Are you looking for expert tips on how to promote your website in Singapore? Developing a website in Singapore is just the start. All the investment put into building will get wasted if no one comes across it. Also, promoting a brand is expensive, time consuming, and confusing.
The good news is that this article outlines and discusses how to execute some of the best tested-and-tried strategies that can be used to improve your website and boost your traffic without spending any money.
Insider Tips on How to Promote a Website in Singapore
Search Engine Optimisation (SEO)
SEO is the process of enhancing your website’s ranking on the search engine results pages. The greatest benefit of this strategy is that it brings unfailing, organic traffic to your site. It is evident that a working SEO strategy is the best way to market your website in terms of long-term results and dependability.
A boost in traffic occurs when you publish and promote quality content, but referral visitors fade – leaving you looking for time and resources to uphold this strategy. Sure, SEO is a complicated strategy. But this is the way to accomplish it.
Step 1: Create content based on the needs of your potential traffic
The task starts even before you create your content. Researching on keywords is crucial to the success of your SEO. You research to ensure there is audience for the content you want to develop. Your traffic increases when your content gets a higher ranking on the SERPs. However, there is no any fixed method of doing keyword research because there are very many variables involved.
But there are reliable tools for doing keyword research and assisting you find the best keywords to rank for while adjusting to your needs.
Step 2: Boost your content
Whether you are working with your existing posts or creating fresh content, you will require to optimize them to rank in SERPs. It involves a lot of factors like copywriting and a lot of research.
As the name indicates, backlinks are links that connect back to your website from other pages. It is a crucial ranking factor since it shows Google the importance and relevance of your content. So, having several backlinks from other related websites positively influences your ranking on SERPs. After creating quality content, it is time to start developing backlinks from other related sites to it.
Everybody is aware of social media to a certain extent. However, being a seasonal user of Facebook when trying to market your brand will not work.
There are two types of social media marketing, paid and organic. Since we will solely concentrate on the latter, let’s go into it!
Facebook is just a matter of how you reach and engage the audience. This is the way to do it:
Step 1. Create a page on Facebook
It is free to create a Facebook page. By having one, you are enhancing the online presence and reach of your brand to a bigger audience. Post regularly and ask people to like and share your content. Create a content schedule and share it with your audience to let them know you are busy working on content that is beneficial and when they expect it. it is not hard to add a backlink to your site when you publish content that is applicable to your field of business. you will get more traffic when more people discover your content.
Step 2. Add posts in Facebook Groups
Groups on Facebook include people with a common interest. Looking for, and joining Facebook groups that are related to the niche of your business gives you access to potential customers. To promote on Facebook groups, you need to learn the rules of the group and learn the interaction between members in the group. Then comment on some of their posts and post yours that are helpful and valuable to the members.
This way, you will build a reputation and you can reach out the admins to ask whether it is good to refer members to your website. Explainer videos can also help you achieve good results by promoting your brand and what it does in a more engaging way.
It is a strategy that can assist you establish your online presence, grow your profile of backlinks, and establish some connections in your niche – which are all critical in promoting your website. briefly, it involves writing for other sites. Writing for prominent websites in your industry increases your chances of getting the right people – individuals who are will love your content sufficient enough to visit your website for more. This is the way to do it:
Step 1. Look for the right targets
Keep in mind that you need to post content in the correct places with the right audience. You will need to do some research on blogs that are relevant to your industry. No any quality traffic that will come from posting blogs with content outside your niche in Singapore.
Step 2. Organize your arena
Do not spam followers. There are various methods to reach your online customers, but sending mass emails with spammy content is not one of them. Conduct research on the audience and use the information to personalize your arena. Apply some knowledge and create content that is helpful and relevant based on this information. you will notice the difference.
Step 3. Use guest posts
Always ensure that the formatting and style of blogs you are guest posting for gets followed. If you use headers in your existing articles, follow the lead. I you use long 2,000-word articles with screenshots, continue with the same.
The process of review is different for each blog, so listen to your editor’s opinion. Be accommodating and considerate. A guest post should not be promotional, but you should include links to your existing content.
Twitter is another popular social media platform that uses single approach to accomplish all your business goals. It is a great platform for generating leads, promoting sites, interacting with customers, offering customer support, and enhancing your brand awareness. This how to use it:
Step 1. Post sharable and engaging content
Twitter is an accessible social media platform to everyone. Information spreads very quickly there – this is the reason for the popularity of hashtags. So, always remember to include relevant hashtags in your posts so that other individuals can get your tweet when looking for your subject.
Ideally, if you need to post content on Twitter that connects back to your site, ensure that your tweets are informative and entertaining. They should also be provocative to induce your followers to retweet and share them.
Step 2. Run giveaways or promise a reward in return for retweets
This strategy of social media marketing confuses between paid and free campaigns. Requesting for retweets makes sure that your posts get exposed to a larger audience, who are likely to share it too if they like it. the more the people getting your tweet the more they will connect to your website.
A little trick is required when considering giveaways – and it is to make mentioning of your brand mandatory to the participants. This will make them visit your website and profile because of curiosity of wanting to know what is being given away.
Quora is an online question and answer forum for user generated content. you can either choose to answer or ask questions on Quora. It is an excellent place to answer questions on your field of business, build authority, and generate more traffic to your site. The strategy might need a lot of time and dedication, and some brilliancies, but it can compensate. Here are some steps on how to market on Quora:
Step 1. Answer the right questions
It is good to see this marketing strategy as guest posting. It involves placement of content on the right channel with the right people. The easiest way to do this is by searching for specific or generic searches using Quora. After that, choose the questions that you can be able to answer confidently.
Look at the most popular questions that people ask related to your niche. Then look at the most recent answers added to each query. If they have been seen by a good number of people, you are on the right track.
Give a good answer to each of the chosen questions and add links to your website whenever possible. Relevance here is the key – write to offer the best solutions and don’t force in your link. Focus on giving value and be concise. Other methods include utilizing images that complement your solution and hook the audience easily.
It is advisable t add links to the content in your site that discusses the issue in question further. Remember that if you provide a wrong answer people will not connect to your links to discover more.
Reddit is a platform where you can discuss and share about any subject that is not against its users. The best thing about Reddit is that those marketers who are transparent on their adverts are not allowed here. People on Reddit are very keen and skeptical; they will see your ad from a mile away and prohibit you.
Run marathon rather than sprint when you want to promote on Reddit. Show that you have something worthy before saying it. Here is how to market on Reddit.
Step 1. Distinguish your niche
In Reddit, there are niche forums with their moderators and set of rules. Searching for your niche in Reddit shows various options, and the people there are your target audience. So, you need to familiarize yourself with them.
Step 2. Join them
It is time to assimilate yourself. Concentrate on following appropriate communities by developing a reputation, creating relationships, and building Reddit karma. Subreddits differ, so be attentive on what each audience loves. Do they love lengthy or short posts? How you approach a community matters a lot. Post insightful and thoughtful comments and others will return the favor.
Step 3. Campaign delicately
After giving back to the community and making new friends, you may start adding links to your site. Even then, you will require to do it in a manner that does not shout. Adding your website as a way to help the interests of the community is the best way to do it.
Engaging in Conversations and Replying to Comments
This method the best way to grow relationships with individuals and make them have interest in your content. Learn what people are saying in your field and participate in discussions if possible. Here are the steps to take:
Step 1. Create “mentions” Notifications
It is hard to join conversations without knowing they are happening. Don’t worry, there are tools that can help you with this like Ahrefs Alerts, Talk Walker, and Google Alerts. In short, these tools will send alerts to you when someone mentions your keywords online. This makes it easy for you to learn what people say about your brand online.
Step 2. Join where you have something valuable to add
Do not be a spammer. Only comment when you have valuable information to add. Try to add links to your website regularly when commenting, only when your content is relevant. Here, the focus is sharing knowledge and building relationships and not leaving just asking people to connect to your site.
Create Free Resources
This approach involves developing quality and relevant content that is unique and based on your brand then give people free access to it. Focus on addition of value to your audience and see the magic. Here is how to do it:
Step 1. Determine the content you want to create
The content you create require to be applicable to your niche. Spying your competitors is one of the best ways of sourcing for ideas. Learn the type of content and backlinks that attract the attention of the audience.
Step 2. Make it sharable
Removing the extra steps needed to share your content can make a difference. So, make your content easy to share. An example of doing this is repurposing your content and producing small infographics that highlight the key points in your content. Utilise Click-To Tweet links to make your posts easy to share on Twitter.
Outreach is a way of getting your content seen by influencers and bloggers in your industry with the objective of getting them speak about your brand and link to it. Here is how to do it:
Step 1. Know the person you want to reach out to
The aim of getting backlinks is to proof that you are not a machine. So, outreach and communication are similar. Do research by targeting websites that are relevant to your niche and identify their customer. So, create a list of followers and know their needs customize your brand based on their needs.
Step 2. Create and send your template
You should create a template that is easy to personalize to maintain your brand identity. Outreach is barely useful when you have relevant and helpful content. So, ensure your content is helpful to you audience when blogging.
There are organic ways to promote your site apart from the ones outlined above. The strategy that comes out to be the most effective largely depends on the competitiveness of your brand and the skills you have to engage with customers. That’s our list of the best strategies on how to promote your website in Singapore. Call us today at +65 6789 9852 to discuss more.