to reduce bounce rate in Singapore.
Fix the Bounce Rate of your Website
Adjusting the bounce rate of your website will help you get the actual bounce rate. For news and blog websites, there might be only one page to visit that is relevant to a user in Singapore. Most visitors will only come to your site to read a blog. In such a case, Google Analytics might record a bounce rate of 100%.
A conversion in such a site sends GIF requests hence reducing your site’s bounce rate.
How to Reduce the Bounce Rate of Pages with a Profit Index
All web pages that are often viewed before conversions are contained in the profit index. High bounce rates on such web pages directly affect the conversion rate and conversion volume of a website in Singapore. If you do not have the profit index, it is easy to end up optimizing bounce rates of random website pages that do not affect your business in any significant way.
Create a profit index then arrange the table in reducing order of the value of the pages on the profit index in Google Analytics. Create the ‘compare to site average’ button and go to bounce rate. From the bounce rate report, you will be able to determine how to respond.
Discard market channels that bring traffic of low-quality
Traffic sources that bring in visitors that have no interest on your site will cause your bounce rate to hit the rooftops. You need to analyze your traffic sources and do a house clean up. Just because a traffic source is trending does not mean it is the best source for your website.
Only remain with sources that bring in quality traffic to master how to reduce bounce rate in Singapore.
Creating website landing pages that satisfy visitors
There is no good in getting good traffic in Singapore if your landing pages are not user-friendly. Your bounce rate will still be too high. Your landing pages should have a great design, easy to see the call to action buttons, easy navigation and in today’s era, they should be mobile friendly.
How to Reduce Bounce Rate in Singapore by Paying Attention to CTA
A call to action button is the button on a website page that gives a visitor the next step once they are on a landing page. Most CTAs in the e-commerce world include the words buy, add to cart, call for more inquiry, book a ticket, etc.
CTAs should stand out. Maybe have a different color or bolder font for your call to action. This way it will occur naturally for the user to click on it.
Your CTA Should Be in Line with the Landing Page
A CTA in Singapore can take different forms depending on the web page. It could be a link, a video, an image or a button.
A CTA that is not relevant will cause visitors on your site to bounce, and if it is terrible, it will cause them not to come back at all.
An example of an irrelevant CTA in Singapore would be an arrow with a ‘download here’ label and on clicking the arrow visitors are taken to your website’s home page. It is not only annoying but also paints a bad picture of your brand.
Have Easily Consumable Contents
It is great to have a lot of content on your site; however, if this content is complex to understand, your visitors from Singapore will not stay on your website for long. Some visitors will put a bookmark on your site and try to come back later while others will look for a different site with similar content.
Aim to create content that can be understood in the shortest time possible.
Use Virtual Page Views or Flash Based Content
When using Flash-based websites, there are a lot of user interactions on a single page. This includes a pop-up or loading a video.
These websites in Singapore do not need users to go to other pages other than the landing page which translates to a very high bounce rate. You will need to have methods of tracking events to interpret visitors’ interactions with your site.
Have Virtually Appealing Landing Pages that Load Fast
Recent statistics revealed that a user decides on to stay or exit a page in eight seconds. One of the most popular reasons that will cause a visitor to leave your site is the time your site takes to load.
A site’s loading process may be affected by the size of the images the website has. A right image should not be pixelated, but it should also not be of a quality that is too high. This should be keenly observed, especially by sites that are used by a lot of mobile users in Singapore.
If a page is also not appealing, a visitor might think of the brand as shady.
Make your visitors Want to Explore Further
A landing page that fully satisfies a visitor will have a bounce rate that is high. Try spreading information over two or three pages. However, be careful not to tire a visitor causing them not to convert. In other cases, you can have a satisfying landing page and have post conversion promotions which will attract the visitor to other pages.
Have Page Surveys on Landing Pages
Once you have done everything you could think of including the above methods and you still do not see any changes, consider having surveys for your pages.
Use thumbs up or down button on the pages of your website to get direct feedback from users. Do not add a lengthy survey with these buttons. Otherwise, people in Singapore will churn from filling them. It should be less than the second kind of feedback.
The thumbs up will show that your visitors are satisfied with their landing pages and the thumbs down will let you know that something did not go well. You can try Qualaroo , which will help you get instant feedbacks from page surveys in Singapore.
Be careful not to confuse a bounce rate with an exit rate. A bounce rate is part of an exit rate, but exit rate does not necessarily mean the same as bounce rate. An exit rate shows the rate at which people leave your site from all the web pages compared to page visits at a particular time. It may or not be a bounce.
With the above points, you now know how to reduce bounce rate in Singapore. Building up this knowledge will make you understand the concept even further and help you implement methods that efficiently works for your site.